🏦 🆘 Americans Fear Inflation Is Here to Stay 🆘 🏦
Most Americans (62%) believe the cost of goods will continue to rise in 2023, and many (40%) believe elevated inflation rates will never come down.
Americans rarely see eye to eye on important issues. But in 2022, they've found something to agree on: 4 in 5 Americans (78%) say the high rate of inflation has become a crisis.
After nearly a decade of inflation rates hovering between 1% and 3%, inflation reached 9.1% in June — the highest mark since 1981 — before settling at 8.2% in October. Americans are well aware of the problem. About 92% say they've cut costs in 2022.
No matter what (or whom) they blame for inflation, consumers remain deeply pessimistic about the issue, according to a new Clever Real Estate poll of 1,000 Americans. In fact, 2 in 5 Americans (40%) believe the current rate of inflation is here to stay permanently.
Americans are so worried about inflation that they drastically overestimate its scope. Nearly 2 in 3 Americans (64%) wrongly say inflation is the highest it's ever been. (Inflation hit 23.7% in 1920). Americans are also 6x as likely to overestimate the inflation rate as they are to underestimate it, according to our survey.
Read on for more data on American attitudes, worries, and misconceptions about inflation.
Key Takeaways: Americans on Inflation 📈
Americans Rank Inflation as the Most Concerning Issue Facing the Country
Americans rank inflation as the No. 1 issue facing the country, followed by health care, crime/gun violence, and abortion.
About half the country (47%) ranks inflation as one of the top three issues, with 23% ranking it No. 1 out of 10 choices. On average, Americans rank the following issues, in order of most concerning to least concerning, as:
- Health care
- Crime/gun violence
- Abortion/reproductive rights
- Affordable housing
- Race and racial issues
- Climate change
- Government spending
- LGBTQ rights
Our analysis also examined answer choices among respondents with liberal and conservative political views. For left-leaning respondents, inflation ranked No. 3, behind health care and abortion/reproductive rights.
Right-leaning respondents say their top issues are inflation, immigration, and government spending. Inflation is the only issue that ranks in the top three for both conservatives and liberals.
|2||Health care||Abortion/reproductive rights||Immigration|
|3||Crime/gun violence||Inflation||Government spending|
|4||Abortion/reproductive rights||Crime/gun violence||Health care|
|5||Affordable housing||Race and racial issues||Affordable housing|
|6||Race and racial issues||Climate change||Crime/gun violence|
|7||Climate change||Affordable housing||Abortion/reproductive rights|
|8||Government spending||LGBTQ rights||Race and racial issues|
|9||Immigration||Government spending||Climate change|
|10||LGBTQ rights||Immigration||LGBTQ rights|
Most Americans Expect Inflation to Be Worse in 2023
Not only do Americans expect inflation to continue in 2023, they also expect it to get worse. Nearly 2 in 3 Americans (62%) say they expect the cost of everyday goods to rise in 2023. Only 12% expect prices to decline.
High gas prices have not gone unnoticed, either. The national average reached an all-time high of $5.11 per gallon in June and has since declined to about $3.90.
Consumers are skeptical those prices will continue to fall. About half of Americans (47%) expect gas prices to increase in 2023, and just 24% expect them to decline.
Only 1 in 4 Americans (26%) believe the overall economy will get better in the next year, and just 25% expect stock values to rise.
2 in 5 Americans Say Elevated Rates of Inflation Will Never Go Away
Americans don't seem to think relief is just around the corner.
About 40% of Americans say elevated rates of inflation will be permanent. That's more than the 35% who say the current level of inflation is temporary. The other 25% say they don't know when inflation rates will subside.
In other words, only 1 in 3 Americans are confident inflation will subside eventually. Historically, extended periods of inflation aren't unheard of. The last time inflation rose above 8% was in September 1978, and it didn't drop below 8% until February 1982.
Americans say today's elevated rates of inflation are:
- Permanent (40%)
- Temporary (35%)
- I'm not sure (25%)
Costs Are Rising, But Only 1 in 3 Americans Are Earning More Money
A staggering 93% of Americans say they have cut costs amid inflation in 2022. Yet fewer than half of them (37%) have seen their household incomes rise.
Talk of a recession has drawn headlines for much of the year. Although the definition of recession leaves some room for interpretation, about 2 in 3 Americans (68%) say one is on the way.
In fact, 53% of Americans say the economy is already in a recession, including 48% of liberals, 50% of moderates, and 64% of conservatives.
Given the state of the economy, under a quarter of Americans think now is a good time to buy a home (22%) or start a family (23%).
How Americans Are Cutting Costs
Nearly all Americans (93%) have cut costs in 2022 and are using several tactics to save money amid inflation. They have:
- Stopped eating out as much (52%)
- Decreased nonessential spending (51%)
- Shopped at discount stores (46%)
- Decreased spending on entertainment (45%)
- Bought the cheapest products, regardless of brand (42%)
- Driven less (38%)
- Traveled less (36%)
- Put off planned purchases (33%)
- Decreased electricity/water use (30%)
- Taken on additional work (21%)
- Bought products before prices increase even further (21%)
- Moved to a more affordable location (11%)
About 2 in 5 Americans Say They Can't Afford Everyday Goods
High prices have clearly put a dent in Americans' budgets. About 38% say they can't afford everyday goods, and most (53%) say they don't make enough money to live comfortably.
To help weather inflation, more than 7 in 10 Americans (71%) support a fourth stimulus check from the government — with liberals (80%) more likely to support the idea than conservatives (60%). However, there's evidence that more payments could make inflation worse.
Stimulus checks and similar spending measures may have added "about 3 percentage points" to the national inflation rate, according to the Federal Reserve Bank of San Francisco. (Though, the agency notes not spending that money could have led to deflation and other economic consequences.)
The support for an additional stimulus check comes at a time when 97% of Americans say they've noticed everyday goods getting more expensive.
According to respondents, the most common items that cost more are:
- Food at the grocery store (85%)
- Gas (76%)
- Food at restaurants (67%)
- Utilities (61%)
- Cleaning products (54%)
- Toiletries (53%)
- Medicine/medical supplies (43%)
- Entertainment, such as movies, streaming services, and concerts (41%)
- Pet supplies (41%)
- Alcoholic beverages (29%)
Americans (Wrongly) Say Inflation Is at an All-Time High
Although Americans are feeling real pain from inflation, many are a little too confident that they understand inflation's scope. In fact, nearly 2 in 3 Americans (64%) wrongly believe inflation is the highest it has ever been in the U.S.
Although inflation is at a 40-year high, it has been higher several times in the last century. For example, inflation reached 19.7% in 1947, 12.3% in 1974, and 14.8% in 1980.
Similarly, about half of Americans (46%) claim to know the current inflation rate, but only 25% actually do. In September (when the survey was conducted), the inflation rate was at 8.3%, but the average respondent thought it was 12.8%.
Most Americans overestimate inflation. Nearly 3 in 5 Americans (59%) wrongly think inflation is higher than 10%. That includes almost 1 in 5 Americans (17%) who believe inflation is 20% or higher.
All together, Americans are about six times more likely to overestimate (65%) than underestimate (11%) the inflation rate.
What Do Americans Think the Inflation Rate Should Be?
Many economists suggest an inflation rate of 2% to 3% is ideal because it can drive economic growth.
Only 28% of Americans say inflation can be a good thing for the economy, but most proposed notably high percentages. In fact, the average suggested rate was 8.1%. If that were the case, the current 8.2% inflation rate would be little to worry about.
Other data in our survey is consistent with Americans' misunderstanding inflation. As we'll touch on below, about 1 in 10 Americans say printing more money would be a good way to reduce inflation.
What (and Whom) Do Americans Blame for Inflation? It Depends on Their Politics
Overall, Americans mostly blame inflation on COVID (58%) and supply chain issues (49%).
The most-blamed causes of inflation are:
- The COVID-19 pandemic (58%)
- Supply chain problems (49%)
- Government spending (45%)
- The Russian invasion of Ukraine (42%)
- Joe Biden's policies (39%)
- Congressional action/inaction (33%)
- Businesses looking to make a profit (29%)
- Stimulus checks (25%)
- The Federal Reserve (21%)
- Rising wages (21%)
A deeper look shows the culprits of inflation vary for liberal and conservative respondents. Conservatives are three times as likely to blame inflation on Biden (60% vs. 18%) and twice as likely to blame stimulus checks (34% vs. 16%) compared to liberals.
Among conservatives, the most blame is assigned to:
- President Joe Biden's policies (60%)
- Government spending (56%)
- Supply chain problems (51%)
- The COVID-19 pandemic (48%)
- Congressional action/inaction (39%)
- The Russian invasion of Ukraine (34%)
- Stimulus checks (34%)
- The Federal Reserve (25%)
- Rising wages (23%)
- Businesses looking to make a profit (20%)
Meanwhile, liberals are much more likely than conservatives to blame the Russian invasion of Ukraine (55% vs. 34%), and they are twice as likely to blame businesses trying to profit (37% vs. 20%).
Among liberals, inflation is most attributed to:
- The COVID-19 pandemic (65%)
- Supply chain problems (55%)
- The Russian invasion of Ukraine (55%)
- Businesses looking to make a profit (37%)
- Government spending (33%)
- Congressional action/inaction (29%)
- The Federal Reserve (18%)
- President Joe Biden's policies (18%)
- Rising wages (16%)
- Stimulus checks (16%)
Although most Americans blame inflation on the pandemic to some extent, about 55% of respondents still say the current inflation situation was preventable as opposed to unpreventable (23%).
Governments have some tools to address inflation, but there's little consensus among economists whether inflation can be avoided altogether. As for its causes, some experts point to fallout from the pandemic and criticize the Federal Reserve for keeping interest rates low.
It's worth noting that inflation is not a uniquely American problem in 2022. For example, the European Union is experiencing an inflation rate of about 10%.
Americans Answer: Who Benefits From Inflation?
Curiously, Americans are more likely to say politicians in office benefit from inflation (36%) compared to political candidates running for office (27%).
Overall, Americans are most likely to say that wealthy people (44%) and large companies (44%) benefit from inflation.
- Wealthy people (44%)
- Large corporations (44%)
- Gas/oil companies (42%)
- U.S. government (38%)
- Politicians in office (36%)
- Political candidates running for office (27%)
- State and local governments (25%)
- Investors (e.g., real estate) (23%)
- Retailers (20%)
- Homeowners (10%)
- Renters (9%)
- Small businesses (8%)
- Low-income people (7%)
- No one (11%)
Conservatives say the biggest beneficiaries are the U.S. government (42%) and politicians in office (41%). Liberals say the biggest beneficiaries are large corporations (52%), gas companies (50%), and wealthy people (50%).
Among those who benefit most from inflation, experts point to energy providers, such as oil companies, and anyone paying off existing debt at a fixed interest rate. So some homeowners, for example, end up paying less toward their mortgage than they would have had their interest rate moved with inflation.
How to Fix Inflation? Americans Differ on Ideas — Many of Them Bad
To curb inflation, economists often suggest raising interest rates and, in some cases, higher taxes to slow demand for goods and services.
The American public, however, is not particularly united on how to halt inflation, with no answer choice below getting more than 40% of respondents' support.
Some of the solutions, such as reducing spending or raising interest rates, are often brought up as potential fixes. However, 1 in 10 Americans wrongly think printing more money will reduce inflation.
The support for questionable solutions doesn't stop there. Sizable shares of Americans say the U.S. should cut taxes (28%) and decrease interest rates (19%) — both of which experts warn would likely lead to more inflation.
Among Americans, the most common suggestions to reduce inflation are:
- Reducing government spending (37%)
- Electing different politicians (33%)
- Capping oil prices (32%)
- The end of the Russian invasion of Ukraine (32%)
- Decreasing taxes (28%)
- The Inflation Reduction Act (26%)
- Rent control (25%)
- Decreasing federal interest rates (19%)
- Student loan forgiveness (19%)
- Increased consumer spending (14%)
- Increased consumer savings (14%)
- Increasing taxes (11%)
- Increasing federal interest rates (11%)
- Printing more money (10%)
- Higher unemployment rates (9%)
- Increasing government spending (7%)
The top solution among right-leaning respondents is electing different politicians, suggested by 46% of conservatives but just 25% of liberals.
The most popular solution among left-leaning respondents is the end of the Russian invasion of Ukraine (41%).
In addition, liberals (36%) are about twice as likely as conservatives (17%) to say the Inflation Reduction Act will help curb inflation and three times as likely to say tax increases will help (19% vs. 7%).
What Inflation Means for 2022 Midterm Elections
Rising costs will be on the minds of many in the voting booth this fall. Among Americans who plan to vote in the 2022 midterm elections, 74% say inflation will play a part in how they vote.
Conservatives (49%) are twice as likely as liberals (26%) to say inflation will play a "significant" role in their vote, and liberals (34%) are twice as likely as conservatives (16%) to say it will have no impact.
Meanwhile, about 49% of respondents who identify as apolitical say they do not plan to vote, followed by 12% of moderates, 5% of conservatives and 5% of liberals.
Whether discontent over inflation will actually swing election results remains to be seen. At the federal level, the party in power usually loses seats in Congress, and Americans are already twice as likely to say they're personally doing worse financially since Biden took office (40%). Only 17% say they're doing better.
Inflation has dominated headlines in 2022, and Americans feel the attention is justified. They are about twice as likely to say inflation hasn't gotten enough media coverage than they are to say it has gotten too much coverage.
- News outlets have spent the right amount of time covering inflation (48%).
- News outlets have not spent enough time covering inflation (36%).
- News outlets have spent too much time covering inflation (16%).
Like many of our data points, opinions of media coverage vary based on respondents' political views. Conservatives (47%) are twice as likely as liberals (25%) to say inflation hasn't gotten enough media attention.
The proprietary data featured in this study comes from an online survey commissioned by Clever Real Estate. One thousand Americans were surveyed Sept. 14-15, 2022. Each respondent answered up to 21 questions related to their views on inflation in the U.S.
Since 2017, Clever Real Estate has been on a mission to make selling or buying a home easier and more affordable for everyone. 12 million annual readers rely on Clever's library of educational content and data-driven research to make smarter real estate decisions—and to date, Clever has helped consumers save more than $82 million on realtor fees. Clever's research has been featured in The New York Times, Business Insider, Inman, Housing Wire, and many more.
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Frequently Asked Questions About Inflation
Do Americans support a fourth stimulus check?
About 71% of Americans say they would support another stimulus check amid inflation. That includes 80% of liberals and 60% of conservatives. Learn more.
Who benefits from inflation?
Experts say the biggest beneficiaries of inflation are energy companies and borrowers with fixed interest rates. Polling data, meanwhile, shows Americans believe wealthy people and large corporations benefit the most. Learn more.
Who do Americans blame for inflation?
Americans blame the COVID pandemic, supply chain issues, government spending, the Russian invasion of Ukraine, and President Joe Biden's policies for inflation in 2022. Learn more.