Best Discount Real Estate Brokers of 2026

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By Steve Nicastro Updated July 21, 2026
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Reviewed by Ben Mizes Edited by Katy Baker

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A discount real estate broker is a licensed brokerage that charges sellers less than the typical 2.5%–3% listing commission, usually 1% to 2%, or a flat fee. The best discount brokers in 2026 can save a typical seller $3,000 to $19,000+ without giving up MLS exposure, professional photos, or a licensed listing agent.

Most sellers don't realize how much room there is. In a July 2026 Clever survey of people who recently sold a home, 68% said they had little or no awareness that discount brokers even exist, and 39% didn't know their agent's commission was negotiable at all. Yet 72% said they would trust an agent charging 1.5% as much as one charging 3%.[1]

I've sold homes both ways: I was a licensed agent in Charleston, SC, with $6M+ in closed transactions, and I helped my mother-in-law sell for-sale by owner in September 2024. In my opinion, the right discount broker beats both extremes (full price and full DIY), for most sellers. But the wrong one quietly costs you more than you saved on commission.

Below are the five discount brokers I'd actually use or recommend, ranked. Each one I evaluated against current 2026 fees, real customer reviews, mystery-shopped phone calls to local offices, and on-the-ground commentary from licensed agents who aren't affiliated with Clever. I've also reconciled all savings math to the 2026 average listing-side commission of 2.9%, based on our survey of February 2026 survey of 533 agents, so the numbers in this article actually tie out.

🛡️ Why you should trust our advice

List With Clever's discount-broker coverage is built on direct experience and documented research, not aggregated review copy. Three things you should know up front.

Who wrote, reviewed, and edited this article

  • Author: Steve Nicastro. Managing Editor at Clever. Licensed Realtor in Charleston, SC (2019–2022) with $6M+ in closed transactions. Has personally bought or sold 30+ homes as an agent, investor, and FSBO seller. Former personal finance writer at NerdWallet for 6+ years; published in USA Today, AP, U.S. News, and The New York Times.
  • Reviewer: Ben Mizes. Co-founder of Clever Real Estate and a licensed real estate agent in Missouri. Has personally flipped 40+ properties and managed a 150+ unit residential portfolio.
  • Editor: Katy Baker. Senior Editor at Clever, 10+ years editing personal finance and real estate coverage.

How we evaluated the brokers in this article

Our research process for this 2026 update included four documented steps:

  • Mystery-shop calls: We placed inbound seller calls to each of the five featured brokers' local market offices in March 2026 to confirm fees, service levels, and what's actually offered to a new lead. Where the experience differed from what's advertised on the company website, we note it in the review.
  • Customer-review aggregation: We pulled and reviewed sample reviews from Google, Trustpilot, BBB, Yelp, and Zillow for each broker (sample sizes ranged from ~200 to ~4,000 reviews per company). Aggregated star ratings appear in each broker's at-a-glance table.
  • Independent expert commentary: Two practicing Realtors who aren't affiliated with Clever: Christina Rordam (Florida Realty Investments, Orlando) and David Baca (Life Realty District, Las Vegas) — who answered structured interview questions about discount-broker quality, the NAR settlement, and the questions a seller should ask before signing. Their quotes appear throughout the article. We also cite Dr. Lee Davenport, a real estate coach with a doctorate from Georgia State, and Liz Wood, broker-owner of Liz Wood Realty in New Orleans. Our July 2026 update This 2026 update adds new commentary from Michael Perna (Metro Detroit), Chuck Vander Stelt (Northwest Indiana), and Ashley Oshinsky (Metro Detroit), alongside our earlier interviews with Christina Rordam (Orlando), David Baca (Las Vegas), and Liz Wood (New Orleans).
  • Math reconciliation: All savings examples in this article are calculated against a 2026 listing-side commission baseline of 2.9%. The full math is shown in the savings section.

Disclosure: List With Clever and Clever Real Estate are owned by the same parent company. Clever is our No. 1 pick below because we believe the case for that ranking is supported by current fees, market coverage, and verified savings (more on that in the methodology section), and we've benchmarked it side-by-side against direct competitors throughout this article. Where a competitor is a better fit for a particular seller, we say so.

5 best discount real estate brokers of 2026

Company
Clever Rating
Listing Fee
Availability
Best overall
Find Agents
On listwithclever.com
4.9
4,774 reviews
1.5%
Nationwide
Find Agents
On listwithclever.com
Good agents, but limited choice
View Details
5.0
6,910 reviews
2%
Nationwide
Decent savings, but some risks
View Details
2.6
1,476 reviews
1.5–2%
Nationwide
Great seller savings, but high minimum fees
View Details
4.9
281 reviews
1%
3 states
Best for buyers in high-end markets
View Details
5.0
646 reviews
2%
12 states

Best overall

Clever Real Estate

Find Agents
On listwithclever.com
4.9
4,774 reviews

Listing Fee

1.5%

Customer Rating

4.9/5 (4,774 reviews)

Editor's Take

Overview

Reviews

Clever Real Estate is the best option for most sellers looking for an agent. The company matches you with multiple full-service agents from local brokerages, including top brands like Keller Williams and RE/MAX. It offers a low 1.5% listing fee no matter which agent you choose.

Pros

  • Get matched with top-producing local agents in minutes.
  • Guaranteed 1.5% listing fee (half the usual rate).
  • Free agent matching service with no obligation to commit to any realtor.
  • Large agent network offers great selection compared to similar services.

Cons

  • No guarantee you’ll get matched with a specific agent or brokerage.
  • Add-ons like professional home staging and drone photography may cost extra.

What it is: Clever Real Estate offers a lower commission without sacrificing quality. Through its free service, you can find top-rated agents in your area and sell for just a 1.5% listing fee (much lower than the average realtor commission rate).

How it works: You take a short online quiz (five questions) to help Clever understand your situation and preferences. Then Clever matches you with vetted, top-performing agents in your market who are a good fit, including realtors from major brands like Compass, Century 21, and Coldwell Banker. If you don’t like the agents Clever recommends, you can request more matches until you find the right fit — or simply walk away.

Average customer rating: 4.9/5 (4,774 reviews)

Locations: Clever is available nationwide.

SourceAverage RatingReview Count
BBB4.7/548
Google4.8/5496
TrustPilot4.9/54,230
Total4.9/54,774

Customers say: ✅ Agent Selection | ✅ Communication and Professionalism | ✅ Savings Value | ✅ Results | ✅ Guidance and Support | ✅ Real Estate Expertise | ✅ Ease of Transaction

» Read our full Clever Real Estate review

*Note: Clever Real Estate review information is up to date as of July 21, 2026.

Good agents, but limited choice

Ideal Agent

Learn More
On listwithclever.com
5.0
6,910 reviews

Listing Fee

2%

Customer Rating

5.0/5 (6,910 reviews)

Editor's Take

Overview

Reviews

Ideal Agent is a solid option if you’re looking for a top agent. The company vets its realtors thoroughly, so you’ll likely get a quality agent.

However, you might not get to choose who you work with, since Ideal Agent usually has only one or two realtors in a given area. Even if you get a top-performing agent, there’s no guarantee that they’ll be the right fit for your sale.

Ideal Agent’s listing fee of 2% is a bit lower than the traditional rate. But if you want to save money, other brokerages offer even lower fees while still maintaining high-quality agents and service.

Pros

  • It's easy to get matched with a real estate agent.
  • The 2% listing fee is lower than the traditional rate.
  • Customer service gets excellent reviews.

Cons

  • You likely won't get to choose which agent you work with.
  • There are no savings for buyers and limited savings for sellers.
  • There's limited ability to manage your listing online.

What is it: Ideal Agent is a real estate brokerage that matches buyers and sellers with real estate agents.

How it works: Ideal Agent has strict performance criteria for the agents it lets into its network. This vetting process means you're more likely to be matched with a top agent, although it also means there are fewer agents overall to choose from.

Ideal Agent also has a cash buyer program where it solicits cash offers for your home from various investors.

Average customer rating: 5.0/5  (6,910 reviews)

Locations: Ideal Agent is available nationwide.

SourceAverage RatingReview Count
BBB4.6/510
Google4.8/5462
TrustPilot5.0/56,425
Yelp2.7/513
Total5.0/56,910

Customers say: ✅ Communication and Professionalism | ✅ Guidance and Support | ✅ Results | ✅ Real Estate Expertise | ✅ Agent Selection | ✅ Ease of Transaction | ✅ Savings Value

» Read our full Ideal Agent review

*Note: Ideal Agent review information is up to date as of July 21, 2026.

Decent savings, but some risks

Redfin

Learn More
On listwithclever.com
2.6
1,476 reviews

Listing Fee

1.5–2%

Customer Rating

2.6/5 (1,476 reviews)

Editor's Take

Overview

Reviews

Redfin is a reputable discount real estate brokerage that offers significant savings, particularly if you buy and sell with the brokerage. But watch out for high minimum fees, which vary by market and can be high in some areas. Redfin's agents also work with a lot of clients, and they don’t always have time to provide as much hands-on service as you may need.

Pros

  • Redfin's listing fee of 1.5–2% offers good savings.
  • Clients who buy and sell with Redfin can save even more.
  • You can easily manage your listing online or via Redfin’s app.

Cons

  • Agents provide limited one-on-one service.
  • Customer reviews have recently become more negative.

What it is: Redfin is a discount brokerage with salaried agents who work under its brand name.

How it works: Redfin charges a 1.5–2% listing fee, depending on the market. Home buyers can qualify for a 0.25% rebate. If you buy and sell with Redfin, you can get a 0.5% rebate, bringing your listing fee down to 1%. 

Average customer rating: 2.6/5  (1,476 reviews)

Locations: Redfin operates in select markets nationwide.

SourceAverage RatingReview Count
BBB1.1/532
Consumer Affairs1.3/5195
Google4.1/5128
TrustPilot2.3/536
Yelp3.4/51,100
Total2.6/51,476

Customers say: ❌ Communication and Professionalism | ❌ Guidance and Support | ❌ Integrity | ❌ Real Estate Expertise | ❌ Ease of Transaction | ❌ Savings Value | ❌ Results | ❌ Customer Service | ❌ Marketing

» Read our full Redfin review

** Reflects ratings from 3rd-party review sites BBB, Consumer Affairs, Google, and Yelp only. Additional reviews are available on Redfin.com. Note: Redfin review information is up to date as of July 21, 2026.

Great seller savings, but high minimum fees

SimpleShowing

Learn More
On listwithclever.com
4.9
281 reviews

Listing Fee

1%

Customer Rating

4.9/5 (281 reviews)

Editor's take

Reviews

SimpleShowing offers significant savings, especially for sellers whose properties sell for more than $500,000. Its agents and customer service are also excellent. However, high minimum fees mean properties worth under $500,000 won’t enjoy maximum savings. Plus, you’ll get limited ability to choose your real estate agent thanks to the company’s small team size.

Read the full SimpleShowing review.

Pros

  • 1% listing fee offers significant savings for many sellers
  • Customers praise the quality of the agents
  • Rebates offer savings for buyers who qualify

Cons

  • $5,000 minimum listing fee undercuts savings for some sellers
  • In-person service only available in a handful of metro areas
  • Limited ability to choose your own real estate agent

SourceAverage RatingReview Count
Google4.9/5111
TrustPilot4.6/518
Yelp1.0/51
Zillow5.0/5151
Total4.9/5281

Customers say: ✅ Guidance and Support | ✅ Communication and Professionalism | ✅ Real Estate Expertise | ✅ Results | ✅ Savings Value | ✅ Ease of Transaction | ✅ Integrity

» Read our full Simple Showing review

*Note: SimpleShowing review information is up to date as of July 21, 2026.

Best for buyers in high-end markets

Prevu

Learn More
On listwithclever.com
5.0
646 reviews

Listing Fee

2%

Customer Rating

5.0/5 (646 reviews)

Editor's Take

Overview

Reviews

Prevu offers savings for both buyers and sellers, but it offers the most value for buyers of high-value properties. Its buyer rebate of up to 1% is substantial, although the full 1% is only available on properties over $1.25 million.

Sellers can also save thanks to Prevu’s 2% listing fee — about half the traditional rate. But the company charges minimum fees that vary by market. If your home doesn’t sell above a certain threshold, minimum fees mean you’ll save less — and you could even end up paying more than you would with a traditional realtor.

Pros

  • Eligible buyers get a rebate of up to 1%.
  • Sellers can save with the 2% listing fee.
  • The company offers significant savings on high-value homes.

Cons

  • Only homes over $1.25 million qualify for the full 1% buyer rebate.
  • Minimum fees undercut seller savings.
  • Prevu has a small agent network, which means you could get stuck with a lackluster realtor.

What it is: Prevu is a discount brokerage that connects buyers and sellers with agents.

How it works: Prevu agents offer the same general range of services and support as traditional agents. The main difference is that the agents are salaried employees of the Prevu brand. As a seller, you will pay a 2% listing fee to your Prevu agent, which is about half of what traditional agents charge. The company also advertises a buyer rebate of up to 1% for buyers who find a home with a Prevu agent, although the rebate is subject to minimum fees and other requirements.

Average customer rating: 5.0/5 (646 reviews)

Locations: Prevu is available in select markets in Washington D.C. and the following states: California, Colorado, Connecticut, Florida, Maryland, Massachusetts, New Jersey, New York, Pennsylvania, Texas, Virginia, Washington.

SourceAverage RatingReview Count
Google5.0/5635
Yelp4.5/511
Total5.0/5646

Customers say: ✅ Guidance and Support | ✅ Communication and Professionalism | ✅ Savings Value | ✅ Real Estate Expertise | ✅ Ease of Transaction | ✅ Results

» Read our full Prevu review

*Note: Prevu Real Estate review information is up to date as of July 21, 2026.

How we ranked these discount brokers

🏆 Top pick: Clever Real Estate

Our top choice, Clever Real Estate stands out for its reliable 1.5% listing fee across the U.S. and its approach of matching sellers with multiple experienced, full-service agents.

Sellers enjoy substantial savings while still receiving full support from seasoned agents. Clever's high customer rating also further increases its credibility and customer trust, as it has a 4.9/5 rating across 4,774 online reviews.

Clever’s main trade-off is that the experience can vary depending on which local agent you’re matched with. While Clever vets its partner agents, you don’t select an agent directly, so service quality may differ by market and individual agent.

Clever also focuses on traditional MLS listings. It’s a weaker fit for sellers looking for alternatives like flat-fee MLS-only services.

For sellers who want full-service support at a lower-than-average listing fee—and are comfortable comparing a few agent options—Clever offers a strong balance of savings and service. Get matched with top-rated local agents and start saving today.

How it works

You submit a short form describing your home, timeline, and price expectations. Clever calls you to confirm details, then matches you with 2–3 vetted local agents at major brokerages. You interview the agents on your own schedule, pick one (or none), and sign a listing agreement directly with the agent's brokerage. Clever earns a referral fee from the brokerage when you close — you pay the agent's 1.5% listing fee, not Clever directly.

Pros

  • 1.5% listing fee is the lowest among brokers offering full-service representation from name-brand brokerages.
  • Agent flexibility: you can interview multiple matches and walk away with no fee if none fit.
  • Coverage is genuinely nationwide; matches are local agents at brokerages you'd recognize.
  • Pre-negotiated commission is in writing before you sign: No fee negotiation required on your end.

Cons

  • The $3,000 minimum makes Clever less competitive under $200,000 home value.
  • Agent quality varies by market. The match process is good, but you still need to interview and reject if the fit is wrong.
  • Like every agent-matching service, the connection ends once you're matched; service quality is the agent's, not Clever's.

Verified savings example: On a $500,000 sale, the 1.5% Clever fee comes to $7,500 vs. $15,000 at the 2.9% market average, a $7,000 listing-side savings.

🥈 Runner-up: Ideal Agent

Ideal Agent is a single-match service: you describe your home, and the company pairs you with one top-producing local agent (typically a top-1% performer in the market) at a flat 2% listing fee. It's a good pick if you want minimal decision fatigue and would rather interview one carefully-screened agent than three. The trade-off is a higher fee than Clever, Redfin, or SimpleShowing.

How it works

You submit a form, get a confirmation call, and Ideal Agent matches you with one top-producing local agent. You can request a different match, but the platform is designed around the single-match model. You sign with the agent's brokerage at the pre-negotiated 2% rate.

Pros

  • Top 1% agent matches are well-vetted: Screening criteria are stricter than most matching services.
  • Single-match model reduces decision fatigue if you've already decided you want a discount agent and want to move quickly.
  • Aggregated reviews are among the highest in the industry.

Cons

  • 2% is higher than every other broker on this list except Prevu: At a $500K sale, that's $2,500 more in fees vs. Clever
  • Single-match model means less choice if the personality fit is wrong on the first match.
  • Buyer's agent commission is still negotiated separately.


Verified savings example: on a $250,000 sale, the 2% Ideal Agent fee is $5,000 vs. $7,250 at 2.9%, a $2,250 savings. (The math: $250,000 × (2.9% − 2%) = $2,250.) At a $500,000 sale, Ideal Agent's 2% is $2,500 more in fees than Clever's 1.5%.

🥉 Also a good option: Redfin

With a variable listing fee of 1.5–2% (or 1% if you buy and sell with Redfin within a year), Redfin offers excellent value, especially for clients who buy and sell with them. 

Redfin is also the discount brand sellers know best: 68% of recent sellers recognized it, more than any other discount brand in our July 2026 survey.[1]

However, in some markets, higher minimum fees apply. Our analysis of Redfin's online reviews also identified the potential for less hands-on service because agents handle many clients simultaneously. The average Redfin agent closed more than 23 deals in 2024, more than triple the count from agents at other brokerages, which could explain why the service feels less hands-on.[2]

How it works

You list directly with Redfin. A Redfin agent runs the listing — they're a W-2 employee, not an independent contractor — and Redfin's transaction team handles paperwork. The 1.5% fee is set by Redfin's brokerage; there's no room to negotiate. Premium placement on Redfin.com is automatic.

Pros

  • Technology is best-in-class: 3D walk-throughs and a transaction dashboard come standard.
  • Listing gets premium placement on Redfin.com, which has substantial seller-side traffic.
  • 1.5% listing fee with a 1% option if you also buy with Redfin.

Cons

  • High agent volume can mean less hands-on time. Redfin agents typically handle far more transactions per year than the average Realtor.
  • Customer reviews are mixed: Its mixed customer rating reflects real complaints about communication consistency.
  • Coverage gaps in rural and small-metro markets.

Verified savings example: On a $750,000 sale, the 1.5% Redfin fee is $11,250 vs. $21,750 at 2.9%: A $10,500 savings.

🏅 Other strong options

SimpleShowing charges 1%, which is the lowest percentage fee in the discount-broker category, and operates as a full service broker in three states (Florida, Georgia, and Texas). If you sell in one of those states, this is the lowest-fee, full-service path on the list. The model is built around technology and a leaner agent staff, so service is solid but less white-glove than Clever or Ideal Agent.

Prevu is a hybrid discount brokerage. Its buyer rebate of up to 1% is substantial, though the full rebate depends on the home price and the commission being offered. Sellers can also save thanks to Prevu's 1.5% listing fee, roughly half the traditional rate. But the company charges minimum fees that vary by market. If your home doesn't sell above a certain threshold, minimum fees mean you'll save less, and you could even end up paying more than you would with a traditional Realtor.

How much can you save with a discount real estate broker?

Quick savings snapshot · 2026 data

1% commission savings snapshot nationwide

How much a lower listing fee actually saves you on a $400,000 home, based on Clever's ongoing survey of real estate agents.

Average listing fee nationwide
2.9%
Clever's agent survey (533 agents)
Avg listing commission cost
$11,600
On a $400,000 home
Savings at 1% listing fee
$7,600
vs. United States average
Recommended
Savings with Clever 1.5%
$5,600
vs. United States average
Match with a 1.5% Clever agent Source: Clever Real Estate's survey of 533 U.S. real estate agents, updated February 2026.

The calculator above does one job: show what a lower listing fee actually saves you on a $400,000 home, using the 2.9% nationwide average from Clever's February 2026 survey of 533 partner agents with Clever. At a 1% listing fee, you save $7,600. At Clever's 1.5%, you save $5,600.

The catch is that 1% isn't always an option. Only a small group of brokerages charges that little for full service: SimpleShowing in three states (FL, GA, TX) is the cleanest example. Outside those markets, 1% usually refers to a flat-fee MLS service in which you handle showings, negotiations, and paperwork on your own.

That's why the calculator flags Clever's 1.5% as "recommended." It's the lowest realistic full-service listing fee available in all 50 states, paid to a vetted top-producer agent at a name-brand brokerage like Keller Williams, RE/MAX, or eXp.

While you give up roughly $2,000 in theoretical savings on a $400,000 sale vs. the 1% rate, you also get support from an agent who pushes back during negotiation, manages the inspection response, and walks you through the closing personally. For most sellers, that's the better deal.

Potential savings using a discount broker

Commission is usually the single biggest cost of selling, so the right discount broker can save you real money. And going with a discount agent still beats going it alone: in 2025, for-sale-by-owner homes sold for a median of $360,000, compared with $425,000 for agent-assisted sales, a gap that dwarfs what most sellers save by skipping an agent.[3]

Three factors drive your actual savings:

  • Your home's sale price
  • Your discount broker's listing fee (including any minimum)
  • The average listing commission in your area

The table below shows the listing-side savings at three common discount-broker fee tiers, compared to the nationwide listing-fee average (2.9%).

Home price2% fee1.5% fee1% fee
$250,000$2,250$3,500$4,750
$500,000$4,500$7,000$9,500
$750,000$6,750$10,500$14,250
$1,000,000$9,000$14,000$19,000

Location matters too. In New York, a 1.5% discount broker on a $500,000 home saves about $7,000. In Utah, where the average listing fee runs higher, the same seller saves closer to $7,500.

Why commission isn't the only number that matters

David Baca, a Realtor with Life Realty District in the Las Vegas metro, made the case for looking past the listing fee.

"When your home sits on the market for 30 to 60 to 90 days, guess who's paying the mortgage? The seller. Let's say your mortgage is $2,400 or $2,500 and it's been on the market for three months. That's $7,500 the seller's losing because you have inadequate representation.”

In other words, a $3,500 listing-fee savings on a $250,000 home is real money — but if a weaker agent costs you an extra month on the market, the holding-cost math can erase it. The right discount broker has to be both cheap and competent.

Discount brokers vs. full-service: where the quality gap actually shows up

Discount brokers earn their savings by doing one of two things: (a) leaning on technology and a lean team to reduce time-per-listing, or (b) routing leads to high-volume agents who close more deals per year. Both models work, until they don't. Here's where the gaps tend to surface.

Sellers are increasingly comfortable with the trade-off: 72% told us they'd trust a 1.5% agent as much as a 3% agent.[1] The agents we interviewed agree that a lower fee doesn't have to mean lower service, as long as the value is transparent.

"Fee pushback is almost always a value gap. When people can see exactly what they're paying for, most don't mind paying it," says Ashley Oshinsky, broker-owner of Higher Living Real Estate in Metro Detroit, whose brokerage publishes tiered listing fees (from 2.5% up to 4%) so sellers match the fee to the service they actually need.[4]

1. Who actually handles your transaction

This is the single most common complaint I see in discount-broker reviews. You meet a polished face-of-the-team agent on the listing call, and then a different, less experienced person ends up running your sale.

Christina Rordam, a 21-year top-producing Realtor with Florida Realty Investments in Orlando, had this to say.

“A lot of times, somebody's offering a discounted rate and they sell 50, 100 plus homes. But in order to do that sort of volume, a lot of it is outsourced...maybe you meet with one agent who's the face of the team, and then you have a junior agent that just got their license six months ago that's handling the negotiations of your contract.”

This isn't a reason to skip discount brokers. Clever and Ideal Agent both pre-screen the agent you'll work with, and that's the model that actually works. It's just a reason to ask the question. (See the questions list below.)

2. Pricing strategy and negotiation

The lower the fee, the greater the pressure on volume for the agent. And a higher-volume agent generally has less time to dig into local comps for your specific listing. That can show up as a slightly aggressive list price, fewer adjustments after the first weekend of showings, or weaker push-back during negotiation.

3. Service after the contract is signed

Several discount models route post-contract work to a transaction-coordinator team rather than the listing agent. That's fine in a clean transaction. It can feel chaotic when something complicated comes up, like an inspection issue, a financing wobble, an appraisal gap.

“Anyone can stick a sign in the yard and be like, ‘Here's my value. I'm only worth $500.' And unfortunately, you will get the treatment of a $500 broker. I promise you that," says Baca.

The takeaway: A low fee is great. Low fees paired with a lean service model that quietly costs you a price reduction or a longer time-on-market is not. The five brokers above were chosen because their service-to-fee ratios hold up under that scrutiny.

Is real estate commission negotiable? (Yes, and it's a good idea)

The biggest obstacle to saving isn't the fee itself, it's that most sellers never ask. In our 2026 survey, 39% of sellers didn't know commission was negotiable at all. Among sellers who used an agent, only 33% tried to negotiate, but 93% of those who asked got a reduction.[1]

"The biggest misconception sellers have on fees is that they're not negotiable. EVERY fee is negotiable. The commission, who pays the commission, who pays for the title policy, the transfer tax. Everything's a negotiation," says Michael Perna, who leads The Perna Team in Metro Detroit and has sold more than 8,000 homes over 24 years.[5]

Perna says the sellers who win a discount usually do one simple thing first: "They ask. I go on about 150 listing appointments each year and far less than half simply ask. That will do the heavy lifting."

A discount broker is one way to lock in a lower listing fee without negotiating from scratch, because the rate is pre-negotiated before you sign. But if you're hiring a traditional agent, the survey math is clear: asking is low-risk and usually works.

What is a discount real estate broker, really?

A discount real estate broker is a licensed realtor who charges lower commissions than traditional agents, passing savings on to buyers and sellers.

According to NAR's 2025 Profile of Home Buyers and Sellers, for-sale-by-owner sales fell to a record-low 5%, while a record 91% of sellers used a real estate agent.[6]

Our July 2026 survey returned similar results, with only 11% reporting that they sold FSBO in their home sale. Most sellers still hire a traditional agent, but nearly a third now choose a discount brokerage, sell FSBO, or take a cash offer instead, according to our survey.

One agent argues sellers should aim their negotiations at the listing side specifically.

"Sellers wanting to reduce their real estate commission fees should focus on hiring a low-cost listing agent," says Chuck Vander Stelt, a broker with Quadwalls Real Estate in Northwest Indiana who runs a low-fee, full-service model. "The buyer's agent typically does significantly more work. Sellers should be obstinate about the buyer's agent fee and instead focus on lowering the listing-side commission fee."[7]

That's the exact case for a discount listing broker: the listing fee is the part of the commission you can most easily negotiate down.

How much do traditional vs. discount broker fees cost?

Our research shows that the national average real estate commission is 5.7%, typically divided between the listing agent's commission (2.9%) and the buyer’s agent (2.8%).

Sellers usually cover this full cost, which on a $500,000 sales price could amount to over $28,000 in combined fees.

However, discount brokers like Clever Real Estate and Redfin offer a more affordable option, charging listing fees as low as 1.5%. On that same $500,000 home, a 1.5% listing fee saves about $7,000 vs. the average listing commission.

Yet, our survey found that old habits die hard: 38% of recent sellers still think 6% is the standard commission, even though only 16% actually paid a total commission of 6% or more.[1]

By choosing a discount broker, sellers can significantly reduce their real estate costs without compromising the professional support needed for a successful sale. 

Clever agents, for example, provide full support and guidance throughout the entire selling process, from pricing and marketing your home to negotiating offers and handling paperwork

🏛️ NAR settlement and realtor commissions

In 2024, the National Association of Realtors reached a settlement that changed how real estate commissions are disclosed and negotiated.

The settlement was widely expected to sharply reduce buyer-agent commissions. As of Q2 2026, the data and the on-the-ground reality say otherwise.

The current average buyer-agent commission is roughly 2.8% — down modestly from pre-settlement levels but well off the predicted free-fall. And the on-the-ground reaction from agents is the more interesting story.

Rordam, on what's actually happening at the closing table:

“About half of sellers are still offering something. If you call and ask, they'll tell you. Half are not. But I haven't had a sale since this has gone down where we didn't agree to have the seller cover the compensation, at least most of it. It's just become part of the offer."

Liz Wood, broker-owner of Liz Wood Realty in New Orleans, said the biggest shift is when the commission conversation happens, not whether it happens: “Buyers know upfront that they're on the hook for the commission they agree to, regardless of what the seller offers. If the seller doesn't offer the full 3%, they have to make up the rest.”

So, if you're selling with a discount broker in 2026, budget for buyer-agent commission as a likely (not guaranteed) line item. Asking your discount broker exactly how they handle buyer-agent commission negotiation — and what their experience has been in your specific zip code over the last six months — should be a good question on the discovery call.

How to choose a discount broker

When choosing a discount real estate agent, consider which services are important to you and ensure the agent offers them.

For example, 23% of recent home sellers said they wanted an agent to help price their home competitively and effectively market it to buyers.[8]

Other useful services a discount agent may offer include:

  • Helping you sell within a specific timeframe
  • Advising improvements to make your home more sellable
  • Assisting with paperwork, inspections, and negotiations
  • Providing photography and video.

If you're still deciding about an agent after an initial interview, talk to a few more candidates. Pay attention to each agent's past sales and customer reviews.

Pros and cons

Pros

  • Lower commission
  • Potential for higher profits
  • Full service available

Cons

  • Variable service quality
  • Limited availability
  • Potential added fees

Discount real estate brokers save sellers money by charging lower commission fees (1-1.5%) than traditional brokers without sacrificing sale price or service. Many discount brokers offer comprehensive services, such as marketing and negotiation support, making them a cost-effective choice for sellers.

However, service quality can vary among discount brokers and individual agents. Availability of discount brokerages may be limited to certain regions, and high minimum fees in some areas can reduce overall savings. Additionally, sellers may still need to offer competitive buyer’s agent fees, which can impact total cost savings.

Questions to ask any discount broker before signing

Christina Rordam, a 21-year top-producing Realtor with Florida Realty Investments in Orlando, gives this advice:

“Why should I hire you? Can I speak with somebody to make sure it's verifiable? Look at their reviews online. What does that agent bring to the table other than a lower commission? Do they have experience? Do they have skill? Do they have references? Will they be the person handling your transaction, or is that going to be outsourced to somebody who may or may not have the same level of skill?”

Translate that into a five-question checklist for the discovery call:

  1. Will you personally handle my transaction, or will it be assigned to another agent or a transaction-coordination team after the contract is signed?
  2. How many active listings do you have right now, and how many did you close last year?
  3. Can you send me 2 references from sellers you closed in the last 6 months at my price point?
  4. How will you price my home — what comparable sales are you looking at, and how recent are they?
  5. After the inspection report comes back, what's your specific role in renegotiating credits or repairs?

A confident, specific answer to all five is a green light. Vague answers, like “we'll have a team on it” and “price is flexible based on what the market does,” are red flags.

Discount real estate broker alternatives

If you're on the fence about selling with a discount real estate broker, you may be better off trying one of these alternative sales types.

Alternative optionDescription
Sell without a realtor or with a flat fee MLS company.Save big on realtor fees. Good for people with real estate experience who don't mind a big time commitment.
Sell to a cash home buyer.Sell in as little as a week. Good for homes in poor condition.
Sell to an iBuyer.Sell in as little as a week. Good for homes in move-in ready condition.
Negotiate realtor fees yourself.Pay a lower listing fee with an agent of your choice. May be an option if you're selling an expensive home in a hot market.

The bottom line

Five brokers are worth a serious look in 2026: Clever Real Estate (best overall, 1.5% listing fee nationwide), Ideal Agent (best top-producer single match at 2%), Redfin (best for tech-forward sellers in covered metros, 1.5%), SimpleShowing (the lowest percentage fee at 1% in five states), and Prevu (best if you're selling and buying in the same Prevu metro).

The right pick depends on your home value, your market, whether you want one match or three, and whether you're also planning to buy. Take the 2-minute matching quiz at the top of this article for a personalized recommendation, or use the savings calculator to model your specific sale.

And before you sign with any of them, work through the five-question discovery-call checklist — and Rordam's question above all the others: Will you be the person handling my transaction, or will it be outsourced?

Related reading

Article Sources

[1] Clever Real Estate – "2026 Clever Seller Survey". Updated July 2026. Accessed July 21, 2026.
[3] National Association of Realtors – "FSBOs Reach All-Time Low, More Sellers Rely on Agents". Updated November 2025. Accessed July 21, 2026.
[4] Ashley Oshinsky, Higher Living Real Estate – "Email interview conducted July 2026".
[5] Michael Perna, The Perna Team – "Email interview conducted July 2026".
[6] National Association of Realtors – "2025 Home Buyers and Sellers Generational Trends Report".
[7] Chuck Vander Stelt, Quadwalls Real Estate – "Email interview conducted July 2026".
[8] National Association of Realtors – "Home Buyers and Sellers Generational Trends Report".

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