Hardy Realty Group is a traditional, full-service real estate brokerage headquartered in Rome, Georgia. Founded in 1925, the company has more than 50 agents in 4 offices. It serves buyers and sellers in Northwest Georgia and Northeast Alabama.
With a century of experience in its region, you can expect agents to be well-connected to the community. The firm is the oldest and largest independent brokerage in its area.
However, you’ll likely pay the standard commission rate of 2.5–3%. Other companies can connect you with high-quality agents who offer full service at a lower commission rate, like 1.5%. On a $500,000 home sale, you’d pay $15,000 at a 3% rate, versus just $7,500 at 1.5%.
If you want to save money when you sell, Clever Real Estate can help. Clever's top local agents come from established brokerages and provide the same full-service support you’d expect from traditional realtors. The difference is that with a listing fee of just 1.5%, sellers save an average of $7,000. Find top-rated agents who can sell your home for half the traditional commission rate.
Hardy Realty overview
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🧭 How it works: Agents provide traditional full service to home buyers and sellers
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💵 Commission rate: Standard 2.5–3% of the home sale price per agent
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⭐ Customer rating: 4.3/5 across 572 reviews
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✅ Benefits: 100 years of local expertise, experienced agents
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⚠️ Downsides: No discounted commission rates
Hardy Realty at a glance
Hardy Realty is a Rome, Georgia-headquartered full-service brokerage founded in 1925 by Wilson Moore Hardy. The firm marked its 100-year anniversary in 2025 and is one of the oldest continuously-operating real estate companies in Georgia.
Hardy Realty operates four service lines: residential sales, rentals (under the Hardy Realty Rentals brand at hardyrealtyrentals.com), property management, and commercial real estate. The firm employs around 50 agents and serves Floyd, Polk, Bartow, and Gordon counties in Georgia, plus parts of Northeast Alabama.
Services
| Listing agent services | Full service |
| Buyer's agent services | Full service |
Hardy Realty has full-service agents who will support you throughout your sale or purchase.
If you’re a seller, your listing agent will:
- Conduct a comparative market analysis (CMA) to price your home
- Prepare your listing by staging and photographing your house
- List your home on the multiple listing service (MLS)
- Market your property to potential buyers and their agents
- Arrange and host open houses and walk-throughs
- Help you determine what repairs are needed
- Receive offers and review them with you
- Negotiate the sale price and terms
- Guide you through closing
For buyers, your agent will:
- Help you find homes within your budget that meet your needs
- Draft and submit offers on your behalf
- Negotiate the purchase price and terms
- Gather and complete the required paperwork
- Coordinate the closing process
Additionally, through its Hardy Realty rentals arm, the firm acts as a property manager for over 1,500 residential and commercial properties. You can also buy and sell commercial real estate through the business.
Commission rate
| Listing agent fee | 2.5–3% |
| Buyer's agent fee | 2.5–3% |
When you work with agents from traditional brokerages like Hardy Realty, you’ll typically pay the standard commission rate of 2.5–3% of the final sale price. Nationwide, the average listing fee is 2.88%, and the average buyer’s agent fee is 2.82%.
Sellers previously set the commission rate for buyer’s agents, advertised it in their MLS listings, and covered the fee at closing. But following a settlement with the National Association of Realtors (NAR), buyers now negotiate the commission directly with their agent and include it in their contract. Sellers are still covering the buyer’s agent commission, only now it's offered via a concession instead of upfront.
When working with a traditional agent, you’re technically always free to negotiate the realtor commission. However, in practice, getting a significant discount is challenging. Agents from traditional brokerages often have little leeway or incentive to lower their rates.
If you want to pay less while still getting full service, consider an alternative like Clever Real Estate. With Clever, you’ll still work with a top-rated local agent, but with a pre-negotiated listing fee of 1.5% instead of 3%. You’ll get the same comprehensive support, and keep thousands more in your pocket.
Agent quality
| Quality indicators |
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| # of agents | 56 |
| Locations | Rome (2 offices), Cedartown, and Cartersville, GA |
Based on agent bios on its website, Hardy Realty agents have an average of 23 years of experience. The firm has 56 agents across four locations serving buyers and sellers in Northwest Georgia and Northeast Alabama.
You can use the online directory to get matched with a Hardy Realty agent. Given the company’s longstanding service to the region, it’s easy to find an agent with deep local expertise.
Hardy Realty provides realtors with many free resources to help ensure their success, including a certified coaching program, a technology platform, on-site broker support, and marketing support.[1] The company also hosts three training and development meetings weekly for its agents.
When finding an agent, it's important to consider each agent's qualifications rather than the brand's. Interview at least 2–3 realtors to ensure you find the right fit. Beyond local expertise, you’ll want an agent who has relevant experience, clear communication, and positive customer reviews.
Hardy Realty reviews from customers
Hardy Realty reviews are primarily positive, with an average rating of 4.3 out of 5 across 572 online reviews.
Agents are praised for being knowledgeable, reliable, professional, and respectful. Customers say they’re easy to work with and have excellent attention to detail. They also point to the firm’s robust network of industry partners.
Most of the negative reviews are for Hardy Realty’s property management services, although a handful indicate poor experiences with agents.
These are the most common themes we found in Hardy Realty reviews.
✅ Good communication from responsive, reliable agents
Multiple hardy Realty reviewers highlighted the agents’ excellent communication, calling them responsive, reliable, and readily available.
From day one, Molly’s guidance was exceptional. She was responsive to what we were looking for, in the timeframe that we had to work in. Watching Molly negotiate on our behalf was truly remarkable, and she stayed in constant communication with us throughout the ENTIRE process, making us feel at ease when homebuying can be somewhat overwhelming.
Katrina was very professional and listened to our needs/wants during our house hunt. She was prompt in returning our calls, even if it was ‘after hours.’ I feel like she went above and beyond, as there were several times when we had questions and specific concerns. She never hesitated to make phone calls or do extra research if needed to get our concerns resolved. I would highly recommend her to anyone in the market to buy or sell.
Richard should be your top agent. Very honest, reliable, and so easy to work with and understand throughout the entire process of selling my home. Anyone looking for [a] great real estate agent, I highly recommend Richard Long!
✅ Professional and knowledgeable team
Hardy Realty reviews also highlight the firm’s professionalism and local knowledge. They note that agents have industry partnerships that make buying and selling easy.
We had the absolute best experience working with Molly. From start to finish, she went above and beyond in every possible way. She was always available to answer questions, patient in explaining the process, and proactive in handling every detail before we even had to ask. Her knowledge of the market and attention to detail gave us complete confidence, and her kindness and genuine care made the whole experience enjoyable instead of stressful.
I recently worked with Lori Davidson as my Realtor in selling my home. She is extremely knowledgeable and helpful in her field but is also kind and compassionate. I am so grateful to Lori for her assistance in the process and would highly recommend her to anyone who is considering selling their home!
Hardy is the best. We wouldn’t use anyone else in Rome. They care about their clients, have a strong network of trusted relationships and partners, and understand the local real estate market. Our Realtor (MJ Chisholm) has become a friend, and we highly recommend her!!
✅ Easy and stress-free processes
Satisfied customers said agents were respectful and thoughtful, removing the stress and hassle from the buying and selling processes.
Hardy is wonderful. They are highly respectful. My realtor was Baxter Robinson. He made my experience of buying my first home enjoyable. He put up with a lot of indecision from me. He is extremely kind and professional. He’s the way to go!
Our family had a wonderful experience with Dan Reid with Hardy Realty. Dan was very professional and kept us informed throughout the process. My siblings and I were selling our Mother’s home after her passing, and Dan handled everything in a thoughtful manner. As a lifelong resident of Polk County, Dan knows the real estate market well. I would highly recommend Hardy Realty and Dan Reid!
⚠️ Unorganized agents and unprofessional behavior
We found only a few recent negative reviews related to working with agents from Hardy Realty. They pointed to unorganized and unprofessional behavior.
I don’t recommend Heath Rogers. He represented me as a buyer’s agent, and the other party failed to disclose material defects on the disclosure statement. This was a pretty serious non-disclosure event, which resulted in my husband, who was suffering from Stage 4 cancer, being exposed to mold and rodent waste. Heath’s advice to me was, ‘Take it up with them,’ (meaning the other party), and then he stopped answering my calls. To make matters worse, Heath failed to check off a box including the disclosure statement in the contract. He definitely wasn’t looking out for my interests.
My husband and I listed a property with a long-time friend. We quickly learned that she was scattered all over the place, could never give us a response that made any sense, and my husband had to do the description, help her figure out the lines, longitude and latitudes. She listed a street seven miles from property, and after [my] husband laid it in her lap, it is still listed wrong on Zillow and, for all we know, Hardy too.
Credibility: Is Hardy Realty legit?
| Founding | 1925 by Wilson Moore Hardy |
| Track record |
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| News | Limited to no coverage |
Hardy Realty is a legitimate real estate brokerage headquartered in Rome, GA. The firm was founded by Wilson Moore Hardy in 1925, making it the oldest and largest brokerage in Northwest Georgia. Many of Hardy Realty’s agents are licensed in both Georgia and Alabama.
According to Zillow, Hardy Realty had 257 sales in the last 12 months (as of June 2026).[2] The company also has an A+ rating with the Better Business Bureau.[3]
The firm’s agents are often recognized as top realtors in regional awards. In 2022, Hardy Realty received the Heart of the Community Foundation Business Award for its volunteer work, community service, and donations.[4]
Bottom line: Is Hardy Realty right for you?
Hardy Realty is a solid option if you want a traditional, full-service agent with deep expertise in the community. It’s certainly worth interviewing agents from this firm to see if they’re a good fit for your home sale or purchase.
But you may also want to interview agents from a real estate company offering lower commission rates.
For example, Clever Real Estate can connect you with top local realtors who provide the same services you’d expect from traditional agents. The only difference is that you'll get a low 1.5% listing fee — half the standard 3%. As a result, sellers save $7,000 on average without sacrificing quality.
- Answer 5 simple questions about your sale
- Get matched with 2–3 top local agents in minutes
- Compare options, choose the best fit, save up to 50% on fees
Frequently asked questions
Like most traditional NW Georgia brokerages, Hardy agents typically charge the standard 2.5–3% listing commission. Commission is technically negotiable in Georgia, but practical leeway varies by agent and listing. Services like Clever Real Estate pre-negotiate a 1.5% listing fee upfront if you want a guaranteed discount.
Yes — Hardy has a commercial-RE arm that handles retail, industrial, office, and land transactions across NW Georgia. The commercial team is separate from residential agents, so if you're working a commercial deal, ask to be routed to a commercial broker rather than a residential agent covering both.
Hardy Realty Rentals (hardyrealtyrentals.com) is the property-management and tenant-placement arm. Hardy Realty (hardyrealty.com) handles traditional residential sales. Some agents work across both businesses; many specialize. If you're a landlord, you'll likely work with the rentals/PM team; if you're selling, with the sales team.
Hardy has deeper local market knowledge in Rome, Cartersville, and Cedartown than most metro-Atlanta brokerages. The trade-off is that franchise and metro-Atlanta brokerages have broader marketing reach — relevant for sellers trying to attract buyers from outside NW Georgia. For most local-buyer transactions, Hardy is the stronger choice; for high-end or relocation-targeted listings, compare options before signing.
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