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Selling Your Home? 5 Real Estate Franchises You Should Consider

Working with a top-rated agent is a must for any seller. Clever can help connect sellers with agents from the best real estate franchises in the country. Learn more about the top real estate franchises to consider, what they can offer, and how Clever can help save you thousands on real estate fees.
Buyer's Agent

The process of selling your home can feel overwhelming, challenging, and at times, frustrating. One of the best ways to make the process as painless as possible is by partnering with a top real estate agent. Local agents understand your market and can offer sound advice for attracting buyers and getting top dollar for your property.

Unfortunately, not all real estate agents are the same, and as a result, not all are worth your money. You’ll want to partner with a top-level agent who has experience successfully closing a sale for as close to market price as possible.

While top agents can cost as much as 3% in listing commission fees, Clever has partnered with some of the top real estate agencies in the country to connect sellers with experienced agents, all for reduced fees. Let’s learn more about how Clever works, then dig into some details on the top agencies Clever partners with.

Selling Your Home with a Clever Agent

Clever has an expansive network of top-rated agents throughout the country. Clever works by connecting you with local agents who have all agreed to work on your behalf for the same low rate.

When selling with Clever, you can work with an agent for a simple flat rate of $3,000. If the home you’re selling is over $350,000, then you’ll pay 1% of the selling price. Sellers have thousands by working with the same top agents who would have charged 3% or more on their own.

What agencies does Clever partner with? Here are the top five brands you’ve likely heard of before.


This well known real estate agency’s name stands for Real Estate Maximums. You’ve likely seen their signs across many homes for sale over the years and know someone who has partnered with a RE/MAX agent.

RE/MAX was first started in 1973 and now has over 100,000 agents working in more than 100 different countries. They’re often at the top of every real estate agency list and are perhaps the most well-known brokerage.

2. Century 21

Another popular real estate firm is Century 21, which has been around since 1972. They started business in California and are now a real estate powerhouse, with over 100,000 agents globally. Century 21 also has over 8,000 independently-owned brokerages across the world.

Century 21 was the first of its kind to offer independent brokers and entrepreneurs the ability to operate under the Century 21 name, allowing more agents to gain experience through this partnership. They continue to lead the industry in finding new, effective approaches for selling and buying real estate, in the most effective ways.

3. Keller Williams

Keller Williams Realty, Inc. is another top name which partners with Clever. Keller Williams first started in 1983, and is now the largest real estate franchise in the world, with over 1,000 offices and 180,000 agents. They are also currently the number one agency used across the United States.

Keller Williams is well known for supplying its agents with cutting edge, top-of-the-line technology, including an intuitive and easy-to-use real estate platform that streamlines the buying and selling process. They also believe in keeping their agents well informed and educated of new real estate trends, practices, and innovations.

4. ERA Real Estate

Electronic Realty Associates (ERA) is owned by Realogy, who also owns Century 21, Coldwell Bankers, and other top real estate firms. Founded in 1971, ERA was built on the premise of using technology to provide better service and faster sales. At the time, this meant utilizing fax machines, but the innovations and dedication to adapting to technological advancements have continued to set ERA apart from the pack.

ERA works to not only improve the sales process and satisfy clients but also to help strengthen the communities they work within. They utilize a simple and reliable approach to real estate that continues to fuel their global force of agents.

5. Coldwell Banker

Also owned by Realogy, Coldwell Banker dates all the way back to 1903. If it’s experience you’re looking for, you’ll find some of the best agents, here. Coldwell Banker began in California but started expanding to the rest of the country in the 1950s. Originally a partnership, they became a public company in 1968.

Coldwell Banker was the first real estate franchise to offer comprehensive service guarantees and practice and advocate for seller disclosure before it was made a legal requirement. Dedicated to ethical real estate practices, global expansion, and technology, Coldwell Banker is a firm that’s always quickly adapted to changing times.


Clever makes it easy and affordable to get matched with local agents who can help streamline the selling process for you. Clever also partners with some of the largest names in the real estate game to ensure you're always matched with a top performing, experienced real estate agent.

Work with Clever to connect with a top-rated, full-service real estate agent from one of these five top firms, while saving big on realtor fees.


Andrew Schmeerbauch
Andrew Schmeerbauch

Andrew Schmeerbauch is the Director of Marketing at Clever Real Estate, the free online service that connects you top agents to save on commission. His focus is educating home buyers and sellers on navigating the complex world of real estate with confidence and ease. Andrew has worked on projects for the United Nations and USC and has a particular passion for investing and finance. Andrew's writing has been featured in Mashvisor, L&T, Ideal REI, and Rentometer.

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