If you’re buying or selling a home, choosing the right real estate agent can make a big difference in your experience and outcome. Top real estate agents in Florence, Alabama close more deals, negotiate better prices, and move homes faster than their peers.
We analyzed transactions and performance metrics for 18 real estate agents in Florence, AL to identify the best of the best. These are the top selling realtors in Florence based on local experience, sales history, and overall results.
- Identify agents with solid experience in your price range, neighborhood, and property type
- Prioritize agents with high customer review counts and strong ratings
- Look at active or recently sold listings to assess marketing quality and performance
- Interview 2–3 agents minimum (actually meet or speak with them)
- Gauge communication, honesty, and expertise during the interview process
- Verify included services and specifics about terms and pricing before signing anything
» More: How to find a good realtor
Our team spends hundreds of hours each month analyzing real estate agents across the country so you don’t have to. We focus on the most important data for typical buyers and sellers in Florence — people looking for a knowledgeable, well-rounded agent who can deliver strong results.
To identify the best agents for most people, we apply a consistent set of filters to narrow the field to agents with relevant experience, strong performance in the local market, and a balanced track record. We then sort those agents based on key metrics like sales volume, speed, pricing accuracy, and client mix.
We regularly update our rankings as new data becomes available and continue refining our approach to surface the most useful recommendations. See our full methodology.
Florence, AL top real estate agents (February 2026 rankings)
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Top Local Pro
Angela Grisham
Ag Real EstateRecent sales*45Local sales*42Price range*$72K - $850KTypical price*$253,900HighlightsAbout -
Top Local Pro
Christopher A Fowler
Crc Realty IncRecent sales*14Local sales*11Price range*$140K - $650KTypical price*$420,000HighlightsAbout -
Top Local Pro
Erica Crunk
Engel & Volkers LauderdaleRecent sales*20Local sales*12Price range*$121K - $775KTypical price*$312,700HighlightsAbout -
Top Local Pro
Judy Young
The Agency On PineLocal sales*11Price range*$275K - $1.4MTypical price*$350,000HighlightsAbout -
Amber Mercier
Capstone RealtyRecent sales*10Local sales*5Price range*$50K - $800KTypical price*$207,500HighlightsAbout -
Beth Pirtle
Re/Max Tri- StateRecent sales*9Local sales*7Price range*$130K - $529KTypical price*$325,000HighlightsAbout -
Susan Morris
Non NALMLS OfficeLocal sales*5Price range*$185K - $445KTypical price*$280,000HighlightsAbout -
Josh Rumble
Nxcel RealtyRecent sales*19Local sales*6Price range*$140K - $1.2MTypical price*$310,000HighlightsAbout -
Beth Fields
BrickDriven Realty RogersvilleRecent sales*11Local sales*7Price range*$200K - $980KTypical price*$284,900HighlightsAbout -
Baylee Hunsburger
Brickdriven RealtyRecent sales*19Local sales*5Price range*$210K - $600KTypical price*$301,500HighlightsAbout -
Darlene Davis
Doublehead Realty & Prop MgmtRecent sales*46Local sales*6Price range*$65K - $470KTypical price*$199,000HighlightsAbout -
Caleb Mcconnell
Innovative Realty SolutionsRecent sales*108Local sales*6Price range*$115K - $855KTypical price*$265,000HighlightsAbout -
Karen Ruffin
Kendall James RealtyRecent sales*47Local sales*6Price range*$40K - $900KTypical price*$227,500HighlightsAbout -
Stephen Cohen
Intown PartnersRecent sales*14Local sales*6Price range*$136K - $1.7MTypical price*$390,000HighlightsAbout -
Nancy Sartain
Newton RealtyRecent sales*9Local sales*8Price range*$48K - $425KTypical price*$289,000HighlightsAbout -
Edward Crowell
Re/Max Tri- StateRecent sales*17Local sales*7Price range*$30K - $1.1MTypical price*$370,000HighlightsAbout -
Donna Holden
MarMac Real EstateLocal sales*6Price range*$250K - $845KTypical price*$655,000HighlightsAbout -
Daphne Love
Brickdriven RealtyRecent sales*7Local sales*6Price range*$122K - $585KTypical price*$358,000HighlightsAbout
What to know about top real estate agents in Florence, AL
Top Florence real estate agents combine deep, local expertise with higher-than-average performance. Here’s what that looks like in Florence.
General
- High transaction volume: Does more than 14 sales per year (local median)
- Well established: At least 3–5+ years of experience in the local market
- Good reputation: High total review count and average ratings
Sellers
- Pricing expertise: Few-to-no price drops
- High sale-to-list ratios: Typically sells near or above list price (median sale-to-list in Florence is 98%)
- Strong marketing strategy: Beautiful photos, compelling listing descriptions, maximum visibility
- Faster-than-average sales: Gets homes under contract quickly (median sale timeline in Florence is 44 days)
Buyers
- Strong negotiator: The best buyer’s agents in Florence often save 5-10% off list price
- Local expertise: Know neighborhoods, schools, amenities, regulations
- Responsive and accessible: Reviews consistently call out these specific traits
Most likely, yes. The vast majority of home sellers in Florence will get the best outcome and most money selling with a top local real estate agent. That said, it really depends on your goals.
Consider listing with a Florence realtor if:
- You're aiming for top dollar or need help navigating pricing and offers
- You want someone to handle the full process—marketing, showings, negotiation, paperwork
- Your property is typical for the area and priced at or above $200,000
Consider alternatives if:
- You want a faster sale and are open to a cash offer from a cash home buyer or iBuyer
- You’re cost-conscious and want to save on commission with a discount real estate broker
- You want to avoid realtor commission altogether and are comfortable trying FSBO (for sale by owner), knowing that FSBO sales usually net less and require a lot of work.
In Florence, the average real estate commission is about 5.93%, while the national average is (5.57%).
- Typically, this gets split between the listing and buyer’s agents (3.01% and 2.92%, respectively).
- Rates are negotiable and may be lower for higher-priced homes or repeat clients.
- Following the NAR settlement, buyers may need to negotiate their agent's fee directly.
Sell with a top agent and save
With Clever, sellers can list with a top local agent for just 1.5% (or $3,000 flat) — up to 50% less than the typical rate in Florence.
Whether you’re hiring a buyer’s or seller’s agent, you should ask about their past experience. You should find out their plan to market a property you’re selling or how they will help you find the perfect home to buy. You should also ask how often they’ve handled homes in the price point and neighborhood that you’re selling or purchasing in.
It’s a good idea to review at least three real estate agents, so you can compare their offerings. You’ll want to find an agent that’s the best fit, so focus on their communication skills, their professionalism, their pricing, and their familiarity with transactions similar to yours.
If you’re both selling a home and purchasing a new one, using the same agent can simplify the process. But you’ll need to find an agent with a successful track record as both a listing agent and a buyer’s agent. While some real estate agents do both, some of the best real estate professionals specialize in either representing buyers or listing properties
If a traditional agent isn’t the right fit, here are some Florence-area alternatives:
- Get fast, no-obligation offers from investors, iBuyers, and bridge loan providers.
- Ideal for distressed homes, tight timelines, or sellers prioritizing speed over top price.
- Offer lower commissions (often 1–2%) while still providing MLS access and support.
- Good option if you want to save but still prefer professional help.
- Pay a one-time fee to list your home on the MLS.
- You'll handle pricing, showings, and negotiation yourself — best for experienced sellers.
- No agent involvement, no commission—but you’ll do everything yourself.
- FSBO homes typically sell for less, so weigh potential savings vs. final sale price.
Pro tip: Even if you go non-traditional, consider services like Clever or local offer platforms — they help you compare your options and connect with agents or investors offering discounts, fast offers, or both.
Florence, Alabama is currently a buyer's market, due to fewer active homebuyers and more homes available for sale.
- The market has an average of 6.4 months of supply, meaning it would take about that long for all available homes to sell if no new listings were added. There were 19,873 homes for sale in Florence in the last month. Sellers added 893 new listings, and 304 home sales closed in that time.
- On average, properties spend 44 days on the market, and it takes 51 days for a home to go under contract.
Fewer sellers reduced their listing price this month compared to last month.
- 761 homes dropped in price this month. That's around 4% of all homes on the market, compared to the 5.56% of listings that lowered prices the month before.
- The median home in Florence, Alabama ultimately sells for $263,500 – 2.34% less than its original list price.
Related guides and resources
Find more top agents in cities near Florence, AL
How we research and evaluate top realtors in Florence
Data sources
Our rankings are powered by real estate transaction data, internal research, and other publicly available sources. We compiled and analyzed over 41,700 data points for 18 real estate agents across Florence, Alabama.
We make every effort to ensure accuracy, but no dataset is perfect. Some activity may not be captured if information isn’t available or accurate from our sources. We update and refine our data regularly to improve coverage and reliability.
Methodology
There’s no single “best” real estate agent — the right fit depends on your goals and situation. Our approach is designed to highlight agents with strong, well-rounded performance and make it easier to compare real estate agents in Florence.
We look at factors that matter most to typical buyers and sellers, such as:
- Transaction volume and recent activity
- Balance of buyer- and seller-side representation
- Pricing accuracy and negotiation outcomes
- Speed of sales relative to the local market
- Years of experience and proven track record
- Specialized expertise with certain property types or client needs
We use these key indicators to surface agents who are likely to be a good fit for most people, while giving you the data you need to decide which qualities matter most for your own situation.
Ongoing updates
Rankings are updated regularly as new data becomes available. Our goal is to provide a clear, objective view of agent performance to help you make an informed choice when hiring a real estate professional.
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