Long Realty is a subsidiary of Berkshire Hathaway. It's the largest real estate brokerage in southern Arizona, primarily serving the Tucson, Phoenix, and Yuma markets.
The company offers a traditional buying and selling experience. Its full-service agents charge full commission (around 2.5–3%) and likely have a lot of local market expertise.
If you want to find the best agent, it's important to compare your options. You can do that on your own or use a service that vets agents for you.
For example, Clever's service helps you compare top-performing agents from reputable national and local brokerages (like Long Realty). Each agent offers a low 1.5% listing fee because we've already negotiated that rate on your behalf. Simply fill out this short form to start comparing agents in your area.
Our Long Realty rating
| Overall score | 4.0/5 🟢 |
| Service value | 3.5/5 🟡 |
| Customer experience | 4.5/5 🟢 |
| Agent quality | 4.0/5 🟢 |
| Brand power | 4.0/5 🟢 |
Who does Long Realty work best for?
Long Realty could be right for you if:
- You don’t mind paying full price for a listing agent. Long Realty charges typical listing fees. The average fee is 2.74%.
- You value local market knowledge and experience. With nearly a century of experience, Long Realty has a long history in the southern Arizona real estate market and offers a dependable service.
Long Realty may not be the right fit if:
- You want a high-tech experience. Long has a mobile app, but it doesn’t have much technology beyond that.
- You prioritize saving money. Long Realty charges full real estate commission. Several competitors offer essentially the same service for a much lower commission rate, which could save you thousands of dollars.
Long Realty vs. top low-cost alternatives
We recommend these companies as low-commission alternatives to Long Realty. All three can connect you with full-service real estate agents and help you save on commission compared to the standard 2.5–3% listing fee.
» MORE: Want to compare more options? Check out our guide to the best low-commission realtors and companies.
Our in-depth Long Realty review
Service value
📊 Our rating: 3.5/5
- Long Realty is a top brokerage in select Arizona markets.
- It offers conventional realtor services.
- Its agents charge standard commission rates.
Long Realty for sellers
Long Realty agents offer standard full service. You can expect end-to-end support, including a comparative market analysis to determine a listing price, an MLS listing, help with home staging, arrangements for professional photos, extensive marketing, and assistance with negotiations and closing.
This level of service is on par with national brokerages like Coldwell Banker and Century21. So are Long Realty’s commission rates. Currently, the average realtor commission is 2.74% for listing agents.
Technically, realtor commission is always negotiable, but you're not likely to get a major discount by negotiating on your own. If you want significant savings, you may want to try a top discount broker that charges around half the traditional listing fee.
Long Realty company also offers these additional services for sellers:
- QuickBuy Immediate Offer: Long arranges a fast cash sale to an iBuyer or cash buyer.
- QuickBuy Lock Guaranteed Sale: Sellers can list their house on the market while keeping their QuickBuy cash offer in their back pocket.
- QuickBuy Leaseback: Sellers can lease back their home for a limited time after selling it for cash.
- Move Ready by Curbio: This service renovates and stages homes before listing, with no payment until closing.
Long Realty for buyers
If you're buying a house, the Long Realty Inc. agency offers a similarly conventional service package. Your agent will accompany you to showings, help you narrow your home search, help you put in offers and counteroffers, and guide you through closing.
While Long Realty doesn’t have a home buyer rebate program, a company rep informed us that some agents might be open to giving a rebate.
Here are Long Realty’s additional services for buyers:
- Prosperity Home Mortgage: Partner lender that works with Long buyers
- Long Title Agency: Title services for Long customers
- Long Mortgage Company: In-house lender for Long buyers
- Long Insurance Group: Property and casualty insurance, as well as auto insurance
- Long Advantage Program: A rewards program for Long customers that offers various discounts and services
Customer experience
📊 Our rating: 4.5/5
- Long Realty reviews are overwhelmingly positive.
- Some Long Realty clients didn't get along with their agents.
Overall, Long Realty reviews on Yelp and Google are positive.
Long Realty Tucson customers often said their agent went the extra mile to close their sale, gave them great advice during the sale process, and was very responsive to questions and concerns.
Negative reviews aren't common, but they often touch on an agent's poor communication or bad advice.
Agent quality
📊 Our rating: 4/5
- Long Realty has over 1,400 agents.
- Agent quality is fairly high, according to customer reviews.
- Long Realty employees say they receive excellent education and training.
- Long's focus on the southern Arizona market means agents likely have a deep knowledge of local dynamics.
With over 1,400 agents in a relatively small market, Long Realty has a range of listing agents and buyer's agents for southern Arizonans to choose from.
Customer reviews of Long Realty agents are generally very high. Long's agents also rate the company highly.
On Glassdoor, employees repeatedly mention excellent training and education as some of the best features of working at Long Realty. This suggests that agents are kept up-to-date on the latest industry trends.
Long agents also cite long hours and high agent fees. Agents who can afford those fees are probably doing a lot of business and are good at their job.
Every brokerage has great agents and subpar agents. What's important is finding a realtor who's a good fit for your needs. We recommend interviewing several agents before you commit to one. Request references, and ask about their commission rate and relevant sales history.
» MORE: How to choose a good seller's agent | How to choose a good buyer's agent
Brand reach and visibility
📊 Our rating: 4/5
- Long Realty is a top brand in the southern Arizona market and has huge visibility there.
- Outside of that immediate service area, it has little visibility or brand recognition.
Long Realty has operated in Arizona for nearly a century, so it has a good reputation in the area.
Its main website gets about 30,000 visits every month. That's not much traffic, but it's not unusual for a local brokerage. Long Realty also has a few thousand followers across social media platforms.
Long Realty locations
Long Realty is located in southern Arizona, with most of its 40+ offices in Phoenix, Tucson, and Yuma. See all locations here.
Next step: Start interviewing agents
We recommend interviewing multiple agents (ideally 2–3) to ensure you get the best fit and value. The individual agent you choose is more important than the brand.
You can start comparing top local agents here. These agents are vetted for experience, successful transactions, and customer reviews. They also provide full service for a 1.5% listing fee instead of the typical 3%.
- Answer 5 simple questions about your sale
- Get matched with 2 to 3 top local agents in minutes
- Choose the best fit and save up to 50% on listing fees
Related reading
Methodology
We create a score for each traditional real estate brokerage based on four core criteria:
- Service value
- Customer experience
- Agent quality
- Brand power
Service value
Service: We evaluate whether the company provides standard full service, including a home valuation, staging advice, professional photography, MLS listing, open house management, negotiations, and help with paperwork. We also look at the quality of active and past listings (photos, listing descriptions, etc.) to see whether the company follows established best practices.
Cost: We determine whether the company charges market rates for commission (~2.5–3% listing fees) and whether customers get little or a lot of value for the fee.
Customer experience
Customer review analysis: We perform an in-depth analysis of recent customer reviews (filtering out span reviews) to determine trends.
Agent quality
Overall agent team: We evaluate the chances of getting a solid realtor who will meet different needs, preferences, and availability.
Experience: We examine the entire team's average experience based on public agent data on sites like Realtor.com and Zillow. We also compare the average annual transactions per agent, sourced from RealTrends or brokerage-provided data, with the industry average.
Selection: We determine the total number of agents versus offices to gauge how wide the selection is.
Brand power
We evaluate overall brand power to see if the company can get more eyes on your listings, more showings, and quicker offers.
Social media presence: We consider the company's presence across all major consumer-facing social platforms: Facebook, X, and Instagram.
Online audience size: We determine the size of the company's online audience through web traffic volume and monthly Google searches for the brand name.
Marketing reach: We look at the company's listings on all major MLSs and popular listing sites like Zillow and Realtor.com.