Shorewest Realtors Review: Is it Worth It?

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By Jessica Johansen Updated April 11, 2024


Shorewest Realtors Review

Overall rating | Customer experience | Agent quality | Brand visibility and reach | Service value | Locations | Methodology

✍️ Why trust us: We strive to provide objective recommendations and advice. Learn more about how we research.
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Shorewest Realtors is an award-winning, family-owned real estate brokerage that's been operating for over 75 years. With 26 offices serving the Greater Milwaukee area and other parts of Wisconsin, Shorewest claims to be the state’s "largest home seller."

Shorewest has built a prestigious brand, but that doesn’t mean you should hire its agents without method. Below we’ll dive deeper into the company and help you decide if they’re right for you.

Bottom line: Do we recommend Shorewest Realtors?

If you’re looking to sell a home in southeastern Wisconsin, Shorewest Realtors is a good place to start.

The realty has a massive workforce — 900+ agents, according to its website. Its real estate agents have around 13 years of experience each, and they complete roughly 12 transactions per year. Your listings will also benefit from their website’s monthly traffic (around 158,000 visitors).

🏡 Compare agents, save money! Try Clever’s free agent matching service. Choose from top local agents from the best brokerages, get built-in savings. Learn more.
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Shorewest Realtors: Our in-depth breakdown

Reputation and customer experience

📊 Our rating: 3.9/5

  • Overall good reviews for all offices
  • Complaints delivered against customer service (delays in responses, professional manner)
  • A+ rating on BBB with 2 complaints in the past two years
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After looking at 92 reviews across 14 offices, we were left with the impression that Shorewest agents will get the job done, but they may not be as responsive or attentive to client’s needs as a smaller brokerage.

The aggregate customer rating across all sites is 3.9 — not bad, but fairly low compared with similar-sized brokerages. After running these same reviews through an AI program that picks up emotional language, here were some common word clusters we found:

🟢 Top positive themes 🔴 Top Negative themes
  • Buying experience
  • Negotiations
  • Support
  • Customer service
  • Responsiveness
  • Professionalism
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It’s important to note that people use third-party review sites to voice circumstantial complaints that aren’t always characteristic of the company. So take what you read on Yelp or similar sites with a grain of salt.

Even with four negative reviews and two complaints on the Better Business Bureau, Shorewest still maintains an A+ rating.

Agent quality

📊 Our rating: 4.5/5

  • Average 13 years of experience per agent, around 920 agents total
  • More than $3 billion sold over 10,880 transactions in 2021
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Shorewest agents are reliable and hard-working. Even so, we still recommend you evaluate individual agents. Don’t let your guard down during the interviews because they come from a big brand: ask for sales numbers and references from past clients.

MORE: These are the questions you should ask your listing agent

Brand reach and visibility

📊 Our rating: 4.5/5

  • Strong brand reach
  • Heavy website traffic, but with moderate search volume on Google
  • Strong network of offices in Milwaukee and southeastern Wisconsin
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Shorewest Realtors has done an excellent job marketing its brand and increasing visibility on the web. More than 158,000 users visit the Shorewest Realtors page per month, which is very high compared with brokerages of similar size. This is even more impressive considering that only 12,000 people search for "Shorewest Realtors" and other branded terms on Google each month.

The company has 10,800 active listings, most of them found in Wisconsin. Its 26 offices are located in the southeastern corner of Wisconsin, with a heavy concentration in the Greater Milwaukee area.

Service value

📊 Our rating: 4.5/5

  • Basic services, plus plenty of extras
  • A mobile app for both Apple and Android
  • Charges full commission rates
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All in all, Shorewest Realtors seems like a great deal. As a full-service brokerage, it offers sellers all the basics you should expect, such as:

  • Listing and marketing (including a large, recognizable Shorewest yard sign that accounts for 60% of phone inquiries)
  • Full-color photos
  • Weekly open houses and showings

Shorewest will also share your listing with all of its sales associates (1,000+) and their respective buyers. In addition, clients have their homes listed on LeadingRE Home Search, which markets their properties nationally to reach out-of-state buyers and investors.

Likewise, buyers get special services, such as 3D home tours, mortgage calculators, and a myShorewest mobile app (for Apple and Android). You can also save your home preferences in your "myShorewest account," and the app notifies you when matching homes hit the market.

For all the glamor of these services, however, you should expect to pay a fixed commission (generally around 3% of the home’s sale price) if you hire an agent from Shorewest Realtors — regardless of the local competitive rates. For reference, here are the state averages for the markets Shorewest Realtors operates in:

» MORE: Average Commission Rates Across the U.S.

💰 Top agents, big savings:

Clever’s free service matches you with top local realtors from the best brokerages (like Shorewest Realtors) but negotiates big savings.

Sellers save thousands on listing fees. Buyers can get cash back after closing.

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Additional info about Shorewest Realtors

General contact info (corporate office)

📍 Address 21 Meadowbrook Road
Waukesha, WI 53188
☎️ Phone (800) 434-7350
📱 Social media Facebook
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Shorewest Realtors local offices and contact information

Shorewest provides a helpful search tool to filter through its offices. We've also listed the locations that get the most search on Google, indicating they're probably popular or in a highly populated area.

Office location Phone number
Downtown Milwaukee
1610 N Water St.
Milwaukee, WI 53202
414) 226-4570
Racine Office
1557 S Green Bay Road
Racine, WI 53406
(262) 884-8400
West Bend-Hartford Office
2419 W Washington St.
West Bend, WI 53095
(262) 338-0601
Waukesha West Office
921 Meadowbrook Road
Waukesha, WI 53188
(262) 548-9393
Sheboygan Office
2500 Kohler Memorial Drive
Sheboygan, WI 53081
(920) 457-2306
Green Bay Office
839 Lombardi Ave.
Green Bay, WI 54304
(920) 593-4100
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Other Shorewest Realtors services

This review focused on Shorewest Realtors's core real estate agent service. We’ve listed its other services (financing, title, insurance, etc.) and links to their respective websites below.

Make sure you shop around to get the best fit and value. Don’t go with a Shorewest service just for the convenience of a one-stop shop!

Next steps: Start interviewing agents!

Interview multiple agents (ideally two to three) to ensure you find the best fit and value. Remember: always hire the agent, not the brand. When you’re ready to start searching, check out our guide on how to choose the right real estate agent. Clever’s free agent-matching service makes agent shopping fast and easy, and it can save you money on realtor fees.

🚀 Ready to get started?

Sign up below to get matched with top-performing agents in your area! Compare options, choose the best fit, and save money.

  • Sellers get a pre-negotiated discount on listing fees (avg. seller savings is $9,600.)
  • Buyers can get a rebate after closing

Clever is 100% free with no obligation. Give it a try today!

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Rating methodology

We evaluate brokerages based on four core criteria we think will help readers make informed decisions. We broke those criteria down into discrete metrics so we could make the score as objective as possible. Here’s a quick breakdown of that criteria and methodology:

Customer experience

Do most people who work with this brokerage have a generally positive experience? Are there any red flags?

What we looked at:

  • Average customer ratings across various third-party review sites, like Zillow,, and Google
  • The content of those reviews, via sentiment analysis tools and manual reading, to pull out key positive and negative themes and summarize key risks and benefits
  • The Better Business Bureau profile for formal complaints

Overall agent quality

How strong is the agent team? What are the chances of ending up with a solid realtor that will meet different needs, preferences, and availability?

What we looked at:

  • Total number of agents vs. offices to gauge how wide the selection is
  • Average experience of the entire team, based on public agent data on sites like and Zillow
  • Average annual transactions per agent, sourced from RealTrends or brokerage-provided data, compared with the industry average

Visibility and reach

How much "brand power" does this brokerage have? Does it increase awareness and get more eyes on your listings, more showings, or quicker offers?

What we looked at:

  • Social media presence across all major consumer-facing social platforms (Facebook, Twitter, and Instagram)
  • Online audience size through web traffic volume and monthly Google searches for the brand name
  • Marketing reach, like listings on all major MLSs and populator listing sites like Zillow and

Value and service quality

How does the brokerage compare with other conventional brokerages? How does it compare with the market rates for commission (~3% listing fees)? Are you getting too little, the right amount, or more service for the tentative fee?

What we looked at:

What we consider "full service" for a real estate brokerage:

  • Professional home valuation
  • Advice on how to stage your home
  • High-quality professional photography
  • Listing on a multiple listing service (MLS) and home-buying websites
  • Open house management
  • Negotiation
  • Assistance with paperwork

Authors & Editorial History

Our experts continually research, evaluate, and monitor real estate companies and industry trends. We update our articles when new information becomes available.

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