Help-U-Sell Review 2021

Katherine Peach


Katherine Peach

June 29th, 2021
Updated June 29th, 2021


What is Help-U-Sell? | Is HUS legit? | How it works | Pricing | HUS vs. realtor | Alternatives | Selling | Buying | Rebates | Reviews | Locations

Help-U-Sell reviews

✍️ Editor’s take: Help-U-Sell offers potential commission savings. But expect to compromise on customer service and agent selection.

Help-U-Sell is a discount real estate franchise with 79 locations in 19 U.S. states.

Its main website advertises low commission fees for home sellers. But because each office is independently owned and operated, actual rates (and savings) will vary by location.

Additionally, Help-U-Sell's general business model creates some potential risks for customers — particularly in regards to agent selection and customer service.

» MORE: Save on commission without sacrificing service

Help-U-Sell, at a glance
Varies by location
N/A (ratings vary by location)
79 locations in 19 states
*Actual fees depend on home's value and cost structure may vary by location

What is Help-U-Sell?

Help-U-Sell is a discount real estate brokerage with 79 offices across the following U.S. states: AL, AZ, CA, CO, FL, HI, ID, MI, MN, MO, NV, NC, OK, OR, PA, TX, UT, VA, and WA.

»MORE: Find discount brokers near you

Unlike many other discount brokers, Help-U-Sell is a franchise. Each local office is independently operated — the same model used by many traditional brokerages, like Keller Williams, Century 21, RE/MAX, and more.

Pricing and service quality will vary by location

Help-U-Sell's primary offering is discounted fees for home sellers. But exactly how much you could save depends on where you're selling.

📢 Watch out for Help-U-Sell's misleading advertising

While Help-U-Sell's main website assures home sellers that they'll pay a "low set fee," each franchisee sets their own rates and terms of service.

In fact, several Help-U-Sell offices we spoke with don't use the advertised flat-rate model at all. Instead, they charge a percentage-based commission.

That's also true of the customer experience. While Help-U-Sell advertises "full-service" support — meaning their agents should offer the same basic range of services as a traditional realtor — each local owner-operator ultimately decides what specific assistance they'll provide to clients.

In other words, selling with a Help-U-Sell office in, say, Las Vegas will likely be very different from one in Philadelphia in terms of:

  • Price
  • Service offerings and quality
  • Overall customer experience

Choose the best agent — not just a brand

Remember to do your due diligence before you hire ANY real estate agent.

If you're considering listing with Help-U-Sell, we recommend comparing them against at least 2-3 other discount services and/or local agents.

Shopping around will help ensure you get the BEST rates, service quality, and overall value for your money.

» SAVE: Compare top local agents, save thousands on commission

Who should use Help-U-Sell?

Help-U-Sell is worth considering if…
  • You value hard savings over personalized customer service
  • Your selling situation is relatively straightforward and you have a flexible timeline
  • You don't live in an area where many other discount services are available
You may want to avoid Help-U-Sell if…
  • Personalized customer service is one of your top priorities
  • Your selling situation is complicated and requires more dedicated support
  • You're selling a less expensive home

» COMPARE: Help-U-Sell vs. top alternatives

» MORE: Somewhere else? Find discount brokers near you

Is Help-U-Sell legitimate?

Yes, Help-U-Sell is a legitimate business with an A+ rating from the Better Business Bureau. Each individual Help-U-Sell franchise is a fully licensed brokerage in the state it operates in. And every Help-U-Sell Agent must maintain an active real estate license, as well as membership in the National Association of Realtors (NAR).

But there are two things you should know:

  • Help-U-Sell's corporate advertising presents a misleading picture of the fees local offices charge
  • The company's geographic footprint is shrinking, which suggests its business model isn't working

Help-U-Sell's advertising is misleading

The only way to find out exactly how much you'll pay to list with Help-U-Sell is by calling the local office in your area.

Help-U-Sell's website is plastered with repeated claims that the company charges home sellers a flat dollar-based fee, NOT a percentage amount, to sell your home.

However, in my conversations with three Help-U-Sell Agents located in different areas of the U.S., I found that not to be the case. All three agents charge a percentage-based commission — i.e., 1.5% of the home's final sale price.

» MORE: Which real estate company has the lowest commission?

The company appears to be shrinking

Help-U-Sell has experienced a steep decline over the past decade.

At its peak in 2006, the company had around 1,000 franchise locations, making it the largest discount broker in the U.S. However, Help-U-Sell filed for bankruptcy in 2008. It's been hemorrhaging local offices ever since.[1][2]

As of this writing, Help-U-Sell has just 79 offices in 19 states, an approximate 92% decline over the past 15 years.

Additionally, most of the remaining offices only have a few properties listed for sale — at least according to Help-U-Sell's corporate website. And 16 have zero active listings.

The rapid decline in Help-U-Sell locations — and the lack of listings at many offices — suggests the company's business model isn't working.

💡 Why isn't Help-U-Sell's business model working?

The simplest explanation: Help-U-Sell is being displaced by newer, sleeker discount brands offering better technology, customer service, and pricing options.

» MORE: How does Help-U-Sell compare to top alternatives?

If you're considering listing with Help-U-Sell, this is a potential red flag. Struggling businesses rarely provide best-in-class service. And they aren't well positioned to help you achieve an ideal outcome with your home sale.

How Help-U-Sell works

According to Help-U-Sell, it can offer discounted rates because its offices are "small and efficient," staffed by a "team of specialists that function as a unit in the marketing and selling of your home."


It's likely that Help-U-Sell Agents must juggle a higher volume of customers than traditional realtors.

📢 What you should know about Help-U-Sell's business model

Help-U-Sell's high-volume approach limits the amount of personalized attention and support that agents can offer to each customer.

The company's marketing indicates that agents offload some tasks to a back-office team. But remember: the more people juggling your sale, the greater the risk of mistakes and delays that could jeopardize the outcome.

How much does Help-U-Sell cost?

Help-U-Sell allows each office to set its own pricing. And as previously mentioned, this is where Help-U-Sell's marketing information is confusing.

In researching Help-U-Sell, we've seen a wide range of $2,950-7,950 for the flat-fee model. We also spoke with offices that charged percentage-based commissions varying from 1-2.25%.

» SAVE: Sell your home with a top local realtor for just $3k or 1%

It's tricky to learn what Help-U-Sell will charge to list your home

The best way to find out exactly how much Help-U-Sell will charge for selling your home is by calling an office directly.

Your actual listing fee will depend on your location. Offices DON'T adhere to the same pricing model. And many don't explain their fee structures clearly on their websites.

✍️ Editor's note

Help-U-Sell Agents may require you to provide extra information on your home before they'll give you a straight answer about pricing. For example, one agent told me she would have to perform a market analysis of my home before telling me the exact fee.

Don't forget about buyer's agent commission

Keep in mind that, as with most home sales, you will likely still need to pay your buyer's agent's commission. While average commission rates vary by location, sellers typically offer 2.5-3% to the buyer's agent to incentivize them to show it to buyers.

That said, there are two scenarios in which you could pay less — or potentially avoid the buyer's agent fee altogether.

What you'll pay
Buyer is represented by a Help-U-Sell Agent
A "Professional Assistance Fee" that's comparable to the discounted listing fee*
Buyer is not represented by any agent
No buyer's agent commission — just the listing fee
*Actual rates vary by location

However, both of these scenarios are uncommon. Approximately 90% of buyers work with a realtor. And unless they're also listing their home with a Help-U-Sell Agent, it's unlikely that an average buyer is going to hire an agent with a company called Help-U-Sell.

» LEARN: How does realtor commission work?

How good are Help-U-Sell Agents?

All Help-U-Sell Agents are fully licensed realtors. They provide the same general range of services as agents at a traditional real estate brokerage — but charge lower rates.

However, there are a few crucial factors that could affect your experience.

You may get less hands-on service and support

Help-U-Sell's business model requires its agents to handle a higher volume of customers to compensate for its discounted rates.

This means your agent may not be able to offer you as much hands-on service and support as a realtor from a traditional brokerage.

This increases the risk that you'll have a less-than-stellar experience, especially if your selling situation is complicated.

Services and support will differ between locations

Although Help-U-Sell is a national brand, each office is independently owned and operated. This means your experience with Help-U-Sell could be vastly different depending on where you're selling.


You’re hiring an individual agent, not a brand!

Make sure to interview multiple realtors from different companies to find the best fit for your situation.

Compare key factors like price, relevant experience, approach, and personality. Selling a house is a high-stakes endeavor. It pays to shop around!

💰 Compare 1% commission agents and save thousands

Try our free, no-obligation agent-matching service! Clever will get proposals from the top agents in your area — and negotiate discounted rates of just $3K or 1%.

How does Help-U-Sell compare to top alternatives?

Avg customer rating
4.9 (590 reviews)
3.2 (287 reviews)
4.6 (415 reviews)
Dedicated point of contact?
In-person support?
Regions covered
National (select states)
Listing fee
1% or $3,000
1.5% (min fees vary by market)
1% or $5,000
Avg Savings**

*Fee structure and rates vary by location
**Average fee compared to a 3% commission at four price points: $100,000, $250,000, $500,000, $750,000.

Help-U-Sell offers savings — but they may not be the best

While Help-U-Sell's discounted rates are generally much cheaper than a traditional realtor, savings vary quite a bit between locations.

Some offices charge a flat fee, while others charge a commission based on a percentage of the home's sale price.

In many places, sellers may be able to find lower prices with another discount service.

Other discount brokers offer genuine flat-fee pricing

Although the Help-U-Sell corporate website says home sellers will pay a "low set fee" based on local market factors, each local owner-operator sets their own rates.

Many locations have tiered pricing models; they charge a variable fee based on your listing price. Others don't offer a flat fee model at all — they charge a percentage of your home's sale price.

However, other discount brokers offer actual flat fee pricing. Houwzer, for example, charges a $5,000 listing fee, no matter how much your home ends up selling for.

Help-U-Sell's dated tech could put you at a disadvantage

Help-U-Sell tells prospective franchise operators that they will have access to in-house technology that will give them a leg up on the competition.

However, spend a few minutes browsing its website — or watch a few of Help-U-Sell's YouTube videos — and it's clear that this is NOT a tech-forward company.

This dated tech could put you at a competitive disadvantage — and it may explain why Help-U-Sell is struggling to maintain its geographic footprint as more tech-savvy competitors enter the real estate industry.

Selling with Help-U-Sell

Biggest benefits of selling with Help-U-Sell…
  • Help-U-Sell offers full-service agents for less than the cost of using a traditional realtor
  • Many Help-U-Sell Agents are franchise owner-operators, which incentivizes them to work hard to get you a successful outcome
  • You could save even more if the buyer is represented by a Help-U-Sell Agent
Biggest risks of selling with Help-U-Sell…
  • Help-U-Sell's advertised fees are misleading
  • Help-U-Sell's high-volume and team-based approach could increase the risk of problems
  • The shrinking number of Help-U-Sell locations suggests the company's business model isn't working

As a seller, you can expect Help-U-Sell to provide most of the same services provided by any other brokerage, including:

  • Lockbox
  • Yard sign
  • Professional photos and/or video
  • Open house support from a Help-U-Sell Agent (who might not be your own)
  • Listing on MLS
  • Paperwork assistance
  • Negotiation assistance
  • Closing assistance

✍️ Editor's note

Keep in mind that each Help-U-Sell franchise offers its own menu of services. Contact your local office to find out exactly what it can do for you.

Don't sign a listing agreement without reading the fine print

Help-U-Sell doesn't make clear the typical length of its contracts and whether there are penalties for early cancellation.

The most explicit information we received came from an agent we reached who suggested that we ask for a 90-day contract, but that we could also ask for a 60-day agreement as well.

This agent informed me that if we were not happy with Help-U-Sell's services with "good reason," the office would be "flexible" to try to work with us "without any cancellation fee."

Always read the fine print before signing any agreement with any agent. Make sure you won't be penalized if you change your mind before the contract expires.

» LEARN: Read this BEFORE you sign a listing agreement

Buying with Help-U-Sell

You wouldn't know based on the name, but Help-U-Sell works with home buyers, too.

Help-U-Sell Agents provide the same general range of services for buyers as traditional agents. They'll take you to tour properties and help with negotiations and paperwork. Note: Agents will show you any home, not just Help-U-Sell homes.

However, most Help-U-Sell Agents handle a higher volume of customers than traditional agents, which may limit their ability to provide personalized service and support throughout the process.

Some Help-U-Sell offices offer rebates to *qualifying* buyers

To attract buyers, some Help-U-Sell offices offer commission rebates — also known as home buyer rebates — to qualifying buyers. If you qualify for a commission rebate, your Help-U-Sell Agent will kick you back a portion of their fee when you close on your home.

However, each Help-U-Sell franchisee sets their rates and service offerings, so make sure your local office offers home buyer rebates — and that you'll qualify — before you start the purchase process.

📢 An important note about commission rebates:

There are a TON of rules and restrictions surrounding commission rebates. This is why you’ll almost always see conditional language in advertisements — i.e., “Get up to X%” or “$X on average.”
  • They typically require approval from your mortgage lender
  • There may be limitations on how you can receive the rebate (i.e., to buy points on your mortgage or cover closing costs, instead of as a check or cash at closing)
  • Certain states don’t allow them: AK, AL, KS, IA, LA, MO, MS, OK, OR, TN
» MORE: What is a home buyer rebate?

Be prepared for potential service tradeoffs

Whether your local Help-U-Sell office offers a rebate or not — and some don't — you'll face the same potential service-quality tradeoffs as sellers.

Help-U-Sell Agents juggle more clients than traditional realtors, and they'll likely offload some aspects of your purchase to a back-office team.


Buyers don't have to cover their agent's fee out of pocket — it comes out of the seller's proceeds from the sale. So, aside from the possibility of a commission rebate, there isn't a ton of upside to buying with Help-U-Sell, unless you really hit it off with an individual Help-U-Sell Agent.

If getting a rebate is a top priority, we recommend that you shop around. Many discount brokers and agent-matching services offer them too — often with fewer service-level tradeoffs.

Compare top buyer’s agents near you

Clever matches you with top agents in your area and helps you find the perfect fit. Qualifying buyers can even get up to 0.5% back after closing.

Help-U-Sell customer reviews

Note: The following review information is up-to-date as of 1/4/2021. We will update this section as new information becomes available.

Because each Help-U-Sell location is independently owned and operated, customer reviews and ratings vary considerably by location.

For example, the Help-U-Sell office in Woodhaven, MI, has an average rating of 3.9 on Google, whereas the office in Greensboro, NC, has a 4.9.

We recommend researching reviews for your local office using tools like Google, Facebook, and Yelp. These resources will give you the most accurate picture of customer experiences and outcomes.

So what are people saying about working with their local Help-U-Sell offices?

What customers like about Help-U-Sell

The most common themes among positive Help-U-Sell reviews are:

  • Excellent service for a discount price
  • Individual owner-operators and agents who go above and beyond for their clients.

I 'would not hesitate' to use my Help-U-Sell Agent again

Here's an example of a positive review on Yelp from a repeat seller who had a near-perfect experience with a Help-U-Sell office in Folsom, CA.

She commended her agent for providing "good, knowledgeable service" throughout both of her sales. She also said the back-office team helped the logistical aspects of her sale move smoothly.

'One of the best realtors' I've ever met

Google reviewer P. Lozano praised the quality the Help-U-Sell office in Waynesboro, VA. They said their agent was "one of the best realtors" they've ever dealt with.

What customers DON'T like about Help-U-Sell

The most common themes among negative Help-U-Sell are:

  • Business practices customers felt were deceptive
  • Agents who communicate poorly or behave unprofessionally
  • Outdated tech and websites that aren't user-friendly

Working with Help-U-Sell was an 'absolute nightmare'

Here's an example of a negative review on Yelp from a customer who had a less-than-stellar time working with a Help-U-Sell Agent in Honolulu, HI.

He felt that his agent wasn't always completely honest. And he said the experience turned out to be an "absolute nightmare."

My Help-U-Sell Agent wasn't fully in my corner

This Zillow user had a poor experience with their Help-U-Sell Agent in Owatonna, MN.

They specifically called out that they felt like the agent was withholding information about their sale and wasn't fully in their corner.

The common theme among ALL these reviews is that the customer's experience depended primarily on the quality of the agents at their local office.

Conclusion: Is Help-U-Sell right for you?

Help-U-Sell has been in business since 1976, and in that time they've helped many people buy and sell homes successfully. Whether it's the right choice for you really comes down to:

  • Your personal preferences (and tolerance for risk)
  • The quality and pricing of your local Help-U-Sell office
  • How it compares to other discount services available in your area

We recommend interviewing multiple agents from different companies before you make a decision. Remember that you have no obligation to move forward or sign a contract with any realtor when you interview them.

You have absolutely nothing to lose and everything to gain by shopping around and comparing rates, experience, and personalities to find the perfect fit!

👋 Next Steps: Talk to an expert!

If you're weighing your options for buying or selling a house, Clever can help!

Our fully-licensed concierge team is standing by to answer questions and provide free, objective advice on getting the best outcome with your sale or purchase.

Ready to get started?

Give us a call at 1-833-2-CLEVER or enter your info below. Our concierge team will be in touch shortly to help.

Remember, this service is 100% free and there’s never any obligation.

Help-U-Sell contact info and locations

Corporate office contact information

Business hours
Monday-Thursday: 9 am-5 pm ET
Friday: 9 am-3 pm ET
(941) 951-7707
Office address
240 N. Washington Blvd
Sarasota, FL 34236

Help-U-Sell franchise locations

Note: As of 1/4/2021, Help-U-Sell Real Estate's office finder tool says that the company has 79 offices in select markets across 19 states.


Franchise Name
Phone Number
Florence, AL
Help-U-Sell Quad Cities Realty


Franchise Name
Phone Number
Chandler, AZ
Help-U-Sell Central Properties
Lake Havasu City, AZ
Help-U-Sell Real Estate Specialists
Peoria, AZ
Help-U-Sell West Valley Specialists
Tucson, AZ
Help-U-Sell Galleria Realty
Tucson, AZ
Help-U-Sell Realty Advantage
Tucson, AZ
Help-U-Sell Southeast Rita Ranch Realty
Yuma, AZ
Help-U-Sell Mike Bowling


Franchise Name
Phone Number
Aliso Viejo, CA
Help-U-Sell Wright
Antioch, CA
Help-U-Sell A&J Real Estate
Auburn, CA
Help-U-Sell Access Real Estate
Bakersfield, CA
Help-U-Sell Bakersfield Equity Savers
Chino Hills, CA
Help-U-Sell Prestige Properties
City of Industry, CA
Help-U-Sell Vantage Realty
Corona, CA
Help-U-Sell Premier Realty
Eastvale, CA
Help-U-Sell EastVale
Folsom, CA
Help-U-Sell Folsom
Grover Beach, CA
Help-U-Sell Town & Coastal Properties
Hanford, CA
Help-U-Sell The Smart Choice
Huntington Beach, CA
Help-U-Sell Beachside
Inglewood, CA
Help-U-Sell Advantage
Lake Elsinore, CA
Help-U-Sell Inland Valley
Lancaster, CA
Help-U-Sell Julian Team
Long Beach, CA
Help-U-Sell Long Beach Realty
Martinez, CA
Help-U-Sell Golden Homes
Morgan Hill, CA
Help-U-Sell South Santa Clara County
Murrieta, CA
Help-U-Sell 951 Realty
Ontario, CA
Help-U-Sell Wisdom Realty
Pasadena, CA
Help-U-Sell Smart Realty Pasadena
Pine Grove, CA
Help-U-Sell Gold Country
Pleasanton, CA
Help-U-Sell Achievers Realty
Pleasanton, CA
Help-U-Sell Tri-Valley Homes
Redlands, CA
Help-U-Sell Results Realty
Sacramento, CA
Help-U-Sell Capital City
Sacramento, CA
Help-U-Sell Sunrise
San Jose, CA
Help-U-Sell Alpha Paladins Realty
San Jose, CA
Help-U-Sell Silicon Valley Properties
San Marcos, CA
Help-U-Sell North County Coast and Valley
San Mateo, CA
Help-U-Sell Mid Peninsula
Santa Ana, CA
Help-U-Sell Coast and Valley
Santa Maria, CA
Help-U-Sell Santa Maria
Santa Rosa, CA
Help-U-Sell Santa Rosa
Stockton, CA
Help-U-Sell Alpha Realty
Temecula, CA
Help-U-Sell Experts Realty
Walnut Creek, CA
Help-U-Sell Allied Realty
West Covina, CA
Help-U-Sell Advance Realty


Franchise Name
Phone Number
Commerce City, CO
Help-U-Sell Front Range


Franchise Name
Phone Number
Altamonte Springs, FL
Help-U-Sell Sunshine Realty
Bradenton, FL
Help-U-Sell Gulf Coast
Hobe Sound, FL
Help-U-Sell Treasure Coast
Lakeland, FL
Help-U-Sell Express Realty
Miami, FL
Help-U-Sell Alliance Realty
Naples, FL
Help-U-Sell Reed and Associates
Orange Park, FL
Help-U-Sell First Coast Realty
Plantation, FL
Help-U-Sell Broward Realty
Sarasota, FL
Help-U-Sell Gulf Coast (Branch)


Franchise Name
Phone Number
Honolulu, HI
Help-U-Sell Honolulu Properties


Franchise Name
Phone Number
Idaho Falls, ID
Help-U-Sell Winn 4 U Realty


Franchise Name
Phone Number
Port Huron, MI
Help-U-Sell Real Estate Masters
Woodhaven, MI
Help-U-Sell Metropolitan


Franchise Name
Phone Number
Owatonna, MN
Help-U-Sell Heritage Real Estate of Steele County Inc.


Franchise Name
Phone Number
Springfield, MO
Help-U-Sell Realty Choices


Franchise Name
Phone Number
Las Vegas, NV
Help-U-Sell Integrity Real Estate

North Carolina

Franchise Name
Phone Number
Greensboro, NC
Help-U-Sell Greensboro
Greensboro, NC
Triad Realty


Franchise Name
Phone Number
Del City, OK
Help-U-Sell Sky OKC
Edmond, OK
Help-U-Sell Edmond/OKC


Franchise Name
Phone Number
Eugene, OR
Help-U-Sell Select Real Estate


Franchise Name
Phone Number
Carlisle, PA
Help-U-Sell Detwiler Realty
Chambersburg, PA
Help-U-Sell Keystone Realty
Exton, PA
Help-U-Sell Direct Homes
Philadelphia, PA
Help-U-Sell Peoples Real Estate
Pittsburgh, PA
Help-U-Sell MMC Realty


Franchise Name
Phone Number
Dallas, TX
Help-U-Sell Sims Realty
Schertz, TX
Help-U-Sell San Antonio Hill Country


Franchise Name
Phone Number
Layton, UT
Help-U-Sell Legacy


Franchise Name
Phone Number
Stafford, VA
Help-U-Sell Grein Group
Waynesboro, VA
Help-U-Sell Direct Savings Real Estate


Franchise Name
Phone Number
Moses Lake, WA
Help-U-Sell First Choice Realty


Stefan J.M. Swanepoel. "Swanepoel Trends Report 2007." Page(s) 115. Accessed 1/4/2021.


Inman. "Help-U-Sell franchiser files for bankruptcy." Accessed 1/4/2021.