Tru Home Buyer: Review & Ratings (November 2026)
Written by Jamie Ayers
+2 others
Edited by Andrew Whytock
Reviewed by Ben Mizes
Tru Home Buyer
Tru Home Buyer has a mixed overall score. It has perfect customer ratings from a small review record, along with solid business credentials.
Overall score
#442 of 757 similar
At a glance
- Profile status
- Verified
- Avg rating
- 5.0 (17 reviews)
- Founded in
- 2014
About
Tru Home Buyer buys homes in the Salt Lake City area from its Tooele base. It identifies as family- and woman-owned. Spanish-language help is available. Sellers skip repairs and pay no closing costs.
Read the full bioOffers & terms
- Buys:
- Single-family Condos Townhomes Any condition
- Terms:
- As-is Covers closing costs 7-day closings Cleanout services
- Situations:
- Divorce Relocation Downsizing Job loss
Score breakdown
Review explorer
Is Tru Home Buyer legit?
Yes — our research suggests Tru Home Buyer is a legitimate business. We found a matched Google business profile, 17 third-party reviews and review activity within the past year.
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Company bio
Tru Home Buyer is a property investor based in Tooele, buying in the Salt Lake City area. Brad Lancaster owns the business and founded it in 2014. It identifies as family- and woman-owned, and Spanish-language help is available. The company says Brad has more than 12 years of experience buying, remodeling, and selling houses. He also leads sister company Utah Tru Agency, a full-service real estate business.
Tru Home Buyer purchases homes directly for cash. Sellers skip repairs and cleanout, pay no commissions or closing costs, and choose their closing date. For Tooele County properties, the company removes unwanted items after closing. The team visits the home before presenting a no-obligation cash offer. Offers depend on property inspection, title review, and final approval.
Offers & terms
- Property type(s)
- Single-family Condos Townhomes
- Condition(s)
- Any condition
- Terms & perks
- As-is Covers closing costs 7-day closings Cleanout services Flexible closing
- Seller situations
Ownership
- Owner
- Brad Lancaster
- Founded
- 2014
- Ownership
- Family-owned Woman-owned
Operations
- Business type
- Cash home buyer
- Business model
- Direct purchase
- Ownership structure
- Independent operator
- Operating scale
- Salt Lake City
Contact
- Website
- truhomebuyer.com
- Phone
- (435) 224-6859
- Contact address
- 756 N Main St, Tooele, UT 84074
Our ratings & analysis
Overall score
#442 of 757 similar
Tru Home Buyer has a mixed overall score. All 17 ratings we have are 5-star. That’s still a small record to judge consistent customer experience. Its solid business credentials include detailed business information on its website. Recent review activity is limited, with only 1 review in the past 6 months. That’s too little feedback to establish a recent rating trend.
Tru Home Buyer vs. similar cash buyers
Swipe to compare
| Metric |
This company
|
|||
|---|---|---|---|---|
| Overall score | 74 | 92 | 84 | 83 |
| Avg rating | ||||
| Recent activity | Low | High | Low | High |
| Founded | 2014 | 2008 | 2012 | 2017 |
| BBB status | Not available in our data | Accredited, A+ | Accredited, A+ | Not accredited, A+ |
| Coverage | Local | Regional | Regional | Local |
| Company page | Visit website | Read review | Read review | Read review |
Customer experience
Bottom 50% in US
Tru Home Buyer has a generally positive customer experience profile. Every rating in its lifetime review record was five-star. The main limit was review depth: 17 ratings provided limited evidence. Its Customer Experience score of 78/100 places it near the middle of comparable cash buyers serving a single market.
Lifetime ratings. Lifetime feedback was uniformly positive: 17 rated reviews averaged 5.0/5, all five-star. Reviews dated back to 2023. Our methodology adjusts small rating samples toward the typical company rating, then maps the adjusted rating to a score and applies a small review-depth deduction that decreases as the record grows. Volume credit grows with every rating, with an additional small adjustment that grows fastest over the first few hundred ratings and then slows. It strengthens the distance from the neutral, sample-adjusted 4.5-star signal; this record received a 0.08% adjustment to that signal. This added 0.02 score points before the depth deduction and confidence limit. The confidence limit also constrained the score.
Recent ratings. The latest 12 months contained 13 ratings averaging 5.0/5. The latest 6 months contained 1 5-star rating, through October 28, 2026. No ratings appeared over the latest 3 months.
Rating trends. Ratings held steady at 5.0 across the lifetime record and the 6-month period — a change of 0 stars, or 0%. The five-star share remained 100%. The newest sample contained only 1 rating, too few to establish a broad current pattern.
Common themes. Honesty and transparency led the feedback, appearing in 7 of 10 detailed customer reviews (70%), followed by repeat business or willingness to return or recommend in 6 (60%). Reviews could mention multiple themes.
Review relevance. We classified 12 of 17 reviews (71%) as relevant to the home-selling experience. Another 2 concerned business partners, 1 concerned initial contacts without reported outcomes and 1 concerned property buyers. The remaining 1 review had too little text to analyze. All 17 star ratings remained in the lifetime rating record.
Recent activity
Bottom 50% in US
Company activity · As of October 28, 2026 — our latest collection date.
Tru Home Buyer has recent review activity. Its small review record limits how confidently we can assess its pace. It received 1 review over the past 6 months, matching the median for similar companies. No new reviews appeared over the past 3 months. We lack direct business-activity data, including purchase figures. Its Activity score of 57/100 ranks joint #416 of 757 comparable cash buyers serving a single market.
Recent review volume. 12-month counts are higher than the median for similar companies; 6-month and 3-month counts are equal to the median for similar companies. We counted 13 reviews over 12 months, 1 over 6 months and 0 over 3 months. Similar companies had median counts of 3, 1, and 0, respectively.
Recent review pace. The record is too limited for a formal pace classification. Its 6-month rate was 0.3× its lifetime average pace, compared with 0× over 3 months and 2.2× over 12 months. Recent rates averaged 0.2 reviews per month over 6 months, 0 over 3 months and 1.1 over 12 months, versus a lifetime average of 0.5. The record contains 17 reviews dating back to 2023. This is below the 20-review minimum for classifying pace.
Review freshness. Its latest review on file was May 1, 2026 — about 6 months old as of our last data refresh. 6% of all reviews appeared within the last 6 months, and the average review age was about 1.5 years.
Other business activity. We have no claimed directory profile, completed enhanced screening, business interview, or reviewed purchase figure on file.
Credibility signals
Bottom 50% in US
Tru Home Buyer has an established credibility profile. We identified the company’s leadership and buying model. The company reports operating since 2014 on its website. The main limits on its score were 2 years of documented review history, unconfirmed business structure, and website depth and transparency. We found no specific legitimacy concerns or review-integrity red flags in the retained source material, so there were no deductions.
Verification. We identified a Google profile. We don’t have a matched BBB listing on file, so we couldn’t assess its BBB status. Its Google Business Profile was verified. Tru Home Buyer has not claimed its directory profile or completed enhanced screening with our team.
Website assessment. We do not have a website availability check on file. The website scored 85/100 for depth and transparency. It includes company background, team information, buying and service information, the process and terms, and customer testimonials or work examples.
Business details. We identified Brad Lancaster as the company’s owner and founder. We could not confirm its business structure. Its website identifies it as a direct buyer. No related businesses or DBAs were identified.
Track record. Tru Home Buyer reports operating since 2014 on its website. Reviews on file date back to December 30, 2023. Reviews appear in 7 of the 35 months covered by our records. Review activity is intermittent.
Complaints and red flags. No specific legitimacy concerns or review-integrity red flags were identified in the retained source material.
Verification checklist
5 of 5 baseline checks are supported by the evidence in our records.
Baseline checks
- Business identity: Confirmed through Google Business Profile
- Current business presence: Website accessible at last check; published phone number
- Public feedback: 17 accepted third-party reviews
- Established public history: Accepted review activity since 2023
- Recent activity: 13 reviews in the recorded 12-month window; latest 5 months before collection
Meeting these baseline checks is not a guarantee of current availability or a particular experience or transaction outcome. Compare offers, read reviews, and have a professional review any offers and contracts before moving forward.
Review explorer: Tru Home Buyer
What reviewers say
Notable findings
- 7 of 10 analyzed reviews (70%) mention honesty, about 2x the typical rate for similar cash investors.
- 6 of 10 analyzed reviews (60%) mention repeat business, about 4.7x the typical rate for similar cash investors.
Reviews analyzed
17 public reviews
− 5 too short, irrelevant, or duplicate
− 2 relevant, but too general
10 detailed reviews with clear themes
Excluded: 4 outside the seller experience (e.g., business partners, home buyers); 1 with too little text to assess.
Review themes
Positive feedback
7 reviews praise honesty, transparency, or following through on promises.
6 reviews mention repeat business or working with the company again.
Next steps if you’re considering Tru Home Buyer
Even with a well-supported company record, the quality of an individual offer comes down to its price, terms, and the entity responsible for closing.
-
Get the complete offer in writing
Confirm the purchase price, closing date, seller-paid costs, inspection or cancellation rights, and whether the contract can be assigned to another buyer.
-
Verify who is buying your home
Confirm the legal business name, request proof of funds, and identify the title or closing company. If the brand has multiple offices, verify which office or entity is responsible for your offer.
-
Compare the likely net proceeds
Request at least 2 cash offers when possible. If time allows, compare them with an estimate of what you could net from an as-is listing after fees, repairs, and carrying costs.
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Related guides and resources
How we researched and scored this company
Methodology
We research each company using its website, business profiles, and third-party customer reviews. We use company sources to understand its services and terms, and distinguish those claims from independent evidence. When available, we also draw on interviews with company representatives and sellers, and relevant public records.
When there is enough evidence, we calculate an overall score out of 100 using 3 categories:
- Customer experience (67.5%) reflects customer satisfaction, based primarily on average customer ratings and the number of reviews supporting them.
- Recent activity (20%) reflects recent review volume, how recently the company received a review, and how its recent review pace compares with its history. Reviews are a signal of activity, not a count of completed home purchases.
- Credibility (12.5%) considers business verification, website transparency, public engagement, and documented operating history.
Use the company or location identified on this page when interpreting the evidence. A broader company record may not describe every local office. Review history is separate from the company’s founding date.
Limited evidence can restrict what we can assess. A company may appear without a score, and a small review sample may not represent a typical seller’s experience. Scores summarize the evidence available to us; they do not predict an offer price or guarantee a sale or service quality.
Sources
- Company website, website information up to date as of September 2, 2026; website content analysis completed September 3, 2026.
- Google, profile information up to date as of August 26, 2026; review data up to date as of May 23, 2026; reviews checked for updates on October 28, 2026 (no new reviews).