Realtor.com offers agents access to buyer and seller leads through three main programs, with prices varying based on market conditions and the level of exclusivity. Realtor.com leads cost can range from a couple of hundred to over a thousand dollars per month, while receiving mixed reviews.
For a predictable cost structure and vetted leads, see what we’ve got at Clever. Clever Partner Agent is free to join and lets you expand your business with ready-to-convert buyers and sellers. Learn more about the Clever Partner Agent program.
How much are Realtor.com leads?
There are no set price plans published on the website. Instead, Realtor.com leads pricing depends on several factors, such as:
- The product (e.g., Connections Plus vs. Market VIP)
- Your location
- Lead exclusivity
- Local home values
- Market demand
Agents can pay for exclusive access in specific ZIP codes or purchase cheaper non-exclusive leads that several agents share. These leads usually require a contract commitment (six or 12 months), with realtors charged monthly.
One agent shared an offer for a $400 a month package for one ZIP code. [1] Typically, monthly costs can start from at least $200, with reports of exclusive leads in popular markets being over $1,000 a month.
How do Realtor.com leads work?
Getting access to Realtor.com’s lead generation programs is fairly easy. The key steps include:
- Sign up for a Realtor.com pro account. As a first step, register for the Realtor.com account for real estate professionals. You’ll need to fill out a short form with your contact information, and the team’s consultant will contact you to discuss your options.
- Choose a solution you’re interested in. For brokers seeking to buy leads, Realtor.com offers three main options: Connections Plus, ReadyConnect Concierge, and Market VIP. Connections Plus is the only option available for individual agents, while the other two are signed at the brokerage level.
- Sign a contract. Terms are usually in six or 12-month increments. At this stage, you can select the ZIP codes you’re interested in and your budget.
- Receive leads. Once active, you can choose to receive leads to your dashboard via email or text message.
Are Realtor.com leads worth it?
Pros
- Access to active, in-market buyers and sellers
- Ability to choose a plan based on your budget and needs
- Robust CRM functionality, nurture features, and conversion tools
Cons
- Upfront costs with no guarantee of recouping investment
- Non-exclusive (unless you buy Market VIP at the brokerage level)
- The quality of leads can be disappointing
- Contract commitment limits flexibility
One of the big advantages of Realtor.com leads is the variety of options available for brokers. For example, you can choose whether to receive exclusive leads and set up a budget that fits your needs. Also, you’ll receive access to robust tools for tracking and conversion.
However, we recommend doing your research and considering other options before committing to any Realtor.com lead generation program. If you’re unsatisfied with the lead quality or expected volume, you're still locked into a contract with limited flexibility to cancel it early.
Realtor.com leads reviews
Agent feedback for Realtor.com leads is noticeably mixed. Some reviewers report closing several deals a year thanks to these leads, noting the need for experience and knowing how to work with online leads.
On the other hand, many realtors cite high costs, poor contact information, and low response rates. Additionally, many warn about the difficulty of cancelling the contract before the end of its term, even if they are unsatisfied with the service.
✅ Multiple reviews highlighted that Realtor.com leads can be valuable for agents who have strong sales and conversion skills.
“I do have a good friend who subscribes, and realtor.com leads are a main part of his annual business. He has a sales coaching background before being a broker, understands conversion really well, plays the long game with it, and at least 2x's on his cost each year. When I've talked to him about it, it's obvious it's bc who he is. So yes, the leads can be worth it, but it takes a real pro.”
— Reddit, 2025
✅ Some agents who use Realtor.com admit they get desired results with ongoing follow-up and quick reaction.
“I’ve actually had some decent luck. I’m super fast to call when one comes in though. I pay 150/month for two zip codes I like in TN. Now I do use another program that is a complete joke. I won’t be renewing that one.”
— Reddit, 2024
❌ Multiple agents across different platforms reported subpar lead quality. Some mention that even exclusive leads are often shared with other realtors and require rapid follow-up.
“3 year client of theres [sic]. Each year price increases but lead quality goes down and the lead amount remains even though youre sold more leads that are expected to come in.
On multiple occasions Ive contacted them to dispute either bad leads, fake leads, or one person just submitting over and over and never responds or number doesnt ring or email bounces. Ive also had many people tell me they have been contacted by multiple agents at the same time for the same house and all of my leads are supposed to be exclusive.”
— BBB, 2025
❌ Many Realtor.com lead reviews report difficulty reaching leads, noting that information is often incorrect or incomplete.
“I have been on this program for about 3 months now. So far, I haven't been able to reach a single lead from the information provided by them to me. I have called and emailed the leads but most give false information, and others are just filling in a portion of the form online on realtor.com as a potential seller not realizing this for info will be sold to the end user who is a real estate agent. Not happy with the service as all.”
— ConsumerAffairs, 2025
How to get the best ROI on Realtor.com
Use your profile page to the fullest to market your business and give a snapshot of your expertise to quality leads. A free profile page includes your headshot, bio, reviews and recommendations, current and recently closed listings, and contact information.
- Invest in a strong headshot. This is the first visual potential clients see, so it should project trust, competence, and confidence. A warm smile, professional attire, and a clean background all work together to create the right impression.
- Write a compelling bio. Keep it succinct, relatable, and tied to your local market. Share your professional experience and personal story in a way that builds connection without sounding boastful. The goal is to highlight your expertise while showing authenticity.
- Leverage client reviews. Testimonials act as social proof and can set you apart from the competition. Ask happy clients to share their experiences, especially if you helped them find their dream home. Positive reviews build your online reputation and attract more leads.
Realtor.com leads vs Zillow leads
Both Realtor.com real estate leads and Zillow leads receive mixed feedback from agents who have tried them. However, it appears from the reviews that Zillow delivers more leads overall and higher-quality leads, albeit at a higher cost, especially in competitive markets.
Both platforms require strong follow-up systems and quick response times for best results. With either option, agents also get access to CRM and tools to help track their progress.
Consider market availability, cost per lead, and your budget before making a decision. Also, keep in mind that Realtor.com leads come with a six or 12-month agreement, so you would not be able to cancel easily if you decide to switch.
Bottom line
Realtor.com leads potentially offer real estate agents a pipeline to buyers and sellers in their target areas. Typical subscription pricing and Realtor.com leads costs vary widely by market, exclusivity, and demand, ranging from around $200 to $ 1,000 or more per month.
The platform is worth considering for highly responsive, active realtors with great follow-up. However, the combination of long contracts and variable quality may result in your investment not yielding a return.
Want to avoid upfront costs and receive vetted, transaction-ready clients? Clever charges no upfront fees and delivers all the information you need about the lead to increase your chances of success. Consider joining the Clever Partner Agent program for better ROI and lower risk today.
FAQ
How to get leads from Realtor.com?
Sign up and choose a lead generation program. Select your location, establish a budget, and promptly follow up on all upcoming inquiries.
How to cancel Realtor.com leads?
Contact Realtor.com’s agent support to end your contract. Keep in mind that the contract is typically signed for six or 12 months.
Are leads from Realtor.com good?
According to Realtor.com leads reviews, quality can be mixed. Some leads are serious buyers and sellers, while others may not respond or may not have been pre-vetted.
Which is better, Zillow leads or Realtor.com leads?
Both Realtor.com and Zillow leads have mixed reviews from agents who have used them. While Zillow may deliver more volume, Realtor.com offers lower costs.
Is Realtor.com owned by Zillow?
No, Realtor.com and Zillow are two separate companies. Move Inc., a subsidiary of News Corp owns Realtor.com while Zillow is a standalone company.
