5 Best Lexington Flat-Fee MLS Companies

If you're selling your home for sale by owner (FSBO) in Lexington, hiring a flat-fee MLS service can help you increase your listing's visibility without breaking the bank.

The average commission rate for full-service listing agents in the Horse Capital of the World is approximately 3%. Based on the median sale price for Lexington homes, as of January 2020, that translates to about $6,000.

In contrast, typical rates for flat-fee MLS companies in Lexington are in between $249 and $999. Nationwide, the most basic plans can be as low as $50 to $99, while more comprehensive services range upwards of $1,000 to $3,000.

It's important to remember that every Lexington flat-fee MLS service is different. When evaluating offerings, be sure to read the fine print: look at things like the length of the listing term (and how much it costs to extend); whether there's a fee to make changes to your listing; how many photos are allowed; the policy on buyer's agent commission; and more.

>> LEARN more about flat-fee MLS services and how to evaluate them.

To help you make the right choice, Clever has picked some of the top flat-fee MLS services across Lexington.

Top Lexington Flat-Fee MLS Companies in 2020

EDITOR'S NOTE: Clever doesn't offer a basic flat-fee MLS-only service, so we've compiled objective overviews of local companies that do based on publicly available data. We do offer a free service that lets you work with top-rated realtors for a reduced, flat fee — you can check it out (and read reviews) here.

McClellan Gray Real Estate

McClellan Gray Real Estate

Price Range

$399+3% or $299+3.5%

Number of Photos

30-99

Listing Term

Starts at 6 months

Description
Pricing
Pros & Cons
Reviews
  • McClellan Gray Real Estate is a licensed, Kentucky real estate brokerage that specializes in flat-fee MLS listing services in Lexington, Louisville, and the surrounding areas
  • Comparative market analysis included
  • Pre-set buyer’s agent commissions (unless you find an unrepresented buyer)
  • Staging and contract assistance included
  • $399+3% at closing (2.5% to buyer’s agent and 0.5% to McClellan Gray)
    • 6-month listing on MLS
    • Syndicated to Realtor.com, Zillow, Trulia, and more
    • Yard sign
    • CMA and basic pricing analysis
    • Staging tips
    • Access to automated showing scheduling tool
    • Contract negotiation assistance (if there’s a buyer’s agent)
    • Settlement statement review and will attend closing (if there’s a buyer’s agent)
    • Save 2.5% on commissions if you find an unrepresented buyer
    • Negotiation, closing, and inspection assistance if there’s no buyer’s agent ($750)


  • $299+3.5% at closing (2.5% to buyer’s agent and 1% to McClellan Gray)
    • Same as basic package, plus:
    • Deluxe yard sign
    • Professional photos and video tour
    • Detailed pricing analysis
    • Detailed staging advice
    • McClellan Gray hosts 1-2 open houses a month
    • Full-time agent to assist with showings, handling negotiations and inspections, and attending closing


McClellan Gray also offers a full-service option for a 5% total commission and a closing assistance only option. See website for details.

Pros

  • Work directly with the broker, not a referral service
  • Home valuation included with basic package
  • Home listed on at least 2 MLSes

Cons

  • Set buyer’s agent commissions
  • With basic package, no negotiation, inspection, or closing assistance if you have an unrepresented buyer

As of January 22, 2020:

  • 4.3-out-of-5-star rating on Google (3 reviews)
  • Principal broker Nathan Jones has a 4.9-out-of-5-star rating on Realtor.com (7 reviews)
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Mink Realty

Mink Realty

Price Range

$499-$999+

Number of Photos

50

Listing Term

6-12 months

Description
Pricing
Pros & Cons
Reviews
  • Mink Realty is a licensed real estate brokerage offering flat-fee MLS listing services to Kentucky and Southern Indiana
  • Market analysis included
  • Cancel anytime
  • Listing typically goes live in 48 hours
  • You choose the buyer’s agent commission (2.5%-3%)
  • Practices dual agency (if an unrepresented buyer buys your home, Mink Realty will represent you and them and claim the buyer’s agent commission)
  • Buyer and agent inquiries forwarded to you
  • $499 - Silver
    • 6-month listing on MLS
    • Syndicated to Realtor.com, Zillow, Trulia, and more
    • Up to 50 photos
    • Yard sign
    • Showing scheduling and feedback service
    • 1 open house ad
    • Market analysis report
    • Email support
  • $799+$500 at closing - Gold
    • Same as Silver package, plus:
    • 12-month listing on MLS
    • Lockbox
    • Contract, offer, and closing document review
    • Negotiation and inspection assistance
    • Social media marketing
    • Email and phone support


  • $999+$500 at closing - Platinum
    • Same as Gold package, plus:
    • Electronic signatures


Additional a-la-carte services include: professional photos, open house sign, listing on a second MLS, rush service, additional open house ads, lockboxes, and more

Pros

  • Work directly with the broker, not a referral service
  • Built-in market analysis

Cons

  • Doesn’t offer full coverage in Indiana or Kentucky — see website for details on specific MLS access
  • Additional closing costs and required buyer’s agent commission

As of January 15, 2020:

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National Flat-Fee MLS Services & Brokers Operating in Lexington

Houzeo

Houzeo

Price Range

$329-429 (+$200 at closing)

Number of Photos

6 to max allowed

Listing Term

3-6 months

Description
Pricing
Pros & Cons
Reviews
  • Houzeo is a flat-fee MLS referral service that connects you with Kentucky brokers and agents who will list your home on your local MLS for a pre-negotiated rate
  • Draft your listing, upload photos, set your price, and sign MLS contracts via Houzeo’s online dashboard
  • Autofills listing details using publicly available info about your home to expedite the listing process
  • Home valuation not included in service
  • Does not require that you offer buyer’s agent commission
  • Listing is typically live within 24 hours of submission
$329 - Bronze
  • 3-month listing on MLS
  • 6 Photos
  • Virtual tour
  • $25 for each listing change
  • Syndicated to Zillow, Trulia, Realtor.com, and more
$359 - Silver
  • Same as Bronze plan, plus:
  • 6-month listing on MLS
  • 24 Photos
  • 10 free listing changes
  • Select and communicate with Escrow Agent

$429 - Gold
  • Same as Silver plan, plus:
  • Max photos allowed by MLS
  • Federal and state disclosures forms














All plans require an additional $200 at closing to cover Kentucky's minimum service requirements.

Pros

  • Free cancellation anytime (no refunds)
  • Freedom to specify any buyer’s agent commission
  • Listings typically go live within 24 hours

Cons

  • Limited coverage in rural areas
  • “Free changes” only apply to listing’s price, status, and property description; $10 for additional changes

As of August 10, 2020, Houzeo has an average rating of 4.8/5 based on 21 reviews on Google.

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Flat Fee Realty

Flat Fee Realty

Price Range

$249

Number of Photos

6

Listing Term

6 months

Description
Pricing
Pros & Cons
Reviews
  • Flat Fee Realty is a nationwide flat-fee MLS referral service, licensed in Connecticut, that connects you with Kentucky brokers and agents who will list your home on the MLS for a pre-negotiated rate
  • You set buyer’s agent commission
  • MLS photo upgrade available for $50
  • State disclosures and forms available
  • Unlimited listing changes
  • Buyer leads forwarded to you
  • Refund available within 30 days of purchase

$249 - MLS Listing package

  • 6-month listing on MLS
  • Syndicated to Realtor.com, Zillow, Trulia, and more
  • 6 Photos
  • Free state disclosures
  • Unlimited listing changes
  • No cancellation fee
  • Buyer leads forwarded to you


MLS photo upgrade available for $50

Pros

  • Unlimited listing changes
  • No cancellation fee
  • Free state disclosures
  • Buyer leads forwarded to you
  • Refund available within 30 days of purchase

Cons

  • No built-in home valuation or market analysis
  • Limited coverage in rural areas

As of August 11, 2020, no third-party reviews exist for Flat Fee Realty. We will update when this information becomes available.

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FSBO.com

FSBO.com

Price Range

$399.95+$299 at closing

Number of Photos

6

Listing Term

6 months

Description
Pricing
Pros & Cons
Reviews
  • FSBO.com is a flat-fee MLS referral service that connects you with licensed brokerage MLSmart Realty, LLC. MLSmart Realty then refers you to a regional Kentucky broker who will list your home on your local MLS for a pre-negotiated rate
  • Set your own buyer’s agent commission (FSBO.com recommends 2-3%)
  • Edit or cancel anytime (may include an additional fee)
  • Additional $299 paid at closing to cover state’s minimum service requirements
  • $399.95+$299 at closing - Kentucky Flat Fee MLS
    • 6-month listing on MLS
    • Syndicated to Realtor.com, Zillow, Trulia, and more
    • 6 MLS photos ($5 per each additional photos)
    • Yard sign
    • FSBO.com Listing
    • Unlimited photos on FSBO.com
    • Video Upload on FSBO.com

Pros

  • Set your own buyer’s agent commission

Cons

  • Only one package to choose from
  • No home valuation included

As of January 23, 2020:

  • FSBO.com has an A+ rating with Better Business Bureau
  • Broker MLSmart Realty has a 4.9-out-of-5-star rating on Zillow (26 reviews)
  • Note: As a referral service, the reviews and service quality of your local FSBO.com broker may vary. Be sure to research your Kentucky broker before signing a listing agreement.
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Alternatives to Flat-Fee MLS in Lexington

The Lexington real estate market is on the rise. According to Zillow, the median home value rose 4.8% over the past year and is expected to increase by 4% in the next year. To realize your home's full value (or ideally more), it's important to weigh all of your options for selling before making a final decision.

Quick Tip: Don't let upfront "savings" cost you thousands when you sell your home...

Yes, a flat-fee MLS service can save you money on commission — if you know what you're doing. However, homes listed "For Sale By Owner" with an MLS service typically sell for thousands less than agent-assisted homes. 

Plus, there's no guarantee your home actually sells. Since flat-fee MLS services are paid upfront, that means you're out the hundreds of dollars you already spent. 

The Alternative: List with Clever and get a top agent for a reduced rate. 

At Clever, our free service connects you to top-rated agents from name brands like Keller Williams, RE/MAX, Century 21, and more — full-service agents with a proven record of selling fast, for top dollar. 

You pay $0 upfront. So if you don't see the value when you talk to an agent, you're free to walk away. No strings attached. But if you do decide to work with any agent, you'll also get an exclusive low rate — a flat $3,000 or a reduced commission of just 1%.