Carolina's Choice Real Estate
Overall rating
| Customer score |
5.0 |
|---|---|
| Pricing |
4.0 |
| Services |
4.4 |
| Track record |
5.0 |
Carolina's Choice Real Estate is a regional discount real estate broker that’s active in Durham and Raleigh, NC. It’s been in business for at least 14 years.
Highlights
- 99% of 668 reviewers would likely recommend to others.
- Excellent 4.9 average rating across 668 reviews.
- Charges a nonrefundable upfront fee of $1,000 — even if the home doesn’t sell.
- Great value for higher-priced homes (starting above ~$600,000).
- Fee is 100% lower than average among similar companies.
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Overall rating for Carolina's Choice Real Estate
Our expert take:
We strongly recommend considering Carolina's Choice Real Estate if you're looking for a full-service support discount real estate brokerage. It received excellent scores for customer satisfaction and sales performance.
Carolina's Choice Real Estate has an exceptional 5.0 customer experience score, which reflects consistently high customer satisfaction over its lifetime. We calculated a weighted average rating of 4.9 from 668 verified reviews. 99% of reviewers said they would recommend the company to others. Ratings have slipped in recent months, from 4.9 to 4.7.
Carolina's Choice Real Estate has a 4.0 pricing and fees score. This suggests decent savings potential, though its rates are closer to average among discount brands.
| Fee type | Hybrid (upfront + flat) |
| Flat fee at closing | $3,000 |
| Upfront flat fee | $1,000 |
| Sell and buy savings | None identified |
| Buyer rebate | None identified |
| Transaction coordination fee | None identified |
Carolina's Choice Real Estate has a 4.4 services and support score, which is solid relative to similar discount brokerages. It provides most of what we expect from a full-service brokerage — including a dedicated agent, in-person representation, MLS syndication, and professional photography. It also offers non-standard features like virtual tours and drone photography, which can help listings stand out.
| Dedicated agent | |
| In-person representation | |
| MLS listing & syndication | |
| CMA & pricing strategy | |
| Professional photography | |
| Offers & negotiating assistance | |
| Paperwork & contract support | |
| Closing support | |
| House showing coordination | |
| Yard sign | |
| Lockbox for door | |
| Digital marketing | |
| Social media advertising | |
| Virtual tours | |
| Drone photography | |
| Digital floorplans | |
| Staging assistance | |
| Print marketing | |
| Open house hosting | |
| Buyer showing attendance |
Carolina's Choice Real Estate has an excellent 5.0 track record score (top 15% compared to similar companies). We were able to verify activity dating back at least 14 years, which is about 6 years longer than the typical discount real estate broker. Carolina's Choice Real Estate has had very consistent new activity each month over its lifespan, a strong signal that it’s a stable and legitimate operation.
Carolina's Choice Real Estate vs. similar discount real estate brokerages
Customer reviews for Carolina's Choice Real Estate
Rating summary
| Rating | Total reviews | |
|---|---|---|
| Overall | 4.9 | 668 |
| 4.9 | 234 | |
| Zillow | 4.9 | 428 |
| Yelp | 4.3 | 6 |
Rating breakdown
Explore more ways to sell your house
Methodology
Clever reviews and rates discount real estate brokers across the U.S. based on four key factors: customer experience, pricing, services, and track record.
Each company’s score reflects a combination of quantitative data (like review trends and pricing structure) and verified service information. We independently assess how well a company delivers value, support, and savings compared to other full-service brokerages in the same market.
Our scoring model weights each factor based on its importance:
- Customer Experience (35%) — Do past clients recommend the company? Are recent reviews positive and consistent?
- Pricing & Fees (30%) — How much does the service cost relative to other brokers? Are there rebates or discounts?
- Services & Support (20%) — Does the company offer the same level of service as a traditional agent? Any extras?
- Track Record (15%) — How long has the company been active, and how steady is their review activity over time?
We regularly update our data and rankings to reflect the most recent information, helping you find the best mix of support and savings for your needs.