Falaya
Overall rating
| Customer score |
5.0 |
|---|---|
| Pricing |
4.0 |
| Services |
4.1 |
| Track record |
5.0 |
Falaya is a regional discount real estate broker that’s active in select markets in GA, LA, and MS. It's based in Baton Rouge, Louisiana and has been in business for at least 5 years.
Highlights
- 98% of 120 reviewers would likely recommend to others.
- Excellent 4.9 average rating across 120 reviews.
- Charges a nonrefundable upfront fee of $250 — even if the home doesn’t sell.
- Great value for higher-priced homes (starting above ~$600,000).
- Fee is 14% lower than average among similar companies.
Where Falaya is available
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Overall rating for Falaya
Our expert take:
We strongly recommend considering Falaya if you're looking for a full-service support discount real estate brokerage. It received excellent scores for customer satisfaction and sales performance.
CUSTOMER SCORE Falaya's Customer Score is 5.0 out of 5.0 (Excellent), which is in the top 1% compared to 10 similar companies where it's available and top 1% nationwide. OVERALL RATING Lifetime average rating is 4.9, based on 120 reviews. 120 total reviews is a very solid sample size, signaling that the 4.9 average rating is an accurate service quality indicator. RECENCY We consider this review data very fresh. 16 reviews (13% of all reviews) were posted in the past 6 months. The median review age is well below our "freshness" threshold of 12 months. COMPLAINTS Complaint rate is very low; only a small share of reviews (1–2 star) are complaints, well within our comfort thresholds. TREND The company's recent average rating (5) is nearly identical to its all-time average (4.9), showing stability over time. INTERPRETATION Very solid evidence supports consistently excellent customer experiences and outcomes. Confidence in this assessment is based on the available review data.
Falaya has a 4.0 pricing and fees score. This suggests decent savings potential, though its rates are closer to average among discount brands.
| Fee type | Hybrid (upfront + %) |
| Listing fee % | 1% |
| Upfront flat fee | $250 |
| Sell and buy savings | None identified |
| Buyer rebate | None identified |
| Transaction coordination fee | None identified |
Falaya has a 4.1 services and support score, which is solid relative to similar discount brokerages. It provides most of what we expect from a full-service brokerage — including a dedicated agent, MLS syndication, pricing assistance, and professional photography. It also includes open house hosting, a non-standard service.
| Dedicated agent | |
| In-person representation | |
| MLS listing & syndication | |
| CMA & pricing strategy | |
| Professional photography | |
| Offers & negotiating assistance | |
| Paperwork & contract support | |
| Closing support | |
| House showing coordination | |
| Yard sign | |
| Lockbox for door | |
| Digital marketing | |
| Social media advertising | |
| Virtual tours | |
| Drone photography | |
| Digital floorplans | |
| Staging assistance | |
| Print marketing | |
| Open house hosting | |
| Buyer showing attendance |
Falaya has an excellent 5.0 track record score (top 15% compared to similar companies). We were able to verify activity dating back at least 5 years, which is about 3 years less than the typical discount real estate broker. Falaya has had very consistent new activity each month over its lifespan, a strong signal that it’s a stable and legitimate operation.
Falaya vs. similar discount real estate brokerages
Customer reviews for Falaya
Rating summary
| Rating | Total reviews | |
|---|---|---|
| Overall | 4.9 | 120 |
| 4.9 | 120 |
Rating breakdown
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Methodology
Clever reviews and rates discount real estate brokers across the U.S. based on four key factors: customer experience, pricing, services, and track record.
Each company’s score reflects a combination of quantitative data (like review trends and pricing structure) and verified service information. We independently assess how well a company delivers value, support, and savings compared to other full-service brokerages in the same market.
Our scoring model weights each factor based on its importance:
- Customer Experience (35%) — Do past clients recommend the company? Are recent reviews positive and consistent?
- Pricing & Fees (30%) — How much does the service cost relative to other brokers? Are there rebates or discounts?
- Services & Support (20%) — Does the company offer the same level of service as a traditional agent? Any extras?
- Track Record (15%) — How long has the company been active, and how steady is their review activity over time?
We regularly update our data and rankings to reflect the most recent information, helping you find the best mix of support and savings for your needs.