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How to Increase Traffic to My House for an Open House

When you’re selling a home, there’s usually enough information online to help buyers find your property. They can browse photos, read the listing description, and get a feel for the neighborhood from the privacy of their own home. But the classic open house is still a powerful way to help you find a buyer.
When you’re selling a home, there’s usually enough information online to help buyers find your property. They can browse photos, read the listing description, and get a feel for the neighborhood from the privacy of their own home. But the classic open house is still a powerful way to help you find a buyer.

While you’re focused on growing your online visibility when selling a house, don’t forget about tried-and-true techniques in the physical world. Buyers can usually find out everything they want to know about your property simply by going online, but some things are better left discovered in person.

That’s why open houses are still effective marketing tools in today’s digitally driven world. Recent data shows that more than two-thirds of home sellers have hosted at least one open house as part of their sales strategy, and the practice seems to be more popular in urban areas.

However, if you want to see the best results for your effort, you need a good open house strategy to guide you. Partnering with a local agent is a big secret to home selling success; the right agent will know how to attract highly motivated buyers to your open house.

> Interview top agents in your area.

In the meantime, consider the following five tips that can help you increase traffic to your open house event:

1. Create a Free Facebook Event

There are two winning qualities of Facebook marketing for real estate: it’s free and it’s effective.

Use your Facebook account to create an open house event that highlights the listing, photos, and information about the event. Include the address, hours, directions, and any other information people will want to know. Then, invite people you know to the event and ask them to spread the word.

You can also include a contest for anyone who brings a buyer who makes an offer to the open house. Just make sure the prize is worth your Facebook friends’ time and effort. You won’t get any buyers if all you offer is a coffee mug.

2. Send a Video Email

If you’re an avid emailer, consider creating a short teaser video and sending it out to your prospects. Video emails tend to see more engagement, and even adding the word “video” to your subject line can increase open rates by 6%!

You don’t need fancy video equipment or editing software (though there’s nothing wrong with using it if you have it). Shoot a few scenes of the property, turn the camera on yourself to promote the open house, and invite people to join you and bring a friend.

3. List It on Your Agent’s Website

Your real estate agent’s brokerage will usually be happy to devote some website space to promoting the open house. After all, the brokerage benefits when you sell the home, so they want to see a contract on the home just as much as you do.

Some brokerage websites will have a specific section dedicated to open houses. Work with your agent to get yours listed, and perhaps ask them to promote it with their other marketing (e.g. include an invitation in their email signature block).

4. Go Door to Door

Though your neighbors might not be looking to move down the street, they might know someone who wants to live in the area. Start knocking on doors to promote the open house, ideally with a high-res flyer in hand.

5. Go Heavy on Signage

You may not be able to reach everyone via online channels or going door to door, so make sure you invest in plenty of signage that can direct passing traffic to your home. Blanket the area with signs that include the address and the date and time of the open house.

One thing to keep in mind here is that some areas will have limits as to how many signs you can put out and where they can be placed. Talk with your local municipality on their best practices to ensure your signs won’t be removed before they can do their job.

Let Clever Host Your Open House on Your Behalf

One of the most straightforward ways to put these tips into motion is to work with an experienced local real estate agent that knows how to make your open house effective.

Clever Partner Agents are full-service, expert real estate agents in their local markets who are skilled at marketing homes, including hosting open houses. Your agent can not only provide insight on how to prepare your home, but can also handle the marketing aspect and even play host on your behalf.

Connect with Clever today for a no-obligation consultation and to find a Partner Agent near you who can find you the perfect buyer!

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Andrew Schmeerbauch

Andrew Schmeerbauch is the Director of Marketing at Clever Real Estate, the free online service that connects you top agents to save on commission. His focus is educating home buyers and sellers on navigating the complex world of real estate with confidence and ease. Andrew has worked on projects for the United Nations and USC and has a particular passion for investing and finance. Andrew's writing has been featured in Mashvisor, L&T, Ideal REI, and Rentometer.

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