Is HUFF Realty Right for You? An Honest Review

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By Jessica Johansen Updated April 11, 2024


HUFF Realty Real Estate Review

Overall rating | Customer experience | Agent quality | Brand visibility and reach | Service value | Locations | Methodology

✍️ Why trust us: We strive to provide objective recommendations and advice. Learn more about how we research.
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HUFF Realty is a major real estate company in Southwestern Ohio, Northern Kentucky, and Southeastern Indiana. Founded in 1975, HUFF has 13 offices and 531 agents serving this tristate region. And it's available nationwide through its affiliate, Berkshire Hathaway.

Bottom line: Do we recommend HUFF Realty?

HUFF Realty is an excellent choice if you're buying or selling a house in Southwestern Ohio, Northern Kentucky, or Southeastern Indiana.

We really like the strength of HUFF's local network, which builds the connection between buyers and sellers. It doesn’t spread itself out too thin by representing too many markets.

HUFF agents have a lot more experience than the typical real estate agent. According to public data, the average HUFF agent has roughly 15 years in real estate, almost double the industry median of 8.

And HUFF agents have mostly positive reviews on third-party sites. So it seems like most customers have a good experience with the company.

Because the company has hundreds of agents, it’s best to interview a few local agents before making a decision. No matter how great the company is, it's a lot more important to find a great realtor that you match well with than with a company as a whole.

🏡 Compare agents, save money! Try Clever’s free agent matching service. Choose from top local agents from the best brokerages, get built-in savings. Learn more.
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HUFF Realty: Our in-depth breakdown

Reputation and customer experience

📊 Our rating: 4.5/5

  • Mostly positive reviews
  • 4.1 rating on Google
  • Some complaints around organization
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Public reviews show that many previous clients had a good experience with their HUFF agent. The company has a fairly high rating of 4.1 on Google (based on 100 reviews).

People often use third-party review sites to make complaints rather than to praise. To account for that, we ran the reviews through an AI program that detects emotional language to look for common themes and potential red flags. Here’s what we found:

🟢 Top positive themes 🔴 Top negative themes
  • Value
  • Communication
  • Organization
  • Competence
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HUFF Realty locations have separate Better Business Bureau profiles, so we recommend checking out your local office’s profile.

Agent quality

📊 Our rating: 5/5

  • Average of 15 years of agent experience
  • 531 agents in tristate area
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HUFF Realty agents appear to have more experience than most real estate agents.

We looked at available data for HUFF agents on The company has 99 agents listed there, with an average of 15 years of experience. That’s almost double the industry median of 8.

That data only covers less than 20% of HUFF’s agent force. So it’s still a good idea to evaluate individual agents, not just the brokerage. Take some time to interview your local agent. Ask them how long they’ve been working in real estate, how many transactions they complete per year, and if they will provide references from past clients.

Brand reach and visibility

📊 Our rating: 4.5/5

  • Tight local network
  • Dense representation of agents in tristate
  • Moderate digital presence
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HUFF Realty has better brand reach and visibility than similar brokerages.

HUFF has a strong local network in the tristate area of Southwestern Ohio, Northern Kentucky and Southeastern Indiana. It has 13 offices and 531 agents serving this area. That means the realty can connect buyers and sellers incredibly fast.

The company's digital presence is fairly strong. HUFF Realty and other branded terms get 6,100 monthly Google searches. Its main website has around 6,980 listings and just over 12,200 monthly visits. These numbers are decent, but they’re not the highest we’ve seen for regional brokerages of this size.

Service value

📊 Our rating: 4/5

  • Listing on MLS + other major websites
  • Basic services
  • No extra services
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HUFF Realty offers a lot of great services for about the same price as most full-service brokerages.

For sellers, HUFF Realty provides:

  • MLS listing

  • Syndication across major real estate websites

  • Pricing and CMA

  • Staging

  • Photos

  • Negotiation

  • Writing counteroffers

  • Assistance with closing

  • House showings

  • Virtual tours

And HUFF helps buyers find a home that fits their situations. The agents help you figure out your price range and will even help you get a mortgage preapproval letter

Note: if you hire an agent from HUFF Realty to help you sell, you should expect to pay a fixed commission. To give you an idea of what you might pay, here are the state average commission rates for the markets HUFF Realty operates in:

💰 Top agents, big savings: Clever’s free service matches you with top local realtors from the best brokerages, and negotiates big savings. Sellers list for just 1.5%. Buyers can get thousands in cash back after closing. View agents.

Additional info about HUFF Realty

General contact info (corporate office)

📍 Address 334 Beechwood Rd., Ste. 100,

Ft. Mitchell, KY 41017

☎️ Phone (859) 344-4616
📱 Social media Facebook



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HUFF Realty local offices and contact information

Office location Phone number
Anderson Office

7454-C Beechmont Avenue

Cincinnati, OH 45255

(513) 474-3500

Campbell County Office

2808 Alexandria Pike

Highland Heights, KY 41076

(859) 781-5100


555 Wessel Drive

Fairfield, OH 45014

(513) 939-3000

Florence Office

60 Cavalier Blvd.

Florence, KY 41042

(859) 525-7900

Fort Mitchell Office

334 Beechwood Rd.,

Fort Mitchell, KY 41017

(859) 341-7400

Hyde Park Office

3838 Paxton Ave. #B,

Cincinnati, OH 45209

(513) 533-1900


407 Ridge Ave.

Greendale, IN 47025

(812) 537-4663


10020 Montgomery Rd.

Cincinnati, OH 45242

(513) 792-3000

Mount Orab Office

221 Hughes Blvd.

Mt. Orab, OH 45154

(513) 474-3500

Union Centre Office

6192 Muhlhauser

West Chester, OH 45069

(513) 644-4833

Western Hills Cincinnati

5600 Harrison Ave., St. 101

Cincinnati, OH 45248

(513) 574-2300

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Other HUFF Realty services

This review is focused on HUFF Realty's core real estate agent service. We’ve listed its other services (mortgage, title, insurance, etc.) and links to their respective websites below.

Make sure you shop around to get the best fit and value. Don’t go with a service just because of the convenience!

Next steps: Start interviewing agents!

Interview multiple agents (ideally two to three) to ensure you get the best fit and value. Remember: always hire the agent, not the brand. When you’re ready to start searching, check out our guide on how to choose the right real estate agent. Clever’s free agent-matching service makes agent shopping fast and easy, and it can save you money.

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  • Sellers get pre-negotiated 1.5% listing fees (avg. seller savings is $9,600.)
  • Buyers can get 0.5% cash back after closing ($2,000 on a $400,000 house)

Clever is 100% free with no obligation. Give it a try today!

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Rating methodology

We evaluate brokerages based on four core criteria we think will help readers make informed decisions. We broke those criteria down into discrete metrics so we could make the score as objective as possible. Here’s a quick breakdown of that criteria and methodology:

Customer experience

Do most people who work with this brokerage have a generally positive experience? Are there any red flags?

What we looked at:

  • Average customer ratings across various third-party review sites, like Zillow,, and Google
  • The content of those reviews, via sentiment analysis tools and manual reading, to pull out key positive and negative themes and summarize key risks and benefits
  • The Better Business Bureau profile for formal complaints

Overall agent quality

How strong is the agent team? What are the chances of ending up with a solid realtor that will meet different needs, preferences, and availability?

What we looked at:

  • Total number of agents vs. offices to gauge how wide the selection is
  • Average experience of the entire team, based on public agent data on sites like and Zillow
  • Average annual transactions per agent, sourced from RealTrends or brokerage-provided data, compared with the industry average

Visibility and reach

How much "brand power" does this brokerage have? Does it increase awareness and get more eyes on your listings, more showings, or quicker offers?

What we looked at:

  • Social media presence across all major consumer-facing social platforms (Facebook, Twitter, and Instagram)
  • Online audience size through web traffic volume and monthly Google searches for the brand name
  • Marketing reach, like listings on all major MLSs and populator listing sites like Zillow and

Value and service quality

How does the brokerage compare with other conventional brokerages? How does it compare with the market rates for commission (~3% listing fees)? Are you getting too little, the right amount, or more service for the tentative fee?

What we looked at:

What we consider "full service" for a real estate brokerage:

  • Professional home valuation
  • Advice on how to stage your home
  • High-quality professional photography
  • Listing on a multiple listing service (MLS) and home-buying websites
  • Open house management
  • Negotiation
  • Assistance with paperwork

Authors & Editorial History

Our experts continually research, evaluate, and monitor real estate companies and industry trends. We update our articles when new information becomes available.

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