Reali Review 2021

Jamie Ayers

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Jamie Ayers

March 1st, 2021
Updated March 1st, 2021

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What is Reali | Is Reali legit? | How it works | Pricing | Reali vs. realtor | Alternatives | Selling | Buying | Rebates | Reviews | Locations | Contact info

Reali Reviews

✍️ Editor's take: Reali offers legit savings and a solid "Cash Offer" program. But hands-off support and limited agent selection may compromise service quality.

Reali is a real estate brokerage and technology company that operates in select markets throughout California.

Reali's primary offering is discounted real estate agent services. If you’re selling a home, you can list with a Reali Agent and get the same general range of services you’d expect from a traditional realtor — but pay about 30% less overall.

However, there's a catch:

Reali Agents handle a higher volume of transactions than most realtors. This limits their ability to provide personalized support to each customer.

» MORE: Save on commission without sacrificing service

Reali, at a glance
1% ($5,000 minimum)
$6,375*
4.6 (415 reviews)
Inland Empire, Los Angeles, Orange County, Sacramento, San Diego, San Francisco, and Ventura County
*Compared to a 3% listing fee at four different price points.

What is Reali?

Reali is a tech-driven real estate brokerage with licensed real estate agents who can help you buy or sell a home in most major California metros.

Unlike most big-name brokerages like Keller Williams and Coldwell Banker, Reali is a discount brokerage. Simply put, this means:

  • Reali offers potential commission savings for home sellers and buyers
  • Those savings may come at the expense of service quality and personal support

When you buy or sell with Reali, most of the process will be managed remotely via the Reali App. While Reali seems to consider this a huge value-add, its customer reviews suggest users are less than convinced.

Reviews of the Reali App are mixed at best. If you’re tech-averse — or, judging by the reviews, even if you’re not — managing a high-stakes, complicated process through a mobile app could prove stressful or problematic.

In addition, Reali offers a variety of other services, including an in-house loan operation, a cash offer program, and a "trade-in" program.

How much can you save with Reali?

If you opt for Reali’s standard listing package, you’ll likely pay about 3.5-4% in total commission fees. That's up to 30% less than selling with an agent from a traditional real estate brokerage.

» MORE: How much does Reali cost?

Home buyers can save by using a Reali Agent, too. Reali refunds buyers up to 1% of the purchase price at closing — $12,000, on average — although numerous terms and restrictions apply.

» MORE: How does the Reali rebate work?

Who should use Reali?

Reali is worth considering if...
  • You value a tech-driven process over hands-on customer service
  • You have a relatively straightforward selling or buying situation
  • You qualify for and lock in a good rate with Reali Loans
You may want to avoid Reali if…
  • You’re technologically averse
  • You value highly personalized, hands-on service
  • Your situation is complicated and requires more expertise / support
  • You’re selling a home worth less than $500,000

» COMPARE: Reali vs. top alternatives

» MORE: Somewhere else? Find discount brokers near you

Is Reali legitimate?

Yes, Reali is a fully licensed real estate brokerage in the state of California. Reali Loans, formerly known as Lenda, is licensed in 12 U.S. States. That said, Reali’s marketing tends to gloss over or bury important terms of service, which could potentially mislead consumers.

Reali has an average customer rating of 4.6 based on 415 reviews. It has an A+ rating with the BBB and has been accredited since 2018.[1]

Since launching in 2015, Reali has raised upwards of $42.2 million in investor funding.[2] It acquired Lenda, a San Francisco-based mortgage startup, in April 2019 to further its goal of becoming an “end-to-end real estate experience.”[3]

Watch out for misleading marketing tactics

Although Reali’s services and savings are legitimate, important details — such as minimum fees, terms, and restrictions for specific products and services — are often buried or misrepresented on its website.

For example:

Reali advertises 1% and 2% fees for its Essential and Concierge listing services, respectively. But a closer read of the footer reveals $5,000 and $10,000 minimums.

Reali also makes it difficult to find crucial information about its Trade-In service. The website states that minimum fees apply, but doesn't list those fees. Nor does Reali make clear that Trade-In customers will pay closing costs for three different transactions — which could easily amount to 5-10% of a home’s total value![4]

If you’re considering Reali, don’t take its marketing at face value. Speak to a customer service rep or specialist and make sure you fully understand all of the fine print before moving forward.

How does Reali make money?

So how can Reali offer the same range of services as a traditional brokerage for less without going out of business?

Reali finds ways to lower its operating costs and boost its margins. It does this primarily by:

  • Handling a higher volume of customers with a smaller team
  • Upselling existing customers on premium or additional Reali services

Reali Agents outsource day-to-day tasks to a back-office team

Like many discount brokers, Reali relies on a team-based approach to handle the higher volume of customers per agent. Lead Agents oversee the sale and handle some of the customer interfacing, but much of the day-to-day and non-customer-facing tasks are managed by Associate Agents and a back-office team.

» MORE: How good are Reali Agents?

Reali manages much of the sales process remotely

Reali also relies on technology — namely its mobile app — to manage much of the process remotely and free up its Lead Agents to handle more customers at once.

» MORE: Read customer reviews of the Reali App

Reali pushes customers toward its in-house loan service

Reali’s ultimate goal, however, is to provide an “end-to-end” real estate service. That means it wants to be a one-stop-shop, offering in-house options for every aspect of the home selling or buying process.

Many of Reali’s products and services are specifically designed to push customers toward its in-house loan operation. For example, you have to use a Reali Loan if you want to use its Trade-In or Cash Offer services.

» MORE: Learn more about Reali's other services

Reali collects referral fees by sending customers to its partners

Reali also makes money off of affiliate relationships with tangential services like title and insurance companies. For example, Reali may collect a referral fee when one of its customers buys a policy through Hippo, its insurance partner.

How much does Reali cost?

Service
Fee
Reali "Essential" package
1% ($5,000 min)*
Buyer's agent commission
2.5-3%
Total
3.5-4%
*Additional charges for Concierge and Trade-In packages

Reali’s “Essential” package has a 1% listing fee. It's similar to the typical range of services you’d expect to receive from a traditional realtor — and comparable to offerings from similar discount brokerages.

That translates to an average $6,375 in listing fee savings across four price points, with higher dollar savings for higher home prices.

Price Point
Fee
Savings*
$100,000
$5,000
-$2,000
$250,000
$5,000
$2,500
$500,000
$5,000
$10,000
$750,000
$7,500
$15,000
Average
$5,625
$6,375
*Compared to a 3% listing fee.

Importantly, when you sell with Reali — as with any real estate broker — there are a few other costs you’ll likely have to cover. We recommend budgeting for an additional 4.5-7% on top of the advertised listing fee.

Here’s how that total breaks down:

Buyer’s agent commission (2.5-3% of sale price)

In real estate transactions, the commission for the buyer's agent typically comes out of the sale proceeds. Note: this isn’t unique to Reali. You’ll likely encounter this fee regardless of who you choose to sell with.

Closing costs (2-4% of sale price)

When you sell with Reali (or any real estate broker), you’ll be on the hook for some closing costs. These may include things like transfer taxes, title insurance, escrow fees, or more, depending on what you negotiate with the buyer.

✍️ Editor’s note

Before listing with Reali, compare your expected savings against the average commission rate in your area. Take the time to shop around to make sure you're getting the best value.

Hire the agent you believe will get you the best price for your home — not just charge the lowest commission. Saving 2% on realtor fees is great, but if the agent sells your home for 10% less than its fair market value, you're losing a lot more than you're gaining.

How good are Reali Agents?

All Reali Agents are fully licensed real estate agents and provide the same general range of services and support as traditional realtors. But there are a few differences that could affect your experience or outcome.

Reali Agent experience varies — and selection is VERY limited

Reali’s Team isn’t very big. If you’re interested in taking advantage of Reali’s savings — or any of its other services — your choices will be limited. That means potentially settling for whoever is available, rather than picking the best fit from a range of options.

Reali’s website currently features only 15 Lead Agents, who are presumably servicing all of its markets across California. Zillow tells a similar story, showing 23 Reali Agents in total — a mixture of Leads and Associates. Only six of those Reali Agents on Zillow have more than 10 customer reviews. And 11 have no reviews at all.

Reali’s Lead Agents are typically required to have a minimum of three years’ experience, but that’s not necessarily the case for Associates and back-office team members who may handle certain aspects of your sale.

Reali Agents may not be able to provide hands-on service

The size of the Reali Team also raises questions about bandwidth. When there’s only one Lead Agent responsible for the entire San Francisco market, it’s going to limit the amount of attention each individual customer receives — even with help from a back-office team.

Screenshot of Reali's Agent Finder Tool

Image: Reali

Salaried agents have less direct incentive than traditional realtors

Unlike many traditional realtors, Reali Agents are full-time employees who receive salaries and benefits. Reali’s job postings also call out 401ks, stock options, and monthly bonuses.

However, recent data from Indeed suggests that Reali’s typical base pay for Lead Agents is slightly below the annual average income for California agents — and significantly lower than the typical income for the top performing agents in the state.

This income gap is worth calling out as it could impact Reali’s ability to attract and retain talented agents.

Reali Agents earn a lot less than top California realtors

Reali Lead Agents*
$72,053
All CA Agents**
$74,140
Top 10% CA Agents**
$127,800+
*Reali Agent salary data from Indeed for June 2020.
**CA Agent income data from the Bureau of Labor Statistics for May 2019

When interviewing agents — from Reali or any brokerage — consider their:

  • Experience in your specific neighborhood and price range
  • Past customer reviews and testimonials
  • Communication style and responsiveness
  • Estimate of your home’s value
  • And finally, the fees they charge, too!

Remember, you’re looking for the agent who is going to sell your house for the most money possible — not just charge you the lowest commission.

Saving $5,000 on commission sounds great, but if the discount agent or service you hire ends up selling your home for $20,000 below its fair-market value, you’re going to lose a lot more than you gain.

» SAVE: Sell with a top local realtor for just $3k or 1%

How does Reali compare to similar services?


Reali
Clever
Redfin
REX Real Estate
Avg customer rating
4.6 (415 reviews)
4.9 (590 reviews)
3.2 (287 reviews)
4.7 (765 reviews)
Dedicated point of contact?
Yes
Yes
Yes
Yes
In-person support?
Partial
Full
Partial
Partial
Regions covered
California
National
National
Southwest, West, Southeast, Mid-atlantic, Northeast
Listing fee
1% or $5,000
1% or $3,000
1.5% (min fees vary by market)
2.5% or $9,000
Avg Savings*
$6,375
$7,375
$6,000
-$313

*Average fee compared to a 3% commission at four price points: $100,000, $250,000, $500,000, $750,000.

Overall, Reali offers decent savings and value compared to similar services — but only at specific price points.

Due to its relatively hefty $5,000 minimum fee for its Essential service (its base, “full-service” package), if you’re selling a home home at or below the $500,000 mark, you can definitely find better rates and service elsewhere.

Clever, for example, is not a discount broker. It’s a free agent-matching service that pre-negotiates 1% or $3,000 flat rates with top local agents from major brands like Keller Williams, RE/MAX, and Century 21. With Clever, you get more realtors to choose from, plus all the benefits of listing with a top-rated, traditional agent for a fraction of the price.

» MORE: How can Clever help me save on realtor fees?

Watch out for Reali's minimum fees

When comparing options, do your due diligence and factor in minimum fees and your home’s value to see which service is right for your specific situation.

For example, while the advertised fee for Reali’s Essential service (1%) is lower than Redfin’s most similar offering (1.5%), the minimums are actually pretty similar:

Market
Redfin minimum
Reali minimum
San Francisco
$6,500
$5,000
San Diego
$5,500
$5,000
Sacramento
$4,250
$5,000
Orange County
$6,500
$5,000
Los Angeles
$6,250
$5,000
Inland Empire
$6,250
$5,000

Of course, hard savings shouldn’t be your only consideration. Sticking with the Redfin example, although Reali may offer a lower rate at certain price points, Redfin has more agents, is available in more markets, and is a bigger company with a more proven track record of success.

Your home is likely one of the most valuable things you’ll ever have to sell. Deciding who to hire to represent your interests should never be as simple as asking, “who has the lowest price tag?”

💰 Compare 1% commission agents and save thousands

Try our free, no-obligation agent-matching service! Clever will get proposals from the top agents in your area — and negotiate discounted rates of just $3K or 1%.

Selling with Reali

Biggest benefits of selling with Reali…
  • Considerable savings compared to listing with a traditional realtor
  • Process is very tech-driven, if that’s something you value
  • Virtual home tours and two open houses with every listing
Biggest risks of selling with Reali…
  • May get less dedicated service and support throughout
  • Your agent will likely not attend inspections, final walkthrough, and closing
  • Limited selection of agents and mixed experience across the team
  • Team- / app-based approach could lead to problems or poor customer experience

When you sell with Reali, you’ll get the same basic services you’d expect from a traditional realtor, including: pricing recommendations; professional photos; your listing on the MLS and other popular real estate sites; help with offers, contracts, negotiations; and more.

There are a few specific benefits and drawbacks worth calling out:

  • Benefits: Essential package includes a virtual home tour and two open houses
  • Drawbacks: Your Reali Agent will typically NOT be present for inspections, the final walkthrough, escrow, or signing the documents

The actual experience of selling with Reali will be quite different, however, than selling with a traditional realtor.

Tech-driven customer experience isn't for everyone

Reali relies on its mobile app and a team-based approach to manage the higher volume of deals. That means much of your communication will be handled via the app and you’ll deal with many different people during your sale, rather than a single dedicated agent throughout.

Why does this matter?

Real estate transactions are stressful and complicated. Communicating and managing the process through an app — particularly one with a lot of room for improvement, according to customer reviews — won’t work for everyone.

Team-based approach may increase the risk of problems

Moreover, when more people are involved in your sale, there’s an increased risk of miscommunications, mistakes, and delays that could jeopardize the outcome.

This approach isn’t a deal breaker — and it’s certainly not unique to Reali — but it’s something you should consider as you weigh your options against your own needs and preferences.

Buying with Reali

You can also buy a home with a Reali Agent. But, as with selling, expect less hands-on attention and support than you'd get from a traditional realtor.

Buying with Reali won’t cost you anything out of pocket — in real estate, the fee for the buyer’s agent is typically taken from the seller’s proceeds from the sale.

There are a few benefits and additional service options worth mentioning, though:

What is Reali Cash Back?

Some Reali buyers may be eligible for Reali’s Cash Back offering — what’s more commonly known as a home buyer rebate or commission rebate. This is when your agent or brokerage refunds you a portion of the commission it collects on your home purchase.

Average rebate for *eligible* buyers is $12,000

Reali offers up to 1% of the home’s purchase price back at closing. The company says the average buyer who qualifies for a rebate saves $12,000. That's a lot of cash, but 1% back is a pretty typical rate among discount brokerages and services that offer rebates.

📢 An important note about home buyer rebates

There are a TON of rules and restrictions surrounding commission rebates. This is why you’ll almost always see conditional language in advertisements — i.e., “Get up to X%” or “$X on average.”

Make sure to read the fine print up front so you don't encounter any unwelcome surprises later on.

» LEARN: Everything you should know about home buyer rebates

In many states, rebates are highly regulated and can only be spent in certain ways (some states don’t allow them at all). The good news is that in California, you can receive your rebate as cash.

How to qualify for Reali Cash Back

For your purchase to qualify for Reali Cash Back, Reali must receive at least 1.5% of the home's list price or $5,000 (whichever is greater) in buyer's agent commission.

Additionally, the property must be located within Reali's service area, which is much smaller than the reach of many other discount brokers.

Just remember, many agents and brands offer commission rebates and, as a buyer, you don’t have to pay your agent’s fee. Aim for the stars! Shop around to see how Reali stacks up against the very best of the best in your area to find the right fit.

Compare top buyer’s agents near you

Clever matches you with top agents in your area and helps you find the perfect fit. Qualifying buyers can even get up to 0.5% back after closing.

Additional Reali services

One of the ways Reali seeks to turn a profit while offering discount rates is by upselling existing customers on other Reali services, including:

Be aware that although these "add-ons" may be convenient, they may not offer the best value or service quality.

Reali Concierge

Reali Concierge is basically the Essential package with some additional home prep services, like cleaning and staging, for double the price.

When you sign up for Concierge, you’ll get everything included in the Essential package plus:

  • A professional home cleaning
  • Home staging (up to 2,000 sq ft)
  • Four open houses (two more than with the Essential package)
  • An “Advanced Marketing Package,” which includes a video tour, drone footage, and a featured listing on Zillow

Reali’s Concierge service doesn’t come cheap. The $10,000 minimum fee means you’ll be paying more than the advertised 2% rate if your home is worth less than $500,000.

💰 Is Reali Concierge worth it?

Reali Concierge could be worth a look if you have a more expensive home — but chances are you can get the same services for less by finding local contractors and providers yourself.

» SAVE: Compare quotes from local home improvement pros

According to HomeAdvisor, in California, professional home cleanings average $167, while home staging averages between $514 to $2,000.

Actual rates will vary by home and market, of course. But even on the higher end, chances are your total cost isn’t going to make up for that extra $5,000 or 1% premium over the Essential package.

Reali Loans

Min Credit Score
  • 620 (conventional)
  • 500 (FHA)
Min Down Payment
  • 5% (< $453,100)
  • 10% (>$453,100)
Loan Types
Purchase, refinance, jumbo, fixed, FHA, VA

Reali Loans has been around since 2019, when Reali acquired Lenda, an online mortgage startup founded a little over six years earlier.

Reali Loans offers fixed- or variable-rate new purchase and refinance loans for home buyers and current homeowners, respectively. It underwrites FHA- and VA-backed mortgages, and qualified buyers can get jumbo loans up to $3 million.

Note: Reali Loans does not offer loans for investment, commercial, manufactured, or mobile properties — also, no adjustable-rate or home equity loan offerings

What makes Reali Loans different

A few things set Reali Loans apart from other mortgage services:

  • It doesn’t charge any lender fees — that means when it comes to common mortgage-related costs like origination, application, and credit fees, you pay $0.
  • Its loan product feeds into other value-add service offerings, including its Cash Offer and Trade-In programs, which are detailed in the next two sections.
  • Note: you will have to pay typical third-party fees, such as title and home appraisal, as well as interest, insurance, and taxes.

While Reali’s real estate broker services are only available in California, Reali Loans currently operates in 11 U.S. States. See the table below.

Reali Loans locations

Arizona
Oregon
California
Pennsylvania
Colorado
Texas
Georgia
Virginia
Illinois
Washington
Michigan

Source: Reali

» MORE: Learn about Reali Loans

Reali Trade-In

If you qualify for and use a Reali Loan, you can use Reali’s Trade-In service, touted as a low-stress alternative to the traditional home selling process.

It offers some legit benefits — no double mortgage, flexible closing, a cash-backed offer on your new home — but the associated (and semi-hidden) costs may make it not worth it.

How Reali Trade-In works

Here’s how Reali Trade-In works in a nutshell: Reali buys your new home for you with cash, lists and sells your old home, then you buy your new home back from Reali with the proceeds from your old home’s sale (minus the associated fees, of course).

In exchange for this service, you can expect to pay:

  • A 2.5% fee to Reali
  • Buyer’s agent commission (typically 2.5-3%)
  • Three sets of closing costs (that’s one more than usual, so assume an extra 3-5% on top of typical closing costs)
  • Deferred “rent” to Reali on your new home until you buy it back (roughly equivalent to a typical monthly mortgage payment with 20% down, 4% interest)
  • Note: this rent does not go towards paying down your Reali Loan

Most of these costs will not be due up front (aside from a 3% deposit if your offer gets accepted). They’ll be taken out of the proceeds from the sale of your old home. But if those proceeds come up short, you will have to cover the difference out of pocket.

» MORE: Learn about Reali Trade-In

Reali Cash Offer

Reali Loan customers can take advantage of Reali’s Cash Offer program, which seems like a legitimately good value-add service with few (dare we say no?) hidden strings attached.

If you qualify for and secure a Reali Loan, Reali will front the cash so you can make a cash-backed offer on your new home, which:

  • Helps you move faster
  • Increases your offer’s appeal
  • Could potentially save you money (cash offers may help you negotiate a lower price)

Unlike Reali’s Trade-In service, you won’t have to pay an additional fee to use the Cash Offer program.

This could give you an edge over other buyers in a highly competitive market and/or even save you money. Just make sure you’re shopping around for different mortgage options and rates to make sure you’re getting a legitimately good deal.

» MORE: Learn about Reali Cash Offer

Reali customer reviews

Note: The following review information is up-to-date as of 1/4/2021. We will update this section as new information becomes available.


Rating
# of reviews
Weighted avg
4.6
415
4.6
238
4.9
135
3.5
42

Overall, Reali’s ratings across third-party sites are fair, with an average customer rating of 4.6 across 415 total reviews.

It’s worth noting that the above reviews — particularly on Trustpilot and Google — represent a mixture of Reali Real Estate and Reali Loans customers.

What customers like about Reali

So what do customers have to say about their experiences working with Reali?

The most common themes among positive Reali reviews are:

  • Legit savings
  • Honest, professional, and knowledgeable agents
  • Good communication from the team
  • Paperless, tech-driven process

My Reali Agent was 'phenomenal'

This seller had a great experience with Reali. She specifically called out how her Reali Agent and team made the experience positive and easy, despite the challenges of selling during the COVID-19 pandemic.

Ilana and Reali are phenomenal! Our family expected the sale of our home to be stressful and awkward - particularly during the pandemic. Ilana and her team made the experience positive and easy. She worked to get the best price for our home and ensured that we were part of that process - that we were comfortable with decisions made during the negotiation process. We highly recommend Reali and their superstar, Ilana!

Reali's tech-driven process helped deliver a 'fast closing'

This Reali buyer had a smooth and easy experience purchasing their home with Reali back in August 2020. He said the tech-driven process made for an exceptionally fast closing.

James is a top notch Realtor. Working on this transaction with James was smooth and easy. Everything was done electronically which helped out tremendously for
a fast closing. James and his staff are very professional and friendly. Thank you!

The savings are 'great' — but Reali's customer service was sloppy

This Reali buyer had a mixed experience with Reali back in July. On the one hand, they love the refund and Reali’s tech-driven process — especially in light of COVID-19. On the other, they said the Reali Team was not only slow to communicate and act, but also made some sloppy mistakes.

This was my second time purchasing a property through Reali.</p><p>Pros</p><p>1) Money back. You can save some money in agent fees, which is great. In my case the buyer agent fee was 2.5% (which was also not explicit in the listing) and after paying the fixed fee I could still save ~1.1%.</p><p>2) Good electronic system. It worked perfectly when there is a pandemic. Almost everything is set up in a way that you can conveniently sign electronically.</p><p>Here are some of the problems we encountered:</p><p>1) Sometimes agents were not responsive at all. We missed a bunch of good opportunities to make an offer due to their slow and non-responsiveness. In both cases we purchased properties through Reali, we ended up making an offer for slightly less desired
properties. I think that dynamically matching agents might be helpful in some cases.</p><p>2) There were some errors. A house insurance was added without asking/telling me so I ended up getting two insurances. Also, the escrow package was not received by the property management and there wasn't enough follow-ups.

What customers DON'T like about Reali

The most common themes among negative Reali reviews are:

  • Disorganized
  • Lacking when it comes to negotiations
  • Slow moving, nonresponsive
  • Mistakes and errors

Reali fired our agent — and didn't tell us

This Reali seller had the unpleasant experience of their agent being fired by Reali in the middle of their transaction, then learning about it from their Title company — not Reali. When they tried to contact Reali, they couldn’t get in touch, which led to a bumpy closing.

We were not 'kept in the loop'. 3 weeks before closing, Reali fired our agent, and never informed us. 'Out of the blue', we get a phone call from
the Title Co. to come and sign the papers since the sale of the house was finalized. We were told that the Title Co. had tried to call Reali, but no phone calls were ever returned. It was not a smooth closing, since no one knew what was going on. As the
old saying goes....'you pay for what you get'.

My Reali Agents were inexperienced and made 'too many' mistakes

This seller was frustrated by Reali Agents’ lack of experience when it came to impactful aspects of the sale like negotiations. He also felt that because other agents knew the Reali Team is inexperienced and makes mistakes, they were less likely to push their clients toward Reali listings.

This company only knows how to use data gathering, which is what all efficient real estate agents already know how to do with the tools they have. When it gets
down to real life situations during a transactions like negotiations with the buyer or seller, these agents are not experienced to get the best results that turn into losing opportunities and lost money for sellers. This company is like Walmart: very
low prices but the employees don't know much.</p><p>Also, buyer agents will not bring their qualified buyers to these new companies listings because they know the agents are not experienced and make too many missteps like getting time sensitive required contingencies done.

Working with Reali was NOT a fun experience

This buyer signed up with Reali because of the promise of cash back at closing. But they felt the team’s inexperience, disorganization, and lack of communication lead to a very stressful experience that almost resulted in them losing their dream house.

My friend told me about this company and I was really excited about the cash back they promise.</p><p>Unfortunately the staff is very inexperienced, at one point we almost lost the house because they were not responsive and not preparing the documents on time.</p><p>On inspection day, our inspector was waiting in front of the house for couple of hours. We tried to call and email the person who supposed to meet with him. After two hours of calls and no response she finally was like, ohhhhh i am sorry I got double
booked and I was in another property...Are you kidding me? don't you have a calendar and can't see what is in your schedule?</p><p>I was really on the edge to change the agent but I didn't want to loose the house so ended up staying with them.</p><p>Not a fun experience at all!!!!

Reali App reviews


Rating
# of reviews
Weighted Avg
3.8
462
3.4
125
3.9
337

The Reali App has a mediocre average rating of 3.8 out of 462 total reviews on the Apple App Store and Google Play. Just to put that in perspective, the Redfin App has an average rating of 4.8 out of 746,234 total reviews...

Most users feel the app has potential, but there are still a huge number of kinks that need working out. Moreover, some complained that in order to even try out the app, you have to supply your contact info, which will result in a deluge of calls from salespeople within a matter of hours.

Only services California so it is useless to me. You have to provide a phone number to sign up, after you do you will get a text asking if you want to be called.
Even if you reply no someone will call. Props to their call center I suppose though, I did not expect a call a few hours after installing the app. I politely told them no thank you and we hung up. Now I'm getting phone calls at 3 and 4 am from a private
number. Can't help but feel like the random phone calls are related.

I hate that it forces you to verify a phone number and email before even seeing what the app has to offer. You will get calls and emails even if you decline
them at startup. They only service 5 areas in California so the hassle and harrassment doesn't seem worth it.

Conclusion: Is Reali a good option for you?

Reali is a legit service that has a proven track record of helping people successfully sell or buy homes and save thousands.

Whether it’s a good choice for you really comes down to:

  • Your personal preferences
  • How much risk you’re willing to take on for the potential savings on offer
  • The circumstances surrounding your sale or purchase
  • The quality of the Reali Agents and Team in your area

Remember, there is never an obligation to move forward when you interview discount brokerages, agents, or any other real estate service. If you feel pressured or uncomfortable at any point during the interview process, that’s a major red flag.

You have absolutely nothing to lose — and everything to gain — by shopping around and comparing rates, experience, and personalities to find the perfect fit.

Reali may well end up being your best bet, but you’ll never know for sure unless you get out there and explore all of your options.

👋 Next Steps: Talk to an expert!

If you're weighing your options for buying or selling a house, Clever can help!

Our fully-licensed concierge team is standing by to answer questions and provide free, objective advice on getting the best outcome with your sale or purchase.

Ready to get started?

Give us a call at 1-833-2-CLEVER or enter your info below. Our concierge team will be in touch shortly to help.

Remember, this service is 100% free and there’s never any obligation.

Reali business hours and contact information

Business hours
9am-6pm PST, 7 days a week
Phone number
844-HI-REALI
Email
info@reali.com

Reali locations

As of 1/4/2021, Reali is available in the following metropolitan areas in California:

Inland Empire
Los Angeles
Orange County
Sacramento
San Diego
San Francisco
Ventura County

ARTICLE SOURCES

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