Redefy Real Estate, at a glance
- Redefy is a multi-state real estate franchise that offers flat-fee listing services for home sellers and standard services for home buyers.
- Redefy is currently available in select cities in Colorado, Florida, Georgia, Illinois, North Carolina, South Carolina, Tennessee, Texas, and Virginia — see locations here.
- When you sell with Redefy, you'll pay a nonrefundable $500 fee up front, then $3,000 at closing, for a total fee of $3,500.
- You should also expect to pay a buyer's agent commission. Rates vary, but 2.5-3% is typical nationwide.
- When you buy with Redefy, you'll get full service and support, but unlike some other discount services, Redefy doesn't offer built-in savings or rebates.
- As of May 20, 2020, Redefy's main Denver office has an average rating of 4.3/5 based on 115 customer reviews on Yelp, Google, and Facebook — see more reviews here.
- Note: Each Redefy office is an individual franchisee, so experiences may vary considerably by location. Look up reviews specific to your local office for an accurate gauge of customers' experiences.
What is Redefy Real Estate?
Redefy is a flat-fee real estate franchise that has local offices and/or agents (franchisees) in select cities in 9 U.S. states.
If you're selling a home, Redefy provides similar services to that of a traditional agent — e.g., pricing, listing, marketing offers / counteroffers, negotiations, paperwork, closing, etc. — for a low, flat fee.
Key differences between selling with Redefy and a traditional agent include:
- Non-refundable $500 fee up front
- No open houses
- You typically work with a team, not a single dedicated agent
If you're buying a home, Redefy will provide standard buyer's agent services — e.g., help with house hunting, offers, contracts, inspections and negotiations, closing, etc. However, unlike many other discount brokerages, Redefy does not provide savings or rebates for buyers as a built-in part of its service.
Does Redefy charge a fee?
Yes. When you sell with Redefy, you'll pay a non-refundable $500 fee up front and an additional $3,000 at closing for a total listing fee of $3,500.
In the past, Redefy has also stipulated a 1% fee for homes valued over $1 million; however, this messaging no longer appears on its website. If you're selling a high-value property, you may not be eligible for the flat $3,500 fee. Check with your local Redefy office.
Redefy sellers should also expect to pay a buyer's agent commission. These fees are negotiable and vary based on the market and property, but 2.5-3% is common nationwide.
The table below breaks down typical Redefy fees for sellers along with cost estimates based on a $350,000 home.
|Redefy listing fee||$3,500||$3,500|
|Buyer's agent fee||2.5-3%||$8,750-10,500|
|Total fee||$3,500 + 2.5-3%||$12,250-14,000|
*Based on a $350,000 home.
**Compared to the standard 5-6% commission rate.
Keep in mind that you'll owe $500 of that fee regardless of whether your home sells or not. On the bright side, that $3,500 flat fee stays the same as the price of the home goes up — which means, theoretically, the savings does as well.
Pros and cons of using Redefy
|Redefy Pros||Redefy Cons|
|Full service for a flat $3,500 listing fee*||Charges $500 non-refundable fee up front|
|Work with a team, not one dedicated agent — though some sellers have cited this as a drawback of the service||Franchise model means service quality and/or experience may vary considerably by location|
|No-obligation comparative market analysis (CMA)||Redefy doesn't do open houses for its sellers|
|Limited availability — locations in only 29 U.S. cities (as of 4/10/2020)|
|No built-in commission rebates for buyers|
*Homes valued over $1 million may pay a 1% listing fee — check with your local Redefy office.
|Yelp*||4.5/5 (30 reviews)||See Yelp reviews|
|Google*||4.5/5 (59 reviews)||See Google reviews|
|3.8/5 (26 reviews)||See Facebook reviews|
|Better Business Bureau*||A+||See Redefy's BBB profile|
|Weighted Average||4.3/5 (115 reviews)|
*These reviews are for Redefy's main Aurora, CO office. Reviews vary considerably by location. We recommend conducting your own research for customer reviews specific to your area.
Redefy has an average rating of 4.3/5 rating based on 115 customer reviews on Yelp, Google, and Facebook. Redefy has an A+ rating with the Better Business Bureau, but no customer reviews.
That said, Redefy is a franchise and does not take responsibility for its local offices.
In other words, seller experiences and/or service quality may vary significantly from location to location. Before signing up with Redefy and paying the $500 non-refundable fee, be sure to conduct research and look up reviews for your local office, specifically.
Selling a house with Redefy
Redefy's primary offering is discount listing fees for home sellers. When you sell with Redefy, you'll get full service and support from its in-house team of agents and staff for a flat $3,500 fee.
Note that unlike many other discount real estate services, Redefy charges a portion of this fee — $500 — up front, which is non refundable, regardless of whether Redefy sells your home or not.
Here's a basic overview of how selling a house with Redefy works:
- Sign up by entering your information on Redefy's site or calling one of its local offices — view locations here.
- Get a free in-home consultation and comparative market analysis (CMA) from Redefy's team to help determine listing price.
- If you want to move forward, you'll sign a listing agreement and pay a non-refundable $500 fee
- Redefy's team will provide full service and support, including professional photography, a Redefy sign in your yard, lockboxes, MLS listing, and marketing.
- Your Redefy team will coordinate private showings (note: it does not do open houses) and help you field offers and negotiate.
- Once you've accepted an offer, Redefy will help coordinate inspections, paperwork, and closing.
- At closing, you'll pay Redefy $3,000 — the remainder of the $3,500 listing fee — in addition to any other typical seller closing costs and the agreed upon buyer's agent commission fee.
Redefy sellers don't work with a single agent, but a team. In most states, you'll have both a field agent and a contract agent who will help you manage your sale. If you value centralized communication, consistency, and personal connection, this could be a drawback.
Redefy agent vs traditional realtor
|Listing commission fee||$3,500*||2.5-3%|
|Buyer's agent commission**||2.5-3%||2.5-3%|
|Professional home valuation||✓||✓|
|Listing on MLS, Realtor.com, Zillow, etc.||✓||✓|
|Sign in yard||✓||✓|
|Marketing (digital + print)||✓||✓|
|Open houses & showings||X||✓|
|Help with closing||✓||✓|
*Non-refundable $500 fee paid up front — remaining $3,000 due at closing.
**Typical nationwide rate — buyer's agent commissions are negotiable and vary based on location and property.
Buying a house with Redefy
Redefy offers standard services and support for home buyers. That means you'll get help with house hunting, offers and counteroffers, inspections, negotiations, paperwork, and closing.
Redefy does not charge home buyers a fee, as the buyer's agent commission is paid for by the seller.
Unlike many discount real estate services, Redefy does not offer a built-in home buyer rebate — which is when an agent gives a portion of their commission fee to their client, which they use to cover closing costs, buy points on their mortgage, etc. If that's something you're interested in, you'll have to negotiate with Redefy.
>> LEARN more about home buyer rebates.
As of April 13, 2020, Redefy is available in the following U.S. cities:
|Atlanta, GA||Jacksonville, FL|
|Augusta, GA||Knoxville, TN|
|Austin, TX||Memphis, TN|
|Charleston, SC||Miami, FL|
|Charlotte, NC||Nashville, TN|
|Chattanooga, TN||Norfolk, VA|
|Chesapeake, VA||Northern Colorado|
|Chicago, IL||Orlando, FL|
|Colorado Springs, CO||Raleigh, NC|
|Columbia, SC||Richmond, VA|
|Dallas, TX||Rock Hill, SC|
|Denver, CO||San Antonio, TX|
|Fort Mill, SC||Tampa, FL|
|Greenville, NC||Virginia Beach, VA|
Compare Redefy to top alternatives in 2020
Redefy may be a viable option for some home sellers; however, it's worth looking into several services before making a final decision — especially considering the non-refundable $500 fee.
To help you compare your options, we've gathered some basic info on similar services that offer discounted and flat listing commission rates. We recommend reading the full reviews, via the links below, and reaching out to these companies directly to learn more.
|Brokerage||Listing fee||Buyer rebate*|
|Redefy (back to top)||$3,500 (non-refundable $500 due up front)||N/A|
|Clever Real Estate||1% — $3,000 flat fee for homes under $350,000||Up to 1%|
|Redfin||1-1.5% — minimum fees vary by market||Average $1,500|
|REX Real Estate||2% — $9,000 min fee for homes under $450,00||1-1.5% (only if buying a non-REX home)|
*In states where buyer rebates are legal.
You should also consider other home selling approaches before committing to listing with a discount brokerage. We've gathered some additional resources to help you understand more options and make choose the best for you.
- Flat-fee MLS services
- iBuyer services
- We Buy Houses for Cash companies
- Selling for sale by owner (FSBO)
- Flat-fee real estate agents
Next steps: Get advice from a real estate expert
If you're looking to buy or sell a house and weighing your options, Clever can help!
Our Licensed Concierge Team is ready to answer your questions and offer free, objective advice about how to sell or buy your home, given your specific goals and situation.
Give us a call at 1-833-2-CLEVER, or enter your basic info below to get started.
Top FAQs about Redefy
How does Redefy make money?
Redefy makes money by charging sellers using its services a flat $3,500 listing fee — or collecting a buyer's agent commission when it helps someone purchase a new home. By streamlining the listing process with a team of specialized agents, Redefy claims it can reduce the costs to its customers. The company employs specialized field agents and contract agents, which it claims helps the company close more transactions in a given year than a normal agent. The company also reduces its costs by not offering open houses and charging a non-refundable portion of its fee up front.
Do you get open houses with Redefy?
No, Redefy does not offer open houses with its field agents. Redefy sellers must promote and run their own open houses.
Do you still have to pay the buyer's agent commission with Redefy?
Yes, if you sell a home with Redefy, you should expect to pay a buyer's agent commission. Buyer's agent commission is negotiable and varies by market, but typically ranges from 2.5%-3% of the selling price of the home. A competitive buyer's agent commission incentivizes buyer's agents to show their clients your property and subsequently make an offer.
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