Utah Home Central
| Customer score |
5.0 |
|---|---|
| Pricing |
4.6 |
| Services |
3.3 |
| Track record |
5.0 |
Utah Home Central is a local discount real estate broker that’s available in select areas of UT. It's based in South Jordan, Utah and has been in business for at least 17 years.
Highlights
- Excellent 4.8 average rating across 64 reviews.
- Charges a nonrefundable upfront fee of $200 — even if the home doesn’t sell.
- Great value for higher-priced homes (starting above ~$600,000).
- Fee is 34% lower than average among similar companies.
- Saves ~$9,083 on average compared to a traditional agent in same markets.
Where Utah Home Central is available in Utah
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Overall rating for Utah Home Central
Our expert take:
We strongly recommend considering Utah Home Central if you're looking for a full-service support discount real estate brokerage. It received excellent scores for customer satisfaction, pricing & savings, and sales performance.
CUSTOMER SCORE Utah Home Central's Customer Score is 5.0 out of 5.0 (Excellent), which is in the top 50% nationwide. OVERALL RATING Lifetime average rating is 4.8, based on 64 reviews. 64 total reviews is a decent sample size (our minimum reliability threshold is 20), suggesting the 4.8 average rating is a reliable service quality indicator. RECENCY We consider this review data fresh. 5 reviews (8% of all reviews) were posted in the past 6 months. The median review age is well below our "freshness" threshold of 12 months. COMPLAINTS Complaint rate is very low; only a small share of reviews (1–2 star) are complaints, well within our comfort thresholds. TREND The company's recent average rating (5) shows slight improvement compared to its all-time average (4.8).
Utah Home Central has a 4.6 pricing and fees score. This reflects a very competitive offering relative to other discount brokerages in its markets. It also offers additional savings through commission rebates for eligible clients.
| Fee type | Hybrid (upfront + flat) |
| Flat fee at closing | $3,500 |
| Upfront flat fee | $200 |
| Sell and buy savings | None identified |
| Buyer rebate | 35% |
| Transaction coordination fee | None identified |
Utah Home Central has a 3.3 services and support score, which is limited relative to similar discount brokerages. It provides most of what we expect from a full-service brokerage — including MLS syndication, pricing assistance, professional photography, and negotiation support. It also offers non-standard features like staging assistance and print marketing, which can help listings stand out.
| Dedicated agent | |
| In-person representation | |
| MLS listing & syndication | |
| CMA & pricing strategy | |
| Professional photography | |
| Offers & negotiating assistance | |
| Paperwork & contract support | |
| Closing support | |
| House showing coordination | |
| Yard sign | |
| Lockbox for door | |
| Digital marketing | |
| Social media advertising | |
| Virtual tours | |
| Drone photography | |
| Digital floorplans | |
| Staging assistance | |
| Print marketing | |
| Open house hosting | |
| Buyer showing attendance |
Utah Home Central has an excellent 5.0 track record score (top 15% compared to similar companies). We were able to verify activity dating back at least 17 years, which is about 8 years longer than the typical discount real estate broker. Utah Home Central has had consistent new activity each month over its lifespan, signaling it’s a stable and legitimate operation.
Utah Home Central vs. similar discount real estate brokerages
Customer reviews for Utah Home Central
Rating summary
| Rating | Total reviews | |
|---|---|---|
| Overall | 4.8 | 64 |
| 4.8 | 62 | |
| Yelp | 5.0 | 2 |
Rating breakdown
Explore more ways to sell your house
Methodology
Clever reviews and rates discount real estate brokers across the U.S. based on four key factors: customer experience, pricing, services, and track record.
Each company’s score reflects a combination of quantitative data (like review trends and pricing structure) and verified service information. We independently assess how well a company delivers value, support, and savings compared to other full-service brokerages in the same market.
Our scoring model weights each factor based on its importance:
- Customer Experience (35%) — Do past clients recommend the company? Are recent reviews positive and consistent?
- Pricing & Fees (30%) — How much does the service cost relative to other brokers? Are there rebates or discounts?
- Services & Support (20%) — Does the company offer the same level of service as a traditional agent? Any extras?
- Track Record (15%) — How long has the company been active, and how steady is their review activity over time?
We regularly update our data and rankings to reflect the most recent information, helping you find the best mix of support and savings for your needs.