Edina Realty Review: Is it Worth It?

Overall rating | Customer experience | Agent quality | Brand visibility and reach | Service value | Locations | Methodology

Edina Realty is a full-service real estate company and Berkshire Hathaway affiliate. It has 75 offices across Minnesota, western Wisconsin, and (with the recent acquisition of Hegg Realtors) parts of South Dakota.

Founded in 1955, Edina Realty functions as one-stop shopping for buyers and sellers. It has a network of realtors and offers services across the real estate spectrum, including title, insurance, mortgage, and warranties.

Edina Realty might be one of the largest real estate brokerages in the Midwest, but is it right for you? Below we’ll take a deeper look and help you decide if it's the best choice.

Bottom line: Do we recommend Edina Realty?

The company is especially ideal for buyers and sellers in the Twin Cities (Minneapolis–Saint Paul), as that’s where Edina Realty has its highest concentration of offices.

The brokerage is large — with around 2,300 agents representatives — and most agents have at least 16 years of experience. Customer reviews are generally positive, with no major themes or patterns among negative reviews.

One important thing to note: whether it's Edina Realty or another brokerage, the brand does not determine the quality of your experience. The agent does. We recommend interviewing at least two to three agents (ideally from different brokerages) to find the right real estate agent for you.

Edina Realty: Our in-depth breakdown

Reputation and customer experience

Edina Realty has some generally high customer reviews. After analyzing 164 of them across 10 offices, we found the aggregate customer rating to be 4.5. That’s pretty high compared with similar full-service companies.

When we ran Edina Realty’s written reviews through an AI tool that identifies emotional language, we found the following themes:

Overall, positive sentiments were way more common than negative or neutral scores — a testament to Edina Realty’s good service. This is even more impressive considering that clients will often use third-party review sites to voice complaints rather than approval.

The company also has no complaints or positive reviews with the Better Business Bureau.

Agent quality

Compared with similar brokerages, the real estate agent quality at Edina Realty is good. Its realtors have, on average, at least 16 years of experience, double the industry’s median of eight years.

In 2021, the number of transactions per Edina agent was around 12.78, only slightly higher than the industry average of 12. That means the agents weren't overextended, so they could provide personalized service without lagging behind the competition.

Individual agent reviews were few and posted mostly to third-party review sites. On positive reviews (4 or 5 stars), agents were applauded for diligence, hard-working attitudes, patience, and knowledgeability. Of the negative reviews (1 or 2 stars), clients complained that agents were rude, standoffish, inflexible about fees, and slow to resolve problems.

Don't let Edina Realty's reputation substitute a thorough initial interview. Take some time to evaluate individual agents, rather than assuming they all have the same level of expertise. Interview two to three, asking how many transactions they complete per year and for references from past clients.

Brand reach and visibility

Edina Realty covers most of Minnesota, with the bulk of its offices operating in Minneapolis and Saint Paul. Given the dense coverage they have in the Twin Cities, Edina Realty is ideal for buyers or sellers operating in that market. The company also has a large number of offices in western Wisconsin.

As for visibility on the web, Edina Realty has a strong brand presence. Every month, more than 98,000 people search for "Edina Realty" and related terms on Google. The company website also has 245,000 monthly visitors. That’s extremely impressive, considering that many regional real estate companies enjoy a much smaller traffic volume.

Service value

All in all, Edina Realty seems like a fair deal.

As a full-service brokerage, Edina Realty's listing agents offer all the expected services: listing properties and marketing them, handling offers and navigating negotiations, and bringing all necessary people to the closing table.

The company also offers an impressive array of digital tools and services, including its own property search bar, an online mortgage pre-approval process, and a dashboard for all your Edina Realty services (insurance, mortgage, titles, buying, and selling).

For full service, however, you’ll likely pay full price for an Edina Realty agent — no matter what the local rates are. In other words, don’t expect a discounted rate. For reference, here are the state average real estate commission rates for the markets Edina Realty operates in:

Additional info about Edina Realty

General contact info (corporate office)

Edina Realty local offices and contact information

Edina Realty provides a helpful search tool to filter through their dozens of offices. We've also listed the locations that get the most search on Google, indicating they're probably popular or in a highly populated area.

Other Edina Realty services

This review is focused on Edina Realty's core real estate agent service. We’ve listed its other services (mortgage, title, insurance, etc.) and links to their respective websites below.

Make sure you shop around to get the best fit and value. Don’t go with an Edina service just because of the convenience!

• Mortgage
• Title
• Insurance
• Warranty
• Updater

Next steps: Start interviewing agents!

Edina Realty or not, you should try to interview at least two to three agents before making a final decision. And don’t get too allured by brand names: you’re hiring the agent, not the company.

If you need help getting started, check out our guide on how to choose the right real estate agent. You can also use Clever Real Estate’s free agent-matching service to find local agents to interview.

Rating methodology

We evaluate brokerages based on four core criteria we think will help readers make informed decisions. We broke those criteria down into discrete metrics so we could make the score as objective as possible. Here’s a quick breakdown of that criteria and methodology: