EasySellFL.com: Review & Ratings (November 2026)

Lifetime ratings. Lifetime feedback was strongly positive: 125 rated reviews averaged 4.9/5, with 120 five-star ratings and 4 one-star ratings. Reviews dated back to 2020. Our methodology adjusts small rating samples toward the typical company rating, then maps the adjusted rating to a score and applies a small review-depth deduction that decreases as the record grows. Volume credit grows with every rating, with an additional small adjustment that grows fastest over the first few hundred ratings and then slows. It strengthens the distance from the neutral, sample-adjusted 4.5-star signal; this record received a 0.52% adjustment to that signal. This added 0.12 score points before the depth deduction and confidence limit.

Recent ratings. The latest 12 months contained 5 ratings averaging 5.0/5. The latest 6 months contained 4 5-star ratings. The latest 3 months contained 3 5-star ratings, through October 22, 2026.

Rating trends. Ratings improved. The 3-month average rose from 4.86 lifetime to 5.00 — up 0.14 stars, or 2.8%. The five-star share rose from 96.0% to 100.0%, up 4.0 percentage points. The recent sample contained just 3 five-star ratings. It was too small to establish a lasting improvement.

Common themes. A smooth process led the feedback, appearing in 35 of 62 detailed customer reviews (56%), followed by good communication in 29 (47%) and compassionate treatment in 20 (32%). Reviews could mention multiple themes.

Review relevance. We classified 76 of 125 reviews (61%) as relevant to the home-selling experience. Another 10 concerned business partners, 8 concerned property buyers and 1 concerned initial contacts without reported outcomes. The remaining 30 reviews had too little text to analyze. All 125 star ratings remained in the lifetime rating record.

Recent review volume. 6-month and 3-month counts are higher than the median for similar companies; 12-month counts are equal to the median for similar companies. We counted 5 reviews over 12 months, 4 over 6 months and 3 over 3 months. Similar companies had median counts of 5, 2, and 1, respectively.

Recent review pace. Its 6-month review pace is cooling, at 0.4× its lifetime average pace. Its latest 3-month pace was 0.6×, compared with 0.3× over 12 months. Recent rates averaged 0.7 reviews per month over 6 months, 1 over 3 months and 0.4 over 12 months, versus a lifetime average of 1.6. The record contains 125 reviews dating back to 2020. A few reviews can noticeably change the recent pace.

Review freshness. Its latest review on file was October 9, 2026 — less than 2 weeks old as of our last data refresh. 3% of all reviews appeared within the last 6 months, and the average review age was about 2.5 years.

Other business activity. We have no claimed directory profile, completed enhanced screening, business interview, or reviewed purchase figure on file.

Verification. We identified Google and BBB profiles. The BBB records we reviewed list accreditation since 2024. They list an A+ rating. Its Google Business Profile was verified. EasySellFL.com has not claimed its directory profile or completed enhanced screening with our team.

Website assessment. The website was accessible when checked on September 29, 2026. The website scored 90/100 for depth and transparency. It includes company background, team information, buying and service information, the process and terms, and customer testimonials or work examples.

Business details. We identified Justice Soto as the company’s CEO. The BBB records we reviewed identify Justice Soto as founder. BBB lists the business as an LLC. The business information we reviewed identifies it as a direct buyer. BBB lists Greater Equity LLC as an alternate business name. A reviewer describes John Guevara as a real estate agent. A reviewer refers to Renovation 320; the relationship is unconfirmed.

Track record. BBB lists May 8, 2020 as its business-start date, May 8, 2020 as its incorporation date, and February 8, 2024 as its profile-opening date. Reviews on file date back to March 19, 2020. Reviews appear in 36 of the 80 months covered by our records. The longest period without a recorded review was 26 months.

Complaints and red flags. We identified 2 relevant complaints. Resale buyers allege a closing failed over a $25,000 seller shortfall and promised expense reimbursement did not arrive. The company cites a mortgage shortfall and offers courtesy reimbursement. A contractor alleges $4,096 remained unpaid for four months after the renovated house sold. No company response was available for this account. The reimbursement obligation and payment outcome were unverified.