Updated August 21st, 2019
Redefy is an online real estate company that offers discount listing services for home sellers in approximately 63 cities and/or regions across the U.S.
Redefy teams you up with one of its in-house agents, who provides full service and support in exchange for a flat commission fee.
If you live in an area Redefy services (full list of locations provided below), you can either pay a $500 retainer up front with an additional $3,000 due upon closing — or a single $2,500 upfront fee. For homes over $1 million, Redefy charges a 1% fee.
In contrast, Clever partners with thousands of top agents nationwide from major brands like Century 21, RE/MAX, and Coldwell Banker. These agents offer full service for a flat $3,000 listing fee — or just 1% for homes over $350,000.
What's more, there are no upfront fees. You only pay if and when your home actually sells.
Note: our referral service is free and there's no obligation to sign with any of our agents. Interview as many as you'd like until you find a great match.
Keep reading to learn more about Redefy: how it works, pros and cons, and good alternatives worth considering.
How does Redefy work?
Redefy's main offering is a flat-fee service model. This is Redefy's original service model: for a fixed rate, they offer a “full-service” listing in over 60 cities across the United States.
Here's how the process works:
- You sign up by entering your information on Redefy's site.
- Get a free in-home consultation and comparative market analysis from Redefy's team to help determine listing price.
- Choose between the two fee models and pay the company any upfront costs ($500-$2500).
- You'll receive professional photography, yard signs, lock boxes, and advertising on the MLS, Zillow, and social media.
- Your Redefy team will coordinate showings and help you secure a contract.
- Once you've received offers, Redefy will help with negotiation, inspections, contracts, and closing.
- If you choose the $500 upfront option, you'll pay $3,000 upon closing.
Working with Redefy means you're not working with a single agent, but a team. In most states, you'll have both a field agent and a contract agent who will help you manage your sale.
However, in Texas, for example, Redefy doesn't have any field agents, so your transaction will be managed remotely.
Redefy's flat fee model is also not the same everywhere: they charge different, varying fees in Alaska, California, Idaho, Illinois, Michigan, Minnesota, Nebraska, South Dakota, Utah, and Wyoming.
While you'll still save in these states compared to a traditional 3% listing commission, you'll need to contact Redefy with your specific zip code to determine your rate.
Does Redefy charge a fee?
Yes, Redefy charges a flat-fee listing fee for their services. You can either pay $2,500 upfront or $500 upfront and $3,000 upon closing. You'll pay 1% commission on homes priced above $1 million.
The flat fee amount may vary in certain states and municipalities. The flat fee is usually the only amount you'll pay in listing commission.
As a seller, Redefy still recommends offering a competitive buyer's agent commission, which varies from 2.5-3% across the country.
Redefy does not offer buyer's services, so there are no fees related to that.
What is RedefyDIY?
Initially available only in a few cities across Florida and Texas, the service is another way for customers to save on commission with limited or no agent support. Redefy offers three pricing options:
- Self-Service ($379): Redefy will post your listing on your local MLS, as well as other free listing sites like Zillow and Trulia. You are limited to 10 photos for your MLS listing. Redefy will send you a yard sign and provide templates for contracts, addendums, and disclosures. However, you won't receive agent support with this option.
- Limited Service ($499): All the benefits above, including email, text, and live chat support, with support for up to 25 photos on your MLS listing.
- Virtual Full Service ($2995): With this option, you'll receive all of the above with the addition of virtual-agent support, including contract review, negotiation help, closing services, and a professional photographer for your home. It's essentially a remote flat fee listing.
Like other flat-fee MLS services, the Self-Service and Limited Service options have benefits and drawbacks.
While you'll save money on listing, you're managing everything yourself, just with an MLS listing — it's FSBO by any other name.
Carefully consider whether the value savings make up for the extra work and a potential reduction in selling price.
Where is Redefy available?
Redefy is available in over 60 locations in the United States*, including:
* This list is accurate as of August 2019. We will do our best to keep this list up-to-date with changes to Redefy's service areas.
Pros and Cons of Using Redefy
If you live in one of Redefy's active markets, the company may or may not be the right choice for you. Use this list of pros and cons to help you decide for yourself:
- Low Flat Fee: In many markets Redefy serves, you'll pay a low flat fee for your listing commission of just $2,500 or $3,500, depending on if you want to pay it all upfront.
- Full Service Experience: Redefy uses its own agent network, trained in-house and employed by Redefy, to ensure excellent customer service. You'll get professional photography, assistance with negotiations, closing and more, all for the flat fee.
- Limited Availability: Redefy is only available in 21 states currently, in limited markets as well. If you don't live in these locations, you won't be able to utilize Redefy's services.
- No Open Houses: While Redefy offers a full-service real estate experience, they don't offer open houses. If you'd like to host one, you can still do it yourself.
- Varying Rates: While Redefy advertises a flat $2,500 or $3,500 fee, there are many states where the commission model may be different and you'll need to contact Redefy to find out how much it is.
As of August 19th, 2019, Redefy has a 4.5-out-of-5 star rating for its Denver business on Google Reviews, based on 56 reviews.
View Redefy's reviews on Google.
By comparison, as of the same date, Clever Real Estate has an “Excellent,” 9.4-out-of-10-star rating on third-party review site Trustpilot, based on 220 reviews.
View Clever Real Estate's reviews on Trustpilot.
Alternatives to Redefy Real Estate
Redefy is an option worth considering, especially if you live in their service area.
If you don't live in one of the 60 areas they currently service, you won't be able to Redefy's flat fee option or RedefyDIY (available in Texas and Florida). However, it's important to note that Redefy's flat rates are not the same everywhere and you may end up paying more in many states than $2,500 or $3,500. Redefy also charges a flat 1% listing commission on homes above $1 million, which while still competitive, is not a flat fee.
If you need nationwide coverage, a commission model that's the same everywhere, and agents from top brokerages, consider Clever Real Estate. You also won't pay anything until and when you sell your home, unlike Redefy.
Clever partners with thousands of full-service, top-rated agents across the country from major brands and local brokerages like Keller Williams, RE/MAX, Coldwell Bankers, and Century 21.
While our Partner Agents run full-service traditional brokerages, when they work with Clever, they offer significant discounts and rebates to our customers.
When you sell with a Clever Partner Agent, you'll pay a flat fee of $3,000 for homes under $350,000 and just 1% for homes over that price. This is comparable to Redefy, but it stays constant in all markets.
Unlike Redefy, Clever doesn't charge any upfront fees. You only pay your reduced commission fees if and when your home actually sells.
What's more, our referral service is 100% free and there's never an obligation to move forward with one of our recommendations. Interview as many agents as you'd like until you find the right match.
Want to learn more about Clever? Fill out the form below or give us a call (1-833-2-CLEVER) to learn more and connect with full-service, low-commission agents near you.
Top FAQs About Redefy
How does Redefy make money?
Redefy makes money by charging a real estate commission, usually in the form of a flat fee of $2,500 or $3,500. By streamlining the listing process with a team of specialized agents, Redefy claims that it can reduce the costs to its customers. The company employs specialized field agents, contract agents, and says that its agents complete far more transactions in a given year than a normal agent. They also reduce their costs by not offering open houses.
Do you get open houses with Redefy?
No, Redefy does not offer open house with its field agents. You can, however, run your own open house when selling a home with Redefy.
Do you still have to pay the buyer's agent commission with Redefy?
Yes, if you sell a home with Redefy, you will still need to pay a buyer's agent commission. Buyer's agent commission usually ranges from 2.5%-3% of the selling price of the home. A competitive buyer's agent commission incentivizes buyer's agents to show their clients your property and subsequently make an offer.