Selling Unlocked: Review & Ratings (November 2026)
Written by Jamie Ayers
+2 others
Edited by Andrew Whytock
Reviewed by Ben Mizes
Selling Unlocked
Selling Unlocked’s overall score is mixed. It has perfect customer ratings from a small review record, along with strong business credentials.
Overall score
#20 of 34 similar
At a glance
- Profile status
- Verified
- Avg rating
- 5.0 (14 reviews)
- BBB status
- Not accredited, A+
- Founded in
- 2015
About
Selling Unlocked buys homes for cash in the Dallas–Fort Worth area from its Fort Worth base. It’s been in business since 2015. Sellers can skip repairs and cleanout, and the company can rent the home back after closing if needed.
Read the full bioOffers & terms
- Buys:
- Any condition
- Terms:
- As-is Covers closing costs Fast closing Rent-backs
- Situations:
- Divorce Relocation Downsizing Inheritance
Score breakdown
Review explorer
Is Selling Unlocked legit?
Evidence supports a business presence. Selling Unlocked appears to be a legitimate, established business based on the verification checks we could complete. However, we found limited recent third-party activity, so we can’t confirm how active the company is right now.
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Company bio
Selling Unlocked is a property investor based in Fort Worth, Texas, buying homes in the Dallas–Fort Worth area. It’s been in business since 2015. Joel Hasley started the business and owns it. Courtney Hasley is a managing member. The company buys homes directly, including homes needing major repairs and rentals with problem tenants.
Sellers can skip repairs and cleaning out the home without paying agent commissions or closing costs. They choose a closing date that fits their timeline and receive cash when the sale closes. If sellers need more time to move, the company can rent the home back to them after closing.
Offers & terms
- Condition(s)
- Any condition
- Terms & perks
- As-is Covers closing costs Fast closings Rent-backs
- Seller situations
Ownership
- Owners
- Joel Hasley · Courtney Hasley
- Based in
- Fort Worth, TX
- Founded
- 2015
Operations
- Business type
- Cash home buyer
- Business model
- Direct purchase
- Ownership structure
- Independent operator
- Operating scale
- Dallas–Fort Worth
Contact
- Website
- sellingunlocked.com
- Phone
- (817) 646-9338
- Contact address
- 6320 Southwest Blvd Ste 205Fort Worth, TX 76109
Our ratings & analysis
Overall score
#20 of 34 similar
Selling Unlocked has a mixed overall score. All 14 ratings we have are 5-star. That’s still a small record to judge consistent customer experience. Its strong business credentials include an A+ BBB rating. We have no reviews from the past 6 months, leaving less insight into current customer experience. That doesn’t establish that the company has stopped buying homes.
Selling Unlocked vs. similar cash buyers
Swipe to compare
| Metric |
This company
|
|||
|---|---|---|---|---|
| Overall score | 72 | 92 | 92 | 91 |
| Avg rating | ||||
| Recent activity | None | Medium | High | High |
| Founded | 2015 | 2024 | 2010 | 2011 |
| BBB status | Not accredited, A+ | Accredited, A | Not available in our data | Accredited, A+ |
| Coverage | Local | Local | Local | Regional |
| Company page | Visit website | Read review | Read review | Read review |
Customer experience
Bottom 50% locally
Selling Unlocked has a generally positive customer experience profile. Every rating in its lifetime review record was five-star. The main limit was review depth: 14 ratings provided limited evidence. No new ratings appeared in the latest 6 months, limiting what we could assess about current experiences. Its Customer Experience score of 75/100 places it below the middle of comparable cash buyers serving a single market.
Lifetime ratings. Lifetime feedback was uniformly positive: 14 rated reviews averaged 5.0/5, all five-star. Reviews dated back to 2019. Our methodology adjusts small rating samples toward the typical company rating, then maps the adjusted rating to a score and applies a small review-depth deduction that decreases as the record grows. Volume credit grows with every rating, with an additional small adjustment that grows fastest over the first few hundred ratings and then slows. It strengthens the distance from the neutral, sample-adjusted 4.5-star signal; this record received a 0.07% adjustment to that signal. This added 0.02 score points before the depth deduction and confidence limit. The confidence limit also constrained the score.
Recent ratings. No new ratings appeared over the latest 12, 6 or 3 months, through October 19, 2026. There was no recent rating evidence to assess.
Rating trends. We did not have enough comparable lifetime and recent rating data to assess a trend.
Common themes. A smooth process led the feedback, appearing in 11 of 13 detailed customer reviews (85%), followed by compassionate treatment in 9 (69%). Other common themes — fair pricing, good communication, and honesty and transparency — each appeared in 7 (54%). Reviews could mention multiple themes.
Review relevance. We classified 13 of 14 reviews (93%) as relevant to the home-selling experience. The remaining 1 review had too little text to analyze. All 14 star ratings remained in the lifetime rating record.
Recent activity
Bottom 50% locally
Company activity · As of October 19, 2026 — our latest collection date.
Selling Unlocked has limited recent activity evidence. No new reviews appeared over the past 6 months, and we lack direct business-activity data, including purchase figures. Its Activity score of 51/100 ranks joint #602 of 757 comparable cash buyers serving a single market.
Recent review volume. The recent review record is quiet, with no new reviews over the latest 6 months. We counted 0 reviews over 12 months, 0 over 6 months and 0 over 3 months. Similar companies had median counts of 3, 1, and 0, respectively.
Recent review pace. No new reviews appeared over the latest 6 months, so we leave its pace classification unassessed. Its 6- and 3-month rates were 0× its lifetime average pace, compared with 0× over 12 months. Recent rates averaged 0 reviews per month over 6 months, 0 over 3 months and 0 over 12 months, versus a lifetime average of 0.2. The record contains 14 reviews dating back to 2019.
Review freshness. The review record lacks recent feedback. Its latest review on file was May 7, 2025 — more than 1 year old as of our last data refresh. No reviews appeared within the last 6 months, and the average review age was about 6 years.
Other business activity. We have no claimed directory profile, completed enhanced screening, business interview, or reviewed purchase figure on file.
Credibility signals
Top 25% locally
Selling Unlocked has a strong credibility profile. We identified the company’s leadership, business structure, and buying model, supported by a broad online presence. BBB lists 2015 as the business-start year. We have 7 years of documented review history. The main limit on its score was website depth and transparency. We found no specific legitimacy concerns or review-integrity red flags in the retained source material, so there were no deductions.
Verification. We identified Google, BBB, and Facebook profiles. The BBB records we reviewed list the profile as not accredited. They list an A+ rating. Its Google Business Profile was verified. Selling Unlocked has not claimed its directory profile or completed enhanced screening with our team.
Website assessment. The website was accessible when checked on September 29, 2026. The website scored 85/100 for depth and transparency. It includes company background, team information, buying and service information, the process and terms, and customer testimonials or work examples.
Business details. We identified Joel Hasley as the company’s owner. The BBB records we reviewed identify Joel Hasley as managing member and Courtney Hasley as managing member. BBB lists the business as an LLC. The business information we reviewed identifies it as a direct buyer. BBB lists Frog REI Properties, LLC as an alternate business name.
Track record. BBB lists October 22, 2015 as its business-start date, October 22, 2015 as its incorporation date, and September 18, 2017 as its profile-opening date. Reviews on file date back to March 14, 2019. Reviews appear in 10 of the 92 months covered by our records. Review activity is intermittent.
Complaints and red flags. No specific legitimacy concerns or review-integrity red flags were identified in the retained source material.
Verification checklist
4 of 5 baseline checks are supported by the evidence in our records.
Baseline checks
- Business identity: Confirmed through Google Business Profile and BBB profile
- Current business presence: Website accessible at last check; published phone number
- Public feedback: 14 accepted third-party reviews
- Established public history: Accepted review activity since 2019
- Recent activity: Latest recorded review: about 1 year before collection
Additional verification
- BBB status: A+
These checks establish a business presence, not the quality of customer experience. Before moving forward, confirm that the company is currently buying in your market and request recent proof of funds.
Review explorer: Selling Unlocked
What reviewers say
Notable findings
- 9 of 13 analyzed reviews (69%) mention respectful treatment, about 2.5x the typical rate for similar cash investors.
- 7 of 13 analyzed reviews (54%) mention fair offers, about 2x the typical rate for similar cash investors.
Reviews analyzed
14 public reviews
− 1 too short, irrelevant, or duplicate
− 0 relevant, but too general
13 detailed reviews with clear themes
Excluded: 1 with too little text to assess.
Review themes
Positive feedback
11 reviews describe the process as easy, smooth, or straightforward.
9 reviews mention respectful or compassionate treatment.
7 reviews say the offer or overall deal felt fair.
7 reviews praise communication or being kept informed.
7 reviews praise honesty, transparency, or following through on promises.
Next steps if you’re considering Selling Unlocked
Even with a well-supported company record, the quality of an individual offer comes down to its price, terms, and the entity responsible for closing.
-
Get the complete offer in writing
Confirm the purchase price, closing date, seller-paid costs, inspection or cancellation rights, and whether the contract can be assigned to another buyer.
-
Verify who is buying your home
Confirm the legal business name, request proof of funds, and identify the title or closing company. If the brand has multiple offices, verify which office or entity is responsible for your offer.
-
Compare the likely net proceeds
Request at least 2 cash offers when possible. If time allows, compare them with an estimate of what you could net from an as-is listing after fees, repairs, and carrying costs.
How Clever Offers works
Tell us about your home
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Sell on your terms
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Related guides and resources
How we researched and scored this company
Methodology
We research each company using its website, business profiles, and third-party customer reviews. We use company sources to understand its services and terms, and distinguish those claims from independent evidence. When available, we also draw on interviews with company representatives and sellers, and relevant public records.
When there is enough evidence, we calculate an overall score out of 100 using 3 categories:
- Customer experience (67.5%) reflects customer satisfaction, based primarily on average customer ratings and the number of reviews supporting them.
- Recent activity (20%) reflects recent review volume, how recently the company received a review, and how its recent review pace compares with its history. Reviews are a signal of activity, not a count of completed home purchases.
- Credibility (12.5%) considers business verification, website transparency, public engagement, and documented operating history.
Use the company or location identified on this page when interpreting the evidence. A broader company record may not describe every local office. Review history is separate from the company’s founding date.
Limited evidence can restrict what we can assess. A company may appear without a score, and a small review sample may not represent a typical seller’s experience. Scores summarize the evidence available to us; they do not predict an offer price or guarantee a sale or service quality.
Sources
- Company website, website information up to date as of September 2, 2026; website content analysis completed September 3, 2026.
- Better Business Bureau, profile information up to date as of September 3, 2026; complaint data up to date as of September 3, 2026.
- Google, profile information up to date as of October 19, 2026; review data partially collected on March 12, 2026; reviews checked for updates on October 19, 2026 (no new reviews).