The Clever Real Estate Blog
Tell me more about

5 Reasons Why Your House Isn’t Selling (and How to Change That Fast)

September 21 2018
by Leisl Bailey

5 reasons why your house isnt selling

Why won’t my house sell? You’ve probably muttered this under your breath multiple times in the past few months. Maybe at this point you are close to shouting it from the rooftops.

Don’t worry.

We hear you. When your house won’t sell, it’s easy to get frustrated. Fast.

Luckily, there are a few things you can change TODAY to shake things up and have offers rolling in in no time at all.

5 Reasons Why Your House Isn’t Selling (and How to Change That Fast)

Here are 5 reasons why your house is stagnant on the market and how to make each of these right today:

Your House Isn’t Selling because It’s Too Expensive

Why won’t my house sell? Because it costs too much.

Inaccurate pricing is the number one reason that homes stay stagnant on the market. It is important to work closely with your real estate agent to create a price that is both attractive and realistic.

This doesn’t mean that you need to essentially give your house away, or significantly undercut its value.

What it does mean, however, is that you need to take into account the current real estate market in your area and work with an assessor to arrive at a competitive price.

If you set your original sales price with a professional real estate assessor, consider a second opinion. You should also collaborate with your Realtor on a price reduction.

Your House Isn’t Selling Because You Took Terrible Photos

We live in a digital world.

Many potential homebuyers spend most of the house hunting process online. The first impression the next owners of your home receive is no longer in the front yard, but rather in front of their computer.

This is why it is essential to take high quality, well-lit photos of each room of your house if you intend to sell it in a timely manner.

Take a look at the photos attached to your home’s digital listing.

Are any of them grainy? If you zoom in for a better look of a particular feature, do they become blurry? Are they filled with shadows? Are they from an angle that shows the true size of a room?

For these reasons (among many!), it is worth it to consider hiring a professional real estate photographer to take photos for your listing.

While it might be tempting to snap a few photos on your smartphone and pop them online, if your home isn’t selling, upgrading the photos can make a huge difference.

Your House Isn’t Selling because It’s not Staged at All (or Properly!)

Potential buyers want to be able to imagine themselves in your home. In fact, they don’t want to be reminded that it is yours at all. Which is why staging is so important.

Staging a home is simply dressing up its best features and presenting them as a blank slate. This way, prospective buyers can immediately imagine themselves living in your home and can instantly appreciate all of its potentials.

A great way to begin staging a home is simply to neutralize it. Let’s say you love lilac, so your kitchen is painted as such to match your dish set covered in the flower.

A great way to fix this problem would be to paint your kitchen a neutral cream or eggshell and swap out the place settings with a less-personalized set.

Staging can also mean removing all your personal artifacts from your home. Things like family photos, pet toys and accessories, and personalized statement furniture should be put away during the selling process.

Your House Isn’t Selling because It’s the Wrong Time of Year

While peak moving season varies from location to location due to things like market conditions and weather, the best time to sell a house is usually considered to be the early days of summer, despite the oppressive heat.

Why is this?

The kids.

When families move, parents tend to try and offer their children as little disruption as possible. Because of this, many people move during the summer because it offers kids a cleaner fresh start. This is why selling a home right after the start of the school year can be more difficult.

Another thing to consider is the weather.

For example, are you trying to sell your home in Minnesota in February? Moving in the midst of a snowstorm might be difficult, especially for transplants – which is something that could wipe out the possibility of any potential buyers.

To fix this, work with your Realtor to study the timing of the local market.

Your House Isn’t Selling because You Have a Terrible Realtor

Why won’t my house sell? Because the person you hired to sell it isn’t really working that hard.

If your home is stagnant on the market, it is a great idea to take a step back and examine the work ethic and strategy or your Realtor.

Does it seem like he is truly putting in the effort to make the sale or is he extremely passive about it all? When you ask questions about competitive pricing, real estate photography, effective staging, or timing the sale – what kinds of answers do you receive?

Are they specific to your home and your needs? Or are they generic and could have been pulled from Google?

Changing Realtors might seem like a bad break up – but it doesn’t have to be. Your home is the most valuable asset you have and it should be in good hands.

There are different ways of letting your Realtor know you would like to move on, but it is courteous to give at least a week’s notice that you plan to find new representation.

Interested in working with a low-cost, professional Realtor? At Clever, our agents are knowledgeable and effective. We can’t wait to work with you! Call us today at   1-833-2-CLEVER or fill out our online form to get started.