Help-U-Sell Review 2020: How it Works, Pricing, Top Alternatives


Jamie Ayers


May 20th, 2020


Help-U-Sell is a real estate franchise that offers discount, flat listing commission fees for home sellers. Each local office is independently owned and operated, so rates and services offered will vary by location.

Help-U-Sell, at a glance

  • Help-U-Sell is a flat-fee real estate franchise with 79 offices across 18 states. 40 are in California (view all locations).
  • Listing fees typically range between $2,950-$7,950 depending on your home’s value.
  • That said, each Help-U-Sell office is independently owned and operated, so rates and services will vary by location.
  • Expect to offer a buyer’s agent commission as well. Rates vary, but 2.5-3% is typical nationwide.
  • That said, if you sell to a Help-U-Sell-represented buyer, you’ll pay ~1% in addition to your flat listing fee.
  • Many Help-U-Sell franchisees offer several service packages at different price points. Some also offer à-la-carte services.
  • Some Help-U-Sell offices offer home buyers commission rebates and other built-in, value-add services like free moving services.
  • Because each location is independently owned and operated, we recommend looking for reviews for the office nearest you — you can find your local office here.
  • As of May 20, 2020, Help-U-Sell's average customer rating is 4.1/5 based on 56 reviews on Facebook — see more reviews.

What is Help-U-Sell?

Help-U-Sell is a real estate franchise specializing in discounted, flat-fee listing services for home sellers. It also offers buyer’s agent services.

The franchise was launched in 1976 and is operated by Sarasota, FL-based Infinium Realty Group, Inc. As of April 30, 2020, Help-U-Sell has 79 local offices in select markets across 18 states — roughly half are in California.

>> VIEW all Help-U-Sell locations here.

Each Help-U-Sell office is:

  • A licensed, full-service real estate broker in that particular state
  • Independently owned and operated, similar to other major franchise brokerages, such as RE/MAX, Keller Williams, and so on

The latter is particularly important — it means there is no standard Help-U-Sell business model or pricing structure.

Generally, Help-U-Sell sellers can expect full service for a flat listing fee. The fee typically ranges from $2,950-$7,950, depending on the home’s value and local market conditions.

Additionally, sellers should expect to pay a buyer’s agent commission — 2.5-3% is typical nationwide — unless they sell to a Help-U-Sell represented buyer (buyer’s fee drops to 1%) or bring their own buyer to the table (no fee).

That said, each office sets its own fees and decides what services to provide. As such, the cost and experience of selling a house with Help-U-Sell in California may be quite different than in Texas. The same can be said of its two distinct San Jose, CA offices.

If you’re interested in listing or buying a home with Help-U-Sell, we recommend looking up reviews for your local office and reaching out directly for up-to-date info on their specific pricing model and service offerings.

Help-U-Sell reviews

Review SiteRatingLink
Facebook4.1/5 (56 reviews)See Facebook reviews
Better Business BureauA+ (no customer reviews)View BBB profile
Weighted Average4.1/5 (56 reviews)

Help-U-Sell has an average rating of 4.1/5 rating based on 56 customer reviews on Facebook. Its company, Infinium Realty Group, Inc.,  has an A+ rating with the Better Business Bureau, but no customer reviews.

Help-U-Sell is a real estate franchise, which means that each local office is independently owned and operated. We recommend looking up customer reviews specific to the Help-U-Sell broker near you on independent platforms like Google, Zillow, Yelp, Consumer Affairs, Better Business Bureau, etc.

Selling a house with Help-U-Sell

All Help-U-Sell locations offer full service and support to home sellers in exchange for a flat listing fee.

In real estate, “full service” typically includes help with pricing, photos, staging, listing, marketing, showings, offers, negotiations, paperwork, closing, and more.

Of course, because it’s a franchise, you’ll need to get in touch with your local office for specifics on what services and support to expect, as packages and approaches may vary from market to market.

Pricing and Fees

Help-U-Sell’s pricing structure may vary by office, time of year, or market, but in general, listing fees range between $2,950-$7,950, depending on the home’s value.

Keep in mind that you’ll likely be on the hook for more than just Help-U-Sell’s flat listing fee.

Typically, in addition to their own agent’s fee, sellers listing on the open market will offer what’s known as a buyer’s agent commission (BAC). This serves as an incentivizer for other agents to show the seller’s home to their clients.

While BAC rates vary by market and property, 2.5-3% is typical nationwide. With Help-U-Sell, your total fee — that is, the flat listing fee + the BAC — will depend on how the buyer is found. There are three possible scenarios:

  • Buyer is represented by a third-party agent: you pay a BAC at the going market rate — i.e., likely 2.5-3%
  • Buyer is represented by Help-U-Sell: you pay a discounted BAC, typically around 1%
  • Buyer is unrepresented: you pay no BAC — note: this is not very common, as approximately 9-out-10 buyers work with an agent
FeeBuyer represented by third partyBuyer represented by Help-U-SellUnrepresented buyer
Help-U-Sell listing fee$2,950-$7,950*$2,950-$7,950*$2,950-$7,950*
BAC2.5-3%**~1%***No additional fee

*Typical price range, not guaranteed. Cost depends on home’s value. Fee structure may vary by location.
**These rates are negotiable and may vary by market or property — but 2.5-3% is typical for traditional agents.
***This fee is advertised by select Help-U-Sell offices, but is not guaranteed. Contact your local office for pricing info.

Help-U-Sell vs traditional realtors

ServiceHelp-U-SellTraditional Realtor
Listing commission fee$2,950-$7,950*2.5-3%***
Buyer’s agent commission0-3%**2.5-3%***
Professional home valuation
Listing on MLS,, Zillow, etc.
Professional photos
Sign in yard
Open houses & showings
Negotiation support
Help with closing

*Typical price range, not guaranteed. Cost depends on home’s value. Fee structure may vary by location.

**The amount you pay in buyer's agent commission depends on whether you, Help-U-Sell, or an outside agent finds the buyer.
***These rates are negotiable and may vary by market or property — but 2.5-3% is typical for traditional agents.

Buying a house with Help-U-Sell

The experience of buying with Help-U-Sell is similar to working with a traditional agent or broker.

Your Help-U-Sell agent will support you through the entire home buying process, helping with house hunting, making offers, negotiations, paperwork, closing, and more.

As a buyer, you won’t be responsible for your Help-U-Sell agent’s fee — but this isn’t unique to this service. In typical real estate transactions, both agents’ fees are covered by the seller.

Select Help-U-Sell offices do offer built-in home buyer rebates, which means they’ll give you a portion of their commission fee at closing. Check with your local office for availability and specifics.

Additionally, some Help-U-Sell offices offer free, value-add services, such as moving and handyman services. These are typically reserved for customers who sell and buy with Help-U-Sell. Check with your local office for availability and specifics.

Help-U-Sell Pros and Cons

Help-U-Sell ProsHelp-U-Sell Cons
Full service for a flat listing fee could mean significant savingsFranchise model means the customer experience will vary by location
Opportunity to save even more on commission by selling to a Help-U-Sell or unrepresented buyerLimited pricing info available online — fee structure varies by location
Some offices offer additional, complimentary services like moving help, handymen, etc.While some offices may offer a rebate, no guaranteed commission savings for home buyers

Compare Help-U-Sell to top alternatives

If you’re looking to sell your house and save on commission, Help-U-Sell is certainly worth investigating. Its full-service, flat-fee model could mean you get the help you need to sell for a fraction of the typical price.

However, because of its franchise model, you’ll need to do some digging on your local Help-U-Sell office, specifically, as service quality, scope, and pricing may vary significantly between locations.

In addition to looking into your local Help-U-Sell office, you should do the same for at least 2-3 other services, agents, and/or approaches before making a final decision. Plenty of services and agents offer discounted rates — the important thing is finding the right fit for your unique situation, goals, and preferences.

To help you compare options, we’ve compiled some basic info on similar companies that can help you get discounted and flat commission rates. We recommend reading the full reviews, via the links below, and reaching out to these companies directly to learn more.

BrokerageListing feeBuyer rebate*
Help-U-Sell (back to top)Typically $2,950-$7,950, depending on home price.N/A
Clever Real Estate1% — $3,000 flat fee for homes under $350,000Up to 1% of purchase price
Redfin1-1.5% — minimum fees vary by marketAverage $1,500
REX Real Estate2% — $9,000 min fee for homes under $450,001-1.5% (only if buying a non-REX home)
Redefy$3,500 flat fee ($500 due up front)N/A

*In states where buyer rebates are legal.

>> LEARN more about discount real estate brokers here.

Additional resources

Before choosing to list with a discount brokerage or service, you may want to evaluate some other home selling approaches as well. These guides will help you understand all of your options so you can make a more informed decision.

Next steps: Get advice from a real estate expert

If you’re trying to determine the best way to sell your home — or buy a new one — Clever can help!

Our fully Licensed Concierge Team is here to answer your questions and offer free, objective advice on how to proceed, based on your unique situation and goals.

Give us a call at 1-833-2-CLEVER or enter your basic info below to get started.

Ready to get started?

Enter your basic info below. Our Concierge Team will be in touch shortly to answer your questions, offer advice, and match you with top-rated agents in your area. Remember, this service is 100% free and there's no obligation!

Help-U-Sell locations

As of May 2020, Help-U-Sell Real Estate has 79 offices in select markets across 18 states.

Jump to your state

CaliforniaNorth Carolina
MinnesotaWashington State


LocationFranchise NamePhone Number
Florence, ALHelp-U-Sell Quad Cities Realty256-627-6609


LocationFranchise NamePhone Number
Chandler, AZHelp-U-Sell Central Properties480-812-1112
Tucson, AZHelp-U-Sell Galleria Realty520-579-6930
Tucson, AZHelp-U-Sell Realty Advantage520-531-9339
Tucson, AZHelp-U-Sell Southeast Rita Ranch Realty520-574-8900
Peoria, AZHelp-U-Sell West Valley Specialists602-570-8116
Lake Havasu, AZHelp-U-Sell Real Estate Specialists928-854-6600
Mesa, AZHelp-U-Sell Action Realty480-510-9382
Yuma, AZHelp-U-Sell Mike Bowling928-246-0919


LocationFranchise NamePhone Number
Aliso ViejoHelp-U-Sell Wright949-770-9888
AntiochHelp-U-Sell A&J Real Estate925-757-5886
AuburnHelp-U-Sell Access Real Estate916-435-0540
BakersfieldHelp-U-Sell Bakersfield Equity Savers661-706-6678
Chino HillsHelp-U-Sell Prestige Properties909-597-5252
City of IndustryHelp-U-Sell Vantage Realty626-839-3688
CoronaHelp-U-Sell Premier Realty714-531-8818
EastvaleHelp-U-Sell EastVale909-597-5252
FolsomHelp-U-Sell Folsom916-355-1880
Grover BeachHelp-U-Sell Town & Coastal Properties805-474-0525
HanfordHelp-U-Sell The Smart Choice559-583-1711
Huntington BeachHelp-U-Sell Beachside714-531-8818
InglewoodHelp-U-Sell Advantage323-765-8300
Lake ElsinoreHelp-U-Sell Inland Valley951-678-1028
Lake TahoeHelp-U-Sell Lake Tahoe Properties530-542-4242
LancasterHelp-U-Sell Julian Team661-483-8322
Long BeachHelp-U-Sell Long Beach Realty800-277-6903
MartinezHelp-U-Sell Golden Homes925-381-3201
Morgan HillHelp-U-Sell South Santa Clara County408-778-0800
MurrietaHelp-U-Sell 951 Realty951-225-2113
OntarioHelp-U-Sell Wisdom Realty909-933-0479
PasadenaHelp-U-Sell Smart Realty Pasadena626-405-8818
Pine GroveHelp-U-Sell Gold Country209-296-1600
PleasantonHelp-U-Sell Tri-Valley Homes925-484-1000
PleasantonHelp-U-Sell Achievers Realty510-427-7992
RedlandsHelp-U-Sell Results Realty909-384-2689
RiversideHelp-U-Sell Riverside Realty951-682-6226
SacramentoHelp-U-Sell Sunrise916-488-1830
SacramentoHelp-U-Sell Capital City916-395-4450
San JoseHelp-U-Sell Alpha Paladins Realty408-995-5999
San JoseHelp-U-Sell Silicon Valley Properties408-438-6705
San MateoHelp-U-Sell Mid Peninsula650-201-8689
San MarcosHelp-U-Sell North County Coast and Valley800-277-6903
Santa AnaHelp-U-Sell Coast and Valley800-277-6903
Santa MariaHelp-U-Sell Santa Maria805-922-0077
Santa RosaHelp-U-Sell Santa Rosa707-575-4444
StocktonHelp-U-Sell Alpha Realty209-888-8800
Walnut CreekHelp-U-Sell Allied Realty925-943-2121
West CovinaHelp-U-Sell Advance Realty626-967-6700
Westlake VillageHelp-U-Sell Full Service Realty805-379-3300

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LocationFranchise NamePhone Number
Commerce City, COHelp-U-Sell Front Range210-788-9633


LocationFranchise NamePhone Number
Altamonte Springs, FLHelp-U-Sell Sunshine Realty407-571-9771
Hobe Sound, FLHelp-U-Sell Treasure Coast772-286-9996
Lakeland, FLHelp-U-Sell Express Realty863-268-1130
Naples, FLHelp-U-Sell Reed and Associates239-948-8898
Orange Park, FLHelp-U-Sell First Coast Realty904-269-1717
Plantation, FLHelp-U-Sell Broward Realty954-727-8218
Sarasota, FLHelp-U-Sell Gulf Coast941-962-9799 (Sarasota) 941-312-1377 (Bradenton)


LocationFranchise NamePhone Number
Idaho Falls, IDHelp-U-Sell Winn 4 U Realty208-525-2525


LocationFranchise NamePhone Number
Terre Haute, INHelp-U-Sell Options Unlimited812-299-7355


LocationFranchise NamePhone Number
Port Huron, MIHelp-U-Sell Real Estate Masters810-990-9932
Wood Haven, MIHelp-U-Sell Metropolitan734-362-1111


LocationFranchise NamePhone Number
Owatonna, MNHelp-U-Sell Heritage Real Estate of Steele County Inc.507-451-6000


LocationFranchise NamePhone Number
Springfield, MOHelp-U-Sell Realty Choices417-887-1111

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LocationFranchise NamePhone Number
Las Vegas, NVHelp-U-Sell Integrity Real Estate702-432-7355

North Carolina

LocationFranchise NamePhone Number
Greensboro, NCHelp-U-Sell Greensboro336-294-4949


LocationFranchise NamePhone Number
Edmond, OKHelp-U-Sell Edmond405-330-8800
Del City, OKHelp-U-Sell Sky OKC405-443-7788
Eugene, OKHelp-U-Sell Select Real Estate541-461-6100


LocationFranchise NamePhone Number
Carlisle, PAHelp-U-Sell Detwiler Realty717-241-6060
Chambersburg, PAHelp-U-Sell Keystone Realty717-267-1300
Exton, PAHelp-U-Sell Direct Homes610-363-3737
Philadelphia, PAHelp-U-Sell Peoples Real Estate215-350-0686
Pittsburgh, PAHelp-U-Sell MMC Realty412-682-5886


LocationFranchise NamePhone Number
Dallas, TXHelp-U-Sell Sims Realty214-850-7606
Schertz, TXHelp-U-Sell San Antonio Hill Country830-214-7880


LocationFranchise NamePhone Number
Layton, UTHelp-U-Sell Legacy801-543-1212


LocationFranchise NamePhone Number
Stafford, VAHelp-U-Sell Grein Group540-657-4250
Waynesboro, VAHelp-U-Sell Direct Savings Real Estate540-949-4357

Washington State

LocationFranchise NamePhone Number
Moses Lake, WAHelp-U-Sell First Choice Realty509-855-9839

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As of April 2020, there are no Help-U-Sell offices in the following states or districts.

ArkansasNew Hampshire
ConnecticutNew Jersey
DelawareNew Mexico
GeorgiaNew York
HawaiiNorth Dakota
IowaRhode Island
KansasSouth Carolina
KentuckySouth Dakota
MarylandWest Virginia
MontanaWashington, D.C.

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