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How Can You Buy Quality Real Estate Leads?

Lead generation can be difficult. Don’t get stuck in a cycle of unvetted cold leads that only result in wasted time. A successful lead generation strategy pays for itself, but which one is right for your budget and needs? We’ve got you covered with a list of ways to buy quality real estate leads.
Lead generation can be difficult. Don’t get stuck in a cycle of unvetted cold leads that only result in wasted time. A successful lead generation strategy pays for itself, but which one is right for your budget and needs? We’ve got you covered with a list of ways to buy quality real estate leads.

Lead generation is no longer just cold-calling and hoping for the best. Today there are numerous ways to streamline, expedite, and enhance this process to locate prospective clients. One way to do this is by buying real estate leads.

However, if you’re considering this route you may feel overwhelmed by the all the services offering leads and the many different ways these platforms generate them. When a price tag is involved, it is vital to do your due diligence and make sure the leads are worth the cost.

There are tons of ways that real estate agents can buy leads, including investing in different marketing avenues.

Have a Website Built

There’s no escaping technology in this day and age, and the real estate industry is no exception. Technology has revolutionized how buyers and sellers view and list houses. Why shouldn’t it change the way they interact with realtors?

If you don’t have an online web presence for your business, then you’re losing out on a lot of leads. According to a report by the National Association of Realtors, 93% of home buyers utilized the internet during their buying journey. It is essential to have an online presence and make it stand out.

If you are technology savvy and know your way around the back end of a website, then you’ll only need a few hours to have a decent website up and running. If not, you’ll need to hire a developer to build your website for you and digital marketer to get a sales funnel up and running.

Using this approach is costly — you can end up paying thousands to get a decent website — but it pays to have one. Literally. Why buy leads through another source, if interested buyers and sellers can contact you directly through your website? They can view your portfolio, learn more about your experience, and reach out once you’ve won them over.

Digital marketing techniques such as online advertising and search engine optimization can increase your ranking on search results pages. While this method doesn’t include directly buying leads, investing money into your online presence can help supply leads to your business.

Pros

  • Effective long-term marketing toward lead generation.
  • Limited upkeep costs.
  • Completely customizable way to get to know your visitors.

Cons

  • Large initial investment.
  • Rarely provides a quick boost in lead generation.

Use Social Media Marketing Techniques

Social media has grown into a world of its own and smart realtors know that it’s one of the best places to find potential clients for local agents. You don’t have to be a marketing genius to manage a professional presence on Facebook.

Facebook is the perfect platform to nurture lead generation. Refollow people who like your page and provide them with quality content to inform their home buying or selling journey. Let your followers know you’ll answer their questions on the platform so you can build trust.

Also, show how much you know about your local area. Post about the community and any major changes that can impact housing prices.

Pros

  • Potential to reach a large audience.
  • The competitive cost-per-click rate can save you money.
  • Can be done without outside help.

 

Cons

  • Leads aren’t vetted.
  • No set cost for advertising.
  • Will need to learn basic graphic design skills.

Try a Lead Referral Service

Lead referral companies are ideal for new realtors who do not have deep pockets to invest in lead purchasing. It’s a very simple business model these companies have already done the work of generating leads for agents.

The idea is that by working with a referral company, a real estate agent will accept lower commission rates that reflect time and money saved by not having to gather leads on their own.

Real estate agents who work with these companies typically pay a subscription fee or real estate referral fees. This is a popular option for agents who are excellent closers and are comfortable working with all kinds of leads.

Clever doesn’t charge Partner Agents a penny in upfront costs. Not to mention, all of Clever’s leads are carefully evaluated before being passed to Partner Agents. Your job is simply to provide the best service possible.

It’s essential for agents to partner with a company that caters to the needs of both the client and the agents. By connecting potential buyers and sellers with experienced real estate agents who have a track record of success, Clever cements its status as dependable service.

Clever Partner Agents are happy with their vetted and qualified leads with no upfront costs and clients are happy with their buying and selling experience. It’s a win-win.

Pros

  • Highly-vetted leads distributed to Partner Agents.
  • Joining a community of thousands of experienced Clever Partner Agents.
  • Only pay a referral fee when the deal closes.

Cons

  • Competitive selection process.
  • Not for realtors who are just starting out. Clever looks for agents with at least five years of experience.

If you are interested in becoming a Clever Partner Agent, fill out our online form and we’ll get in contact with you in 24 hours.

 

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Ben Mizes

Ben Mizes is the co-founder and CEO of Clever Real Estate, the free online service that connects you with top agents to save thousands on commission. He's an active real estate investor with 22 units in St. Louis and a licensed agent in Missouri. Ben enjoys writing about real estate, investing, personal finance, and financial freedom. He's a serial entrepreneur, having run several successful startups before Clever Real Estate. Ben's writing has been featured in Yahoo Finance, Realtor News, CNBC, and BiggerPockets.

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