INS Home Buyers: Review & Ratings (November 2026)
Written by Jamie Ayers
+2 others
Edited by Andrew Whytock
Reviewed by Ben Mizes
INS Home Buyers
INS Home Buyers earns a mixed overall score. Its customer record is uneven, and its business credentials are more moderate.
Overall score
#70 of 106 similar
At a glance
- Profile status
- Verified
- Avg rating
- 4.4 (334 reviews)
- BBB status
- Accredited, A
- Founded in
- 2024
About
INS Home Buyers buys homes around Los Angeles, CA. It's been in business since 2024. Sellers skip repairs, cleaning, and showings and pay no fees, commissions, or closing costs.
Read the full bioOffers & terms
- Buys:
- Single-family Any condition
- Terms:
- As-is Covers closing costs Rent-backs Flexible closing
- Situations:
- Divorce Relocation Inheritance Foreclosure
Score breakdown
Review explorer
Is INS Home Buyers legit?
Yes — our research suggests INS Home Buyers is a legitimate business. We found BBB accreditation, 334 third-party reviews and review activity within the past year.
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Company bio
INS Home Buyers is a cash home buyer based in Miami, FL, buying around Los Angeles, CA. It's been in business since 2024. Noam Shalom is its CEO.
The company buys homes directly, including inherited properties and houses that aren't livable. It reports making at least 1,357 cash offers. Sellers can skip repairs, cleaning, and showings and pay no fees, commissions, or closing costs. They choose a closing date that works for them and can request an offer without an obligation to accept.
Offers & terms
- Property type(s)
- Single-family
- Condition(s)
- Any condition
- Terms & perks
- As-is Covers closing costs Rent-backs Flexible closing
- Seller situations
Ownership
- Leadership
- Noam Shalom
- Founded
- 2024
Operations
- Business type
- Cash home buyer
- Business model
- Wholesaler · Direct purchase
- Ownership structure
- Independent operator
- Operating scale
- Los Angeles, CA
Contact
- Website
- inshomebuyers.com
- Phone
- (866) 912-2286
- Contact address
- 15260 Ventura Blvd, Sherman Oaks, CA 91403
Our ratings & analysis
Overall score
#70 of 106 similar
INS Home Buyers has a mixed overall score, with customer ratings holding it back. Its lifetime average is 4.4 stars across 334 ratings, with a mix of positive and poor feedback. Recent customer ratings have held steady. Recent review activity is 3.3x its lifetime average pace. BBB accreditation is a positive credential, though its broader credibility score is modest. It ranks 70th out of the 106 California cash home buyers we’ve scored.
INS Home Buyers vs. similar cash buyers
Swipe to compare
| Metric |
This company
|
|||
|---|---|---|---|---|
| Overall score | 71 | 91 | 90 | 90 |
| Avg rating | ||||
| Recent activity | High | High | High | Medium |
| Founded | 2024 | 2013 | 2016 | 2022 |
| BBB status | Accredited, A | Accredited, A+ | Accredited, A+ | Accredited, A+ |
| Coverage | Local | Regional | Multi-state | Regional |
| Company page | Visit website | Read review | Read review | Read review |
Customer experience
Bottom 50% in CA
INS Home Buyers has a generally positive customer experience profile. Its large review record was mixed, with both positive and negative ratings. In the latest 3 months, recent ratings were slightly higher, supported by meaningful review volume. Its Customer Experience score of 64/100 places it below the middle of comparable cash buyers serving a single market.
Lifetime ratings. Lifetime feedback was mixed: 334 rated reviews averaged 4.4/5, with 275 five-star ratings and 49 one- or two-star ratings (15%). Reviews dated back to 2021. Our methodology adjusts small rating samples toward the typical company rating, then maps the adjusted rating to a score and applies a small review-depth deduction that decreases as the record grows. Volume credit grows with every rating, with an additional small adjustment that grows fastest over the first few hundred ratings and then slows. It strengthens the distance from the neutral, sample-adjusted 4.5-star signal; this record received a 1.13% adjustment to that signal. This subtracted 0.08 score points before the depth deduction and confidence limit.
Recent ratings. Recent ratings were mixed across the periods. Ratings averaged 4.4 across 162 reviews over 12 months, 4.5 across 111 reviews over 6 months and 4.5 across 45 reviews over 3 months, through November 1, 2026.
Rating trends. Ratings improved. The 3-month average rose from 4.39 lifetime to 4.51 — up 0.12 stars, or 2.8%. The one- and two-star share fell from 14.7% to 11.1%, down 3.6 percentage points. The 45-rating sample provided meaningful support for the recent improvement.
Common themes. A smooth process led the feedback, appearing in 153 of 238 detailed customer reviews (64%), followed by good communication in 81 (34%) and fast closings in 75 (32%). Negative themes included commitments not being honored in 38 (16%), concerns about misleading information in 27 (11%), concerns about an intermediary buying role in 17 (7%) and poor communication in 17 (7%). Reviews could mention multiple themes.
Review relevance. We classified 262 of 334 reviews (78%) as relevant to the home-selling experience. Another 37 concerned business partners and 1 concerned property buyers. We excluded 1 duplicate entry and 33 reviews with too little text from sentiment analysis. All 334 star ratings remained in the lifetime rating record.
Recent activity
Top 5% in CA
Company activity · As of November 1, 2026 — our latest collection date.
INS Home Buyers has recent review activity. Its recent review volume is higher than similar companies, and its 6-month review pace is accelerating, at 3.3× its lifetime average pace. The company received fewer reviews in the latest 3 months — 45 reviews versus 66 reviews in the preceding 3 months. We lack direct business-activity data, including purchase figures. Its Activity score of 96/100 ranks #1 among 757 comparable cash buyers serving a single market.
Recent review volume. The company received more reviews than similar companies across all 3 periods. We counted 162 reviews over 12 months, 111 over 6 months and 45 over 3 months. Similar companies had median counts of 3, 1, and 0, respectively.
Recent review pace. Its 6-month review pace is accelerating, at 3.3× its lifetime average pace. Its latest 3-month pace was 2.6×, compared with 2.4× over 12 months. Recent rates averaged 18.5 reviews per month over 6 months, 15 over 3 months and 13.5 over 12 months, versus a lifetime average of 5.7. The record contains 334 reviews dating back to 2021. This gives the recent comparisons a substantial historical basis.
Review freshness. Its latest review on file was October 17, 2026 — less than 3 weeks old as of our last data refresh. 33% of all reviews appeared within the last 6 months, and the average review age was about 1.5 years.
Other business activity. We have no claimed directory profile, completed enhanced screening, business interview, or reviewed purchase figure on file.
Credibility signals
Bottom 50% in CA
INS Home Buyers has a moderately documented credibility profile. We identified the company’s leadership, business structure, and buying model. BBB lists 2024 as the business-start year. The main limits on its score were limited website depth and transparency and 4 years of documented review history. Relevant complaints resulted in a 15-point deduction.
Verification. We identified Google and BBB profiles. The BBB records we reviewed list accreditation since 2025. They list an A rating. Its Google Business Profile was verified. INS Home Buyers has not claimed its directory profile or completed enhanced screening with our team.
Website assessment. We do not have a website availability check on file. The website scored 40/100 for depth and transparency. Supporting details for this website assessment were not available.
Business details. We identified Noam Shalom as the company’s CEO. The BBB information we reviewed names Ilay Soffer as CFO. BBB lists the business as a corporation. Its website identifies it as a direct buyer. No related businesses or DBAs were identified. The company describes contract terms allowing marketing and assignment.
Track record. BBB lists June 26, 2024 as its business-start date, June 26, 2024 as its incorporation date, and January 22, 2025 as its profile-opening date. Reviews on file date back to December 11, 2021. Reviews appear in 45 of the 60 months covered by our records. The longest period without a recorded review was 7 months.
Complaints and red flags. We identified 20 relevant complaints. Accounts allege repeated price cuts after signed agreements, undisclosed intermediary listings and unpaid vendor work. The company cites contractual marketing and cancellation rights. One vendor confirms payment after BBB intervention. The allegations remain unverified; contracts and independent records were unavailable.
Verification checklist
5 of 5 baseline checks are supported by the evidence in our records.
Baseline checks
- Business identity: Confirmed through Google Business Profile and BBB profile
- Current business presence: Website accessible at last check; published phone number
- Public feedback: 334 accepted third-party reviews
- Established public history: Accepted review activity since 2021
- Recent activity: 162 reviews in the recorded 12-month window; latest less than a month before collection
Additional verification
- BBB status: Accredited, A
Meeting these baseline checks is not a guarantee of current availability or a particular experience or transaction outcome. Compare offers, read reviews, and have a professional review any offers and contracts before moving forward.
Review explorer: INS Home Buyers
What reviewers say
Notable findings
- 38 of 238 analyzed reviews (16%) mention deal not honored as a recurring concern, about 3.2x the typical rate.
- 153 of 238 analyzed reviews (64%) mention smooth process.
Reviews analyzed
334 public reviews
− 72 too short, irrelevant, or duplicate
− 24 relevant, but too general
238 detailed reviews with clear themes
Excluded: 38 outside the seller experience (e.g., business partners, home buyers); 33 with too little text to assess; 1 duplicate.
Review themes
Positive feedback
153 reviews describe the process as easy, smooth, or straightforward.
81 reviews praise communication or being kept informed.
75 reviews mention a fast or on-schedule closing.
58 reviews praise honesty, transparency, or following through on promises.
53 reviews say the offer or overall deal felt fair.
37 reviews mention respectful or compassionate treatment.
Negative feedback
38 reviews say an offer, commitment, or agreement was not honored.
27 reviews allege misleading or dishonest communication.
17 reviews describe missed updates, delayed responses, or poor follow-through.
17 reviews raise concerns that the company was acting as a middleman.
Next steps if you’re considering INS Home Buyers
Even with a well-supported company record, the quality of an individual offer comes down to its price, terms, and the entity responsible for closing.
-
Get the complete offer in writing
Confirm the purchase price, closing date, seller-paid costs, inspection or cancellation rights, and whether the contract can be assigned to another buyer.
-
Verify who is buying your home
Confirm the legal business name, request proof of funds, and identify the title or closing company. If the brand has multiple offices, verify which office or entity is responsible for your offer.
-
Compare the likely net proceeds
Request at least 2 cash offers when possible. If time allows, compare them with an estimate of what you could net from an as-is listing after fees, repairs, and carrying costs.
How Clever Offers works
Tell us about your home
Share your property details and timeline. We find cash investors and other sell-fast solutions that fit your needs.
Compare your offers
Compare multiple cash offers alongside options like 7 Day Sold. Your Cash Offer Advisor helps you understand pricing, timing, and terms.
Sell on your terms
Choose your best fit and close on your timeline — or decline the offers. Requesting offers is always free, with no obligation or pressure.
Related guides and resources
How we researched and scored this company
Methodology
We research each company using its website, business profiles, and third-party customer reviews. We use company sources to understand its services and terms, and distinguish those claims from independent evidence. When available, we also draw on interviews with company representatives and sellers, and relevant public records.
When there is enough evidence, we calculate an overall score out of 100 using 3 categories:
- Customer experience (67.5%) reflects customer satisfaction, based primarily on average customer ratings and the number of reviews supporting them.
- Recent activity (20%) reflects recent review volume, how recently the company received a review, and how its recent review pace compares with its history. Reviews are a signal of activity, not a count of completed home purchases.
- Credibility (12.5%) considers business verification, website transparency, public engagement, and documented operating history.
Use the company or location identified on this page when interpreting the evidence. A broader company record may not describe every local office. Review history is separate from the company’s founding date.
Limited evidence can restrict what we can assess. A company may appear without a score, and a small review sample may not represent a typical seller’s experience. Scores summarize the evidence available to us; they do not predict an offer price or guarantee a sale or service quality.
Sources
- Company website, website information up to date as of September 2, 2026; website content analysis completed September 2, 2026.
- Better Business Bureau, profile information up to date as of August 24, 2026; review data partially collected on September 3, 2026; complaint data partially collected on September 3, 2026; reviews checked for updates on November 1, 2026.
- Google, profile information up to date as of October 19, 2026; review data partially collected on October 19, 2026; reviews checked for updates on October 19, 2026.