When you stage your home, your goal is to set it up so that a prospective buyer can imagine themselves living there and then put in a strong offer. Most of us make decisions based on emotions, not logic, and creating an emotional connection between buyers and your home will make it that much easier to sell.
That said, staging a home to sell isn't as easy as simply throwing up some nice paintings and getting some cool throw pillows. Quite the contrary.
To successfully stage a home, you need to truly understand what buyers in your area are looking for. Working with an experienced local realtor is the best way to ensure that you have your finger on the pulse of the latest style trends in Seattle and can leverage them to make your home sell in a snap.
Get in touch to start interviewing top Seattle agents through a free, no-obligation consultation about selling your home.
For now, here's everything you need to know about staging your home in Seattle.
Why is staging a home important?
Most buyers are going to start leaning towards a decision about buying a home within a few seconds of walking in the front door. Making your home look visually appealing from the get go is the best way to leverage that short window of opportunity.
No matter what type of market you're in, buyers expect homes to be staged when they visit them since it helps them to better imagine what it'd be like to live in the house.
Does staging a home in Seattle help it sell?
So, what does that mean for your Seattle home? According to Zillow, the median listing price in Seattle is $685,000. A 6-10% increase in sales price would mean selling for $41,100-$68,500 more. That's nothing to sneeze at.
How much does home staging in Seattle cost?
How to Find and Hire a Home Staging Company in Seattle
Ask Your Agent
Your real estate agent is going to be your best resource for finding a home staging company. An experienced real estate will have worked with many different companies and should be able to recommend a great match for you and your home.
That said, it's always a good idea to start doing some research on your own so you can compare your findings to those of your realtor. You can start by simply hopping on Google and looking for some Seattle staging companies. Once you've found a few, jump on over to Yelp or other reviews sites you trust to see what their previous customers think about them.
Find a Company With Relevant Experience
When you're looking for someone to stage your home, try to find someone who has specific experience staging houses like your own. Each type of house has its own particular style, so a staging company that's great at decorating rural cabins won't necessarily have the right touch and sense of style to properly stage a luxury townhouse.
Look at Their Past Work
Luckily, staging is a very visual task, so it's easy to look at the staging company's past work online and come to your own decision as to whether it will fit your home. Always check Instagram and the company's website to see examples of their past staging efforts. And if they don't have any examples online, then ask for some.
Schedule an Interview
When you've found a company you like, make sure you meet them in person before moving forward. Once you're face to face, ask them about their experience, whether they feel comfortable working with your home's style, whether they have insurance, and if their team is available on the dates you need. Also, be sure to ask about their accreditation and rental terms. It can never hurt to ask for some references either.
Top Home Staging Companies in Seattle
Seattle Staged to Sell & Design
Seattle Staged to Sell & Design has an impressive awards cabinet: they've won the Best of Houzz Design Award every year since 2013, and in 2019 they won the FreshChalk Best Seattle Home Stagers Award.
- Services: Pre-listing consultation, vacant staging, partial staging, re-design staging, and project management
- Price: Varies
- Reviews: 4.7 out of 5 on Google (47 reviews).
Hunter Home Staging and Design
Hunter Home Staging and Design is run by Sandra Hunter, a designer who has staged more than 500 homes since 2007. They have received a Best of Houzz Service Award in 2015 and 2018.
- Services: Staging consultations and vacant staging
- Price: $175 per hour for consultations. Vacant staging is priced on a per project basis.
- Reviews: 5 out of 5 on Google (4 reviews).
Seattle Modern Home Staging
Seattle Modern Home Staging is owned and operated by Keller Williams Realtor Denise Owen. She is an Accredited Staging Professional and is an associate member of the International Home Staging Professional Association.
- Services: Vacant staging, income property staging, occupied property staging, pre-listing package, and decluttering
- Price: Packages start at $1,500
- Reviews: 4.7 out of 5 on Google (33 reviews).
Andrea Braund Home Staging & Design
Andrea Braund and her team specialize in high-end and luxury properties. The team is comprised of seven designers, managers, and assistants.
- Services: Complete home staging, partial home staging, hourly staging consultation, interior design, presentations
- Price: $500 per hour for consultations. Other prices vary.
- Reviews: 4.8 out of 5 on Google (10 reviews).
5 Pro Home Staging Tips for Seattle Sellers
If you'd like to save money and forgo hiring a professional home stager, here are some tips for tackling it on your own.
1. Know What Buyers in Seattle Are Looking For
With the median home value being over $700,000, Seattle is overwhelmingly a high-end market. Your staging should reflect that. The city is extremely attractive to millennials working in tech, so you'll need to stage your home to attract that crowd and well-off families looking to move to the city.
All in all, talking to an experienced realtor is your best bet when trying to evaluate what buyers in the area are looking for. Realtors work full-time selling and buying houses, so they have a keen and accurate picture of what buyers in the Emerald City are looking for and how you can seal a deal with them.
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2. Clean and Declutter
Remember when your mom kept saying how important it was to make your bed? Well, when it comes to selling a house, she was right!
No matter what the general preferences in your local market are, a cluttered and dirty house just simply won't sell. The first step in any staging endeavor should be to declutter your home and give it a good cleaning.
Make that bed, scrub that toilet, and throw out all that junk you've been saying you'll go through for the last five years. There's no better time than sale time to get your home in tip-top shape.
3. Give Each Room a Purpose
When a prospective buyer walks into your home, they should be able to get a sense of what each room's purpose is. Give buyers a concrete idea of how every inch of the home can be used.
Generally, that's pretty easy with the kitchen, bathroom, and bedroom, but it becomes a bit harder with more generic or empty rooms. Try staging one as an office, one as a family room, another as a game room, etc. This will help your prospective buyers get a better feel for what living in your home would really be like.
4. Rearrange the Furniture
Sometimes rearranging the layout of a room can help you see it in a new light — especially if your favorite armchair has been blocking the window for all these years!
Don't be afraid to get your hands dirty and move your furniture around to see if there's a better layout that you hadn't thought of before. You'd be surprised how much of a difference reorienting a room can make, and it can also help inspire lots of new decorating ideas you wouldn't have had for the rooms previous layout.
5. Don't Forget About Outside
So far, we've primarily been discussing ROI-boosting changes to your home's interior, but the exterior is just as important. If you put a picture of your house covered in cobwebs and replete with broken windows, chances are that's going to be a hard pass from any buyers that are browsing through their local listings.
Most listings feature an exterior shot as the first picture, so make sure you get the outside right before you move inside. Generating curb appeal is a big deal, but it doesn't have to be hard.
Start by trimming your shrubbery, mowing your lawn, and placing some non-tacky decorations in the yard — garden gnomes and flamingos probably won't cut it here. Instead, try looking into rocks and flowers.
Next Steps: Get Advice from a Local Agent
Staging is easy to get started with but hard to master. While it's not hard to declutter your home, trim your shrubs, and put out a bowl of (preferably non-plastic) fruit , really understanding the buyers in your local market and catering to their wants and needs is no easy task.
That's where a great, local agent comes in. Realtors spend hundreds of hours every year buying and selling houses, and that means they know what type of staging works.
Consulting a professional realtor before you spend loads of cash on an interior designer can save you from wasting money on a design style that simply doesn't sell, and they can advise you on how to stage your home to boost its profits by up to 10%.
Selling your home is one of the biggest financial decisions you'll make in your lifetime. Don't go it alone.
Reach out to get connected with a top Seattle agent for selling advice during a free, no-obligation consultation.