Baird & Warner Real Estate: Is it a Good Choice?

Jessica Johansen's Photo
By Jessica Johansen Updated April 11, 2024


Baird & Warner Real Estate Review

Overall rating | Customer experience | Agent quality | Brand visibility and reach | Service value | Methodology

✍️ Why trust us: We strive to provide objective recommendations and advice. Learn more about how we research.
Show more

Baird & Warner is a family-owned real estate brokerage that services buyers and sellers in the Chicago metropolitan area. It's been around since before the Great Chicago Fire, giving it more than 150 years to build its brand and reputation across the entire Chicagoland area. Today, it has 2,400+ agents covering operations in 29 offices.

Bottom line: Do we recommend Baird & Warner?

If you’re looking to buy or sell in Chicagoland, you'll probably be losing thousands ($14,000–17,000 on a $285,000 sale) on agent commissions. That said, Baird & Warner will likely give you your money's worth and a good overall experience.

Baird & Warner offers all the essential services you need to sell your home, as well as advanced marketing tactics. The average agent at Baird & Warner has more years of experience than the industry median: 13 years versus 8.

Sellers are generally happy with the service they receive, though buyers tend to have slightly worse experiences with B&W agents. Most negative reviews are from landlords, toward its property management services, not its agents.

But don’t hire an agent from Baird & Warner because of its reputation only. Even if it's one of the largest independent brokerages in Chicago, we still recommend sitting down with one of their agents and conducting a thorough interview.

🏡 Compare agents, save money! Try Clever’s free agent matching service. Choose from top local agents from the best brokerages, get built-in savings. Learn more.
Show more

Baird & Warner: Our in-depth breakdown

Reputation and customer experience

📊 Our rating: 4/5

  • 4.1 rating on Google
  • Some complaints on buyers agents
Show more

Based on public reviews, Baird & Warner’s customer service team seems pretty decent. On Google, the company has nearly 200 reviews with an average of 4.1 out of 5. That’s about what we would expect for a company of this size.

We ran these reviews through a program that identifies emotional language:

🟢 Top positive themes 🔴 Top negative themes
  • Professionalism
  • Experience
  • Uncommunicative
  • Customer service
  • Property management
Show more

Many of the Google complaints came either from buyers with unresponsive or pushy agents or from homeowners unhappy with the company’s rentals services. On its Better Business Bureau profile, Baird & Warner has one complaint (also about property management) and an A– rating.

Don't ignore negative reviews, but interviewing an agent will always be more revealing — especially since people often use third-party review sites to complain rather than shower praise.

Agent quality

📊 Our rating: 5/5

  • 2,400+ agents
  • Avg. 13 years experience per agent
  • Avg. 8 transactions per agent
Show more

Baird & Warner has over 2,400 agents, who average roughly five more years of experience than the industry median of 8. Together, they’ve completed over 20,000 transactions. That comes out to an individual rate lower than the industry average (12), but forgivable given the overall brokerage quantity.

Even with these impressive numbers, we still recommend checking out individual Baird & Warner agents. You can browse agents by office location, designation (such as a Distressed Property Expert), and even by language spoken. Ask how many sales they’ve completed in the last year and if they can provide you with references from past clients.

Brand reach and visibility

📊 Our rating: 5/5

  • Dense presence in Chicagoland: Cook, DuPage, and Lake Forest counties
  • Extremely recognizable brand
Show more

Baird & Warner has excellent brand reach and visibility compared with other brokerages. Each local office has at least 50 agents — several have over 100 — giving it excellent coverage in Chicagoland. A dense network like this will work in your favor, as brokerages with strong local roots can connect listings with buyers faster.

Its websites receive over 23,300 visits every month, according to our analytics tool. Additionally, 6,000 people search "baird & warner" and other branded terms on Google monthly.

Service value

📊 Our rating: 4.5/5

  • Pre-listing circulation
  • Full spectrum of listing services
  • Agents charge full commission
Show more

On top of basics like assistance with pricing, offers, negotiations, and closing, Baird & Warner offers both buyers and sellers some notable services:

Buyers who work with a Baird & Warner agent can get text notifications via text when a home that matches their criteria is coming soon to the MLS. If you’re out exploring neighborhoods in Chicago, you can also text "BW" to 59559 to receive information on homes near you. But note that individual buyers' agents may be less helpful than the sellers' agents.

For sellers, the number one priority is getting full exposure for their homes. Baird & Warner does that by putting you on a Chicagoland MLS, its own listing web page, numerous real estate websites (like Zillow and Trulia). Your agent will also email thousands of potential buyers before your home is listed publicly to drum up some interest.

You'll also get:

  • A professional website specifically for your home
  • Professional home staging and photography — in fact, several B&W agents are also Staging Specialists
  • Google advertising to retarget people who visit your listing online
  • A "For Sale" sign with text message capabilities

If you sign with a Baird & Warner listing agent directly, expect to pay 5–6% in commission, with little room for negotiation. For some guidance, here are the averages for Illinois:

» MORE: Average Commission Rates Across the U.S. 2022

💰 Top agents, big savings:

Clever’s free service matches you with top local realtors from the best brokerages (like Baird & Warner) but negotiates big savings.

Sellers list for just 1.5%. Buyers can get thousands in cash back after closing.

View agents

Baird & Warner general contact info

📍 Address 836 W 75th
Ste 112
Naperville, IL 60565
☎️ Phone (630) 202-6878
📱 Social media Facebook
Show more

Next steps: Start interviewing agents!

Interview multiple agents (ideally two to three) to ensure you get the best fit and value. Remember: always hire the agent, not the brand. When you’re ready to start searching, check out our guide on how to choose the right real estate agent. Clever’s free agent-matching service makes agent shopping fast and easy, and it can save you money.

🚀 Ready to get started?

Sign up below to get matched with top-performing agents in your area! Compare options, choose the best fit, and save money.

  • Sellers get pre-negotiated 1.5% listing fees (avg. seller savings is $9,600.)
  • Buyers can get 0.5% cash back after closing ($2,000 on a $400,000 house)

Clever is 100% free with no obligation. Give it a try today!

View Agents Near You

Rating methodology

We evaluate brokerages based on four core criteria we think will help readers make informed decisions. We broke those criteria down into discrete metrics so we could make the score as objective as possible. Here’s a quick breakdown of that criteria and methodology:

Customer experience

Do most people who work with this brokerage have a generally positive experience? Are there any red flags?

What we looked at:

  • Average customer ratings across various third-party review sites, like Zillow,, and Google
  • The content of those reviews, via sentiment analysis tools and manual reading, to pull out key positive and negative themes and summarize key risks and benefits
  • The Better Business Bureau profile for formal complaints

Overall agent quality

How strong is the agent team? What are the chances of ending up with a solid realtor that will meet different needs, preferences, and availability?

What we looked at:

  • Total number of agents vs. offices to gauge how wide the selection is
  • Average experience of the entire team, based on public agent data on sites like and Zillow
  • Average annual transactions per agent, sourced from RealTrends or brokerage-provided data, compared with the industry average

Visibility and reach

How much "brand power" does this brokerage have? Does it increase awareness and get more eyes on your listings, more showings, or quicker offers?

What we looked at:

  • Social media presence across all major consumer-facing social platforms (Facebook, Twitter, and Instagram)
  • Online audience size through web traffic volume and monthly Google searches for the brand name
  • Marketing reach, like listings on all major MLSs and populator listing sites like Zillow and

Value and service quality

How does the brokerage compare with other conventional brokerages? How does it compare with the market rates for commission (~3% listing fees)? Are you getting too little, the right amount, or more service for the tentative fee?

What we looked at:

What we consider "full service" for a real estate brokerage:

  • Professional home valuation
  • Advice on how to stage your home
  • High-quality professional photography
  • Listing on a multiple listing service (MLS) and home-buying websites
  • Open house management
  • Negotiation
  • Assistance with paperwork

Authors & Editorial History

Our experts continually research, evaluate, and monitor real estate companies and industry trends. We update our articles when new information becomes available.

Better real estate agents at a better rate

Enter your zip code to see if Clever has a partner agent in your area
If you don't love your Clever partner agent, you can request to meet with another, or shake hands and go a different direction. We offer this because we're confident you're going to love working with a Clever Partner Agent.