Edina Realty Review 2025

Edina Realty is a traditional, full-service brokerage. It services the Midwest, with most offices in Minnesota and western Wisconsin.

The company has over 2,000 realtors that charge standard commission (2.5–3%). It also offers an extensive array of additional services, including mortgage, title, and home insurance. Its partnership with an iBuyer, QuickBuy, allows clients to sell their properties fast for cash.

Agent quality varies at every brokerage, so it's important to compare your assigned Edina Realty agent with other realtors. You can do that on your own or use a service that vets agents for you.

For example, Clever provides a service where you can compare top-performing agents from reputable national and local brokerages (like Edina Realty). Each agent offers a low 1.5% listing fee because we've already negotiated that rate on your behalf. Simply fill out this short form to start comparing agents in your area.

Our Edina Realty rating

Who does Edina Realty work best for?

Edina Realty could be right for you if you:

• Need a comprehensive suite of services. Edina Realty offers multiple ways to sell and comprehensive support for buyers, as well as services such as mortgage, title, and insurance.
• Value local expertise. With over 2,000 agents, Edina Realty is one of the leading real estate brokerages in the northern Midwest. Its agents are praised for their knowledge of the local market.

Edina Realty may not be the right fit if you:

• Want to save on listing agent commission. The company charges traditional realtor commission. So if you want to save on your agent’s fees, you could consider low-commission agents that offer full service.
• Are looking for a fully digital approach. Unlike some competitors, Edina Realty puts more emphasis on local offices and personal connections. This might not work for those looking to sell a house with minimal face-to-face interactions.

Edina Realty vs. top low-cost alternatives

We recommend these companies as low-commission alternatives to Edina Realty. All three can connect you with full-service agents and help you save on commission compared to the standard 2.5–3% listing fee.

» MORE: Want to compare more options? Check out our guide to the best low-commission realtors and companies.

Our in-depth Edina Realty review

Service value

Sellers

Edina Realty home services include comprehensive services for sellers, various selling options, and additional tools to support the transaction. Working with a listing agent, clients can expect assistance with developing a pricing strategy, marketing and staging the home, arranging showings, and negotiating to get the best possible offer.

This realty group as a whole aims to provide an all-encompassing solution for its clients. While the company maintains a physical presence with multiple offices across its regional service area, it greatly emphasizes its technology offerings. For example, in 2022, the company introduced MyAtlas — a digital tracker that allows clients to follow their process from loan status to the final steps of closing.¹

According to the company’s website, its combination of technology, the agents’ industry and local knowledge, and its marketing tools all help bring desired results to clients. Edina Realty MN states that homes sold by the company sell 21% faster and for 8.5% more on average than competitors.²

Here's a more detailed look at Edina Realty’s seller-oriented services:

• Full Service: This is a traditional listing service with full realtor support.
• Immediate Offer: Edina Realty allows sellers to sell a property quickly for cash in partnership with QuickBuy, an iBuyer. Sellers can receive an immediate offer and close in as little as 14 days.
• List Assurance: This service lets sellers lock the cash offer from QuickBuy for 150 days and explore the option of first putting the home on the market with an agent’s help.
• Sell & Stay: Homeowners who sold their place via QuickBuy can stay at the property longer if needed, with the ability to lease the home back for the short or long term.
• Zoom Casa: This home improvement service connects sellers with a renovation team to prepare the property for sale. Sellers can do it conventionally or move out of the house and into a new place first and then delegate all the work to the Zoom Casa team to avoid dealing with construction and repairs.

Edina Realty commission rates are standard for the industry — around 2.5–3% of the sale price. While you could always try to negotiate the broker’s commission down, not all sellers are successful in lowering the agent’s fee.

If you want to save money on the commission, you could explore hiring a discount broker through platforms such as Clever or Redfin. These companies negotiate realtors’ rates so you can enjoy the same high level of service for much less — often as low as 1.5%.

Buyers

Edina Realty MN offers a wide range of services to buyers as well. Typically, you can expect a buyer’s agent to assist you with searching for a suitable property, scheduling showings and open houses, negotiating the offer, and supporting you through the closing.

Additionally, Midwest buyers looking at Edina Realty homes for sale can benefit from realtors’ deep knowledge of the local market and their access to NetworkONE. This platform gives brokers a view of new Edina Realty listings that have yet to be posted on the multiple listing service (MLS).

Additional services

On top of standard realtor solutions, Edina Realty offers supplemental services that sellers and buyers can bundle or use independently. They include:

• Edina Realty Mortgage
• Edina Realty Title
• Edina Realty Insurance
• Updater

Customer experience

We looked into over 150 reviews from Google and Yelp to understand the most common opinions about Edina Realty. Most offices have a rating higher than 4/5 on Google, which shows general satisfaction with the company’s services.

Many reviewers praised their realtors’ professionalism, great communication skills, and considerable expertise in real estate.^3,4 Quality agents appear to be the most valuable company advantage from the client’s perspective.

Most negative ratings were posted a couple of years ago or don’t provide a detailed review. The few reviews we found mentioned agents’ lack of communication and unprofessionalism as the main con of working with Edina Realty.

Agent quality

The company has over 2,000 realtors in total. We noticed that the largest coverage is in the Minneapolis–Saint Paul metropolitan area, so if you live in that region, it will be easy to connect with Edina Realty top agents.

The company states that all of its agents must be certified realtors, which involves pre-license education, passing the exam, and joining a local NAR association. Also, some agents mention free trainings as one of the biggest perks of the company.

Edina Realty has more than 75 offices throughout the Midwest and southwest Florida, so the quality of the agents may vary. While most clients were happy with their realtors, a few regretted their choice.

To ensure you get the best experience possible, remember to interview and compare a few agents before choosing one. You can ask your agent for references from past clients, their go-to marketing strategies, and an example of a listing agreement.

» MORE: How to choose a good seller's agent | How to choose a good buyer's agent

Brand reach and visibility

Edina Realty is a HomeServices of America, Inc. subsidiary, which has some impact on the company’s brand power. For example, Edina Realty MN became associated with the $250 million settlement HomeServices of America agreed to pay in an antitrust case.⁵

The company established itself as one of the real estate leaders in its operating region, with most of the 75 offices located in the Midwest. Additionally, it has further plans to extend its footprint, as seen by its acquisition of Hegg Realtors⁶ and subsequent move into Southwest Florida.

Generally, the company is impressively established in comparison to many other regional brokerages. It is also involved in charity work with its Edina Realty Foundation to support nonprofits that serve homeless individuals in the area.

Edina Realty locations

Edina Realty has over 75 offices and operates in Minnesota, western Wisconsin, and southwest Florida. The company is also present in South Dakota through its subsidiary Hegg Realtors. Overall, Edina Realty has a heavy presence in the Twin Cities region, and you can check if they have an office or agents near you here.

If you want to compare Edina Realty with low-cost options in these areas, check out these guides:

• Best Discount Brokers in Minnesota
• Best Discount Brokers in Wisconsin
• Best Discount Brokers in Florida

Next step: Start interviewing agents

We recommend interviewing multiple agents (ideally 2–3) to ensure you get the best fit and value. The individual agent you choose is more important than the brand.

You can start comparing top local agents here. These agents are vetted for experience, successful transactions, and customer reviews. They also provide full service for a 1.5% listing fee instead of the typical 3%.

FAQ

Related reading

Methodology

We create a score for each traditional real estate brokerage based on four core criteria:

• Service value
• Customer experience
• Agent quality
• Brand power

Service value

Service: We evaluate whether the company provides standard full service, including a home valuation, staging advice, professional photography, MLS listing, open house management, negotiations, and help with paperwork. We also look at the quality of active and past listings (photos, listing descriptions, etc.) to see whether the company follows established best practices.

Cost: We determine whether the company charges market rates for commission (~2.5–3% listing fees) and whether customers get little or a lot of value for the fee.

Customer experience

Customer review analysis: We perform an in-depth analysis of recent customer reviews (filtering out span reviews) to determine trends.

Agent quality

Overall agent team: We evaluate the chances of getting a solid realtor who will meet different needs, preferences, and availability.

Experience: We examine the entire team's average experience based on public agent data on sites like Realtor.com and Zillow. We also compare the average annual transactions per agent, sourced from RealTrends or brokerage-provided data, with the industry average.

Selection: We determine the total number of agents versus offices to gauge how wide the selection is.

Brand power

We evaluate overall brand power to see if the company can get more eyes on your listings, more showings, and quicker offers.

Social media presence: We consider the company's presence across all major consumer-facing social platforms: Facebook, X, and Instagram.

Online audience size: We determine the size of the company's online audience through web traffic volume and monthly Google searches for the brand name.

Marketing reach: We look at the company's listings on all major MLSs and populator listing sites like Zillow and Realtor.com.