Opcity — now known as Realtor.com's ReadyConnect Concierge service — provides real estate agents with pre-screened leads. Instead of paying upfront, agents owe a referral fee at closing. Realtor.com doesn't publish the schedule, and broker-published fee tables put buyer referrals at 28% to 40% of gross commission, depending on purchase price and ZIP code, with seller referrals at a flat 40%.[1] The most recent source summarizes the whole range as 30% to 38%.[2]
Those percentages sit well above the agent-to-agent norm of about 25%.[3] Realtor.com no longer publishes a conversion claim we can verify. However, Realtor.com's own chief revenue officer told HousingWire that live-transferred ReadyConnect leads convert three to five times the industry's historical 0.5%–1%, which works out to roughly one closing per 20 to 33 leads.[4] Independent analysis put Opcity's rate near 4%, or about one closing in 25.[5] Still, there's clear value in getting vetted leads and paying only when you close.
Other services offer similar benefits without the same fee exposure. Agents in Clever's Partner Network, for instance, pay nothing upfront and owe a referral fee only when a deal closes, and Clever qualifies homeowners before sending them over.[6]
Opcity is now ReadyConnect Concierge: what changed
Opcity operates today as ReadyConnect Concierge, Realtor.com's pay-at-closing referral program, and old Opcity web addresses redirect straight to Realtor.com.
Opcity was founded in Austin by Ben Rubenstein and Michael Lam and began operating around 2015, raising a $27 million Series A by May 2017.[7] News Corp acquired it in 2018 for $210 million through its subsidiary Move, Inc., which operates Realtor.com under a perpetual license from the National Association of Realtors.[8][9] The product kept the Opcity name at first, ran on Realtor.com as “Core Network” by August 2020, and was rebranded ReadyConnect Concierge sometime after that.[10] Most agents still call the service Opcity, and so does most of the industry.
The branding and the agent dashboard may have changed, but the business model didn't: you pay nothing upfront, ReadyConnect reps screen leads by phone before you see them, and Realtor.com takes a percentage of your commission when a referral closes. ReadyConnect is one of several lead products Realtor.com sells to agents — our Realtor.com leads review compares the complete offering.
One thing that may have shifted since the rebrand is the fee schedule itself — the next section covers what we can and can't verify.
How do Opcity leads work?
Opcity, or ReadyConnect Concierge, gathers thousands of real estate leads per day from Realtor.com. It then contacts the prospective home buyers and sellers to screen them.
The screening process involves determining the buyer's or seller's:
- Price range
- Property preferences
- Self-assessed credit level
- Timeline
Once the ReadyConnect Concierge determines that the prospective client is qualified or ready to speak to a realtor, they use the Opcity algorithm to identify a handful of potentially compatible agents.
Agents are chosen and ranked according to their ReadyConnect Concierge Score.
Once a lead is qualified, Opcity's algorithm identifies a handful of compatible agents and broadcasts the referral to them. Leads go fast: agents report that referrals are claimed within seconds of hitting the app, so the agents who win are the ones with a hand on their phone.[11]
Keeping the leads coming is its own job. You update each referral's status in the Referral Manager app at least weekly — skip updates and your score drops, which means fewer and lower-quality leads.
What is the ReadyConnect Concierge Score?
ReadyConnect assigns every agent a score that determines who gets offered leads first. Realtor.com's own program flyer lists an “Agent score” among the tools agents get, but the company publishes no mechanics.[12] Third-party write-ups consistently report that you start at a default score of 100, which then moves between roughly 80 for the lowest-performing agents and 120 for the highest.[13] The five metrics those write-ups describe:
- How many referrals you claim
- How many claimed referrals you actually contact
- Whether you update your status in the Referral Manager app at least once a week
- Whether you meet your referral in person within two weeks of assignment
- Whether you close deals
A higher score means ReadyConnect offers you higher-quality leads before it offers them to agents with lower scores.
What are qualified Opcity leads?
Qualified leads are people who have been vetted and shown real intent to buy or sell a home. Unlike casual browsers who may just be curious about a listing, qualified leads are further along in the sales funnel and more likely to convert into paying clients.
Most lead generation platforms simply collect visitor information from real estate websites and sell it to agents, regardless of whether the person is serious about a transaction. Someone might enter their info because they’re curious about a neighbor’s house or just browsing during a work break — not because they’re ready to hire an agent.
Opcity takes this a step further by qualifying leads before passing them on. It evaluates intent to buy or sell, timeframe, pre-approval status, and so on.[14] By filtering out the casual inquiries, Opcity connects agents with higher-quality leads, saving them both time and money.
How much are Opcity leads?
Opcity referral fees are calculated on your gross commission, including any administration fees you charge the client, and Realtor.com does not publish the schedule publicly.[1] Here's what broker-published fee tables show for referrals issued after November 11, 2024:
| Referral type | Reported referral fee[3] |
|---|---|
| Buyer referral | 28%–40% of gross commission, varying by purchase price and ZIP code |
| Seller referral | 40% of gross commission |
| Lease referral | 20% of gross commission |
That's why even the low end of Opcity's band sits above the norm — and why a 40% seller referral stings. The obligation also follows the client: broker schedules describe referral fees as due on any transaction involving that referral for 24 months after the introduction.[15]
Say you use Opcity to connect with a buyer who purchases a home for $500,000. You receive a total commission of 3% from the sale — or $15,000. (Whether 3% matches your market depends on where you work — the average real estate commission varies by state.)
For connecting you to the lead, Realtor.com takes 35% of the total commission. That means you pay $5,250 for the lead, leaving you with $9,750.
Keep in mind, you still have to split what's left with your broker. On a typical 50/50 commission split with your broker, that $9,750 becomes about $4,875 in your pocket — less than a third of the $15,000 gross commission.
Do these leads pay for themselves?
Enter your lead cost and sale information to see your net take home per closing after your commission split and lead costs.
Opcity leads ROI calculator
What a closing costs you
- Cost per lead 10 leads a month is $2,000
- $200
- Leads bought per closing at a 3.00% close rate
- 33.3
- Cost per closing
- $6,667
- Net commission per closing
- $7,000
- Return on the spend
- 1.05x
- 3.6 closings a year
- $24,000 a year on leads
- $1,200 left after the spend
Where the commission goes
- Gross commission $400,000 × 2.50%
- $10,000
- Referral fee 35.00% of gross commission
- −$3,500
- What's left to split
- $6,500
- Broker split 30.00% of what's left
- −$1,950
- Return on the fee
- 1.30x
At your commission split and closing rate, Pay per lead nets you $333 per closing, while a fixed Referral fee nets you $4,550 per closing. You're above the 2.86% closing rate Pay per lead needs to turn a positive return.
Rates as of August 2026 source
Both figures are what reaches you on a closing: lead spend comes out of your own pocket, while a referral fee comes off the top before your brokerage takes its share.
Estimates for illustration. Actual splits and fees vary by office and agreement.
Opcity leads reviews: what agents say
Agent reviews of Opcity are mixed. The same features that make it attractive to newer agents — nothing upfront, screened leads — come with a fee and a workload that experienced agents resent.
The strongest praise comes from agents building a pipeline from scratch. There's no upfront spend to lose, and agents in the app stores report real production from the platform — one reviewer credits it with four closings and a listing, another with several closed deals.[16]
The conversion reality is more modest than the marketing, but better than raw leads. Realtor.com has claimed three to five times the industry's 0.5%–1% baseline, and outside analysis put Opcity near 4% — roughly one closing per 25 leads.[4][5] The spread by market is wide: one large brokerage told Inman it saw conversion as high as 13% in some markets.[17]
The complaints cluster around four themes, and they recur across app-store reviews and trade coverage.[16][18]
- Inconsistent screening. Some leads arrive without pre-approval or with unrealistic budgets, despite the vetting pitch.
- The claim race. Referrals disappear in seconds, which favors agents glued to the app.
- Score maintenance. Weekly status updates in Referral Manager are required to protect your lead flow.
- Geographic mismatches. Agents report referrals well outside their service area.
And on seller referrals, where brokers report a flat 40%, the fee stings — especially on deals where you did most of the nurturing yourself.[1]
Should you use Opcity for leads?
Pros
- You get qualified leads.
- There's no upfront fee.
Cons
- The referral fee is high for homes over $150,000.
- Referrals are claimed in seconds, so lead flow depends on how fast you can tap.
- Score maintenance is a workload.
- The fee isn't negotiable and applies to admin fees, too.
Opcity’s value comes down to one thing: access to qualified, motivated leads.
For brokers, the advantages of Opcity extend beyond increased sales. Opcity handles much of the heavy lifting, from following up with leads to assigning them to agents and tracking performance. By taking on these time-consuming tasks, Opcity helps brokers boost productivity across their teams while driving more revenue.
Opcity for agents is beneficial because you'll receive leads that have a better chance of closing. The leads aren't guaranteed clients, but the ReadyConnect Concierge team has already done the vetting so you don't waste time on those who aren't serious about buying or selling.
Another benefit is risk reduction. Traditional lead gen services charge upfront regardless of whether the lead converts (e.g., Zillow charges $50–200+ per lead). Agents also spend valuable time screening and chasing down weak prospects. With Opcity lead generation, you pay nothing upfront, just a 30–35% referral fee after closing a deal.
However, 35% is a big cut to your profit. Other lead gen services don't charge as much and are worth looking into. For example, Clever can connect you with qualified, motivated buyers and sellers for only a 30% referral fee due at closing. Learn more about Clever's Partner Agent program.
Opcity vs. the alternatives
Opcity's real competition splits into two camps: other pay-at-closing referral networks and pay-upfront lead platforms.
| Service | Cost model | What you pay |
|---|---|---|
| Opcity (ReadyConnect Concierge) | Referral fee at closing | 30–35% of commission (as of Aug. 2026) |
| Zillow Preferred | Referral fee at closing | Percentage of commission; invite-only, varies by market |
| Zillow Premier Agent | Pay per lead, upfront | Varies by ZIP code and competition |
| Realtor.com Connections Plus | Monthly subscription, upfront | Monthly fee regardless of closings |
| Clever Partner Agent Program | Referral fee at closing | Capped at 30% of commission |
If you like the no-upfront model, Zillow Preferred — renamed from Zillow Flex in October 2025 — is the closest analog: a success fee due at closing, published at 15% to 40% of gross commission income depending on the property's ZIP code and sale price, with seller-originated connections at a flat 40% in all markets.[19][20][21] It's invitation-only, extended to teams with a strong performance record rather than limited to particular markets. Zillow's standard Premier Agent program is the opposite bet: you pay per lead upfront, whether or not anything closes.
Realtor.com's own pay-upfront option, Connections Plus, sells leads by ZIP code billed monthly on a six- or 12-month minimum term, with early-cancellation penalties — our Realtor.com leads review breaks down how it compares to ReadyConnect.[22] Upfront models reward proven converters and punish everyone else, so run the worksheet above before committing.
Clever's Partner Network uses the same pay-at-closing model as Opcity, with two differences: there's no upfront cost at all, and you apply and qualify instead of waiting on an invite or a brokerage enrollment.[6]
Bottom line
Opcity — now ReadyConnect Concierge — is a low-risk way to build a pipeline if you can win the claim race and work screened leads hard. You pay nothing upfront and a referral fee of 30–35% of your commission at closing, as of August 2026.
The fee is steep above $150,000, where proven converters usually do better paying for leads upfront. If you're newer, or your market's price points are modest, the referral model keeps your downside at zero — you only ever pay out of a commission you actually earned.
Frequently asked questions
Opcity is a real estate lead referral service. Realtor.com bought Opcity in 2018 and rebranded it as ReadyConnect Concierge. If you try to visit any of Opcity's web pages, you'll be redirected to the Realtor.com site. For the most part, ReadyConnect Concierge's service and fees are similar to what they were under the Opcity brand.
Opcity real estate leads are typically 30–35% of your commission, as of August 2026. They cost nothing up front. You'll pay only when you close a transaction — 30% of your total commission on homes up to $150,000, and 35% on homes above that.
No, the Opcity referral fee isn't negotiable. The percentage is set by the fee schedule based on the home's final sale price. What you can control is which referrals you claim and how efficiently you convert them — the fee only exists on deals that close.
You enroll through Realtor.com's professional side — either directly or through your brokerage, since many firms manage ReadyConnect enrollment at the company level. Ask your broker whether your firm participates. ReadyConnect is one of several Realtor.com leads products, so compare it against the company's pay-upfront options before you commit.
