Help-U-Sell Review 2022

Katherine Peach


Katherine Peach

January 18th, 2023
Updated January 18th, 2023


What is Help-U-Sell? | How it works | Help-U-Sell fees | Compare savings vs. other discount brokers | Find Help-U-Sell reviews from real customers

Help-U-Sell reviews

✍️ Editor’s take: Help-U-Sell offers potential commission savings. But due to its uneven franchise model, expect to compromise on customer service and agent selection.

Help-U-Sell is a discount real estate franchise that advertises low commission fees for home sellers.

Listing with Help-U-Sell is cheaper than selling with a traditional realtor and paying a standard 3% commission rate. But your potential savings could come with frustrating service trade-offs — including limited hands-on support from your agent.

If you want to save on commission when you sell your home, the best choice for most sellers is Clever Real Estate. Sellers will pay a low 1.5% listing fee in exchange for full service and support from a top local agent. Interview as many agents as you want from well-known brokerages like Keller Williams and Century 21!

» SAVE: Find top local agents and get a 1.5% listing fee!

Read on for an in-depth guide to Help-U-Sell Real Estate. Learn how it works, how it stacks up against other discount companies, and find firsthand accounts from real home sellers.

What is Help-U-Sell?

Help-U-Sell, at a glance
Varies by location
N/A (ratings vary by location)
79 locations in 19 states
*Actual fees depend on home's value and cost structure may vary by location

Help-U-Sell is a discount real estate brokerage with dozens of offices across the U.S. Like many other brokerages, Help-U-Sell is a franchise, which means each local office is independently owned and operated.

»MORE: Find other discount brokers near you

Is Help-U-Sell legitimate?

Yes, Help-U-Sell is a legitimate business. Each individual Help-U-Sell franchise is a fully licensed brokerage in the state it operates in. And every Help-U-Sell agent must maintain an active real estate license, as well as membership in the National Association of Realtors (NAR).

But there are two things you should know:

  • Help-U-Sell's corporate advertising presents a misleading picture of the fees that local offices charge
  • The company's geographic footprint is shrinking, which suggests its business model isn't working

Biggest risks of Help-U-Sell

Help-U-Sell is struggling (and shrinking fast)

Help-U-Sell has experienced a steep decline over the past decade.

At its peak in 2006, the company had around 1,000 franchise locations, making it the largest discount broker in the U.S. However, Help-U-Sell filed for bankruptcy in 2008. It's been hemorrhaging local offices ever since.[1][2]

As of this writing, Help-U-Sell has fewer than 80 offices in 19 states, an approximate 92% decline over the past 15 years.

Additionally, most of the remaining offices only have a few properties listed for sale — at least according to Help-U-Sell's corporate website. And more than a dozen have zero active listings.

The rapid decline in Help-U-Sell locations — and the lack of listings at many offices — suggests the company's business model isn't working.

💡 Why isn't Help-U-Sell's business model working?

The simplest explanation: Help-U-Sell is being displaced by newer, sleeker discount brands offering better technology, customer service, and pricing options.

» MORE: The best low commission companies (full rankings)

If you're considering listing with Help-U-Sell, this is a potential red flag. Struggling businesses rarely provide best-in-class service. And they aren't well-positioned to help you achieve an ideal outcome with your home sale.

Help-U-Sell fees and service quality vary by location

Help-U-Sell's primary offering is discounted commission fees for home sellers. But exactly how much you could save depends on where you're selling.

📢 Watch out for Help-U-Sell's misleading advertising

Help-U-Sell's website is plastered with repeated claims that the company charges home sellers a flat dollar-based fee, NOT a percentage amount, to sell your home.

However, in our conversations with three Help-U-Sell agents located in different areas of the U.S., we found that not to be the case. All three agents charge a percentage-based commission — for example, 1.5% of the home's final sale price.

» MORE: Which company actually has the lowest commission?

That's also true of the customer experience.

While Help-U-Sell advertises "full-service" support — meaning their agents should offer the same basic range of services as a traditional realtor — each local owner-operator ultimately decides what specific assistance they'll provide to clients.

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How Help-U-Sell works

According to Help-U-Sell, it can offer discounted rates because its offices are "small and efficient," staffed by a "team of specialists that function as a unit in the marketing and selling of your home."


It's likely that Help-U-Sell agents must juggle a higher volume of customers than traditional realtors.

📢 What you should know about Help-U-Sell's business model

Help-U-Sell's high-volume approach limits the amount of personalized attention and support that agents can offer to each customer.

The company's marketing indicates that agents offload some tasks to a back-office team. But remember: the more people juggling your sale, the greater the risk of mistakes and delays that could jeopardize the outcome.

» MORE: The best ways to save on real estate commission

How much do Help-U-Sell fees actually cost?

Help-U-Sell allows each office to set its own pricing. And this is where Help-U-Sell's marketing information gets confusing.

It's tricky to learn what Help-U-Sell will charge to list your home

The best way to find out exactly how much Help-U-Sell will charge for selling your home is by calling an office directly.

Your actual listing fee will depend on your location. Offices DON'T adhere to the same pricing model. We've seen a wide range of $2,950-7,950 for the flat fee model. We also spoke with offices that charged percentage-based commissions varying from 1-2.25%.

And many don't explain their fee structures clearly on their websites. Help-U-Sell agents may require you to provide extra information on your home before they'll give you a straight answer about pricing.

For example, one agent told me she would have to perform a market analysis of my home before telling me the exact fee.

💰 Compare hand-picked agents, list for 1.5%

Get matched with the best local agents from top brokerages and get pre-negotiated listing fees of just 1.5%.

Clever's service is 100% free, with zero obligation. Interview as many agents as you like until you find the perfect fit — or walk away at any time.

Don't forget about buyer's agent commission

Keep in mind that, as with most home sales, you will likely still need to pay your buyer's agent's commission. While average commission ratesvary by location, sellers typically offer 2.5-3% to the buyer's agent to incentivize them to show it to buyers.

That said, there are two scenarios in which you could pay less — or potentially avoid the buyer's agent fee altogether.

What you'll pay
Buyer is represented by a Help-U-Sell agent
A "Professional Assistance Fee" that's comparable to the discounted listing fee*
Buyer is not represented by any agent
No buyer's agent commission — just the listing fee
*Actual rates vary by location

However, both of these scenarios are uncommon. Approximately 90% of buyers work with a realtor.[3] And unless they're also listing their home with a Help-U-Sell agent, it's unlikely that an average buyer is going to hire an agent with a company called Help-U-Sell.

» MORE: How does realtor commission work?

How good are Help-U-Sell agents?

All Help-U-Sell agents are fully licensed realtors. They provide the same general range of services as agents at a traditional real estate brokerage — but charge lower rates.

However, there are a few crucial factors that could affect your experience.

You may get less hands-on service and support

Help-U-Sell's business model requires its agents to handle a higher volume of customers to compensate for its discounted rates.

This means your agent may not be able to offer you as much hands-on service and support as a realtor from a traditional brokerage.

This increases the risk that you'll have a less-than-stellar experience, especially if your selling situation is complicated.

Services and support will differ between locations

Although Help-U-Sell is a national brand, each office is independently owned and operated. This means your experience with Help-U-Sell could be vastly different depending on where you're selling.


You’re hiring an individual agent, not a brand!

Make sure to interview multiple realtors from different companies to find the best fit for your situation.

Compare key factors like price, relevant experience, approach, and personality. Selling a house is a high-stakes endeavor. It pays to shop around!

» MORE: The complete guide to finding the perfect realtor

How does Help-U-Sell compare to top alternatives?

Avg customer rating
4.9 (1,995 reviews)
3.7 (301 reviews)
💲 Listing fee
1.5% (min. $3,000)
1.5% (min. fees vary)
💰 Avg Savings**

*Fee structure and rates vary by location
**Average fee compared with a 3% commission at four price points: $100,000, $250,000, $500,000, $750,000.

Help-U-Sell offers savings — but they may not be the best

While Help-U-Sell's discounted rates are generally much cheaper than a traditional realtor, savings vary quite a bit between locations.

Some offices charge a flat fee, while others charge a commission based on a percentage of the home's sale price.

In many places, sellers may be able to find lower prices with another discount service.

» MORE: Compare top discount real estate companies

Other discount brokers offer genuine flat fee pricing

Although the Help-U-Sell corporate website says home sellers will pay a "low set fee" based on local market factors, each local owner-operator sets their own rates.

Many locations have tiered pricing models; they charge a variable fee based on your listing price. Others don't offer a flat fee model at all — they charge a percentage of your home's sale price.

However, some of Help-U-Sell's competitors offer actual flat fee pricing.

» MORE: The best (and worst) flat fee real estate brokerages

Help-U-Sell's dated tech could put you at a disadvantage

Help-U-Sell tells prospective franchise operators that they will have access to in-house technology that will give them a leg up on the competition.

However, spend a few minutes browsing its website — or watch a few of Help-U-Sell's YouTube videos — and it's clear that this is NOT a tech-forward company.

This dated tech could put you at a competitive disadvantage — and it may explain why Help-U-Sell is struggling to maintain its geographic footprint as more tech-savvy competitors enter the real estate industry.

Selling with Help-U-Sell

Biggest benefits of selling with Help-U-Sell…

  • Help-U-Sell offers full-service agents for less than the cost of using a traditional realtor
  • Many Help-U-Sell agents are franchise owner-operators, which incentivizes them to work hard to get you a successful outcome
  • You could save even more if the buyer is represented by a Help-U-Sell agent
❌ Biggest risks of selling with Help-U-Sell…

  • Help-U-Sell's advertised fees are misleading
  • Help-U-Sell's high-volume and team-based approach could increase the risk of problems
  • The shrinking number of Help-U-Sell locations suggests the company's business model isn't working

As a seller, you can expect Help-U-Sell to provide most of the same services provided by any other brokerage, including:

  • Lockbox
  • Yard sign
  • Professional photos and/or video
  • Open house support from a Help-U-Sell agent (who might not be your own)
  • Listing on MLS
  • Paperwork assistance
  • Negotiation assistance
  • Closing assistance

✍️ Editor's note

Keep in mind that each Help-U-Sell franchise offers its own menu of services. Contact your local office to find out exactly what it can do for you.

Don't sign a listing agreement without reading the fine print

Help-U-Sell doesn't make clear the typical length of its contracts and whether there are penalties for early cancellation.

The most explicit information we received came from an agent we reached who suggested that we ask for a 90-day contract, but that we could also ask for a 60-day agreement as well.

This agent informed me that if we were not happy with Help-U-Sell's services with "good reason," the office would be "flexible" to try to work with us "without any cancellation fee."

Always read the fine print before signing any agreement with any agent. Make sure you won't be penalized if you change your mind before the contract expires.

» LEARN: Read this BEFORE you sign a listing agreement

Buying with Help-U-Sell

You wouldn't know based on the name, but Help-U-Sell works with home buyers, too.

Help-U-Sell agents provide the same general range of services for buyers as traditional agents. They'll take you to tour properties and help with negotiations and paperwork. Note: Agents will show you any home, not just Help-U-Sell homes.

However, most Help-U-Sell agents handle a higher volume of customers than traditional agents, which may limit their ability to provide personalized service and support throughout the process.

Some Help-U-Sell offices offer rebates to *qualifying* buyers

To attract buyers, some Help-U-Sell offices offer commission rebates — also known as home buyer rebates — to qualifying buyers. If you qualify for a commission rebate, your Help-U-Sell agent will kick you back a portion of their fee when you close on your home.

However, each Help-U-Sell franchisee sets their rates and service offerings, so make sure your local office offers home buyer rebates — and that you'll qualify — before you start the purchase process.

📢 An important note about commission rebates:

There are a TON of rules and restrictions surrounding commission rebates. This is why you’ll almost always see conditional language in advertisements — i.e., “Get up to X%” or “$X on average.”
  • They typically require approval from your mortgage lender
  • There may be limitations on how you can receive the rebate (i.e., to buy points on your mortgage or cover closing costs, instead of as a check or cash at closing)
  • Certain states don’t allow them: AK, AL, KS, IA, LA, MO, MS, OK, OR, TN
» MORE: Which company offers the best home buyer rebate?

Be prepared for potential service trade-offs

Whether your local Help-U-Sell office offers a rebate or not — and some don't — you'll face the same potential service-quality trade-offs as sellers.

Help-U-Sell agents juggle more clients than traditional realtors, and they'll likely offload some aspects of your purchase to a back-office team.


Buyers don't have to cover their agent's fee out of pocket — it comes out of the seller's proceeds from the sale. So, aside from the possibility of a commission rebate, there isn't a ton of upside to buying with Help-U-Sell, unless you really hit it off with an individual Help-U-Sell agent.

If getting a rebate is a top priority, we recommend that you shop around. Many discount brokers and agent-matching services offer them too — often with fewer service-level trade-offs.

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Help-U-Sell reviews and complaints

Because each office is independently owned and operated, Help-U-Sell reviews and complaints vary considerably by location.

We recommend researching reviews for your local office using tools like Google, Facebook, and Yelp. These resources will give you the most accurate picture of customer experiences and outcomes.

So what are people saying about working with their local Help-U-Sell offices?

What positive Help-U-Sell reviews say

The most common themes among positive Help-U-Sell reviews are:
  • Excellent service for a discounted price
  • Individual owner-operators and agents who go above and beyond for their clients

I 'would not hesitate' to use my Help-U-Sell agent again

Here's an example of a positive review on Yelp from a repeat seller who had a near-perfect experience with a Help-U-Sell office in Folsom, CA.

She commended her agent for providing "good, knowledgeable service" throughout both of her sales. She also said the back-office team helped the logistical aspects of her sale move smoothly.

'One of the best realtors' I've ever met

This seller praised the quality of the Help-U-Sell office in Waynesboro, VA. They said their agent was "one of the best realtors" they've ever dealt with.

A 'no-stress experience'

This review comes from a customer who has worked with Help-U-Sell Hawaii twice. She praised her agent's negotiating skills in securing a great deal for her daughter, and said that her agent was both knowledgeable and helpful.

Definitely a 5-star experience! Full service company that literally saves you thousands of dollars! 2nd time working with this
Help-U-Sell agent and each time was a no stress experience with our agent's expertise in selling real-estate! We also bought our daughter's dream home through his expert negotiating skills! I highly recommend our Help-U-Sell agent to help with
all your real-estate needs. He is very knowledgeable and helpful as well as a great guy!

Top Help-U-Sell complaints

The most common themes among negative Help-U-Sell reviews are:

  • Business practices customers felt were deceptive
  • Agents who communicate poorly or behave unprofessionally
  • Outdated tech and websites that aren't user-friendly

My Help-U-Sell agent wasn't fully in my corner

This Zillow user had a poor experience with their Help-U-Sell agent in Owatonna, MN.

They specifically called out that they felt like the agent was withholding information about their sale and wasn't fully in their corner.

'I was rushed into accepting the first offer'

Katrina M. felt pressured by their Help-U-Sell agent into accepting the first offer on their home — then later found out they might have been able to get a much better offer.

Katrina felt that Help-U-Sell's flat fees meant their agent didn't have an incentive to get top-dollar for their home.

I sold my first house in Mount Dora, FL and used this company. From experience, I would rather pay commission! I was rushed and pressured into accepting the first offer. Once we signed a contract, another realtor came to my house to let me know that they had a buyer and their offer was turned away (before the other contract was signed) and was for a significantly higher offer. I think that since the realtors for this company make a set price, they just want to get the house sold and don’t care about finding the highest offer for you.

Our closing 'could have been smoother'

This customer had a decent experience with their agent from Help-U-Sell Greensboro and was happy with the money they saved. But they felt that the communication could have been better throughout the closing process.

We saved lots of money using his service and he is very knowledgeable of the market. He was a great interface with the buyer. Our only complaint was regarding the closing which could have been smoother if we had more information of what was going on.

The common theme among ALL these reviews is that the customer's experience depended primarily on the quality of the agents at their local office.

Conclusion: Is Help-U-Sell right for you?

Help-U-Sell is worth considering if…

  • You value hard savings over personalized customer service
  • Your selling situation is relatively straightforward and you have a flexible timeline
  • You don't live in an area where many other discount services are available
❌ You may want to avoid Help-U-Sell if…

  • Personalized customer service is one of your top priorities
  • Your selling situation is complicated and requires more dedicated support
  • You're selling a less expensive home

Help-U-Sell has been in business since 1976, and in that time they've helped many people buy and sell homes successfully. Whether it's the right choice for you really comes down to:

  • Your personal preferences (and tolerance for risk)
  • The quality and pricing of your local Help-U-Sell office
  • How it compares to other discount services available in your area

We recommend interviewing multiple agents from different companies before you make a decision. Remember that you have no obligation to move forward or sign a contract with any realtor when you interview them.

You have absolutely nothing to lose and everything to gain by shopping around and comparing rates, experience, and personalities to find the best fit!

Clever makes it easier than ever to find the perfect agent AND avoid overpaying on real estate commission. With Clever, you'll get hand-picked agent matches from top local brokerages. You can interview as many agents as you like until you find the right one.

And, when you find your agent through Clever, you also get a pre-negotiated listing fee of just 1.5%, helping you keep more money in your pocket when you sell your home!

👋 Get free advice from a licensed expert

If you're looking to buy or sell a house and weighing your options, Clever can help!

Our fully licensed Concierge Team is standing by to answer questions and provide free, objective advice on how to get the best outcome with your sale or purchase.

Ready to get started?

Give us a call at 1-833-2-CLEVER or enter your basic info below. Our Concierge Team will be in touch shortly to help.

Remember, this service is 100% free and there’s never any obligation.

FAQs about Help-U-Sell

Help-U-Sell claims that it charges a "set fee" based on your home price, but the reality is that every location uses its own pricing structure — and many offices don't adhere to the flat fee model at all! That said, sellers in most areas will find lower fees — and bigger savings — with another low commission real estate company.

That depends. Each Help-U-Sell office is independently owned and operated, and some offer better service (and lower fees) than others. That said, over 90% of Help-U-Sell's locations have shut down over the past 15 years, which suggests the company isn't delivering as much pound-for-pound value as other discount real estate brokerages.

Related links

Help-U-Sell contact info and locations

Corporate office contact information

Business hours
Monday-Thursday: 9 am-5 pm ET
Friday: 9 am-3 pm ET
(941) 951-7707
Office address
240 N. Washington Blvd #200
Sarasota, FL 34236

Help-U-Sell franchise locations

»MORE: Somewhere else? Find discount brokers near you

Note: As of 8/17/2022, Help-U-Sell Real Estate's office finder tool says that the company has 76 offices in select markets across 19 states.


Franchise Name
Phone Number
Florence, AL
Help-U-Sell Quad Cities Realty


Franchise Name
Phone Number
Chandler, AZ
Help-U-Sell Central Properties
Lake Havasu City, AZ
Help-U-Sell Real Estate Specialists
Peoria, AZ
Help-U-Sell West Valley Specialists
Tucson, AZ
Help-U-Sell Galleria Realty
Tucson, AZ
Help-U-Sell Realty Advantage
Tucson, AZ
Help-U-Sell Southeast Rita Ranch Realty
Yuma, AZ
Help-U-Sell Mike Bowling


Franchise Name
Phone Number
Aliso Viejo, CA
Help-U-Sell Wright
Antioch, CA
Help-U-Sell A&J Real Estate
Auburn, CA
Help-U-Sell Access Real Estate
Bakersfield, CA
Help-U-Sell Bakersfield Equity Savers
Chino Hills, CA
Help-U-Sell Prestige Properties
City of Industry, CA
Help-U-Sell Vantage Realty
Corona, CA
Help-U-Sell Premier Realty
Eastvale, CA
Help-U-Sell EastVale
Folsom, CA
Help-U-Sell Folsom
Hanford, CA
Help-U-Sell The Smart Choice
Huntington Beach, CA
Help-U-Sell Beachside
Inglewood, CA
Help-U-Sell Advantage
Lake Elsinore, CA
Help-U-Sell Inland Valley
Lancaster, CA
Help-U-Sell Julian Team
Long Beach, CA
Help-U-Sell Long Beach Realty
Martinez, CA
Help-U-Sell Golden Homes
Morgan Hill, CA
Help-U-Sell South Santa Clara County
Murrieta, CA
Help-U-Sell 951 Realty
Ontario, CA
Help-U-Sell Wisdom Realty
Pasadena, CA
Help-U-Sell Smart Realty Pasadena
Pine Grove, CA
Help-U-Sell Gold Country
Pleasanton, CA
Help-U-Sell Achievers Realty
Redlands, CA
Help-U-Sell Results Realty
Sacramento, CA
Help-U-Sell Capital City
Sacramento, CA
Help-U-Sell Sunrise
Santa Clara, CA
Help-U-Sell Alpha Paladins Realty
San Jose, CA
Help-U-Sell Silicon Valley Properties
San Marcos, CA
Help-U-Sell North County Coast and Valley
San Mateo, CA
Help-U-Sell Mid Peninsula
Santa Ana, CA
Help-U-Sell Coast and Valley
Santa Maria, CA
Help-U-Sell Santa Maria
Santa Rosa, CA
Help-U-Sell Santa Rosa
Stockton, CA
Help-U-Sell Alpha Realty
Temecula, CA
Help-U-Sell Experts Realty
Walnut Creek, CA
Help-U-Sell Allied Realty
West Covina, CA
Help-U-Sell Advance Realty


Franchise Name
Phone Number
Commerce City, CO
Help-U-Sell Front Range


Franchise Name
Phone Number
Altamonte Springs, FL
Help-U-Sell Sunshine Realty
Bradenton, FL
Help-U-Sell Gulf Coast
Greenacres, FL
Help-U-Sell Adfluentia Realty
Hobe Sound, FL
Help-U-Sell Treasure Coast
Lakeland, FL
Help-U-Sell Express Realty
Miami, FL
Help-U-Sell Alliance Realty
Naples, FL
Help-U-Sell Reed and Associates
Orange Park, FL
Help-U-Sell First Coast Realty
Plantation, FL
Help-U-Sell Broward Realty
Sarasota, FL
Help-U-Sell Gulf Coast (Branch)


Franchise Name
Phone Number
Honolulu, HI
Help-U-Sell Honolulu Properties


Franchise Name
Phone Number
Idaho Falls, ID
Help-U-Sell Winn 4 U Realty


Franchise Name
Phone Number
Port Huron, MI
Help-U-Sell Real Estate Masters
Woodhaven, MI
Help-U-Sell Metropolitan


Franchise Name
Phone Number
Owatonna, MN
Help-U-Sell Heritage Real Estate of Steele County Inc.


Franchise Name
Phone Number
Springfield, MO
Help-U-Sell Realty Choices


Franchise Name
Phone Number
Las Vegas, NV
Help-U-Sell Integrity Real Estate

North Carolina

Franchise Name
Phone Number
Greensboro, NC
Help-U-Sell Greensboro
Greensboro, NC
Triad Realty (Branch)


Franchise Name
Phone Number
Edmond, OK
Help-U-Sell Edmond/OKC


Franchise Name
Phone Number
Eugene, OR
Help-U-Sell Select Real Estate


Franchise Name
Phone Number
Chambersburg, PA
Help-U-Sell Keystone Realty
Exton, PA
Help-U-Sell Direct Homes
Philadelphia, PA
Help-U-Sell Peoples Real Estate
Pittsburgh, PA
Help-U-Sell MMC Realty


Franchise Name
Phone Number
Dallas, TX
Help-U-Sell Sims Realty
Schertz, TX
Help-U-Sell San Antonio Hill Country


Franchise Name
Phone Number
Layton, UT
Help-U-Sell Legacy


Franchise Name
Phone Number
Stafford, VA
Help-U-Sell Grein Group
Waynesboro, VA
Help-U-Sell Direct Savings Real Estate


Franchise Name
Phone Number
Moses Lake, WA
Help-U-Sell First Choice Realty


Stefan J.M. Swanepoel. "Swanepoel Trends Report 2007." Page(s) 115. Accessed 8/17/2022.


Inman. "Help-U-Sell franchiser files for bankruptcy." Accessed 8/17/2022.


National Association of Realtors. "2019 Profile of Home Buyers and Sellers." 

Related links