8 Best Discount Real Estate Brokers in Grand Rapids, Michigan (2024)

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By Jamie Ayers Updated May 10, 2024
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Edited by Chelsi Hewitt

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We ranked 8 discount real estate brokers in Grand Rapids, Michigan. Read on for the full list of companies, or use our free matching tool compare top discount realtors near you.

About discount realtors (more)
  • Grand Rapids discount real estate brokers offer a similar range of services and support as conventional realtors for a lower price.
  • The average home seller pays 5.49% total in commission fees. 2.5% goes to the listing agent and 2.86% goes to the buyer's agent.
  • Discount realtors typically deliver savings by charging lower listing fees (e.g., 1.5%) at closing.
  • No matter who you sell with, expect to cover a 2-2.5% buyer's agent fee (though this longstanding convention may be on its way out).
Choosing a discount realtor (more)
  • Stick with companies that offer in-person representation and "full service" (including an on-site comparative market analysis and professional photography). Avoid brands that only provide "remote" or "virtual" broker support.
  • We recommend brands with success-based fees (you only pay at closing) and transparent pricing models. Watch out for upfront, nonrefundable fees and high minimum fees.
  • Don't just rely on the advertised commission rate. Calculate your actual estimated commission fee based on your estimated home value. This is especially important for companies with flat fee models or high minimum fees to avoid paying more than advertised.
  • Customer ratings are generally more important than small differences in pricing models. Look for companies with high average ratings based on large numbers of reviews.
  • Be sure to interview the specific agent you'll be working with and evaluate them based on the same criteria you'd use to choose a conventional realtor.
Discount realtor alternatives (more)

Top discount real estate brokers in Grand Rapids, Michigan

Company
Customer Rating
ValueScore
Upfront fee
Listing Fee
Minimum fee
Est. total fee*
Active Since
5.0
240 reviews
64
🟣 Good
$295
0.50%
None
3.06%
2017
5.0
1 review
50
🟡 Fair
None
1.50%
None
4.00%
2017
N/A
No verified reviews
50
🟡 Fair
None
1.50%
$3,000
4.00%
2013
4.9
7 reviews
37
🟠 Average
$3,504
$495
None
3.33%
2021
N/A
No verified reviews
24
🔴 Limited
$998
0.21%*
None
2.71%
Unverified
N/A
No verified reviews
24
🔴 Limited
$998
0.21%*
None
2.71%
Unverified
N/A
No verified reviews
24
🔴 Limited
$39
0.01%*
None
2.51%
Unverified
4.5
84 reviews
22
🔴 Limited
None
Unverified
None
Unverified
2019
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Explore all discount real estate brokerages in Grand Rapids, Michigan

🟣 Good value

Modern Way Realty

Visit site
5.0
240 reviews

ValueScore

64

Upfront fee

$295

Listing Fee

0.50%

Est. total fee*

3.06%

At a glance

Pricing & services

Reviews

Company info

Things to know: 33 transactions in Michigan in past 18 months | Available statewide in Michigan | Active in Michigan since 2017 | Most competitive rates

Potential concerns: Charges a $295 upfront fee

Upfront flat fee$295
Listing fee0.5%

RatingTotal reviews
Overall5.0240
Zillow5.0130
Google5.0110

Plan Availability: Statewide

Business Address: 39555 Orchard Hill Place Suite 600 Novi, MI 48375-5523 USA

Website: modernwayrealty.com

Phone: (734) 219-5615

🟡 Fair value

We Sell West Michigan

Visit site
5.0
1 review

ValueScore

50

Upfront fee

None

Listing Fee

1.50%

Est. total fee*

4.00%

At a glance

Pricing & services

Reviews

Company info

Things to know: Available statewide in Michigan | Active since 2017 | Most competitive rates

Potential concerns: No new verified customer reviews in last 6 months

Listing fee1.5%

RatingTotal reviews
Overall5.01
Google5.01

Plan Availability: Statewide

Business Address: 6333 Central Blvd, Hudsonville, MI 49426

Website: wesellwestmichigan.com

Phone: (616) 299-0592

🟡 Fair value

Redfin

Visit site
N/A
No verified reviews

ValueScore

50

Upfront fee

None

Listing Fee

1.50%

Est. total fee*

4.00%

At a glance

Pricing & services

Reviews

Company info

Things to know: 210 transactions in Michigan in past 18 months | Locally operated in Grand Rapids | Active since 2013 | Most competitive rates

Potential concerns: No new verified customer reviews in last 6 months

Minimum fee$3,000
Listing fee1.5%

No verified reviews

Plan Availability: Grand Rapids

Business Address: 1099 Stewart St #600, Seattle, WA 98101

Website: redfin.com

Phone: (877) 973-3346

🟠 Average value

Our Property Team

Visit site
4.9
7 reviews

ValueScore

37

Upfront fee

$3,504

Listing Fee

$495

Est. total fee*

3.33%

At a glance

Pricing & services

Reviews

Company info

Things to know: Available statewide in Michigan | Active since 2021 | Most competitive rates

Potential concerns: Charges a $3,504 upfront fee | No new verified customer reviews in last 6 months

Upfront flat fee$3,504
Flat fee at closing$495

RatingTotal reviews
Overall4.97
Google4.97

Plan Availability: Statewide

Website: ourpropertyteam.com

Phone: (800) 000-0000

🔴 Limited value

Flat Fee Group

Visit site
N/A
No verified reviews

ValueScore

24

Upfront fee

$998

Listing Fee

0.21%*

Est. total fee*

2.71%

At a glance

Pricing & services

Reviews

Company info

Things to know: Available in 27 Michigan markets | Most competitive rates

Potential concerns: Charges a $998 upfront fee | No new verified customer reviews in last 6 months

Upfront flat fee$998

No verified reviews

Plan Availability: Battle Creek, Dearborn, Dearborn Heights, East Lansing, Farmington Hills, Grand Rapids, Kalamazoo, Kentwood, Lansing, Lincoln Park, Livonia, Midland, Muskegon, Novi, Pontiac, Portage, Rochester Hills, Roseville, Royal Oak, Southfield, St. Clair Shores, Sterling Heights, Taylor, Troy, Warren, Westland, Wyoming

Business Address: Varies by state

Website: flatfeegroup.com

🔴 Limited value

Best Choice Flat Fee

Visit site
N/A
No verified reviews

ValueScore

24

Upfront fee

$998

Listing Fee

0.21%*

Est. total fee*

2.71%

At a glance

Pricing & services

Reviews

Company info

Things to know: Available statewide in Michigan | Most competitive rates

Potential concerns: Charges a $998 upfront fee | No new verified customer reviews in last 6 months

Upfront flat fee$998

No verified reviews

Plan Availability: Statewide

Business Address: Varies by state

Website: bestchoiceflatfee.com

Phone: (515) 770-2491

🔴 Limited value

Buy Owner

Visit site
N/A
No verified reviews

ValueScore

24

Upfront fee

$39

Listing Fee

0.01%*

Est. total fee*

2.51%

At a glance

Pricing & services

Reviews

Company info

Things to know: Available statewide in Michigan | Most competitive rates

Potential concerns: Charges a $39 upfront fee | No new verified customer reviews in last 6 months

Upfront flat fee$39

No verified reviews

Plan Availability: Statewide

Business Address: 1000 Commerce Dr Suite 300 Oak Brook, IL 60523-8809

Website: buyowner.com

Phone: (800) 771-7777

🔴 Limited value

Assist2Sell

Visit site
4.5
84 reviews

ValueScore

22

Upfront fee

None

Listing Fee

Unverified

Est. total fee*

Unverified

At a glance

Pricing & services

Reviews

Company info

Things to know: Available statewide in Michigan | Active since 2019 | No verified pricing details

Potential concerns: None found

Pricing details not verified. Contact company for more information.

RatingTotal reviews
Overall4.584
Google4.583
Realtor5.01

Plan Availability: Statewide

Business Address: 2019 Main St, Northampton, PA 18067

Website: yourlehighvalleyhome.com

Phone: (610) 837-7900

Find discount real estate brokers near you

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Why trust us

Data sources

Our team evaluated 8 discount real estate brokerages serving Grand Rapids, Michigan. We analyzed over 3,980,882 data points tied to customer reviews, transaction history, pricing details, and more to determine the best Grand Rapids discount real estate brokers.

Methodology

Using public business directories, our team identified companies and agents serving Grand Rapids, Michigan calling themselves discount real estate brokers or discount realtors. We ranked each company based on the following criteria:

  • Pricing: Does the company's pricing model offer significant potential savings compared to rates conventional realtors charge? We estimate the listing fee and total commission rate for each brand across four different price points. We use this universal "savings index" to compare non-apples-to-apples pricing models (percentage-based fees, flat fees, tiered pricing, etc.). We also penalize companies for upfront, nonrefundable fees and other hidden costs.
  • Services: Does the company offer full service and support? We try to verify if each discount real estate brokerage offers full, in-person representation. We're currently working on assessing the scope and quality of individual services discount brokers offer and will be adding this data to our rankings soon.
  • Customer Reviews: Does the company consistently receive positive customer reviews from home sellers? We gauge how reliable, professional, and fair each brokerage is by evaluating all public reviews for average rating, total number of reviews, and percentage of negative reviews.
  • Recent Activity: How active has the brokerage been lately? We check recent reviews and transaction history to determine whether or not each company has an established presence in your market.

✍️ Editor’s note: Limited or missing data doesn't disqualify a company from our list, but it does lower the company’s ranking. We base our rankings on objective measurements, and we can only measure what we can see. We regularly try to find missing data to update our rankings accordingly.

Editorial policy

Credible, primary sources power our pages. When you hire a service through a link on this page, we may earn a small commission. But this doesn't influence our advice or ranking methodology. Learn more about Clever here.

Authors & Editorial History

Our experts continually research, evaluate, and monitor real estate companies and industry trends. We update our articles when new information becomes available.

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