1 Percent Lists is a discount real estate brand that helps sellers save big by charging just a 1% listing fee, far less than the typical 2-3%. You’ll get full-service support, including MLS listings, photography, and negotiation help, without paying traditional realtor rates.
Most 1 Percent Lists reviews are positive. Sellers say their agents are professional, responsive, and easy to work with. Transactions tend to be quick and stress-free, though service quality can vary since each franchise runs independently.
The company has grown to 50+ offices since launching in 2015, with locations across the South and beyond. It’s a solid choice if there’s a local office near you — just confirm the pricing, since some offices may charge minimum fees on lower-priced homes.
Bottom line: 1 Percent Lists offers real savings and solid service. However, if you're looking for guaranteed savings and a larger network of agents, Clever Real Estate offers full-service options for just a 1.5% listing fee nationwide. Get matched with top-rated agents near you!
1 Percent Lists highlights
- Discount real estate franchise offering full-service support for a 1% listing fee
- Agents handle pricing, marketing, negotiations, and closing — just like traditional realtors
- Independent franchises set their own rates and policies, so fees and service quality can vary
- Founded in 2015, now with 50+ offices across the U.S.
- Average customer rating: 5.0/5 from 907 reviews
- Customers say: ✅ Communication and Professionalism | ✅ Guidance and Support | ✅ Real Estate Expertise | ✅ Results | ✅ Savings Value | ✅ Integrity | ✅ Ease of Transaction
- Better alternative: Clever Real Estate offers the same top-rated full-service agents for just a 1.5% listing fee nationwide, with no franchise variability or hidden minimums, guaranteeing consistent savings and service quality wherever you sell. View all of your alternatives.
🔎 How we analyzed 1 Percent Lists reviews
To evaluate 1 Percent Lists reviews, our process included gathering all verifiable customer reviews from third-party sites, such as BBB, Google, Consumer Affairs, TrustPilot, and Yelp.
In addition to tallying total review counts and average customer ratings, we used AI to analyze customer sentiment across key themes related low commission brokerages:
- Agent Selection: Ease of getting matched with an agent and satisfaction with the agent provided
- Communication and Professionalism: The availability, informativeness, responsiveness, professionalism, and proactiveness of the agent and support team
- Customer Service: The company’s commitment to resolving issues and ensuring customer satisfaction
- Ease of Transaction: Professional, efficient handling of transactions, including contracts, escrow, and closing procedures
- Guidance and Support: Level of helpfulness, involvement, and service provided by the agent
- Integrity: Agent and company’s commitment to ethical conduct and serving the client’s best interests
- Marketing: Quality and effectiveness of agent's marketing strategy for attracting buyers
- Real Estate Expertise: Agent's market knowledge and skill in conducting real estate transactions, including pricing, crafting offers, and managing negotiations
- Results: Transaction outcomes for buyers and sellers
- Savings Value: Degree of customer satisfaction with both the savings and service provided for the cost
To ensure an accurate depiction of the customer experience, we ran each verified review through AI to check for mentions of each given theme. We tallied the total number of positive vs. negative mentions. We assigned each theme a sentiment value based on the following criteria:
- ✅ Highly positive: At least 92% of mentions for that theme are positive
- 🟡 Somewhat positive: 75–92% of mentions for that theme are positive
- ❌ Somewhat negative: Less than 75% of mentions for that theme are positive
Any theme mentioned in at least 10% of reviews is displayed along with its sentiment rating.
1 Percent Lists reviews
| Source | Average Rating | Review Count |
|---|---|---|
| 5.0/5 | 890 | |
| Yelp | 4.5/5 | 17 |
| Total | 5.0/5 | 907 |
1 Percent Lists has a strong overall rating: 5.0/5 from 907 across Google and Yelp.
Themes most commonly mentioned in 1 Percent Lists reviews
Theme Portion of Reviews Percent Positive Communication and Professionalism 64% ✅ 100% Guidance and Support 59% ✅ 100% Real Estate Expertise 44% ✅ 99% Results 31% ✅ 100% Savings Value 18% ✅ 100% Integrity 16% ✅ 96% Ease of Transaction 15% ✅ 98%
Most 1 Percent Lists reviews are overwhelmingly positive, with customers praising their agents’ communication, professionalism, and hands-on support.
Sellers frequently mention that their agents were always available, offered clear guidance through each step of the sale, and handled challenges with confidence.
Many reviewers also appreciated the savings, saying they “saved thousands in realtor fees” while still receiving full-service help from experienced agents.
Negative reviews are rare but do exist. The small number of complaints we found mentioned unresponsive agents, miscommunication around listing details, or frustration with specific franchise offices. Because 1 Percent Lists operates through independently owned franchises, service quality can vary depending on the local team.
Here’s how 1 Percent Lists reviews break down:
Agent matching ratings
- ✅ Agent Selection (100% positive)
Customer reviews show that 1 Percent Lists excels at connecting sellers with the right local agents. Many reviewers say their agents were a perfect fit — professional, proactive, and committed to great results.
Sellers also appreciated the personal attention and quick response times that made the process feel easy and stress-free.
- “You will not be disappointed with this group of amazing realtors!!”
- “Bethany and Justin Russell are the best!”
- “He was referred to us by another satisfied client.”
Overall, reviewers agree that 1 Percent Lists agents provide a personalized, high-touch experience that makes selling your home simple and rewarding.
Service ratings
- ✅ Communication and Professionalism (100% positive)
- ✅ Guidance and Support (100% positive)
- ✅ Real Estate Expertise (99% positive)
Most 1 Percent Lists customers praise their agents for top-notch communication, professionalism, and guidance throughout the sale. Reviewers consistently describe agents who were easy to reach, answered questions quickly, and went above and beyond to handle every detail.
- “From introduction through listing, sale, and closing, Mike is as good as they come.”
- "They were available whenever I asked to view a home.”
- “Handled all the obstacles for me.”
- “Justin & Bethany Russell are great agents and leaders! They go above and beyond to serve their clients.”
Customers also appreciate their agents' in-depth local expertise and candid advice. They say 1 Percent Lists agents provided accurate pricing guidance, smooth negotiations, and clear explanations throughout the process.
- “Selling in the current market was a challenge that you mastered.”
- “He provided us with the guidance and the benefits of his experience.”
- “Mike is an excellent professional realtor.”
A few negative reviews mention communication issues or unresponsiveness at certain franchise offices; however, these instances were rare. Overall, most sellers felt well cared for and supported throughout the closing process.
Savings ratings
- ✅ Savings Value (100% positive)
1 Percent Lists reviewers consistently mention saving money while still receiving full-service support. Sellers say they appreciated paying only a 1% listing fee and still getting everything they expected from a traditional realtor.
- “Saving us money in the process!”
- “We are grateful for the money we saved using 1 Percent Lists and Mike.”
- “Saving us thousands in realtor fees.”
Because some franchises set minimum fees, savings can vary depending on your home price and location. Still, nearly all reviewers who mentioned cost said they felt they received excellent value for the service provided.
Results ratings
- ✅ Ease of Transaction (98% positive)
- ✅ Results (100% positive)
Most 1 Percent Lists customers describe smooth, efficient closings and strong sale outcomes. Reviewers highlight agents who managed every step of the process and sold their homes quickly, often at or above asking price.
- “Justin and Bethany Russell have sold two houses for our family! Each time giving 100%.”
- “Mike quickly put it back out on the market and brought more offers within the first week.”
- “From listing to closing in less than eight weeks!”
- “Buying a house through him was a breeze.”
Only a handful of reviewers reported issues, such as delayed communication or mistakes in listing details, but these were isolated cases. Overall, 1 Percent Lists customers are overwhelmingly happy with their results and the professionalism of their agents.
Is 1 Percent Lists right for you?
1 Percent Lists is a great option if you're a seller focused chiefly on saving on realtor commissions and a franchise is available near you. The low 1% listing fee can result in significant savings compared to traditional real estate brokers.
As with any real estate brokerage, your experience with 1 Percent Lists will depend on the agent you work with. We recommend reading the customer reviews for your local agent to see what other sellers and buyers have to say about their experience. It's also a good idea to look at the agent's transaction history on Zillow to ensure they have a proven track record in your local market.
⚡ Compare all the vetted realtors in your zip code who work for just a 1.5% listing fee.
1 Percent Lists vs. alternatives
When you're looking for a real estate agent, it's a good idea to explore multiple options to find the best fit. Here are our top alternatives to 1 Percent Lists.
Listing Fee
Buyer Savings
Active Since
Editor's Take
Pros & cons
Overview
Clever Real Estate is the best option for most sellers looking for an agent. The company matches you with multiple experienced, full-service agents so you can find the right fit, and it offers a low 1.5% listing fee no matter which agent you choose.
Listing Fee
Buyer Savings
Active Since
Editor's Take
Pros & cons
Overview
Ideal Agent is a solid option if you’re looking for a top agent. The company vets its realtors thoroughly, so you’ll likely get a quality agent. But you won't save as much on realtor fees as you could with other companies.
Read the full Ideal Agent review.
Listing Fee
Buyer Savings
Active Since
Editor's Take
Pros & cons
Overview
Redfin is a reputable discount real estate brokerage that offers significant savings, particularly if you buy and sell with the brokerage. But watch out for high minimum fees, which vary by market and can be high in some areas. Redfin's agents also work with a lot of clients, and they don’t always have time to provide as much hands-on service as you may need.
Read the full Redfin review.
Listing Fee
Buyer Savings
Active Since
Editor's Take
Pros & cons
Overview
Prevu is a solid option if you're buying an expensive property. You can receive up to 1% of the home's purchase price as a rebate; the full 1% is only available on properties over $1.25 million. Sellers will pay a 1.5% listing fee (about half the traditional rate). But watch out for minimum fees that vary by market and can be high, limiting your actual savings.
Read the full Prevu review.
1 Percent Lists history and news
1 Percent Lists was founded in 2015.[1] The company started off as a single office in Covington, Louisiana opened by realtors Grant and Kelly Clayton in 2015.[2] In 2020, the company started creating franchises throughout Louisiana, and opened fourteen new offices across multiple states in 2021.[3] To date, 1 Percent Lists has opened around 50 offices across the United States.[3]
1 Percent Lists locations
1 Percent Lists has franchise offices in the following states: Alabama, Arkansas, California, Colorado, Florida, Georgia, Indiana, Iowa, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, Pennsylvania, South Carolina, South Dakota, Tennessee, Utah, Washington.
Bottom line: Should I use 1 Percent Lists?
Pros
- 1% listing fee — among the lowest in the industry
- Full-service support
- Excellent customer satisfaction ratings
Cons
- Franchise offices set their own rates
- Minimum fees may reduce savings on lower-priced homes
- Service quality can vary
- No built-in buyer rebates or guaranteed savings
Your experience with 1 Percent Lists really comes down to the agent you work with. Because it offers such a low listing fee, we recommend looking up agents at the franchise location near you. Find their Zillow profile and look through recent customer reviews and transactions to make sure they have a solid record of closing homes in your area.
If 1 Percent Lists isn't available near you, we recommend starting with a platform that pre-negotiates a lower listing fee with its agent network, like Clever Real Estate. Clever will match you with top-rated, vetted agents who are held to high performance standards. If you find an agent you like, you'll pay a low 1.5% listing fee, saving thousands of dollars on realtor fees!
If you're weighing your options for buying or selling a house, Clever can help!
Our fully licensed concierge team can answer your questions and provide objective advice on getting the best outcome with your sale or purchase.
When you enter your info below, we'll ask you a few questions about your situation via a short form. Then our concierge team will be in touch shortly to help.
This service is free, and there’s never any obligation to move forward with us.
Frequently asked questions
What is 1 Percent Lists?
1 Percent Lists is a discount real estate brokerage that offers reduced listing fees for sellers. Sellers will pay a 1% listing fee, which is less than half of what traditional realtors charge. The brokerage's licensed agents can help you sell or buy a house in 19 states: Alabama, Arkansas, California, Colorado, Florida, Georgia, Indiana, Iowa, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, Pennsylvania, South Carolina, South Dakota, Tennessee, Utah, and Washington.
How does 1 Percent Lists work?
Sellers who work with 1 Percent Lists will pay a 1% listing fee instead of the typical 2.5–3% that traditional realtors charge. You'll also be responsible for paying the buyer's agent commission — so your total commission fees will be around 3.5–4%.
Does 1 Percent Lists really charge 1% commission?
Yes, 1 Percent Lists agents charge a 1% listing fee. Sellers will also need to pay a competitive buyer's agent commission (usually 2.5–3%) — bringing their total commission to around 4.5–5%. This is still a major savings amount compared with the 5–6% total you'd pay with a traditional realtor. Compare 1 Percent Lists against other discount brokerages in your area.
