Finding a great real estate agent to sell your home is important if you hope to sell quickly and for top dollar. Real estate agents bring a wealth of experience and clarity to the selling process and can help homeowners better navigate each step.
In addition to working to sell your home quickly and for the best price, real estate agents will also alleviate some of the burdens of selling, helping to arrange home showings and tours, negotiating on your behalf, and explaining all the paperwork and legal requirements (including inspection results).
Having a real estate agent in your corner makes the selling process much simpler, but not all real estate agents offer the same level of service. Reading agent reviews and ratings can help you pick the best agent for your home.
Understanding Real Estate Agent Ratings
There are many types of real estate ratings and reviews online, but it's important to search for thorough reviews and to separate emotional reviews from those that provide relevant information on a real estate agent or brokerage.
Here's what to look for when reviewing real estate agent ratings:
Not all real estate agents are the same. Discounted agents, for instance, often don't provide full-service to clients (unlike Clever Partner Agents) and instead simply assist with listing the home and helping with closing.
Full-service agents, however, offer a variety of services, from listing and marketing to home showings and negotiations. Determine the type of agent you're looking for before wasting time reading reviews on the wrong type of agent.
Review of Services
Next, you'll want to read through how the agent performed each service. Did they list on the MLS as promised? How did they help promote and market the home? What key details did the reviewer provide to show they went above or beyond expectations?
A good real estate agent will fulfill their service as promised, so reviews mentioning multiple showings, open houses, lockboxes, negotiations, and help with financial questions or paperwork are all positive signs that you're partnering with a quality real estate agent.
It's unfortunate, but sometimes people leave bad reviews based on emotions, rather than an agent's actual performance. For instance, a home seller may have been unhappy that their $110,000 home only sold for $108,000, instead of $120,000 like they hoped. It's important to pay attention to the language being used to determine if someone has a legitimate case against an agent or not.
Most websites allow a spot for agents to respond back to complaints. If an agent does this and explains the situation or reason for client distress, it generally shows that they are committed to providing good customer service, even in bad situations.
It can be difficult to determine if a website is reputable. Many times websites that are not reputable will look dated, hard to read, or contain a large number of ads. You might also notice there's not true site navigation or screening process for who can post reviews or comments.
In general, the main reputable agent review sites are: Yelp, Angie's List, or your agent's Facebook page. If you find a questionable message on another site, be sure to look at these reputable sites to better determine if you feel the review was authentic or not.
How to Find a Reputable Agent
Since a real estate agent is essential to a quick, profitable home sale, it's important to find one you can trust right away. While scouring reviews may lead you to an agent you feel you can work well with, wouldn't it be nice if there was a source of top-rated agents who were already personally vetted?
Clever Partner Agents are experienced, top performing agents who are thoroughly reviewed to ensure seller satisfaction. Clever has Partner Agents in every major city, ensuring that you'll be matched with an agent who has an excellent understanding of your local market.
Best of all, Clever Partner Agents offer full service for sellers at a reduced cost. Instead of charging the traditional 3% commission fee for listing your home, Clever Partner Agents only charge $3,000 for listing services for homes under $350,000 and 1% for homes over $350,000. This reduced fee can save you thousands on listing fees when selling your home.