Simple Sell: Review & Ratings (November 2026)

Written by Jamie Ayers +2 others
Edited by Andrew Whytock Reviewed by Ben Mizes
Written by Jamie Ayers Edited by Andrew Whytock Reviewed by Ben Mizes
Updated November 2, 2026
Property Investor
Property investor Direct buyer

Simple Sell

Simple Sell’s overall score is modest. Its customer record is mixed, even with solid business credentials.

Overall score

#20 of 22 similar

At a glance

Profile status
Verified
Avg rating
4.3 (30 reviews)
Active since
2023

About

Simple Sell is a Jacksonville property investor active since at least 2023. It identifies as veteran-owned. Sellers can leave unwanted belongings for free removal without repairs, fees, or closing costs.

Read the full bio

Offers & terms

Buys:
Single-family Land Commercial Any condition
Terms:
As-is Covers closing costs Fast closing Cleanout services
Situations:
Divorce Relocation Downsizing Inheritance
See service details

Score breakdown

Customer experience Decent depth
Recent activity Low activity
Credibility signals Mixed trust signals
View full breakdown

Is Simple Sell legit?

Yes — our research suggests Simple Sell is a legitimate business. We found a matched Google business profile, 30 third-party reviews and review activity within the past year.

View verification checklist

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About Simple Sell

Company bio

Simple Sell is a property investor based in Jacksonville, Florida. It’s been active since at least 2023. Luis Rodriguez founded the business, which identifies as Asian-, Latino-, and veteran-owned. The company buys homes directly to renovate and resell.

You can skip repairs and cleaning and leave unwanted items for removal at no extra charge. There are no fees, commissions, or closing costs. After receiving your information, the team says it’s usually able to make a cash offer within 24 hours. You choose the closing date. It advertises residential closings in as little as seven days after acceptance through a local title company. Land and commercial transactions can require longer due diligence and closing times.

Offers & terms

Property type(s)
Single-family Land Commercial
Condition(s)
Any condition
Terms & perks
As-is Covers closing costs Fast closings Cleanout services
Seller situations
Divorce Relocation Downsizing Inheritance Probate Foreclosure Tax delinquency Liens Vacant homes Problem tenants Fire damage

Where they buy

Choose a market to compare cash home buyers near you.

Ownership

Founder
Luis Rodriguez
Based in
Jacksonville, FL
Reviews on record since
2023
Ownership
Asian-owned Latino-owned Veteran-owned

Operations

Business type
Cash home buyer
Business model
Direct purchase
Ownership structure
Independent operator
Operating scale
Jacksonville area

Our ratings & analysis

69

Overall score

#20 of 22 similar

64 93
69

Simple Sell has a mixed overall score. Its lifetime average is 4.3 stars across 30 ratings, with a mix of positive and poor feedback. Recent review activity is limited, with only 2 reviews in the past 6 months. That’s too little feedback to establish a recent rating trend. Its business credentials are solid overall. It ranks 20th out of the 22 Jacksonville, Florida cash home buyers we’ve scored.

Simple Sell vs. similar cash buyers

Swipe to compare

Metric This company
Simple Sell logo
Simple Sell
Overall score 69 93 92 92
Avg rating 4.3 (30 reviews) 4.9 (272 reviews) 5.0 (115 reviews) 4.9 (238 reviews)
Recent activity Low High High High
Founded — 2019 2024 2008
BBB status Not available in our data Not accredited, A+ Not accredited, A Not accredited, A+
Coverage Local Local Local Regional
Company page Visit website Read review Read review Read review
69

Customer experience

Bottom 50% locally

Median 85
Avg rating 4.3
Total reviews 30
12-month rating 3.5
12-month trend Declining

Simple Sell has a generally positive customer experience profile. Its lifetime feedback was mixed, backed by a moderate review record. The latest 3 months contained 2 1-star ratings — just 2 ratings, too few to establish a sustained trend. Its Customer Experience score of 69/100 places it below the middle of comparable cash buyers serving a single market.

Lifetime ratings. Lifetime feedback was mixed: 30 rated reviews averaged 4.3/5, with 25 five-star ratings and 5 one-star ratings. Reviews dated back to 2023. Our methodology adjusts small rating samples toward the typical company rating, then maps the adjusted rating to a score and applies a small review-depth deduction that decreases as the record grows. Volume credit grows with every rating, with an additional small adjustment that grows fastest over the first few hundred ratings and then slows. It strengthens the distance from the neutral, sample-adjusted 4.5-star signal; this record received a 0.14% adjustment to that signal. This subtracted less than 0.01 score points before the depth deduction and confidence limit.

Recent ratings. The latest 12 months contained 8 ratings averaging 3.5/5. The latest 6 months contained 2 1-star ratings. The latest 3 months contained 2 1-star ratings, through October 22, 2026.

Rating trends. The 3-month average fell from 4.33 lifetime to 1.00 — down 3.33 stars, or 76.9%. The one-star share rose from 16.7% to 100.0%, up 83.3 percentage points. The recent sample contained just 2 one-star ratings. It was too small to establish a sustained decline.

Common themes. A smooth process led the feedback, appearing in 8 of 17 detailed customer reviews (47%), followed by fast closings in 6 (35%) and compassionate treatment in 5 (29%). Negative themes included pressure in 4 (24%) and disrespectful treatment in 3 (18%). Reviews could mention multiple themes.

Review relevance. We classified 23 of 30 reviews (77%) as relevant to the home-selling experience. Another 5 concerned business partners. The remaining 2 reviews had too little text to analyze. All 30 star ratings remained in the lifetime rating record.

66

Recent activity

Bottom 50% locally

Median 73
Recent reviews 2
Latest review 1 month ago
Recent pace —
Momentum —

Company activity · As of October 22, 2026 — our latest collection date.

Simple Sell has recent review activity. Its recent review volume is higher than similar companies. The sparse recent review record limits the pace assessment. We lack direct business-activity data, including purchase figures. Its Activity score of 66/100 places it around the top 41% of comparable cash buyers serving a single market.

Recent review volume. The company received more reviews than similar companies across all 3 periods. We counted 8 reviews over 12 months, 2 over 6 months and 2 over 3 months. Similar companies had median counts of 3, 1, and 0, respectively.

Recent review pace. The recent review record is too sparse for a formal pace classification. Its 6-month rate was 0.5× its lifetime average pace, compared with 0.9× over 3 months and 0.9× over 12 months. Recent rates averaged 0.3 reviews per month over 6 months, 0.7 over 3 months and 0.7 over 12 months, versus a lifetime average of 0.7. The record contains 30 reviews dating back to 2023. A few reviews can noticeably change the recent pace.

Review freshness. Its latest review on file was September 9, 2026 — less than 7 weeks old as of our last data refresh. 7% of all reviews appeared within the last 6 months, and the average review age was about 2 years.

Other business activity. We have no claimed directory profile, completed enhanced screening, business interview, or reviewed purchase figure on file.

79

Credibility signals

Bottom 50% locally

Median 84
Reviews since 2023
Review response rate 63%
Verification status Basic

Simple Sell has an established credibility profile. We identified the company’s leadership and buying model, supported by a broad online presence. The main limits on its score were moderate website depth and transparency, unconfirmed business structure, and 3 years of documented review history. We identified 1 relevant complaint, but it did not result in a deduction.

Verification. We identified Google, Facebook, Yelp, and Trustpilot profiles. We don’t have a matched BBB listing on file, so we couldn’t assess its BBB status. Its Google Business Profile was verified. Simple Sell has not claimed its directory profile or completed enhanced screening with our team.

Website assessment. The website was accessible when checked on September 29, 2026. The website scored 55/100 for depth and transparency. It includes buying and service information, the process and terms, and customer testimonials or work examples.

Business details. We identified Luis Rodriguez as the company’s founder. We could not confirm its business structure. The business information we reviewed identifies it as a direct buyer. No related businesses or DBAs were identified.

Track record. We could not confirm a company start date. Reviews on file date back to May 12, 2023. Reviews appear in 22 of the 42 months covered by our records.

Complaints and red flags. We identified 1 relevant complaint in a Google review. A seller alleges threatened litigation to compel a co-owner to convey her share after he signed a purchase agreement. The company says it never dealt with the reviewer and asks them to check its name. The contract, title and consent rights were unavailable; related accounts were treated as one dispute. Age alone does not establish incapacity. This account remains unverified.

Verification checklist

5 of 5 baseline checks are supported by the evidence in our records.

Baseline checks

  • Business identity: Confirmed through Google Business Profile
  • Current business presence: Website accessible at last check; published phone number
  • Public feedback: 30 accepted third-party reviews
  • Established public history: Accepted review activity since 2023
  • Recent activity: 8 reviews in the recorded 12-month window; latest 1 month before collection

Meeting these baseline checks is not a guarantee of current availability or a particular experience or transaction outcome. Compare offers, read reviews, and have a professional review any offers and contracts before moving forward.

Review explorer: Simple Sell

What reviewers say

17 substantive reviews Weak signal
Reviews most often praise Simple Sell for a smooth process, fast closings, and respectful treatment.

Notable findings

  • 8 of 17 analyzed reviews (47%) mention smooth process.

Reviews analyzed

30 public reviews

− 7 too short, irrelevant, or duplicate

− 6 relevant, but too general

17 detailed reviews with clear themes

Excluded: 5 outside the seller experience (e.g., business partners, agent business relationships); 2 with too little text to assess.

How reviews qualify

We identify themes from reviews that describe a specific experience with the service. General praise or criticism alone does not provide enough detail.

2 — No text or very short comments. No text or too little detail to assess the experience.

5 — Outside the experience assessed here. Reviews about something other than using the cash-offer or sell-fast service.

  • 2 — Agents describing business relationships
  • 3 — Vendors or business partners

6 — General feedback without specifics. Relevant reviews that give general praise or criticism without describing a specific experience.

Review themes

Positive feedback

Smooth process (8 reviews) 47%

8 reviews describe the process as easy, smooth, or straightforward.

Fast closing (6 reviews) 35%

6 reviews mention a fast or on-schedule closing.

Respectful treatment (5 reviews) 29%

5 reviews mention respectful or compassionate treatment.

Next steps if you’re considering Simple Sell

Even with a well-supported company record, the quality of an individual offer comes down to its price, terms, and the entity responsible for closing.

  1. Get the complete offer in writing

    Confirm the purchase price, closing date, seller-paid costs, inspection or cancellation rights, and whether the contract can be assigned to another buyer.

  2. Verify who is buying your home

    Confirm the legal business name, request proof of funds, and identify the title or closing company. If the brand has multiple offices, verify which office or entity is responsible for your offer.

  3. Compare the likely net proceeds

    Request at least 2 cash offers when possible. If time allows, compare them with an estimate of what you could net from an as-is listing after fees, repairs, and carrying costs.

How Clever Offers works

Illustration of a homeowner comparing Cash offer, Cash + upside, and 7 Day Sold options with a Cash Offer Advisor
  1. Tell us about your home

    Share your property details and timeline. We find cash investors and other sell-fast solutions that fit your needs.

  2. Compare your offers

    Compare multiple cash offers alongside options like 7 Day Sold. Your Cash Offer Advisor helps you understand pricing, timing, and terms.

  3. Sell on your terms

    Choose your best fit and close on your timeline — or decline the offers. Requesting offers is always free, with no obligation or pressure.

Related guides and resources

How we researched and scored this company

Methodology

We research each company using its website, business profiles, and third-party customer reviews. We use company sources to understand its services and terms, and distinguish those claims from independent evidence. When available, we also draw on interviews with company representatives and sellers, and relevant public records.

When there is enough evidence, we calculate an overall score out of 100 using 3 categories:

  • Customer experience (67.5%) reflects customer satisfaction, based primarily on average customer ratings and the number of reviews supporting them.
  • Recent activity (20%) reflects recent review volume, how recently the company received a review, and how its recent review pace compares with its history. Reviews are a signal of activity, not a count of completed home purchases.
  • Credibility (12.5%) considers business verification, website transparency, public engagement, and documented operating history.

Use the company or location identified on this page when interpreting the evidence. A broader company record may not describe every local office. Review history is separate from the company’s founding date.

Limited evidence can restrict what we can assess. A company may appear without a score, and a small review sample may not represent a typical seller’s experience. Scores summarize the evidence available to us; they do not predict an offer price or guarantee a sale or service quality.

Sources

  1. Company website, website information up to date as of September 2, 2026; website content analysis completed September 3, 2026.
  2. Google, profile information up to date as of September 21, 2026; review data partially collected on September 21, 2026; reviews checked for updates on October 22, 2026 (no new reviews).
  3. TrustPilot, review data partially collected on September 18, 2026; reviews checked for updates on October 19, 2026 (no new reviews).