Help-U-Sell Reviews 2025

Help-U-Sell is a franchise real estate broker that advertises full service for home buyers and sellers and offers discounts on realtor commissions. But based on our analysis of verifiable customer reviews from trusted third-party sources - including Google, Better Business Bureau (BBB), Yelp, Trustpilot, and Consumer Affairs - it falls short of other top low commission real estate companies.

The franchise has inconsistent pricing across locations, and many offices lack fee transparency. 

The brand also encourages sellers to work with buyers represented by their Help-U-Sell agent for better savings. While this means a higher paycheck for the Help-U-Sell agent, it could mean a significantly lower sale price for the seller due to the lack of competition from buyers represented by other brokerages. 

We recommend looking into a few other low commission options, so you can make an informed decision. In this Help-U-Sell review, we’ll break down how the company works, what real customers are saying, how much you’ll pay, and how it compares to other discount real estate services.

Looking for a better alternative? Clever Real Estate pre-negotiates 1.5% listing fees with top-rated local agents from major brokerages like Keller Williams, RE/MAX, and Compass. You get full-service support from a trusted agent at a fraction of the typical 3% commission. Find top low commission agents near you.

Help-U-Sell reviews

Source	Average Rating	Review Count
Google	4.8/5	390
Yelp	4.6/5	49
Total	4.7/5	439

Help-U-Sell has positive customer reviews overall, with an aggregate rating of 4.7/5 from 439 reviews across Google (~20 locations) and Yelp. On the Better Business Bureau, the company has an A rating and zero customer complaints, although it isn't accredited.

Some locations have only one or two reviews, and others have none.

Themes most commonly mentioned in Help-U-Sell reviews

Theme	Portion of Reviews	Percent Positive
Guidance and Support	66%	✅ 99%
Communication and Professionalism	65%	✅ 96%
Real Estate Expertise	47%	✅ 98%
Results	36%	✅ 98%
Savings Value	23%	✅ 98%
Integrity	19%	🟡 85%
Ease of Transaction	18%	✅ 94%

Positive reviews tend to highlight specific agents who know the market well, communicate in a prompt and friendly manner, and help ease their stress.

We found only a few recent negative reviews, which focused on bad experiences with particular realtors the customers thought were unethical or shady.

Here's how Help-U-Sell reviews break down.

Help-U-Sell customers consistently highlight the comprehensive support they receive from their agents. Specifically, clients note that agents make themselves available to handle unexpected issues, offer expertise during critical decision points, and provide additional support like coordinating repairs or attending inspections in the client's absence.

• "In my absence, Warren acted as a general contractor for all repairs and upgrades needed to prepare the house for going on market"
• "Going above and beyond as an agent is an understatement for this man. He truly cares and will do whatever he can to assure that you are taken care of and protected during your sale."
• "Arranged house cleaners, repairs needed - and attended and supervised for us in our absence"
• "She gave us great tips on what needed to be upgraded, colors to use for paint and carpet and what we didn't need to change"
• "He also had so many contacts and colleagues that he was able to refer me to"
• "They told us everything we had to do to sell our house"

Help-U-Sell agents are also praised for being highly responsive, readily available (even at odd hours), and proactive in keeping them informed throughout the transaction process. 

• "He returned every phone call and text almost immediately"
• "From beginning to end she is on top of communications"
• "Zafar communicated daily with updates, always very professional in his emails and texts, and his follow up was thorough and on time"
• "She was always available to answer any questions or concerns I had with responses almost immediate"
• "He communicates very thoroughly and unlike almost all real estate agents, he answers his phone"
• "She kept us notified about everything"

According to 47% of customers, real estate expertise is another area where Help-U-Sell agents shine. Many reviews specifically mention the agent's ability to secure offers over asking price or achieve faster sales through market-informed pricing strategies. Clients also appreciate agents' honest assessments of properties and strategic guidance that helps them navigate competitive market conditions. 

• "Zafar listed my home on metrolist 35k over what other realtors thought my home was worth through comparables"
• "Ryan assured us that the market was hot in our neighborhood, and I'm glad we listened to his advice"
• "She knows market trends and what works when it comes to preparing and staging our house"
• "He conducted a very thorough analysis of market conditions and home values"
• "She is a wealth of knowledge when it comes to real estate and she won't steer you in the wrong direction"
• "He knew every school and neighborhood, even citing flood zones and other areas with a lower resale value"

Because Help-U-Sell franchises are independently owned and operated by local real estate brokers, service quality can vary from one office to the nest. One aspect of service where customer sentiment is mixed is around agents' integrity. While most Help-U-Sell customers have wonderful experiences with their agents, a few offices have poor reviews from customers who felt their agents mistreated them. 

• "Obvious to us that Mr. C***** simply wanted the condo to sell itself to get a quick commission"
• "R****** was easily one of the most unprofessional agents I've ever had the displeasure of working with. 
• On numerous occasions, R ***** and his associates used deceptive language and lacked communication throughout the process, jeopardizing the sale."
• "Deceived us in many ways, and we had to go through the legal system to get our money back"
• "I honestly feel like I was taken advantage of"
• "I was screwed out of land, money. They didn't even show me the corners of the property or make the sellers pay for lying about what land they actually had to sell me."

Remember that you're hiring the agent, not the brand. If you're drawn to Help-U-Sell's savings, do your homework to ensure your local agent has consistently positive customer reviews. If not, consider checking out another top-rated low-commission real estate company in your area. 

Approximately 23% of reviews mention the savings offered through Help-U-Sell's model, and most mentions are positive. In particular, clients appreciate receiving full service while paying substantially less in commissions, with many describing the savings as "thousands of dollars" that could be put toward other life expenses.

• "We saved over $22K with Help-U-Sell!"
• "He gave us better service for a third of the cost than that of other listing agents"
• "Help-U-Sell's flat rate was less than a fifth of what we would have had to pay to a more traditional agent asking 5-6%"
• "Yasumi got us full asking price for our house and saved us $26,230 in commissions"
• "Although they offer a discounted listing price, we received full service for our listing"
• "Help U Sell saved my husband and I a year's worth of living expenses"

Help-U-Sell customers are fairly consistently pleased with the outcomes from their home sales and the ease of the transaction. Many Help-U-Sell customers report quick sales at or above asking price.

• "We had over 30 offers in 48 hours"
• "We sold our house in 5 days"
• "It literally sold within hours after it was listed"
• "Brought in a buyer within 16 hours of listing!!"
• "Our home was under contract in 2 days with 1 showing and a full asking price offer!"
• "Received numerous offers on my house"

Clients also appreciate their agents' abilities to make complicated real estate transactions feel simple and straightforward — including expertly managing unexpected issues that arise during escrow. 

• "The whole process was quick and painless"
• "Made handling of voluminous paperwork easy for me"
• "From start to finish she provided the easiest buying experience my husband and I have had"
• "Made the whole experience easy and stress free"
• "The purchase process went through very smoothly"
• "skillfully navigating the many hazards that could have delayed or even prevented us from successfully closing"

A few scattered reviews mention delayed home sales and poor financial outcomes:

• "May have taken a bit longer than expected, but it worked out in the end"
• "I had my home listed for 3 months... I didn't get the service I was promised"
• "In the end cost me months and months of time and thousands of dollars lost"
• "We lost over $12000 because of their incompetence"

And the company's tiered flat fee pricing means you could pay a rate well over the national average listing fee of 2.77%.

Top Help-U-Sell alternatives

It's important to compare your options to ensure you find the right real estate agent. Here are our top alternatives to Help-U-Sell.

How Help-U-Sell works

On its main home page, Help-U-Sell says it's a "full-service real estate agency."[1]

Sellers can expect full-service support throughout the entire home sale process,[2] including:

• Pricing guidance, including a comparative market analysis (CMA)
• Professional photography
• Comprehensive marketing
• Professional photography
• Advice for home staging
• Showings and open houses
• Home inspection and negotiation support
• Help to review offers and make counteroffers
• Title transfer assistance
• Help with paperwork and closing

Although full service is available if you want it, Help-U-Sell offers its "Best" savings for sellers who market their own home, including posting on social media, handing out flyers, and holding open houses, to find a buyer.[3]

The brand also encourages you to save money by accepting an offer from a buyer represented by Help-U-Sell (it's "Better" pricing model). However, both alternatives could significantly limit your buyer pool, resulting in a lower sale price for you but a higher payout and less work for your Help-U-Sell agent.     

Buying with Help-U-Sell

Help-U-Sell offices also offer real estate services for buyers, including help securing financing, finding the right home, and negotiating with sellers.^[2]

Your buyer's agent commission will typically be covered by the home seller. However, you must negotiate the rate directly with your agent before touring homes. 

Some offices also offer buyers savings in the form of home buyer rebates. For example, an office in San Francisco gives eligible buyers a check after closing that's worth 25% of the buyer's agent commission.[4]

Commission rebates have many rules and restrictions, so speak with a local Help-U-Sell representative to make sure you qualify before you sign a purchase agreement.

» Learn more about average real estate commission rates by state.

How much does Help-U-Sell charge?

Help-U-Sell fees and savings vary significantly across locations and home sale prices.

Here's an example of the listing fees that an office in Arizona offers. The costs are flat rates that a seller pays based on how much their home sells for. We included the effective percentage to compare the flat rates to the typical 2.5–3% listing fee.

Savings for $300,000 and $600,000 homes align with what you'd save with a top low commission real estate brokerage. But for a $100,000 house, you wouldn't save any money on the listing fee. You'd actually pay almost $2,000 more than the average rate.

Your local office may have a fee structure significantly different from the Arizona office we used as an example. Most local websites aren't straightforward about pricing, so we recommend calling your area's Help-U-Sell office to verify its rates.

Remember that as the seller, you may also be asked to cover the buyer’s agent fee (2.67% on average); this fee is negotiable between sellers and buyers, but refusing to pay it may limit your buyer pool.

Help-U-Sell locations

Help-U-Sell is a franchise brokerage with independently owned offices across the U.S. Its presence is strongest in a handful of states, including:

• West: California, Nevada, Utah, Arizona, Colorado
• Midwest: Michigan, Minnesota, Missouri
• South: Florida, Texas, Oklahoma, Alabama
• Northeast & Mid-Atlantic: Pennsylvania, Virginia, North Carolina
• Northwest: Idaho, Oregon

Remember that service quality, pricing, and coverage can vary significantly by office, so it’s important to vet your local Help-U-Sell agent carefully.

» FIND: Help-U-Sell offices in your state

Bottom line: Is Help-U-Sell right for you?

Help-U-Sell could be a good option if your local office has (1) an agent you like and (2) a fee structure with significant savings for sellers with homes in your sale price range.

While many offices have consistently excellent reviews and offer good commission discounts, others have below-average customer ratings and charge closer to market rates for their services. 

There's no harm in contacting your local office to have a conversation since you are not obligated to sign a contract during an interview. 

However, other brokerages may offer more consistent commission savings and a wider agent selection, so it’s wise to shop around. Talk to a few agents and go with whoever offers the best experience, savings, expertise, and rapport.

Frequently asked questions

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