With the amount of business done online, you may be wondering if it’s even worth putting a “For Sale” sign in your yard when selling your home. While 90% of those searching for a home do use the internet to aid in their search, the benefits of a good, old fashioned yard sign far outweigh the negatives. There are a few best practices to this tried-and-true tactic you’ll want to be aware of.
Some communities have banned the use of “For Sale” signs because they say it makes it seem as if something is wrong with the area. A plethora of signs in the yards of homes for sale may signal to people that residents are leaving the area from some reason — be it schools, taxes, politics or other reasons.
Also, some realtors note that home sellers may prefer not to post a sign because it may tell potential burglars that the home may be unoccupied. Or, home owners may not want buyers frequently driving by their home.
While the reasons above may carry some weight, the benefits of posting a low-cost “For Sale” sign in the yard of a home for sale far outweigh these potential negatives. The National Association of Realtors shares that 7% of purchased homes were originally found through a yard sign. While this percentage may seem low, when you consider that your investment in a “For Sale” sign is maybe $30, the payoff for those 9% of sellers was great.
Zillow surveyed around 3,000 home buyers in 2017 and found that about half said a “For Sale” sign played a role in their search for a home. While only about 6% of those people ultimately purchased the home with the sign, again, the payoff of the small cost of a yard sign was more than worth it for those sellers.
“For Sale” signs may attract buyers that had not considered a particular neighborhood prior to seeing the sign. They may be on their way to work or another typical route, see the sign, and start to consider living in the area.
In addition to passersby, “For Sale” signs alert neighbors that your home is on the market. Who has more incentive to share your home within their network and find a good buyer than your neighbors? A simple sign may trigger them to share the online posting on social media or in their daily conversations and could result in a sale.
Give All the Info
Now that we’ve shown the merits of a “For Sale” sign, you’ll want to consider what information is important to include on it. The most professional-looking sign is typically one supplied by a real estate agent. A realtor's sign will catch the eye of a buyer, and promote the real estate brokerage and the agent. “For Sale By Owner” signs are fine, but they may draw a buyer looking to find a good deal and one who will offer a low-ball offer.
A sign provided by a real estate agent may include the brand or brokerage and its logo, the broker’s phone number, and website. Additional info that may be placed on the sign post directly above or below the generic sign could include a specific website devoted to the property, a link to a virtual tour, the listing price, days of open houses, direct phone number of the listing agent, and other home-specific information.
Place In the Right Spot
Place the “For Sale” sign in the most visible spot from the street. Most are placed closer to the sidewalk or the street than close to the house. If your home is located in a more secluded area, you may want to consider posting a sign with the address in a neighbor’s yard further down the street that is closer to a major throughway. If you live on a corner, put one sign along each of the two streets along your home.
Remove After the Sale
It is best practice for a sign company or brokerage to remove any “For Sale” signs after a home is sold. They will likely wait a few days or weeks after closing to do so because most buyers — especially first-time buyers — may want photos by the sign. However, if you’ve recently purchased a home, it is best to leave the sign up for the company to remove, rather than letting it gather dust in your garage.
Clever Partner Agents are top-rated real estate agents who are experts in their local markets. They come from major brands and regional brokerages — like Keller Williams and Century 21 — and offer the same full service as other agents. The only difference is that they have agreed to work for a flat fee of $3,000 or 1% if your home sells for more than $350,000. In addition to substantial savings, you’ll also get a professional, branded sign in your yard to attract buyers.