Home Avenue
Overall rating
| Customer score |
4.9 |
|---|---|
| Pricing |
3.5 |
| Services |
5.0 |
| Track record |
3.8 |
Home Avenue is a local discount real estate broker that’s active in and around Minneapolis, MN. It’s been in business for at least 36 years.
Highlights
- 95% of 106 reviewers would likely recommend to others.
- Excellent 4.8 average rating across 106 reviews.
- Charges a nonrefundable upfront fee of $600 — even if the home doesn’t sell.
- Great value for higher-priced homes (starting above ~$600,000).
- Fee is 25% lower than average among similar companies.
Where Home Avenue is available in Minnesota
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Overall rating for Home Avenue
Our expert take:
We recommend considering Home Avenue if you're looking for a discount real estate brokerage. It received excellent scores for customer satisfaction and services & support.
CUSTOMER SCORE Home Avenue's Customer Score is 4.9 out of 5.0 (Excellent), which is in the bottom 50% compared to 8 similar companies in and top 50% nationwide. OVERALL RATING Lifetime average rating is 4.8, based on 106 reviews. 106 total reviews is a very solid sample size, signaling that the 4.8 average rating is an accurate service quality indicator. RECENCY We consider this review data very fresh. 0 reviews (0% of all reviews) were posted in the past 6 months. The median review age is well below our "freshness" threshold of 12 months. COMPLAINTS Complaint rate is very low; only a small share of reviews (1–2 star) are complaints, well within our comfort thresholds. TREND Unable to assess recent trends due to insufficient data. INTERPRETATION Very solid historical evidence of excellent customer experiences and outcomes, but limited data in the past 6 months makes it difficult to assess current service quality.
Home Avenue has a 3.5 pricing and fees score. This suggests mediocre pricing and potential savings compared to other discount brands in the same markets.
| Fee type | Hybrid (upfront + flat) |
| Flat fee at closing | $3,600 |
| Upfront flat fee | $600 |
| Sell and buy savings | None identified |
| Buyer rebate | None identified |
| Transaction coordination fee | $400 |
Home Avenue has a 5.0 services and support score, which is excellent relative to similar discount brokerages. It provides everything we expect from a full-service brokerage — including a dedicated agent, in-person representation, MLS syndication, and pricing assistance. It also includes transaction coordination, a non-standard service.
| Dedicated agent | |
| In-person representation | |
| MLS listing & syndication | |
| CMA & pricing strategy | |
| Professional photography | |
| Offers & negotiating assistance | |
| Paperwork & contract support | |
| Closing support | |
| House showing coordination | |
| Yard sign | |
| Lockbox for door | |
| Digital marketing | |
| Social media advertising | |
| Virtual tours | |
| Drone photography | |
| Digital floorplans | |
| Staging assistance | |
| Print marketing | |
| Open house hosting | |
| Buyer showing attendance |
Home Avenue has a decent 3.8 track record score. We were able to verify activity dating back at least 36 years, which is about 28 years longer than the typical discount real estate broker. Home Avenue has had consistent new activity each month over its lifespan, signaling it’s a stable and legitimate operation.
Home Avenue vs. similar discount real estate brokerages
Customer reviews for Home Avenue
Rating summary
| Rating | Total reviews | |
|---|---|---|
| Overall | 4.8 | 106 |
| 4.9 | 94 | |
| Yelp | 3.9 | 12 |
Rating breakdown
Explore more ways to sell your house
Methodology
Clever reviews and rates discount real estate brokers across the U.S. based on four key factors: customer experience, pricing, services, and track record.
Each company’s score reflects a combination of quantitative data (like review trends and pricing structure) and verified service information. We independently assess how well a company delivers value, support, and savings compared to other full-service brokerages in the same market.
Our scoring model weights each factor based on its importance:
- Customer Experience (35%) — Do past clients recommend the company? Are recent reviews positive and consistent?
- Pricing & Fees (30%) — How much does the service cost relative to other brokers? Are there rebates or discounts?
- Services & Support (20%) — Does the company offer the same level of service as a traditional agent? Any extras?
- Track Record (15%) — How long has the company been active, and how steady is their review activity over time?
We regularly update our data and rankings to reflect the most recent information, helping you find the best mix of support and savings for your needs.