Iron Valley Real Estate is a traditional brokerage based in Lebanon, Pennsylvania. Though it was only founded in 2016, it's one of the fastest-growing brokerages in the U.S. The firm has 2,250 agents in 55 offices across 7 states.
Iron Valley agents and offices get good reviews overall, with a cumulative rating of 4.8/5 and no individual branch earning fewer than 3/5 stars on Google. You can generally expect high-quality service from realtors who have local expertise.
But you’ll also likely pay the standard commission rate of 2.5–3%. Before signing with an Iron Valley agent, consider comparing them with a low-commission realtor. These agents offer rates as low as 1.5%. That could cut your agent fee in half — from $15,000 (3%) to $7,500 on a $500,000 home sale.
If you want to save money when you sell, Clever Real Estate can help. Clever's top local agents come from established brokerages and provide the same full-service support you’d expect from traditional realtors. The difference is that with a listing fee of just 1.5%, sellers save an average of $7,000. Find top-rated agents who can sell your home for half the traditional commission rate.
Iron Valley Real Estate overview
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How it works: Agents provide traditional full service to home buyers and sellers
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Commission rate: Standard 2.5–3% of the home sale price per agent
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Customer rating: 4.8/5 across 1,847 reviews
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Locations: DE, FL, GA, MD, NC, PA, and VA
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Benefits: Local expertise, highly rated agents
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Downsides: No discounted commission rates
Services
| Listing agent services | Full service |
| Buyer's agent services | Full service |
Iron Valley Real Estate offers traditional full service when selling or buying a home.
Typically, you can expect a listing agent to:
- Conduct a comparative market analysis (CMA) to price your home accurately
- Stage and photograph your home to prepare your listing
- List your home on the multiple listing service (MLS)
- Market your property to potential buyers and their agents
- Schedule and host open houses and walk-throughs
- Offer advice on what repairs are needed
- Compile offers and help you review them
- Negotiate the sale price and terms
You can also use the company’s online home value estimator to get a ballpark estimate of your home’s market value.
If you’re buying a home, your agent will:
- Find homes within your budget that meet your needs
- Help you complete the required paperwork
- Draft and submit offers on your behalf
- Negotiate the purchase price and terms
- Coordinate the closing process
You can search available properties on Iron Valley Real Estate’s main website or on your local branch’s site.
Commission rate
| Listing agent fee | 2.5–3% |
| Buyer's agent fee | 2.5–3% |
Traditional brokerages like Iron Valley Real Estate usually charge the standard commission rate of 2.5–3%. Nationally, the average listing fee is 2.82%, and the average buyer’s agent fee is 2.75%.
Until recently, sellers have set the commission rate for buyer’s agents. They advertised the rate in their MLS listings and covered the fee at closing. But a recent settlement with the National Association of Realtors (NAR) has changed this. Buyers now negotiate the commission fee directly with their agent. However, sellers are still covering the buyer’s agent commission through a concession.
You can (and should) try to negotiate your agent’s commission fee, although it may be hard to get much leeway. Agents from traditional brokerages often have little wiggle room or incentive to lower their rates.
If you want to pay less while still getting full service, consider an alternative like Clever Real Estate. With Clever, you’ll still work with a top-rated local agent, but with a pre-negotiated listing fee of 1.5% instead of 3%. You’ll get the same comprehensive support, and keep thousands more in your pocket.
Agent quality
| Quality indicators |
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| # of agents | 2,250 |
| Locations | 55 offices in 7 states: DE, FL, GA, MD, NC, PA, and VA |
Iron Valley Real Estate combines the benefits of local broker-owners and physical locations with cloud-based technology. Each franchise is independently owned and operated, so agents can take custom approaches that best suit their local markets.
The firm has 2,250 agents located in 55 offices across 7 states. With so many agents per office, you should have no trouble finding a real estate agent with the local expertise you need. You can connect with an agent from your local branch here.
Iron Valley Real Estate reviews are generally positive in terms of agent performance and knowledge. Also, agents typically rank highly in RealTrends real estate awards and rankings. Awards include Top Movers by Sides, Top Movers by Volume, and RealTrends Verified Best Brokerage.[1]
Regardless of how good the brokerage is, it’s wise to interview 2–3 agents to find the right fit. Ask about their local expertise and relevant experience, and check their customer reviews. Look for clear communication, too. Ultimately, you’re working with the agent, not the brand.
Iron Valley Real Estate reviews from customers
| Zillow | 5/5 (392 reviews) |
| RateMyAgent | 5/5 (107 reviews) |
| Yelp | 2.5/5 (5 reviews) |
| 4.8/5 (1,343 reviews) | |
| Total weighted average | 4.8/5 (1,847 reviews) |
Iron Valley Real Estate reviews are largely positive. The firm has an average rating of 4.8/5 from 1,847 online reviews.
Customers say their Iron Valley agents were professional and responsive. They know their local markets well and deliver a stress-free buying or selling experience.
However, agent performance can vary by office. For instance, some negative reviews stated that agents were unprofessional. Most franchise owners respond to feedback to try to resolve poor experiences.
These are the most common themes we found among Iron Valley Real Estate reviews.
✅ Professional and highly skilled agents
Many reviewers said their agents were professional, with expertise in their local market and the real estate industry in general.
I am so happy with the service and support I receive at Iron Valley of Berks! A great group of professionals who will always have your best interest at the forefront. The attention to details is impeccable and second to none! IVREB has certainly been a game changer in my real estate transactions.
Taylor has been a pleasure to work with. She has helped me through purchasing two different properties and selling one. She is helpful throughout the entire process! I highly recommend using Taylor for your next adventure in real estate. She has vast experience and knowledge.
Wendell is the definition of professionalism and experience. Knowledgeable about the market and the technical details of the house.
✅ Knowledgeable and responsive staff
Many reviewers noted that Iron Valley agents answered all their questions quickly and in detail, guiding them through the process.
I could not have had a better real estate agent. Bridget Gelderman was knowledgeable, responsive, and explained my questions in detail. Bridget’s guidance made the process smooth and pretty stress-free. Her dedication and helpfulness made all the difference to me.
Taylor was our realtor when we sold our house in 2022. She was professional, knowledgeable, and available to answer any questions from us or interested buyers. Having herself and the Iron Valley team sell our home not only made life easier for us but also made our home sell very quickly. We are grateful for such a positive experience!
✅ Stress-free transactions
Overall, reviewers said Iron Valley Real Estate agents’ knowledge and experience made buying and selling a home easy and hassle-free.
Steve was incredibly valuable in the sale of our property this month! Our property was on the market for only a day. Steve was easy to contact and was so helpful and informative, creating a flawless experience for our first time selling a home. Highly recommend working with Steve!
As a first-time seller, I had no idea what I was doing. Riley Moomaw walked me through everything and was extremely responsive and helpful throughout the whole process. She said my house would sell quick, and she was 100% right. Holly was also a lot of help when I needed it. Iron Valley Carlisle as a whole is a great team of people to work with. You made selling my house one of the easiest things I’ve ever done.
Adam is awesome! He was there to answer every question and walk us through every step! Could not have worked with a better agent!
⚠️ Some reports of unprofessional agent behavior
While negative reviews were scarce, a few people referred to their local Iron Valley agents as unprofessional and unprepared.
From the outset, Monique demonstrated a lack of professionalism. She was consistently late to showings and appointments, and on several occasions, she failed to appear altogether, merely providing us with access codes and instructing us to view properties on our own. In summary, our experience with Monique Johnson was marked by unprofessionalism, poor communication, and a disregard for our family’s needs.
After 3 years of buying and selling, Amaila Marshall let us down! Just lied and was not in our best interest only her 5%. We had to do her job, keep on her to send paperwork repeatedly, then she loses the code to the ‘lock box’ on our house. Complete nightmare! I would never expect a ‘realtor’ would lie, having no concerns about who they represent! And just totally ‘ghosts’ you about your concerns.
I had a terrible experience with this firm. I requested info on a property and received a quick response. Pam Rus asked me if I was actively searching for a property or just browsing. I answered her that I was just browsing and never received any response after that. This inaction discredits the agency. I would never do business with an agency that is not professional enough or courteous enough to provide an answer to a question regardless of what my intent was. Completely dissatisfied.
Credibility: Is Iron Valley Real Estate legit?
| Founding | 2016 by Adam Gamble |
| Track record |
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| News |
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Iron Valley Real Estate is a legitimate brokerage. It’s one of the fastest-growing firms in the U.S., expanding into 18 new offices and one new state over the past year.
Adam Gamble founded the company's first office in Lebanon, Pennsylvania, in 2016. After 8 months, more than 30 agents had joined. Corey Kaplan and Rob Cleapor joined as partners to launch a franchise model in 2018. Lisa Loser joined Iron Valley in 2018 as a realtor and is now the COO.
Aside from the company’s growth, new coverage highlights Iron Valley’s commitment to technology. In April 2025, the firm rolled out two new digital platforms:[2]
- IVREhome: A client-facing app that provides real-time property listings, market data, and personalized recommendations to help streamline the home search process
- IVREconnect: An internal communication and productivity platform to help agents and franchise leaders manage leads and collaborate across offices
In August 2025, Iron Valley partnered with AccountTECH, a provider of real estate accounting software and outsourced bookkeeping, to offer franchisees a unified accounting platform.[3] Offices now have access to real-time, standardized financial reporting and can use AccountTECH to maintain their books.
Bottom line: Is Iron Valley Real Estate right for you?
Iron Valley Real Estate is likely a good option if you're looking for a traditional realtor. Reviews indicate that most of the firm’s agents are experts in their local markets.
You’ll still want to interview multiple agents to find the right one for you. The best combo of experience and value may be from a low-commission agent.
Clever Real Estate can connect you with top agents who provide the same services you'd expect from a traditional agent — but for a pre-negotiated 1.5% listing fee. On average, sellers save $7,000 without giving up quality or expertise.
- Answer 5 simple questions about your sale
- Get matched with 2–3 top local agents in minutes
- Compare options, choose the best fit, save up to 50% on fees
