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Redefy Real Estate appears to be inactive or no longer operating. The company's social media pages haven't been updated in several years, and we haven't been able to find verified customer reviews since around 2020.[1] Some local Redefy offices are now marked as closed on third-party review sites like Yelp.
Redefy was a discount real estate brokerage that offered home sellers a flat $3,500 listing fee instead of the typical 2.5–3% commission. The company launched in 2011 and operated in select markets across nine U.S. states before being acquired by Home Captain in March 2020.[2] Home Captain itself was then acquired by HomeStory in March 2024.[3]
Looking for a low-commission real estate company that's currently active? Several established brokerages offer discounted listing fees with full-service support. Compare the best low commission realtors to find an option that fits your needs and budget.
Redefy overview
| How it works | Discount brokerage that charged a flat listing fee instead of a percentage-based commission. Acquired by Home Captain in 2020. |
| Fees | $3,500 flat listing fee (or 1% for homes over $1M), plus a $500 non-refundable upfront fee. |
| Customer rating | 4.6 out of 5 |
| Locations | Previously operated in CO, FL, GA, IL, NC, SC, TN, TX, and VA. |
| Benefits | Low flat-fee pricing offered substantial savings for sellers of higher-value homes. |
| Drawbacks | Appears to be inactive; non-refundable upfront fee; past customers reported inconsistent service quality and limited agent availability. |
Redefy services
When Redefy was active, it positioned itself as a full-service discount brokerage. On paper, the services looked similar to what you'd get from a traditional agent: pricing guidance, professional photos, MLS listing, and support through offers, negotiations, and closing.
But the experience wasn't quite the same. Redefy used a team-based model (similar to Redfin), so even though you had a dedicated agent as your main point of contact, other staff members stepped in to handle different parts of the transaction.
For buyers, Redefy agents could help with the usual stuff – searching for homes, scheduling tours, writing offers, and walking you through closing. But the company didn't offer any built-in savings or rebates for buyers, unlike other discount brokerages that have used them to sweeten the deal.
Why the team-based model was a trade-off
Redefy's whole approach was built around handling more transactions per agent, and that's how it kept fees low. In practice, that meant your agent had less time to dedicate to you personally.
Customer reviews reflected this pretty clearly. Some sellers had smooth, well-organized experiences and felt the savings were worth it. But others said the service felt too hands-off. Some felt they didn't hear much from their agent after the listing went live and that they were managing parts of the process themselves.
Commission rate
| Listing agent | $3,500 flat fee (under $1M) or 1% (over $1M) |
| Buyer's agent | 2–3% (standard; not set by Redefy) |
Redefy kept its pricing simple. Sellers paid a flat $3,500 listing fee for homes under $1 million, or 1% of the sale price for anything above that. You'd also need to budget for the buyer's agent commission (typically 2–3%) and standard closing costs (those apply no matter who you list with).
One important detail: Redefy charged $500 of the listing fee upfront, and that money was non-refundable. So if your home didn't sell for whatever reason, you were still out $500. That's not how most of the industry works. Typically, you don't pay your agent anything until the sale actually closes.
What seller savings looked like
Because Redefy charged a flat fee rather than a percentage, the savings increased as your home price rose. Here's how it broke down compared to a traditional 3% listing commission:
| Home price | Redefy fee | Savings (vs. 3%) |
|---|---|---|
| $100,000 | $3,500 | -$500 |
| $250,000 | $3,500 | $4,000 |
| $500,000 | $3,500 | $11,500 |
| $750,000 | $3,500 | $19,000 |
Savings calculated by comparing Redefy's $3,500 flat fee to a 3% listing commission at each price point.
If your home was worth less than about $120,000, Redefy's flat fee would've actually cost you more than a traditional commission. But for sellers in the $250,000+ range, the savings added up quickly.
One thing to keep in mind: saving on commission is great, but it doesn't matter much if your home sells for less than it should. Agent quality, local market expertise, and hands-on support all play a role in your final sale price — so it's always worth weighing the full picture, not just the fee.
Agents
| Quality indicators | Licensed agents employed as full-time, salaried staff rather than independent contractors. |
| # of agents | Varied by market; some locations had only one or two agents available. |
| Locations | Previously active in 29 markets across CO, FL, GA, IL, NC, SC, TN, TX, and VA. |
Redefy agents were fully licensed and provided a similar range of services to traditional realtors. However, there were a few structural differences worth noting.
The biggest one: Redefy agents were salaried employees, not commission-based.[4] That is unusual – according to NAR's 2025 Member Profile, 87% of real estate agents work as independent contractors.[5] So, Redefy agents got paid the same whether your house sold for top dollar in a week or sat on the market for months.
Traditional agents, on the other hand, only get paid when the deal closes, and their paycheck is tied directly to the sale price. That's a built-in motivator that Redefy's model didn't have.
Selection was also pretty limited. Redefy was a small operation, so in most markets you only had a handful of agents to choose from. In some areas, there was literally just one. If that agent wasn't the right fit for your situation or personality, you didn't have a lot of options.
And like any brokerage, quality was a mixed bag. Some Redefy agents got great reviews for being professional, communicative, and easy to work with. Others were criticized for being unresponsive or not knowing the local market well enough.
Reviews
When Redefy was active, customer reviews were mostly positive. It earned a rating of about 4.6 out of 5 across roughly 300 reviews on Google, Zillow, Yelp, and Facebook. But most of these reviews are from 2020 or earlier, and ratings varied widely by location.
Positive themes in customer feedback
Significant cost savings. The number-one thing people liked was the price. Sellers consistently called out how much they saved compared to a traditional commission, especially on pricier homes.
Responsive, capable agents. Several reviewers said their Redefy agent was just as good as any traditional realtor: Professional, communicative, and on top of the details. When the agent was good, the experience was great.
Quick, organized sales. A number of sellers described smooth transactions where their home went under contract fast and closing went off without a hitch.
Negative themes in customer feedback
Too hands-off. This was the biggest complaint by far. Some sellers said they barely heard from their agent after the listing went up and felt like they were left to figure things out on their own.
Too many cooks. Redefy's team-based model rubbed some people the wrong way. Getting passed between different staff members led to communication gaps, confusion, and the feeling that nobody fully owned the process.
Hard to reach. Multiple reviewers said their agent didn't return calls, was slow to answer questions, or seemed checked out. Some buyers specifically mentioned feeling like they were at the bottom of their agent's priority list.
Questionable pricing advice. A few sellers said Redefy's initial price recommendation for their home was off — either too low or not well-calibrated to the local market. In one case, a seller reported nearly underpricing their home by $70,000.
📢 About these reviews
The review data below was collected before 2020, when Redefy appeared to still be actively operating. We were unable to find verified customer reviews more recent than that. Ratings and review counts may no longer reflect the company's current status.
Bottom line: Is Redefy right for you?
It's safe to say Redefy isn't actively taking on new clients. The company's website has SSL issues, its social media has gone quiet, at least one office is marked as closed on Yelp, and its parent company (Home Captain) was acquired by HomeStory in 2024.
If you were interested in Redefy for the low listing fees and you're still looking for ways to save on commission, the good news is there are plenty of active alternatives that offer similar (or better) pricing with full-service support.
Your best bet is to shop around. Compare top-rated low commission real estate agents near you, and talk to a few agents before you commit. It's a big transaction, so you want someone who's the right fit on price and service.
Contact info (historical)
| Phone | 888.323.4465 |
| ContactUs@Redefy.com | |
| Contact form | Submit an online inquiry |
| Primary address | 2675 S. Abilene Street, Suite 215 Aurora, CO 80014 |
| Business hours | 8am-5pm MST, 7 days / week |
