Overall rating | Customer experience | Agent quality | Brand visibility and reach | Service value | Locations | Methodology
✍️ Why trust us: We strive to provide objective recommendations and advice. Learn more about how we research.
HUFF Realty is a major real estate company in Southwestern Ohio, Northern Kentucky, and Southeastern Indiana. Founded in 1975, HUFF has 13 offices and 531 agents serving this tristate region. And it's available nationwide through its affiliate, Berkshire Hathaway.
Bottom line: Do we recommend HUFF Realty?
⭐️ HUFF Realty: Overall score
Ratings based on 1–5 scale, with 5 being the best
HUFF Realty is an excellent choice if you're buying or selling a house in Southwestern Ohio, Northern Kentucky, or Southeastern Indiana.
We really like the strength of HUFF's local network, which builds the connection between buyers and sellers. It doesn’t spread itself out too thin by representing too many markets.
HUFF agents have a lot more experience than the typical real estate agent. According to public data, the average HUFF agent has roughly 15 years in real estate, almost double the industry median of 8.
And HUFF agents have mostly positive reviews on third-party sites. So it seems like most customers have a good experience with the company.
Because the company has hundreds of agents, it’s best to interview a few local agents before making a decision. No matter how great the company is, it's a lot more important to match well with an agent than with a company as a whole.
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HUFF Realty: Our in-depth breakdown
Reputation and customer experience
📊 Our rating: 4.5/5
Public reviews show that many previous clients had a good experience with their HUFF agent. The company has a fairly high rating of 4.1 on Google (based on 100 reviews).
People often use third-party review sites to make complaints rather than to praise. To account for that, we ran the reviews through an AI program that detects emotional language to look for common themes and potential red flags. Here’s what we found:
🟢 Top positive themes
🔴 Top negative themes
HUFF Realty locations have separate Better Business Bureau profiles, so we recommend checking out your local office’s profile.
📊 Our rating: 5/5
HUFF Realty agents appear to have more experience than most real estate agents.
We looked at available data for HUFF agents on realtor.com. The company has 99 agents listed there, with an average of 15 years of experience. That’s almost double the industry median of 8.
That data only covers less than 20% of HUFF’s agent force. So it’s still a good idea to evaluate individual agents, not just the brokerage. Take some time to interview your local agent. Ask them how long they’ve been working in real estate, how many transactions they complete per year, and if they will provide references from past clients.
Brand reach and visibility
📊 Our rating: 4.5/5
HUFF Realty has better brand reach and visibility than similar brokerages.
HUFF has a strong local network in the tristate area of Southwestern Ohio, Northern Kentucky and Southeastern Indiana. It has 13 offices and 531 agents serving this area. That means the realty can connect buyers and sellers incredibly fast.
The company's digital presence is fairly strong. HUFF Realty and other branded terms get 6,100 monthly Google searches. Its main website has around 6,980 listings and just over 12,200 monthly visits. These numbers are decent, but they’re not the highest we’ve seen for regional brokerages of this size.
📊 Our rating: 4/5
HUFF Realty offers a lot of great services for about the same price as most full-service brokerages.
For sellers, HUFF Realty provides:
Syndication across major real estate websites
Assistance with closing
And HUFF helps buyers find a home that fits their situations. The agents help you figure out your price range and will even help you get a mortgage preapproval letter
Note: if you hire an agent from HUFF Realty to help you sell, you should expect to pay a fixed commission. To give you an idea of what you might pay, here are the state averages for the markets HUFF Realty operates in:
Avg. listing fee
Avg. total commission
* Based on each state's median home price from Zillow
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Additional info about HUFF Realty
General contact info (corporate office)
HUFF Realty local offices and contact information
7454-C Beechmont Avenue
Cincinnati, OH 45255
Campbell County Office
2808 Alexandria Pike
Highland Heights, KY 41076
555 Wessel Drive
Fairfield, OH 45014
60 Cavalier Blvd.
Florence, KY 41042
Fort Mitchell Office
334 Beechwood Rd.,
Fort Mitchell, KY 41017
Hyde Park Office
3838 Paxton Ave. #B,
Cincinnati, OH 45209
407 Ridge Ave.
Greendale, IN 47025
10020 Montgomery Rd.
Cincinnati, OH 45242
Mount Orab Office
221 Hughes Blvd.
Mt. Orab, OH 45154
Union Centre Office
West Chester, OH 45069
Western Hills Cincinnati
5600 Harrison Ave., St. 101
Cincinnati, OH 45248
Other HUFF Realty services
This review is focused on HUFF Realty's core real estate agent service. We’ve listed its other services (mortgage, title, insurance, etc.) and links to their respective websites below.
Make sure you shop around to get the best fit and value. Don’t go with a service just because of the convenience!
Next steps: Start interviewing agents!
Interview multiple agents (ideally two to three) to ensure you get the best fit and value. Remember: always hire the agent, not the brand. When you’re ready to start searching, check out our guide on how to choose the right real estate agent. Clever’s free agent-matching service makes agent shopping fast and easy, and it can save you money.
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Sellers get pre-negotiated 1.5% listing fees (avg. seller savings is $9,600.)
Buyers can get 0.5% cash back after closing ($2,000 on a $400,000 house)
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We evaluate brokerages based on four core criteria we think will help readers make informed decisions. We broke those criteria down into discrete metrics so we could make the score as objective as possible. Here’s a quick breakdown of that criteria and methodology:
Do most people who work with this brokerage have a generally positive experience? Are there any red flags?
What we looked at:
Average customer ratings across various third-party review sites, like Zillow, Realtor.com, and Google
The content of those reviews, via sentiment analysis tools and manual reading, to pull out key positive and negative themes and summarize key risks and benefits
The Better Business Bureau profile for formal complaints
How strong is the agent team? What are the chances of ending up with a solid realtor that will meet different needs, preferences, and availability?
What we looked at:
Total number of agents vs. offices to gauge how wide the selection is
Average experience of the entire team, based on public agent data on sites like Realtor.com and Zillow
Average annual transactions per agent, sourced from RealTrends or brokerage-provided data, compared with the industry average
How much "brand power" does this brokerage have? Does it increase awareness and get more eyes on your listings, more showings, or quicker offers?
What we looked at:
Social media presence across all major consumer-facing social platforms (Facebook, Twitter, and Instagram)
Online audience size through web traffic volume and monthly Google searches for the brand name
Marketing reach, like listings on all major MLSs and populator listing sites like Zillow and Realtor.com
How does the brokerage compare with other conventional brokerages? How does it compare with the market rates for commission (~3% listing fees)? Are you getting too little, the right amount, or more service for the tentative fee?
What we looked at:
Services provided to see if the brokerage is standard full service
Quality of active and past listings (photos, listing descriptions, etc.) according to established best practices
What we consider "full service" for a real estate brokerage:
Professional home valuation
Advice on how to stage your home
High-quality professional photography
Listing on a multiple listing service (MLS) and home-buying websites
Open house management
Assistance with paperwork