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Great Real Estate Photos Can Help Your Home Sell 32% Faster

There are studies which show that you can sell your home faster and at a higher price by marketing it using high-quality photographs. Given what we know, a professional photographer can be a good investment for those selling their home.
There are studies which show that you can sell your home faster and at a higher price by marketing it using high-quality photographs. Given what we know, a professional photographer can be a good investment for those selling their home.

In days gone by, home buyers got their first impression of properties by actually visiting them. Today, most buyers are going house hunting on the Internet. As a result, high-quality photographs have become an important marketing tool for homeowners.

Photographs are also important in cases when buyers have already visited your home. They will often go back and look at pictures of the property online so they can compare the homes they’ve seen.

High-Quality Pictures of Your Home Are Important

Most people who list their homes for sale get the photography element wrong. Some listings don’t include pictures at all, which is a surefire way to get ignored by most buyers on the market.

A majority of listings include one or two pictures of the home, generally the exterior. This isn’t helpful to buyers because there’s so much more to a house than the facade. Sellers also often use low-quality, poorly lit images of their property.

What are you missing out on by not investing in high-quality images of your home? According to one study, the opportunity to sell much faster than other homes on the market.

VHT Studios, a Chicago-based real estate photography company, found that listings that included professionally-captured photographs sold 32% faster than ones that didn’t. The homes that were photographed by professionals spent 89 days on the market, whereas the ones that weren’t spent 123 days on the market. Homeowners cut the time it took to sell their property by almost five weeks simply by snapping good pictures.

But it isn’t just the speed of the sale that improves with high-quality photos. You can also use them to get a higher price for your home. Research shows that listings with professional images fetched $3,400 more on average.

The data is clear about the importance of professional photography. You can sell your home faster and at a higher price by investing in high-quality pictures of your home. With access to professional equipment and photographers getting easier, there’s no reason why homeowners shouldn’t list their homes along with well-shot images of both the exteriors and interiors.

How to Get Good Real Estate Pictures

Now let’s talk about how you can go about getting flattering pictures of your home. The first piece of groundwork you need to lay is to understand the local real estate market.

The needs of home buyers vary from place to place. Even within the same city, buyers in one neighborhood may be looking for completely different features than buyers in another across town.

Before you can get good pictures of your home, you need to take the time to understand what buyers in the area are looking for. Doing so gives you a framework for the kind of pictures you need and what aspects of the home to highlight.

For example, if you’re selling to families, you’ll want to focus on the outdoor space, storage areas, and playrooms, if you have them. If you’re selling a home in a city that experiences high temperatures, it makes sense to include pictures of the roof vents, ventilation system, and so on.

Another important prerequisite for good real estate photos is staging. You don’t want to capture empty rooms and barren spaces. Rather, you want to show buyers what the home looks like when it’s fully furnished and decorated tastefully.

The key to staging a home for photography is to remember that you’re trying to make each room the hero of the image. So declutter the space as much as possible and get rid of any personal items that may be lying around in the house. Design the interiors in a way that complements the space itself.

When getting images of the exterior of your home, make sure that you choose a time when the lighting is good. Homes often look best during sunset, when the light is soft. Capture the property from an angle so that you have different options for what’s in the background of the image.

Don’t worry if the images you’ve captured aren’t perfect photographs. You can always use a photo editing tool to make small tweaks to correct colors or crop out unnecessary elements. But make sure that you don’t make your home seem like something it isn’t with the photographs.

Why Hiring a Professional Real Estate Photographer Is a Good Idea

If you decide to take pictures of your home yourself, make sure that you have the right equipment to do it. Photos taken with a phone simply won’t have the same effect as those taken with a good camera.

You also have the option of hiring a professional photographer to get the job done. This is the far wiser option for most homeowners given what we’ve seen high-quality images can do for the sale of your home.

When choosing a photographer, make sure to work with one who has real estate photography experience. Photographing homes is completely different from other subjects and someone with experience will know exactly how to go about getting good pictures of the property.

Hiring a professional photographer takes the headache out of getting good pictures of your home. You don’t have to worry about things like staging, scouting, or lighting. If you hire a good photographer, you can trust them to capture good images and present you with a final batch of fully edited images that are ready to go up on local listings.

How Much It Costs to Hire a Professional Real Estate Photographer

Real estate photography packages come in all shapes and sizes. You may be charged based on the size of your home, timing of the shoot (twilight generally costs more than daytime), number of pictures you want, or whether videography is involved, etc.

In general, however, you can expect to spend between $150 and $300 for about 25 to 50 professionally photographed pictures of your home. You could find photographers at lower prices but you may be compromising the quality in that case.

Clever Partner Agents help clients market their homes in a way that appeals to buyers in their city. That includes guidance on selecting photographs of your home and crafting a compelling listing. Our agents charge only a 1% commission once the sale of the home is complete.

Selling your home with a Clever Partner Agent allows you to sell quickly and affordable without sacrificing any of the services you receive.






Andrew Schmeerbauch

Andrew Schmeerbauch is the Director of Marketing at Clever Real Estate, the free online service that connects you top agents to save on commission. His focus is educating home buyers and sellers on navigating the complex world of real estate with confidence and ease. Andrew has worked on projects for the United Nations and USC and has a particular passion for investing and finance. Andrew's writing has been featured in Mashvisor, L&T, Ideal REI, and Rentometer.

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