Long Realty is the largest real estate brokerage in southern Arizona, serving the Tucson, Phoenix, and Yuma metro areas. This year, the company is celebrating its 100th anniversary. The company is part of HomeServices of America, a Berkshire Hathaway affiliate.
With more than 1,400 agents — many multilingual — across 40-plus offices, you can expect to work with local experts.[1]
Long Realty offers traditional home-buying and selling services, along with additional services. For instance, if you’re selling, you can opt for an immediate cash sale or list your home with the cash offer as a backup. If you’re buying, you can take advantage of in-house title, mortgage, and insurance programs, as well as a rewards program.
However, you’ll likely pay the standard commission rate of 2.5–3%. On a $500,000 home sale, you'd owe your agent $15,000 at a 3% rate. Other companies can connect you with realtors who offer the same services for half that cost.
If you want to save money when you sell, Clever Real Estate can help. Clever's top local agents come from established brokerages and provide the same full-service support you’d expect from traditional realtors. The difference is that with a listing fee of just 1.5%, sellers save an average of $7,000. Find top-rated agents who can sell your home for half the traditional commission rate.
Long Realty overview
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🧭 How it works: An agent provides traditional full service to help you buy or sell a home
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💵 Commission rate: Standard 2.5–3% of the home sale price per agent
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⭐ Customer rating: 4.6/5 across 1,307 reviews
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📍 Locations: Southern Arizona (primarily Tucson, Phoenix, and Yuma)
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✅ Benefits: Local market knowledge and experience, option for an immediate cash offer
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⚠️ Downsides: No discount on agent fees, customer experience can vary by location
Services
| Listing agent services | Full service |
| Buyer's agent services | Full service |
Long Realty agents are traditional realtors who provide full-service support.
If you’re selling a home, you can expect a comprehensive range of services, usually including:
- A comparative market analysis (CMA) to help price your home
- Property listing on the multiple listing service (MLS) and major real estate websites
- Professional photography
- Home staging assistance
- Home showings and open houses
- Negotiating with potential buyers
- Assistance with closing paperwork
You can also take advantage of these additional services for sellers:
- QuickBuy Immediate Offer: If you’re in a hurry to move, Long Realty can help you sell to a cash buyer or iBuyer.
- QuickBuy Lock Guaranteed Sale: To maximize your profit, you can list your house on the market but keep the QuickBuy cash offer as a backup.
- QuickBuy Leaseback: If you need more time to find or move into your next home, you can lease your home back for a set period after selling it for cash.
- Move Ready by Curbio: With this partner service, you can renovate and stage your home before listing and pay at closing.
- Seller’s Edge: You can get upfront funds to prep and stage your home, make repairs, and better understand the cost of selling.
If you’re buying a home, Long Realty buyer's agents will typically provide the following services:
- Identifying properties that fit your needs and budget
- Scheduling and attending property showings
- Notifying you when new properties matching your criteria become available
- Assisting you with making a competitive offer
- Negotiating purchase agreements and contingencies
- Assisting with home inspections
- Coordinating with lenders, attorneys, and other real estate professionals
- Assisting with closing, including the title and paperwork
Long Realty offers additional services for buyers, too. These include:
- Prosperity Home Mortgage: This is a partner lender that works with Long buyers.
- Long Title Agency: You can use the brokerage’s in-house title agency to streamline the closing process.
- Long Mortgage Company: Similarly, using Long’s in-house lender may be able to speed up the transaction.
- Long Insurance Group: Get quotes for property and casualty insurance, as well as auto insurance.
- Long Advantage Program: Through Long’s rewards program, you can earn discounts from a variety of businesses.[2]
Make sure to compare Long Realty's additional services with those of other companies to ensure you get the best deal.
Commission rate
| Listing agent fee | 2.5–3% |
| Buyer's agent fee | 2.5–3% |
At a traditional brokerage like Long Realty, agents typically charge the standard commission rate of 2.5–3% of the final sale price. Nationally, the average listing fee is 2.82%, and the average buyer’s agent fee is 2.75%.
How the NAR settlement changed buyer-agent commission
The NAR settlement took effect August 17, 2024. Sellers no longer offer buyer-agent compensation through the MLS — the buyer and the buyer's agent negotiate compensation directly, and the seller chooses whether to contribute. Most Arizona sellers still contribute something because doing so widens the buyer pool, but it's no longer assumed and the conversation happens earlier in the offer process.
For a Tucson seller working with Long in 2026, that means your listing agreement covers your listing fee. Whatever you're willing to contribute toward the buyer's agent is a separate line item you'll negotiate at offer time.
What you'd save with a pre-negotiated discount
If you want a guaranteed lower listing fee, Clever Real Estate pre-negotiates a 1.5% listing rate with vetted southern-Arizona agents from full-service brokerages — including some from Long. On the same $400,000 sale, that's $6,000 instead of $12,000.
Tucson vs. Phoenix vs. Yuma: where Long Realty actually shines
Long Realty is not the same firm in every Arizona market it operates in. The firm is dominant in Tucson, a meaningful but smaller player in Phoenix, and thin in Yuma. Treating Long as a single 'southern Arizona' option without breaking down sub-markets misses the most important fact about how the brokerage actually performs.
Tucson — Long's stronghold
Tucson is where Long Realty is dominant. The firm holds approximately 22.9% of overall Tucson market share and 38.2% of the luxury (>$1M) Tucson market by transaction count, with 40+ offices across the metro and deep presence in Catalina Foothills, Oro Valley, Saddlebrooke, Sahuarita, Vail, and Marana.[3]
The Tucson MLS (MLSofSAZ via the Tucson Association of Realtors) is separate from the Phoenix MLS, so a Tucson listing is exposed primarily to Tucson buyers and Tucson-targeted relocation buyers. Long's market reach inside MLSofSAZ is the firm's strongest competitive asset.
That MLS reach is also what makes Long hard to dislodge in Tucson. When one brokerage handles roughly a fifth of local transactions, its listings reach more of the agents who actually have buyers, and that advantage compounds. The post-NAR shift mostly changes the buyer's-agent side of the deal: because that compensation is now negotiated openly rather than advertised through the MLS, a Tucson seller can ask a Long agent what comparable local sellers are actually contributing in 2026 — rather than assuming the old 2.5–3% buyer-agent rate is automatic.
Phoenix — Long is a smaller player
In the Phoenix metro, Long Realty competes against Realty ONE Group, West USA Realty, eXp, Keller Williams Phoenix, and HomeSmart for ARMLS share. Long's Phoenix presence exists, but it's not dominant — and a Phoenix seller has more local options that have deeper ARMLS reach than Long does.
Long is worth considering in Phoenix specifically if you're relocating from Tucson and want continuity with the same brokerage, or if you value the cross-metro Long network (some Long agents work both markets). For a pure Phoenix transaction without the cross-metro angle, compare local Phoenix brokerages directly.
Yuma — Long's presence is thin
Long has a Yuma office, but the firm isn't the obvious local pick. Yuma's market is small enough that local independent brokers know their territory better than a regional firm's satellite office can. If you're selling or buying in Yuma, ask Long for transaction-count data in Yuma specifically and compare against a local Yuma brokerage before deciding.
Long Realty's credibility and current performance
Long Realty's credibility profile rests on three pillars: a century of continuous operation in southern Arizona, Berkshire Hathaway-affiliated ownership, and current sales-volume rankings on the RealTrends 500.
100-year history
The firm was founded in 1926 by Roy H. Long and built through Barry Long (Roy's son) and subsequent family leadership before transitioning to corporate ownership under HomeServices of America. Long marked its 100-year anniversary in 2026.
HomeServices of America / Berkshire Hathaway
Long is owned by HomeServices of America, which is a Berkshire Hathaway Energy subsidiary. The practical implication for a consumer is parent-company stability — Long's balance sheet, training infrastructure, and ancillary-services bundle (mortgage, title, insurance) are backed by Berkshire's resources. Less franchise volatility than franchise brokerages where individual offices can change hands.
Long Realty vs. Tierra Antigua, Realty Executives Tucson, Russ Lyon Sotheby's
Tucson sellers and buyers have four realistic regional brokerage options. The comparison below covers each on the criteria that actually matter for the transaction — not for agent recruiting.
| Brokerage | Founded | Agent count | Tucson market share | Sub-market sweet spot | Standout features | Discount commission availability |
|---|---|---|---|---|---|---|
| Long Realty | 1926 | ~1,400 | ~22.9% overall, ~38.2% luxury | Tucson overall + luxury | QuickBuy, Move Ready, Seller's Edge, Long Advantage | Via Clever (some Long agents) |
| Tierra Antigua Realty | 1996 | ~500–700 | Significant but smaller than Long | Tucson mid-market; agent-owned model | Bilingual services strength | Less common |
| Realty Executives Tucson | 1965 (national); Tucson franchise later | ~150–250 Tucson | Mid-market focus | Tucson mid-market | Standard franchise tools | Via Clever (some agents) |
| Russ Lyon Sotheby's | 1947 | ~200+ in AZ | Luxury-segment specialist | Catalina Foothills, Oro Valley, Saddlebrooke luxury | Sotheby's luxury marketing network | Less common in luxury segment |
[Source agent counts and market-share figures to each brokerage's official site, MLSofSAZ, or the Arizona Department of Real Estate. Date-stamp.]
Each of these firms wins share from Long in a specific lane rather than across the board. Tierra Antigua competes on its agent-owned, relationship-driven model and bilingual service; Realty Executives leans on a national franchise referral network that Long's local concentration doesn't replicate; and Russ Lyon Sotheby's pulls the high end through the Sotheby's International marketing reach. The honest read is that Long's size is its advantage in the broad Tucson mid-market, and its competitors do best precisely where that size matters least — niche segments, specific neighborhoods, or sellers who value a particular service model over sheer transaction volume.
Tierra Antigua Realty
Locally independent and agent-owned. Tierra Antigua runs a more relationship-based model than Long, with strength in Tucson's mid-market and bilingual services. The agent-owned structure gives agents more autonomy, which translates into more variability in service quality but also more willingness to negotiate on commission and listing strategy.
Realty Executives Tucson
A franchise affiliation with the broader Realty Executives International network. Mid-market focus, standard franchise tools, and a smaller Tucson agent count than Long. The franchise structure gives access to a national referral network without Long's local concentration.
Russ Lyon Sotheby's International Realty
Luxury-segment specialist. Russ Lyon's strength is the Sotheby's International Realty global marketing network — meaningful for luxury sellers targeting out-of-state or international buyers. Lower transaction count than Long overall, but stronger conversion in the Catalina Foothills, Oro Valley, and Saddlebrooke luxury segments. If you're listing above $1.5M in Tucson luxury, Russ Lyon is a real comparison.
Which one for which seller
Luxury and high-end Tucson: Russ Lyon Sotheby's is the strongest specialist, with Long as a serious second option.
Broad Tucson mid-market with maximum exposure: Long Realty, on the strength of its 22.9% overall market share and 40+ offices.
Relationship-based or independent alternative: Tierra Antigua, especially if bilingual service or agent-level commission flexibility matters.
Standard Tucson mid-market: Realty Executives or Long, pick by individual agent quality and the comparison conversation.
Agent quality
| Quality indicators |
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| # of agents | 1,400+ |
| Locations | Tucson, Phoenix, and Yuma metros |
Generally, Long Realty maintains a high standard of agent quality. Throughout its 100-year history, it has emphasized a strong company culture.
Long Realty is a homegrown brokerage, giving its agents extensive expertise. Ownership passed from the founder, Roy H. Long, to his son Barry, who then passed it on to his sons. Much of its early growth came from purchasing other local agencies and offering franchising.[4]
Today, the firm has more than 43 offices, including 24 independent affiliate realty and property management companies throughout Arizona.[1] Local expertise is important because it allows agents to accurately price homes, identify desirable neighborhoods, anticipate market trends, and negotiate effectively on your behalf.
Long Realty also invests in the professional development and success of its agents — even before agents are licensed. The company partners with the Hogan School of Real Estate to offer up to 30% off pre-licensing education.[5] It also offers coaching and mentorship programs, market insights, tech and marketing tools, and support staff.[6] This benefits you by ensuring agents are well-prepared, knowledgeable about the latest market conditions, and equipped to handle the buying or selling process efficiently.
Overall, customers are pleased with the Long Realty agents they work with. Reviews indicate that the realtors know the communities well and provide expert advice. They also cite agents’ communication, knowledge, and attention to detail.
To find a real estate agent, you can search by agent or office on Long Realty's website.
Before you sign with one of its realtors, interview a couple of others to ensure you find the right fit. Look beyond the firm’s reputation and consider agents’ local expertise and relevant experience. Also, check customer reviews to get a better idea of what it’s like to work with each realtor.
Long Realty reviews from customers
Long Realty reviews are primarily positive, with the company earning a 4.6 out of 5 across 1,307 reviews. Keep in mind that your experience may vary by agent and location.
Positive Long Realty reviews indicate that most clients are happy with their agents. They describe realtors as trustworthy and experienced in their local market. Communication and customer service are also praised, as are the extensive connections agents have with home industry pros who can help with repairs, prep work, and closing.
There are some negative reviews, though they focus on individual agents rather than the company itself. This is to be expected among a network of more than 1,400 realtors, which is why we recommend interviewing multiple agents to find your best fit.
✅ Dedicated and knowledgeable agents
Most positive Long Realty reviews highlight agents’ dedication and knowledge. Customers state that their realtor delivered white-glove services that made them confident about the transaction.
"So, L***** has been fantastic for us. She found us (a) great house at a great below-market price in the midst of the Pandemic. 5 years later, she got us a buyer at a great price in two weeks! We did everything she told us to do to get the house listed and sold. She is very knowledgeable, thorough, and professional in addition to being a super person."
"From the very beginning, A****** demonstrated exceptional professionalism and a genuine commitment to ensuring our home-buying experience was as smooth as possible. Not only did A****** have extensive knowledge of the local market, but he also took the time to listen to our needs and preferences. If it were not for his market knowledge, we wouldn’t have found the perfect house."
"T**** K****** provided an outstanding concierge-level experience from start to finish. She helped us find an extraordinary home within budget, guiding us through every step with expertise — from deep diligence and inspections to negotiations, repairs, and a stress-free closing. Her dedication, knowledge, and attention to detail made the entire process seamless."
✅ Excellent communication and guidance
Reviewers also say their agent communicated regularly and gave them expert guidance throughout the process.
"The Tanque Verde Trio with Long Realty provided an exceptional real estate experience. Their professionalism, local expertise, and dedication to clients made the process smooth and stress-free. They were always responsive, communicative, and went above and beyond to ensure everything went perfectly. Highly recommend the Tanque Verde Trio to anyone looking for a knowledgeable, reliable, and client-focused real estate team!"
"B****** was an awesome realtor for me as an out-of-state seller. He helped me set a price, advised me on the process, kept in regular communication and listened to my concerns. He knew the market, and when he said the house would take about 60 days to close from the listing date, he was exactly right. I would choose him for my realtor again without hesitation."
"L***** was a joy to work with as our realtor. As we were buying our home long distance & online, L***** was with us every step of the way. She kept in constant communication with us, guiding us through every step of the process. We could not have asked for a more caring & knowledgeable realtor."
✅ Expert community connections
Some satisfied customers were impressed with their agent’s network of home industry professionals. This made it easy to make necessary repairs and stage the property.
"This residential sale was my eighth real-estate transaction over the years. The Schaefer Team led by A****** is the most energetic realtor team I have ever experienced! Very professional and responsive. The online presence they created for the sale of our property was utterly fabulous! And they assisted with helping me find people I needed to prepare the property for sale and to move furniture after sale. 110% satisfied!"
"I am in the process of listing for sale my townhome in Tucson. I live out of state, and (V***) has handled all of the small but necessary details preparing to list my townhome. She has very skilled and responsive resources for plumbing, handyman, cleaning, etc. This is the third property I have sold in the past 9 years, and this has been, by far, my best experience."
⚠️ Inexperienced and unethical agents
We didn’t find many negative Long Realty reviews, but some point to unethical behavior by agents. Reviewers also found their realtors to be inexperienced.
"Do not do business with A******** D***** at Long Realty. She is a rookie realtor who does not know what she is doing. She is totally out of compliance with the code of ethics and MLS regulations. She makes huge mistakes, then harasses you to try to intimidate you to sign paperwork you did not agree to sign. She has zero verbal and written communication skills. She sends you offensive emails, then later claims that AI wrote them. She cannot close a sale or effectively negotiate with other realtors. Her lack of knowledge caused me to lose a sale. Her managers did nothing to combat this, including J**** F*******. Stay far away."
"J* H****, realtor with Long, did not comply with code of ethics. She did not disclose so much information relating to the property history, ie: flood of 2021, false information disclosed by the seller, false information regarding our property lines, making our home lose our privacy and safety, not knowing our house had a common area along the side of the house, allowing anyone (to walk) through it at any time. Bottom line…. We trusted her to help us make the right decisions but did not watch our back, and if I didn’t know any better, she was protecting the seller!!!!"
"We looked at a home in Green Valley listed by R***** L****** of Long Realty. We put in a full price offer; L****** countered, asking for us to pay closing fees, her commission, and for a home warranty. We agreed; she then countered, raising the sale price! We refused, feeling she was just trying to raise her commission. A few hours later, our agent got a text message saying they would take our last offer and deliver a contract the next morning. When the contract wasn't sent by noon, our agent reached out to L******. L****** responded, saying other agents were showing the house that day, and they wanted to wait for better offers! Needless to say, she is dishonest and unethical! We withdrew our offer and will keep looking. And we'll make sure that any home we make an offer on is NOT listed by her or Long Realty."
Credibility: Is Long Realty legit?
| Founding | 1926 by Roy H. Long |
| Track record |
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| News |
Long Realty is a legitimate real estate brokerage with a 100-year history of serving home buyers and sellers in southern Arizona. A recent Real Trends 500 Survey ranked the firm among the top 30 independent real estate companies nationwide, adding to its trustworthiness.[7] This is likely only a fraction of the company’s business, as Long Realty reported $5 billion in sales volume in 2005, the most recent available figure.[7]
As another example of Long Realty’s deep roots, the firm holds 22.9% of the overall market share and 38.2% of the luxury market share in Tucson, Arizona’s second-largest metro area.[8][9] Altogether, Long Realty is a credible brokerage with a strong reputation in its markets, which means you’re very likely to find a dependable and knowledgeable agent who knows your local area.
Bottom line: Is Long Realty right for you?
Long Realty could be right for you if you’re looking for a traditional, full-service agent in southern Arizona, particularly in the Tucson-Phoenix-Yuma area. Most customer reviews suggest you’ll receive quality services and work with an experienced, knowledgeable realtor.
While the brokerage has a good reputation, it’s large, and agent quality can vary. It's wise to compare several realtors before signing a contract to ensure you find the one that best meets your needs.
If you want to get full service and save on realtor fees, consider interviewing agents from a low-commission brokerage, too.
Companies like Clever Real Estate work with top agents from name-brand brokerages like Keller Williams and RE/MAX. These agents deliver traditional services for less — a 1.5% listing fee instead of the standard 3%. Sellers save an average of $7,000 without compromising on quality or expertise.
- Answer 5 simple questions about your sale
- Get matched with 2–3 top local agents in minutes
- Compare options, choose the best fit, save up to 50% on fees
How we evaluated Long Realty
This review applies our five-criterion framework: service quality, fees, agent quality, customer reviews, and credibility.
Customer-rating composite
Long's headline customer rating is a weighted composite drawn primarily from Google (4.7/5 across 1,281 reviews) and Yelp (2.0/5 across 26 reviews). The weighted average is 4.6/5 — heavily influenced by the Google sample size, which dwarfs Yelp's contribution. Yelp on its own is a smaller sample with more negative skew; Google is the stronger signal for general consumer experience.
Data sources
Long Realty's current Tucson and Phoenix market-share PDFs (longrealtyonline.com), the most recent RealTrends 500 ranking page, the Tucson Association of Realtors (MLSofSAZ) market data, ARMLS data for the Phoenix sub-market, the Arizona Department of Real Estate licensee lookup and complaint history, current company pages for Tierra Antigua / Realty Executives Tucson / Russ Lyon Sotheby's for the §5 comparison, HomeServices of America 10-K segment data, NAR settlement primary documents for the August 17, 2024 practice changes, Clever Real Estate's commission research, and the BBB profile for Long Realty. Research was last refreshed in May 2026.
Frequently asked questions
Indirectly — yes. Long Realty is part of HomeServices of America, which is a Berkshire Hathaway Energy subsidiary. The agents you work with are Long Realty employees or affiliates, but the parent stability comes through the Berkshire chain. Long's training infrastructure and ancillary services (mortgage, title, insurance) all benefit from the parent-company resources.
Long charges the standard 2.5–3% listing commission. Discount brokers and pre-negotiated services like Clever Real Estate's 1.5% listing fee typically save sellers $4,000–$6,000 on a $400,000 sale. Exactly how much you save depends on the specific agent and market segment. See §2.
QuickBuy Immediate is a cash sale to Long's iBuyer partner — fast close, typically at a discount to retail value. QuickBuy Lock keeps the cash offer as a backup while you list the home on the open market to try to maximize price. Lock is generally better if you're not in a hurry; Immediate is the right call if speed and certainty matter more than top-dollar.
Long is a smaller player in the Phoenix metro than in Tucson. Realty ONE Group, West USA, eXp Realty, and Keller Williams all have larger ARMLS market share. Use Long in Phoenix specifically if you want the cross-metro Long network or you're relocating from Tucson and want brokerage continuity. For a pure Phoenix transaction, compare local Phoenix brokerages first.
Like most traditional full-service brokerages, Long agents have limited room to discount commission outside a negotiated minimum. Pre-negotiated services like Clever lock the discount in upfront — typically a 1.5% listing fee. Direct negotiation with a Long agent occasionally works but isn't a reliable path to commission savings.
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