Is HUFF Realty Right for You? An Honest Review

Overall rating | Customer experience | Agent quality | Brand visibility and reach | Service value | Locations | Methodology

HUFF Realty is a major real estate company in Southwestern Ohio, Northern Kentucky, and Southeastern Indiana. Founded in 1975, HUFF has 13 offices and 531 agents serving this tristate region. And it's available nationwide through its affiliate, Berkshire Hathaway.

Bottom line: Do we recommend HUFF Realty?

HUFF Realty is an excellent choice if you're buying or selling a house in Southwestern Ohio, Northern Kentucky, or Southeastern Indiana.

We really like the strength of HUFF's local network, which builds the connection between buyers and sellers. It doesn’t spread itself out too thin by representing too many markets.

HUFF agents have a lot more experience than the typical real estate agent. According to public data, the average HUFF agent has roughly 15 years in real estate, almost double the industry median of 8.

And HUFF agents have mostly positive reviews on third-party sites. So it seems like most customers have a good experience with the company.

Because the company has hundreds of agents, it’s best to interview a few local agents before making a decision. No matter how great the company is, it's a lot more important to match well with an agent than with a company as a whole.

HUFF Realty: Our in-depth breakdown

Reputation and customer experience

Public reviews show that many previous clients had a good experience with their HUFF agent. The company has a fairly high rating of 4.1 on Google (based on 100 reviews).

People often use third-party review sites to make complaints rather than to praise. To account for that, we ran the reviews through an AI program that detects emotional language to look for common themes and potential red flags. Here’s what we found:

HUFF Realty locations have separate Better Business Bureau profiles, so we recommend checking out your local office’s profile.

Agent quality

HUFF Realty agents appear to have more experience than most real estate agents.

We looked at available data for HUFF agents on realtor.com. The company has 99 agents listed there, with an average of 15 years of experience. That’s almost double the industry median of 8.

That data only covers less than 20% of HUFF’s agent force. So it’s still a good idea to evaluate individual agents, not just the brokerage. Take some time to interview your local agent. Ask them how long they’ve been working in real estate, how many transactions they complete per year, and if they will provide references from past clients.

Brand reach and visibility

HUFF Realty has better brand reach and visibility than similar brokerages.

HUFF has a strong local network in the tristate area of Southwestern Ohio, Northern Kentucky and Southeastern Indiana. It has 13 offices and 531 agents serving this area. That means the realty can connect buyers and sellers incredibly fast.

The company's digital presence is fairly strong. HUFF Realty and other branded terms get 6,100 monthly Google searches. Its main website has around 6,980 listings and just over 12,200 monthly visits. These numbers are decent, but they’re not the highest we’ve seen for regional brokerages of this size.

Service value

HUFF Realty offers a lot of great services for about the same price as most full-service brokerages.

For sellers, HUFF Realty provides:

• MLS listing

• Syndication across major real estate websites

• Pricing

• Staging

• Photos

• Negotiation

• Writing counteroffers

• Assistance with closing

• House showings

• Virtual tours

And HUFF helps buyers find a home that fits their situations. The agents help you figure out your price range and will even help you get a mortgage preapproval letter

Note: if you hire an agent from HUFF Realty to help you sell, you should expect to pay a fixed commission. To give you an idea of what you might pay, here are the state averages for the markets HUFF Realty operates in:

Additional info about HUFF Realty

General contact info (corporate office)

HUFF Realty local offices and contact information

Other HUFF Realty services

This review is focused on HUFF Realty's core real estate agent service. We’ve listed its other services (mortgage, title, insurance, etc.) and links to their respective websites below.

Make sure you shop around to get the best fit and value. Don’t go with a service just because of the convenience!

• Mortgage

• Relocation

• Home warranty

• Insurance

• Title

Next steps: Start interviewing agents!

Interview multiple agents (ideally two to three) to ensure you get the best fit and value. Remember: always hire the agent, not the brand. When you’re ready to start searching, check out our guide on how to choose the right real estate agent. Clever’s free agent-matching service makes agent shopping fast and easy, and it can save you money.

Rating methodology

We evaluate brokerages based on four core criteria we think will help readers make informed decisions. We broke those criteria down into discrete metrics so we could make the score as objective as possible. Here’s a quick breakdown of that criteria and methodology: