Home staging costs an average of $1,320, with the range for most stagings falling between $557 and $2,093.
The staging costs for luxury homes and other houses with larger floor plans, however, can run up to $10,000.
The cost of staging a house, as the numbers show, can be significant. But that's not the entire financial story. Sellers who stage their house to appear more attractive to potential buyers can also earn significant value in return.
» Need an agent to help with staging? A top-rated realtor in your area can help.
Home staging often nets more money than it costs
Real estate trade groups generally agree that staging — decorating and arranging a house to optimize its appeal to potential buyers — positions a house to sell for more than its list price.
» Read more: How to Stage a House to Sell
The Real Estate Staging Association's 2020 survey found that 85% of staged homes sold 5% to 23% over list price.
That's real money. A 5% over list price sale on a $270,000 house — the approximate average U.S. home value — means an extra $13,500. A 23% over list price sale on a $270,000 house equals $62,100.
The National Association of Realtors (NAR) 2019 Profile of Home Staging broke their findings down in more detail.
- 22% of sellers’ agents reported a 1% to 5% boost in buyers' offers.
- 17% of sellers’ agents reported a 6% to 10% boost in buyers' offers.
- 4% of sellers’ agents reported a 11% to 15% boost in buyers' offers.
- 2% of sellers’ agents reported a 16% to 20% boost in buyers' offers.
- 0% of agents reported a negative impact of staging on a home’s dollar value.
Note: Percentage boosts are in comparison to similar homes that weren't staged.
Why home staging is effective
83% of buyers' agents said buyers can better visualize a property as their future home when it's staged, according to the National Association of Realtors (NAR) 2019 Profile of Home Staging. The NAR profile also suggests staging can:
⬆️ Increase the number of offers a seller receives.
None of the returns noted by the National Association of Realtors and the Real Estate Staging Association surveys are guaranteed, but staging's track record suggests a real possibility of a net return. That possibility just usually comes with upfront costs.
Home staging costs for common options
Important: Home stagers often require a three-month minimum staging contract, so costs can be multiples of what's listed below.
An experienced agent can help evaluate staging options and determine what kind of staging a house needs.
» Need staging guidance? Connect with a top-rated realtor in your area.
Other potential home staging costs
Staging often involves considerations beyond selecting and/or placing furniture and accessories. Sellers may also want to consider:
Painting the house
Painting the interior of a home by a professional costs an average of $1,750, with a range of $380 to $800 for an average size room (10' x 12').
Painting the exterior of a home costs an average of $2,800.
👉 Why do it? Certain paint colors are considered the best options to attract buyers.
Lighting the house better
Installing a new lighting fixture costs an average of $519 while it costs an average of $360 to install a single recessed light. A room with six recessed lights can run $2,160.
👉 Why do it? Great lighting illuminates and showcases the best aspects of a home.
Refinishing parts of the house
Refinishing cabinets costs around $2,859 while refinishing a home's hardwood floors runs an average of $1,752.
👉 Why do it? Cosmetic repairs like sprucing up cabinets and flooring can help stop a house from feeling tired, which turns off some potential buyers.
Cleaning the house
A professional maid service costs an average of $168.
👉 Why do it? A clean environment makes buyers feel welcome and that they'd be getting a well-maintained house.
An experienced agent can help determine which, if any, of these staging suggestions a house may need.
» Find a great realtor: Connect with a top-rated agent in your area.
How to determine home staging costs for a specific property
The precise cost to stage a unique individual home depends on multiple factors, including:
👉 The location of the house. Rates for professional home stagers vary by region and markets within a region.
👉 Whether the house is occupied. If it's not, a seller will likely rent furniture and pay movers. If it is occupied, a seller may use their own furniture and, therefore, have fewer expenses.
👉 How much staging the seller chooses. A seller can choose to stage their entire house or only specific rooms, which each can be done to varying degrees.
🏠 The most-often staged rooms
👉 The degree of an agent's involvement. Some sellers' agents include staging with their services or connect their clients with stagers. According to the National Association of Realtors:
- A seller's agent personally offers to stage a home 26% of the time.
- A seller's agent offers an external home staging service to sellers 17% of the time.
- A seller's agent will pay for staging 2% of the time.
» Need an experienced agent to guide you through staging and a sale? Connect with a top-rated realtor in your area.
The cost of a virtual staging
A virtual staging, which involves adding images of furniture and decorations to the base image of an empty room or house, costs $40-80 per photo.
It's cheaper than a real staging, but there are downsides:
- Not all Multiple Listing Services (MLS) — the databases of homes for sale used by real estate professionals and marketplaces — allow virtual staging.
- Virtual stagers could potentially change the colors or alter the base images and not showcase the actual property.
- Virtual stagings are for a home's online presence only. They won't work for buyers who want to see a property in person.
The market has recently seen an increase in buyers shopping only online. Still, a seller should keep in mind potential buyers who do visit in person.
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