Homie Real Estate Reviews

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By Jamie Ayers Updated August 18, 2025
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Edited by Steve Nicastro

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Homie Real Estate is a discount real estate brokerage with locations in Utah and Arizona. Homie charges a flat $5,000 listing fee — or $10,000 if your home is priced over $1 million. That’s significantly less than the typical 3% commission a traditional agent would charge, and it can add up to big savings, especially on higher-priced homes.

However, Homie’s low fees come with trade-offs. The company only operates in Utah and Arizona, and its agents work remotely, meaning you may not get in-person support. Sellers are expected to handle much of the process, including staging the home, coordinating showings, and reviewing offers. That hands-off model may explain Homie’s average customer rating of 4.3 out of 5, which is lower than many top-rated competitors.

If you're looking to save on commission without sacrificing full service, Clever Real Estate is a better choice. You'll pay just a 1.5% listing fee and work with a top-rated local agent from brokerages like Keller Williams or Century 21 — with no upfront commitment. Compare top agents, save thousands in real estate commissions!

Homie highlights

  • Flat fee listing: Sellers pay $5,000 or $10,000 (homes over $1 million)
  • Provides remote support from salaried agents in Utah and Arizona
  • Best suited for experienced sellers who are comfortable managing showings and paperwork
  • Agents handle a high volume of clients, which may limit personalized support
  • Average customer rating of 4.3/5 from 1,069 reviews
  • Customers say: 🟡 Communication and Professionalism | 🟡 Guidance and Support | ✅ Savings Value | 🟡 Ease of Transaction | 🟡 Results | 🟡 Real Estate Expertise | ❌ Customer Service | 🟡 Marketing | ❌ Integrity

🔍 How we analyze Homie reviews

We gathered verified customer reviews from major sites like Google, BBB, Consumer Affairs, Trustpilot, and Yelp to understand how Homie performs across the full customer experience.

In addition to calculating total review counts and average star ratings, we used AI to analyze sentiment across key themes common to low commission brokerages, including:

  • Agent selection: How easy it is to get matched and whether customers are satisfied with their assigned agent
  • Communication & professionalism: Responsiveness, availability, and professionalism of the agent and support team
  • Customer service: Whether the company resolves issues quickly and supports clients through challenges
  • Ease of transaction: Smooth handling of contracts, escrow, and closing
  • Guidance & support: The level of involvement and hands-on help provided throughout the sale or purchase
  • Integrity: Whether customers felt their agent had their best interests at heart
  • Marketing strategy: Quality of photos, listings, open houses, and advertising
  • Real estate expertise: Agent skill in pricing, negotiation, and navigating the local market
  • Results: Whether buyers and sellers achieved their desired outcomes
  • Savings value: Customer satisfaction with the balance of savings vs. service

We used AI to flag mentions of each theme in reviews and classify them as positive or negative. Then we assigned a sentiment rating to each theme based on the share of positive mentions:

  • Highly positive = 92% or more of mentions are positive
  • 🟡 Somewhat positive = 75–91% positive
  • Somewhat negative = Fewer than 75% positive

We display any theme that appears in at least 10% of all reviews, ensuring you get an accurate picture of what real customers are saying about Houwzer.

Homie reviews

SourceAverage RatingReview Count
Google4.4/5994
Yelp2.3/540
Zillow5.0/535
Total4.3/51,069

Note: Homie Real Estate review information is up to date as of October 1, 2025.

Houwzer has a good overall rating: 4.3/5 from 1,069 reviews across Google, Yelp, and Zillow.

Many Homie customers praised the company for helping them save money on real estate commissions; 93% of reviewers who mentioned savings viewed it positively. Several sellers also said their transaction went smoothly and that Homie agents offered helpful guidance throughout the process, despite working remotely. Positive feedback often highlighted the company’s affordability, efficiency, and agent professionalism.

However, not all reviews were glowing. Communication and responsiveness were common concerns, with nearly a quarter of reviewers flagging issues with delayed responses or lack of clarity. While most reviewers who mentioned support, expertise, and overall results had a positive experience, a noticeable portion of users expressed frustration with customer service quality and questioned the company's integrity.

These complaints suggest Homie may work best for sellers who are comfortable taking more initiative and don’t need hands-on guidance.

Here's how Homie reviews break down.

Service ratings

  • 🟡 Communication and Professionalism (77% positive)
  • 🟡 Guidance and Support (88% positive)
  • 🟡 Real Estate Expertise (93% positive)
  • 🟡 Customer Service (69% positive)

Homie reviewers generally felt well supported by their agents, with many praising their professionalism, patience, and real estate knowledge. Customers frequently said their agents were helpful, thorough, and guided them through every step of the process. Some even highlighted specific team members by name for going above and beyond.

  • "Josh was responsive and helpful all along the way"
  • "He is very professional"
  • "He was very patient with my questions, very thorough"
  • "He is a great agent, and did a great job to help find exactly what we needed"
  • "I had a whole team of super smart and amazing women and the process went off without a hitch"
  • "Bob Ross was phenomenal in helping me sell my home. He helped me with everything along the way"

However, communication wasn’t always consistent. The customer service category had more mixed feedback — with some customers describing delays, difficulty reaching their agent, or a lack of proactive updates during the sale.

  • "We almost had to beg Homie for updates"
  • "Yesterday I randomly got a text from Homie asking if we were still in the market to buy a home…. they last talked to us 2 years ago!"
  • "All staff have been giving me the runaround, never helping or caring about our situation"

Savings ratings

  • ✅ Savings Value (93% positive)

Homie’s flat-fee pricing is the most consistently praised part of the service — especially for sellers with higher-priced homes. Nearly every review that mentioned cost savings was positive (93%), with customers frequently noting that they saved thousands compared to traditional 3% commission models.

  • "I saved thousands of dollars"
  • "Our costs much lower"
  • "The price is unbeatable"

Results ratings

  • 🟡 Ease of Transaction (86% positive)
  • 🟡 Results (89% positive)

Most Homie customers said their sale or purchase went smoothly and delivered the results they wanted.

Most who commented on the transaction process described it as easy, smooth, or stress-free, often crediting their agent or support team for making things simple. Sellers frequently said their homes sold quickly, while buyers appreciated feeling involved and supported during closing.

Nearly 9 in 10 reviewers who mentioned outcomes were satisfied with their results, with some saying the experience exceeded expectations.

  • "The whole process start to finish was very easy and painless thanks to Katherine"
  • "The closing process also went very smooth and I felt very involved"
  • "The rest was very simple because of the effort our homie team put in"
  • "We are very happy to be in our new home"
  • "Got my home sold quick"
  • "They were also completely satisfied throughout the whole process and said it couldn't have gone better"

Still, a few reviews noted hiccups or delays, typically tied to communication gaps — but for most, the process was seamless from start to finish.

What is Homie Real Estate?

🏠 Homie, at a glance
Listing fee Flat $5,000–10,000 (based on home price)
Best for Sellers comfortable managing showings and paperwork
Avg. seller savings Thousands in commission savings vs. 3% listing fee*
Customer rating ⭐ 4.3 out of 5
Service strengths ✅ Savings Value
✅ Ease of Transaction
🟡 Communication & Support
Locations Utah and Arizona
*Savings estimate based on comparison with a 3% listing fee on homes priced at $250,000, $400,000, $600,000, and $900,000.

Homie is a discount real estate brokerage that helps people buy and sell homes in Utah and Arizona. The company promises big commission savings by charging a flat listing fee instead of the typical 2.5–3% sellers usually pay.

Homie also offers in-house mortgage, title, and insurance services, which you can use with or without hiring a Homie agent.

Flat fee savings for sellers and buyers

If you list with Homie, you’ll pay a flat $5,000–10,000 fee depending on your home’s price. The more your home is worth, the more you stand to save, especially compared to percentage-based commissions charged by traditional agents or discount brokerages.

Homie also offers a buyer rebate in some cases. Eligible buyers can receive a portion of their agent’s commission back as a credit at closing — helping reduce out-of-pocket costs.

Selling with Homie is cheaper than using a traditional realtor — but you’ll likely be trading off service for savings. Homie agents work remotely and don’t provide in-person support, so you’ll need to manage tasks like staging, showings, and paperwork independently. That setup may work for confident DIY sellers, but less experienced homeowners may prefer a full-service agent who can handle more of the legwork.

Want to save even more? Flat fee MLS companies offer even lower listing costs than Homie, starting as low as a few hundred dollars. These services work best for sellers who are comfortable managing their sale and only need help getting on the MLS. Find the best flat fee MLS companies near you.

Homie savings

How much could you save with Homie?

🏠 Home price 💰 Estimated savings*
$100,000 –$2,000
$250,000 $2,500
$500,000 $10,000
$750,000 $17,500
$999,999 $24,999
Average $10,600
*Compared with a traditional 3% listing fee. Assumes a flat $5,000 listing fee for homes under $1M.

Homie charges a flat $5,000 listing fee for homes priced under $1 million, which can lead to significant savings compared to a traditional 3% commission.

Sellers with a $750,000 home could save about $17,500, while those with a $500,000 property might save more than $10,000. Because the fee stays the same regardless of price, the potential savings increase as your home value goes up.

The savings may not be as strong for lower-priced homes. A traditional 3% listing fee on a $100,000 home would only cost $3,000, less than Homie's flat $5,000 fee. Homie works best for sellers with mid- to high-value homes who are comfortable managing some of the selling tasks in exchange for lower costs.

» COMPARE: Homie vs. top alternatives

How does Homie work?

Homie can offer discounted rates because it has lower operating expenses than a conventional brokerage. Currently, Homie cuts costs in three main ways:

  • Using its online platform and a team-based approach to handle a higher volume of customers with a smaller team
  • Incentivizing Homie sellers to sell to Homie buyers
  • Upselling existing customers on other Homie services

Homie offers limited agent support

Homie agents juggle a lot more clients than a typical realtor. This means they can't provide as much personalized support to each person. Homie agents DON'T provide any in-person support for crucial steps like:

  • Getting your house ready to sell
  • Pricing your home
  • Evaluating offers

You will have a dedicated agent who you can contact for assistance throughout the stages of your sale. But they'll assist you remotely — not face-to-face.

» MORE: Homie agents vs. traditional realtors

Homie sellers handle more of the work themselves

Since Homie agents offer less hands-on support than traditional realtors, sellers have to do more of the work themselves.

In exchange for Homie's discounted rates, you'll have to take more initiative on matters like:

  • Choosing a list price
  • Deciding what repairs and/or updates to make before listing
  • Writing your listing description
  • Staging your house
  • Hosting an open house

Your agent is just a phone call or email away if you need help — though some Homie reviews from former customers say their agents were extremely difficult to contact, even during business hours. And the reality is there's only so much guidance an agent can give without visiting your house in person.

Homie is looking to "double-end" deals

One way Homie attempts to maximize its revenue from each sale is by incentivizing sellers to accept offers from buyers working with Homie agents.

This is called "dual agency" or "double-ending" a deal, allowing Homie to collect two fees on a single transaction.

Homie pushes customers toward its other services

Finally, Homie attempts to earn more revenue from each client by offering ancillary in-house products, including:

  • Home loans
  • Homeowners insurance
  • Title services

Homie also offers a "provider marketplace" where customers can find third-party companies for services it doesn't offer. Homie collects a referral fee for sending customers to these affiliate partners.

💡 Do sellers still need to pay a buyer’s agent commission?

Sellers are no longer required to offer buyer’s agent commission on the MLS due to the 2024 NAR lawsuit settlement. However, that doesn’t necessarily mean sellers won’t cover it.

In many markets, sellers still offer buyer’s agent compensation through seller concessions — upfront or as part of negotiations. And while you can choose not to offer a commission, doing so may hurt your listing’s visibility and buyer appeal.

If you want maximum exposure and a faster sale, offering a competitive buyer’s agent fee — even indirectly — may still be in your best interest.

» MORE: What’s the average commission rate in my area?

How does Homie compare to top alternatives?

Company
Clever Rating
Listing Fee
Availability
5.0
4,037 reviews
1.5%
Nationwide
Find Agents
On listwithclever.com
Decent savings, but some risks
2.7
456 reviews
1.5–2%
Nationwide
Learn More
On listwithclever.com
Good for comparing options
4.7
8,325 reviews
Varies
Nationwide
Learn More
On listwithclever.com
Good agents, but limited choice
5.0
6,975 reviews
2%
Nationwide
Learn More
On listwithclever.com

If hands-on service is a top priority, Homie may not be the best choice for your home sale. Unlike Homie, many other discount real estate brokers offer full-service support — including in-person guidance. While they're not all as "cheap" as Homie, agents who offer in-person service are better positioned to help you navigate the home-selling process.

This is especially true at lower price points, where Homie might not offer huge "savings" over its full-service competition.

Remember: saving on listing fees is great, but if an overextended agent sells your home for $20,000 below its fair market value, you’re not getting much of a deal.

Many sellers find the best overall value with a low commission company, like Clever Real Estate. Clever pre-negotiates 1.5% listing fees with top agents at trusted brokerages like Keller Williams and RE/MAX. With Clever, you'll get all the service and support you expect from a traditional realtor — but pay a fraction of the typical price!

👋 Find top agents, sell for a 1.5% listing fee

Clever can help you keep more money in your pocket at closing!

With Clever:  

 ✅ Sellers pay only 1.5% in listing fees

 ✅ Buyers earn cash back on eligible purchases

 ✅ You'll work with a local realtor from top brokers, like RE/MAX and Keller Williams

Clever's service is 100% free, with zero obligation. You can interview as many agents as you like, or walk away at any time. Enter your zip code to find a top local agent today!

Selling with Homie

👍 Biggest benefits of selling with Homie…

  • Much cheaper than selling with a traditional realtor
  • Access to a dedicated agent (via phone or email)
👎 Biggest risks of selling with Homie…

  • No in-person support
  • High-volume approach could negatively impact service quality
  • May have a poor reputation among other realtors in some areas
Show more

When you sell with Homie, you’ll get most of the same basic services you’d expect from a traditional realtor, including:

  • MLS listing
  • Professional photography
  • CMA and pricing recommendations
  • Advice on negotiations, offers, etc.

But there are a few important differences you should be aware of before you list with Homie.

You'll manage your sale using Homie's online platform

As previously mentioned, the biggest difference between Homie and traditional brokerages is that Homie agents don't provide in-person support at any stage of the sales process.

Homie "guides" sellers through the sales process using an online platform and mobile app.

You'll still have a dedicated agent to represent your interests, but you may have to take more initiative and be more deliberate about advocating on your behalf.

Homie incentivizes a risky practice called dual agency

Homie offers additional savings to Homie sellers who sell to Homie buyers. This extra discount seems like a win-win, but you should be aware that it puts you in a risky situation called dual agency.

In a normal negotiation, realtors are legally bound to prioritize their client's interests and fight to get them the best deal possible. But in a dual agency scenario, the agent owes an equal duty to both parties. This means the agent must remain neutral — they can't be fully in your corner when you're negotiating.

This could increase the risk of a bad outcome, especially if you don't have much experience negotiating real estate deals.

» LEARN: Everything you need to know about dual agency

Homie may try to upsell you on extra services

Homie sees itself as an "end-to-end" home buying and selling platform. Part of its business model relies on persuading current customers to utilize other Homie services.

In other words, it attracts customers with discounted rates, then generates extra revenue by selling them on its home loan company, title service, provider marketplace, and so on.

Homie's add-on services may not offer the best value. While the idea of a "one-stop shop" sounds convenient, it will rarely provide the best service quality or value.

You're often better off shopping around to find a local company that specializes in the service you're looking for.

Compare your options before listing with Homie

If you sell with Homie, you could pay less than listing with an old-school real estate brokerage.

However, Homie's website and marketing materials gloss over the trade-offs, especially the services its agents DON'T offer.

Definitely interview Homie if you think it's a great fit for your situation, but make sure they clearly answer what support you will — and won't — get.

We recommend shopping around and comparing at least 2-3 agents from different companies. This way, you're much more likely to find the ideal mixture of service and savings for your home sale.

» MORE: The top discount real estate brokers

Buying with Homie

Buying a house with Homie is similar to using a traditional realtor. But there are a few key advantages and drawbacks:

  • You'll receive less service and support — especially when negotiating
  • You may qualify for a commission rebate

Homie buyers have to take the lead in negotiating

The biggest disadvantage to buying with Homie is that when you find a house you like, it's your responsibility to prepare an offer.

Homie provides an online tool to walk you through the offer creation process. If you need help, you can contact your agent, who will also review the offer before submitting it to the seller.

Purchasing a house is a high-stakes endeavor. Skilled realtors have expertise and insights into the local real estate market that the average home buyer doesn't.

You're much more likely to have a better outcome if a top buyer's agent crafts your offer from start to finish, rather than trying to handle the process yourself.

Homie buyer rebate

Like many discount brokerages, Homie offers a buyer rebate program. On qualifying purchases, you could earn up to half of your agent's commission — typically 1-1.5% of the home price — as a credit toward your closing costs.

As enticing as Homie's refund sounds, it has a lot of strings attached. To qualify, you must get your mortgage through Homie Loans, use Homie Title for closing services, and request a homeowners policy quote from Homie Insurance.

These restrictions prevent you from shopping around to find the best deal on mortgage rates and title fees. If Homie's rates aren't competitive, your true dollar-for-dollar savings could actually be much lower than you expect.

Many other companies offer commission refunds — and most of them don't come with the same restrictions as Homie. It's always a good idea to compare your options and find the best overall value for your situation.

» MORE: Which company offers the best home buyer rebate?

Homie Cash

Homie Cash allows you to make an all-cash offer on a home — without actually having the money in your bank account.

All-cash offers are extremely attractive to sellers — they're not contingent on mortgage approval, so there's much less risk the sale will fall through.

The downside is that using Homie Cash could make your purchase a lot more expensive. Homie temporarily loans you the funds to purchase the home with cash, but you'll still need to obtain a traditional mortgage. This means you'll have two sets of closing costs, which could increase your out-of-pocket expenses by thousands of dollars.

Additional Homie Real Estate services

One of the ways Homie offsets its discounted rates is by upselling existing customers on other in-house and affiliate services, including:

  • Homie Loans
  • Homie Title
  • Homie Insurance
  • Homie Provider Marketplace

Be aware that although these "add-ons" may be convenient, they may not offer the best value or service quality.

Homie Loans

Homie Loans offers mortgages to home buyers, as well as current homeowners looking to refinance.

The process is web-driven. Users apply for a loan, submit documents, and sign contracts using the company's online platform.

You don't have to use a Homie agent to get a mortgage with Homie. However, the company encourages buyers to use its loan service by requiring them to get pre-qualified for a Homie mortgage to receive a commission rebate.

Homie Title

Homie Title offers title insurance and settlement services to home buyers and sellers.

As with Homie's other products, the title service relies on software to guide customers through the process.

That may make it more convenient than using an old-school title company — just make sure you're getting a good rate compared with other local options.

Homie Insurance

Homie Insurance is the company's in-house insurance broker. It currently offers quotes for both homeowners and auto insurance policies.

Much like any other insurance broker, it will give you quotes from nationally-recognized brands like Travelers and MetLife.

Homie Provider Marketplace

Homie's provider marketplace refers existing customers to partners who offer services Homie doesn't, including: cleaning, landscaping, inspections, etc.

Homie earns a referral fee when it sends customers to its partners, but there's not much of a built-in upside for customers themselves.

In most cases, you'll find the best value by obtaining quotes from local companies.

Conclusion: Is Homie a good option for you?

Pros

  • Flat fee can offer big savings
  • Access to bundled services
  • Positive reviews highlight smooth transactions

Cons

  • No in-person support
  • Not ideal for lower-priced homes
  • Service quality can vary

Homie is a legitimate real estate brokerage, but its $5,000-10,000 flat fee is too expensive considering the service trade-offs you may face as a seller.

If you want to save money without sacrificing in-person support, a full-service discount brokerage will provide better support at comparable rates.

If you're comfortable handling more of the work yourself in exchange for lower commission fees, a flat fee MLS company could give you about the same level of service as Homie at a much lower rate.

Remember, it pays to shop around! There's no obligation to move forward or commit when you’re interviewing different real estate agents or services.

You have absolutely nothing to lose and everything to gain by researching your options and comparing rates, experience, and personalities to find the perfect fit.

👋 Next step: Talk to an expert

If you're weighing your options for buying or selling a house, Clever can help!

Our fully licensed concierge team can answer your questions and provide objective advice on getting the best outcome with your sale or purchase.

When you enter your info below, we'll ask you a few questions about your situation via a short form. Then our concierge team will be in touch shortly to help.

This service is free, and there’s never any obligation to move forward with us.

FAQs about Homie

How much does Homie Real Estate cost?

Homie charges a flat $5,000 listing fee for homes priced under $1 million. For homes over $1 million, the fee increases to $10,000. This pricing does not include buyer's agent commission, which sellers typically still offer (often around 2–3%) to attract buyers. While Homie’s flat fee can lead to big savings on higher-priced homes, it may cost more than traditional commission for lower-priced properties. Make sure to compare Homie's rates against other discount services to find the best low commission brokers near you!

Are Homie Real Estate reviews positive or negative?

Homie has a mixed reputation. While the company holds an average rating of 4.3 out of 5 across platforms like Google, Zillow, and Yelp, reviews are split. Many customers praise the savings and ease of the process, but others report poor communication and limited agent support. Homie works best for sellers who are comfortable managing more of the sale on their own.

Where can I find Homie homes?

Homie listings appear on major real estate sites like Zillow, Realtor.com, and Redfin, just like homes listed by traditional agents. You can also browse homes directly through Homie.com or the Homie mobile app.

Homie history and news

Once a fast-growing disruptor, Homie has significantly downsized its operations. Founded in 2015, Homie raised millions in venture capital to scale its flat-fee real estate model. At its peak, the Utah-based company had hundreds of employees and planned to hire 1,000 agents as recently as 2021.[1]

But by 2024, Homie hit serious headwinds. After multiple rounds of layoffs and the departure of its CEO, the company shifted from salaried agents to independent contractors. A Salt Lake Tribune article claimed Homie was “calling it quits,” which the company disputed — instead clarifying it was restructuring, not shutting down.[2]

Today, Homie operates with just 18 contract agents and a small internal team, marking a steep drop from its former size.

In 2024, Homie filed an antitrust lawsuit against the National Association of Realtors (NAR), several major brokerages, and the Wasatch Front Regional MLS. The company alleged that competitors blacklisted Homie’s lower-commission listings (typically offering 1.5% buyer agent fees) and discouraged buyers from working with them through MLS comments and private Facebook groups.[3]

A federal judge dismissed the case in July 2025, but Homie appealed to the Tenth Circuit Court of Appeals in August — continuing its effort to challenge what it sees as anticompetitive industry practices.

Related reading

Article Sources

[1] Inman – "Homie to add 1,000 new buy-side agents". Updated March 2021.
[3] HousingWire – "Homie appeals dismissal of antitrust suit against NAR". Updated August 2025.

Authors & Editorial History

Our experts continually research, evaluate, and monitor real estate companies and industry trends. We update our articles when new information becomes available.

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