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How to Get Real Estate Leads on Facebook

As a real estate agent, you know how important new leads are. People don’t buy houses every day so you only get a few repeat customers. Social media is becoming more a part of our everyday lives, making it a great place to find new leads. Learn how to get real estate leads on Facebook here.
As a real estate agent, you know how important new leads are. People don’t buy houses every day so you only get a few repeat customers. Social media is becoming more a part of our everyday lives, making it a great place to find new leads. Learn how to get real estate leads on Facebook here.

Where do people spend about 2.5 hours of their time every day? On social media.

With people spending so much time on Facebook and other social media platforms, that’s where you want to be as a realtor. Put your smiling face in front of people often enough and when they’re needing a real estate agent, they’ll think of you.

What’s the best way to handle Facebook marketing? Let’s take a look at how to get real estate leads on Facebook and some tips to improve your campaigns.

The Search Function

This might seriously be the easiest way to find leads. All you have to do is type in [your area] + keyword and you’ll get a list of folks that might need a real estate agent.

The key here is to use the right keyword. Your purpose is to find people who are talking about moving, buying a house, looking for a place to live, etc. Keywords like “open house” tend to just bring up other real estate agent posts and ads. Experiment and find a list of keywords that works well for you.

Read through people’s comments and select those that sound like they might be in need of a real estate agent. Make a list and you’re ready to start making pitches.

Pro tip: Don’t reach out and immediately go on about the awesome services that you have to offer. Most people don’t respond well to pushy salesman tactics. Instead, offer a free piece of content that helps them with something they mentioned in their comment. For example, if they’re looking for information on how FHA loans work you can send them your blog post detailing the process.

Provide Value

The search function method allows you to individually target folks who might be in need of a real estate agent. However, not everyone broadcasts their intentions to buy or sell on their Facebook page.

Rather than going to them you have to figure out how to draw them to you. The best way to do this is to provide value to prospective clients. Post information, photos, answer FAQs, and promote your blog posts that provide more in-depth information.

Make sure to include visuals that attract attention. Additionally, relevant visuals help people to retain 65% of the information they take in. They can also process the visual 60,000 times faster than text.

For best results, you should be posting three times a day — more if you can. Wait at least three days between posts that sell your services as an agent. Establish yourself as a helpful presence, rather than a pushy salesman like most other real estate agents.

Then, when people are ready to take the plunge, they’ll be knocking on your Facebook wall because you’ve already helped them.

Targeting Ads

Paying to advertise on Facebook is rather inexpensive. However, unless you do it the right way you’ll be paying for nothing. That’s not the ROI that you want.

How do you increase your chances of scoring a solid lead? You’re already creating great content that people are (hopefully!) sharing organically. However, it might not be appearing in the right people’s feed. Target your ads to get that content in front of people who will appreciate it.

Word your ads in a way that will appeal to your target audience. Think about the local buyers you work with. What types of homes are they looking for? What language are they using to look for them? Use those words in your ads to catch their eye and draw them into reading more of your content.

More Lead Sources

If there is one thing that real estate agents are always hungry for, it is more leads. Facebook is a great inexpensive way to gather leads. The only downside is that it does require a lot of time and effort on your part to create the content.

What if you could have a steady stream of serious leads coming your way without all that effort? You don’t even have to pay for them up front. You pay when the deal closes and the lead has already paid off.

Sound pretty good? Learn more about becoming a Clever Partner Agent today! Our top-notch team focuses on marketing and bringing in the right kind of leads — the kind that closes deals. All you have to do is be the great real estate agent that you are and provide our clients with excellent service and we’ll keep sending new ones your way!

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Ben Mizes

Ben Mizes is the co-founder and CEO of Clever Real Estate, the free online service that connects you with top agents to save thousands on commission. He's an active real estate investor with 22 units in St. Louis and a licensed agent in Missouri. Ben enjoys writing about real estate, investing, personal finance, and financial freedom. He's a serial entrepreneur, having run several successful startups before Clever Real Estate. Ben's writing has been featured in Yahoo Finance, Realtor News, CNBC, and BiggerPockets.

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