When you stage your home for market, you're highlighting its best attributes, while also helping potential buyers envision living their lives there. Staging can ensure that your home looks aesthetically appealing to buyers when they tour, and also improves your marketing images, which can increase your potential buyer pool.
It's important to remember that staging is an art; you need to consider several aspects of your home, such as its architectural style, location, and target buyer, to stage your home effectively. If you're not sure what potential buyers in the Orlando area are looking for ask a local real estate expert.
Why is staging a home important?
Setting the scene for buyers is one of the best ways to highlight all of your home upgrades and selling features.
For example, if you have a spacious dining room that's perfect for entertaining, it makes sense to stage it with a beautiful dining set to help buyers envision the dinner parties they could host there.
Similarly, if you have a beautiful outdoor area with breathtaking views, simply placing some seating outside can encourage buyers to appreciate the location of your home and how it could be enjoyed if they lived there.
But staging isn't just about making home tours pleasant for buyers; it can also help sell your home more quickly and for a higher sales price. According to Zillow, as of October 2019, Orlando is a hot seller's market, and homeowners have experienced an increase of 4% in the median home value since last year.
If you're thinking about selling your home and would like to increase your chances of receiving a higher offer or even attract a bidding war, staging could be the solution.
Does staging a home in Orlando help it sell?
For context, homes in Orlando spend an average of 69 days on the market. Sellers who stage their homes can expect them to spend up to 59 days less on the market than unstaged homes. In Orlando, the median home value is $243,200. Sellers who stage their home could receive up to $24,320 more.
How much does home staging in Orlando cost?
According to HomeAdvisor, most homeowners in Orlando can expect to pay between $450 - $1,727 to stage their home. This will vary significantly depending on the size of your home, and which areas need staging.
Some homeowners opt for partial staging, in which only the main rooms of the home, such as the living room, dining room, and master bedroom, are staged. In comparison, some sellers opt to have their whole home staged, including the outdoor areas.
How much staging you require will help to determine your staging costs.
How to Find and Hire a Home Staging Company in Orlando
If you're looking for a staging company in Orlando, you can start by asking your real estate agent if they have any recommendations. Agents often have relationships with staging companies and can give you advice on which one will best serve your needs.
You should also be sure to check reviews of any company you're thinking about hiring and find out what their service entails.
For example, most staging quotes include delivery and set-up of the staging elements, but it's always wise to confirm. The Better Business Bureau has ratings for many businesses and can be a useful place to find impartial reviews.
Be sure to read over any staging contracts thoroughly before you sign, and ask relevant questions such as whether the staging decor is insured and who is responsible for it.
Top Home Staging Companies in Orlando
Madison Furniture Interior Design & Home Staging
Madison Furniture Interior Design & Home Staging is an Orlando-based company that offers both interior design and staging services. Having over 20 years in the business, Madison boasts that 99.9% of the homes they stage sell within 30 days of staging.
- Services: Offering a bespoke staging experience, Madison Home Staging, promises to utilize a real estate market analysis to help select design elements that speak to potential buyers. They offer free consultations and short- and long-term financing options.
- Price: Prices vary, however, they do offer sellers who stage their homes discounts on purchases of furniture and decor and discounts on future interior design services.
- Reviews: Madison Home Staging has a Google rating of 4.7 stars from 11 customer reviews.
MHM Professional Staging
MHM Professional Staging is a staging and moving company based in Orlando. Owner, Megan Morris, is a best-selling author and has over 20 years of experience in the interior design business.
- Services: MHM offers traditional staging, soft staging, and virtual staging for homes. They also provide additional packages online, such as an ambiance package to create the ideal mood with music and scents, and packages that include professional photography. Sellers can request a quotation online.
- Price: To price your staging accurately, MHM will schedule a complimentary in-home consultation to help determine your staging needs.
- Reviews: MHM Home Staging has a Google rating of 4.3 stars from 18 customer reviews.
Florida Living Quarters Interior Design & Home Staging
Florida Living Quarters Interior Design is a home staging company that has served Central Florida for 11 years. The company sets itself apart by having its own design center that homeowners can personally visit.
- Services: Florida Living Quarters Interior Design & Home Staging offers home staging services with designer home furnishings. They also allow homeowners to advertise their homes as fully-furnished to potential buyers for an additional fee.
- Price: Prices start from $1500 and increase according to the size of home and proximity to their warehouse.
- Reviews: Florida Living Quarters Interior Design & Home Staging has a Google rating of 4.9 stars from 10 customer reviews.
Home Staging Pros, LLC
Home Staging Pros, LLC is a home staging company that services Orlando and the surrounding areas. Home Staging Pros, LLC has received many awards throughout the years, including North America Stager of the Year 2016 from the Real Estate Staging Association and Top 100 Most Influential Stagers in 2018.
- Services: Home Staging Pros, LLC offers both vacant and occupied home staging options. You can receive a free quote by filling out a request form on their website.
- Price: Home Staging Pros, LLC offers no-obligation estimates for interested homeowners.
- Reviews: Home Staging Pros, LLC has a Google rating of 5 stars from 20 customer reviews.
5 Pro Home Staging Tips for Orlando Sellers
If you're looking to save money and want to take on the staging duties for your home, it helps to know how the pros approach getting a house ready for buyers. These staging tips will minimize your costs and maximize your profits.
1. Know What Buyers in Orlando Are Looking For
The population of Orlando is a melting pot and includes cultures from all over the world. It's also one of the top destinations for foreign buyers in the U.S., due to the presence of vacation homes and a strong rental market. With this in mind, it's essential to design and stage your home in a way that is attractive to the most significant number of buyers possible.
Depending on the type and location of your Orlando house, it may make sense to focus on certain demographics. For example, a one-bedroom apartment in downtown Orlando likely has a buyer pool consisting of young professionals, so keep this in mind when thinking about staging.
Orlando is also known for its great weather, so be sure to stage any outdoor space, such as pools, outdoor kitchens, and dining areas.
> If you aren't sure what type of buyer your home is most likely to attract or want more advice on staging your home or gaining the highest sales price possible, reach out to get connected to a top local agent to discuss buyer's expectations.
2. Clean and Declutter
When making your home appealing to potential buyers, it's crucial that you eliminate highly personal elements, such as family pictures and artwork. It's difficult for buyers to imagine themselves living in a home that is filled with memorabilia from the current homeowners.
Consider putting away anything on display that isn't absolutely necessary to the aesthetic of the home.
Once you've decluttered your home, the next step is to clean it thoroughly. Homes that are unclean take much longer to sell than homes that are kept clean and tidy. Dirty kitchens and bathrooms are a deal-breaker for most buyers and can hinder your sale considerably. If you have pets, be sure to vacuum and sweep up any pet hair and try to keep your home smelling as fresh as possible for showings.
3. Give Each Room a Purpose
One of the main parts of staging a home is ensuring that you create a purpose for each room so that buyers can understand how to utilize the space. This is especially important in open-plan homes, as are common in the Orlando real estate market.
Even subtle changes in staging decor and tones can clearly define an area and its use. Be sure to keep in mind how you think your potential buyer would use the space, and try to reflect this in your staging.
4. Rearrange the Furniture
Do you currently have a bedroom set-up as an office? Or a dining room set-up as an entertainment room? Consider moving your furniture around to reflect the proper use of the room. Even though you might love the idea of having a room dedicated to your collectibles, potential buyers may find this off-putting.
Similarly, if your current furniture set-up isn't making the most of your space, or limits access to some parts of the home, you should address the issue before you start holding showings for buyers.
For example, if you have an armchair in front of a door you never use, you should find a different location for it — just because you don't use it, doesn't mean a buyer won't want to.
5. Don't Forget About Outside!
Florida is renowned for its year-round pleasant weather, and many buyers come to Orlando to enjoy it. If you have a nice outdoor area, such as a breezy porch or poolside barbeque that's perfect for entertaining, be sure to make the most of it.
Staging the outdoor area can help sell your home just as much as staging the interior, especially if it's one of the top-selling features. Try putting an informal dining area near the grill or placing sun loungers and seating around the pool.
It's also important not to forget about your property's curb appeal; for example, some strategically placed potted plants around the entrance can help to make the space as inviting as possible for potential buyers.
If you're thinking about selling your Orlando home, and want some more advice on staging to achieve the optimal sales price, Clever Real Estate can help. Clever connects sellers with top local real estate agents from some of the country's most successful brokerages.
Clever Partner Agents offer sellers a full-service, personalized listing experience for a reduced listing commission — no negotiation required. When you list with a Clever Partner Agent, you pay a flat fee of $3,000 (or 1% of your home sells for more than $350,000), saving you thousands.