When you embark on the sometimes frustrating and often time-consuming quest to sell your home, it is critically important to think about how your home will appear to potential buyers. The way your home looks and is laid out reflects your personal taste and system of organization. However, it is possible that your taste might not match up with the general public’s.
Aside from adopting a neutral and universally appreciated style of interior design for open houses, one of the most effective, and surprisingly simple ways to make your home appeal to a broader audience is to take high quality, well thought out staging photos. In fact, in the internet age, the “pix appeal” has surpassed “curb appeal” as one of the most important aspects of selling your house. So, how exactly do you make a great impression with your photo staging and, by extension, increase the chances of your home getting sold?
Use the Right Equipment
Before worrying about the more delicate elements of taking the perfect staging photos, it is imperative to consider what equipment to use.
With the ever-improving quality of smartphone cameras and they're easy to master interface, it can seem like the right decision to use your iPhone for your staging photos. Unfortunately, this is a big and commonly made mistake. Simply put: higher quality cameras will produce higher quality photos. Unfortunately, not everyone owns a high-quality DSLR camera, or even a well-performing point and shoot. Purchasing a new camera just for the sake of taking a good staging photo doesn’t make too much sense, but renting one won’t come close to breaking your budget. Using a site like BorrowFox, which offers competitive pricing and a wealth of options for all types of photography equipment, will dramatically increase your chances of taking the perfect picture.
Renting a high-quality camera is obviously the most important step in taking a high-quality staging photo. However, there are other pieces of equipment that can help the camera perform at its maximum potential. A tripod is one of the most simple camera tools, but also one of the most effective – especially when used for staging photos. A tripod can help prevent blurry photos, and can make it easier to visualize better angles from which to take the photos. Crisp photos and angles that properly accentuate a room’s space can make a world of difference.
When it comes to lighting for staging photos, natural light is always best. First and foremost, it just looks better and more inviting than an artificial lamp. Second, while it is important to make your home look good, it is not a good idea to misrepresent how your home looks. With that being said, subtle artificial light can bring out the best qualities of an area without distortion. For that reason, you might want to consider renting an LED light panel. Using this equipment is a cheap and easy way to delicately brighten any room in your home.
With these basic tools, the pressure to produce the perfect staging photo is lessened significantly. Before renting a camera, tripod, lighting panel, and whatever else you think you might need, make sure to have a strategy in mind on what exactly you want to photograph. And, of course, make sure to share your final product with an agent on the Clever Real Estate team to make sure your photographs are ready to post with your listing.