Allure Realty is a luxury real estate brokerage that serves buyers and sellers in Florida and parts of North Carolina. Founded in 2019, Allure exploded in popularity after it was featured on the Netflix series Selling Tampa. Since then, the company has opened new offices in Charleston, NC, and Miami, with plans to expand to more cities in the South.
Riding on a wave of enthusiasm from its Netflix series, Allure Realty has established a strong name for luxury services. But how does it compare with other brokerages? And does its reputation stack up against its agents and services?
Bottom line: Do we recommend Allure Realty?
Based on our analysis, Allure Realty is a reputable brokerage. It caters mostly to luxury home buyers and sellers, with extra attention to military families who have to relocate and sell quickly.
The Allure team isn’t big by industry standards (26 agents across three offices), but it has completed an impressive 129 transactions since 2019. The average agent has 11 years of experience, higher than the industry’s median of eight. Plus, customer reviews are overwhelmingly positive, with few negative themes.
Just remember: whether you’re buying or selling, always pay attention to the agent, not the brand they represent. In order to find the right fit for you, we recommend interviewing two or three agents (ideally from different brokerages).
Allure Realty: Our in-depth breakdown
Reputation and customer experience
📊 Our rating: 4.6/5
After digging into 160 reviews across three offices, we found zero negative reviews on Zillow (in fact, every review of Allure is a 5/5) and an aggregate customer rating of 4.6. That’s very high when compared with other brokerages.
To identify common themes, we ran those 160 reviews through a program that identifies emotional language:
🟢 Top positive themes
🔴 Top negative themes
Considering that the quality of the Netflix show doesn't correlate to real estate, we can think the positive themes here clearly outbalanced the negative. These reviews came from third-party sites, too, which clients often use for complaints rather than praises. Note: since Allure is featured on a reality show, any unverified reviews should be taken with a grain of salt.
As far as the Better Business Bureau goes, Allure doesn’t have a page. That’s not a bad thing. It just means the company hasn’t received any reviews or complaints through the BBB.
📊 Our rating: 4.8/5
The agents at Allure Realty bring in high sales numbers, even though the team has slightly less experience on average. Here are some stats that we found:
- Average agent has 5.6 years of experience.
- Average agent completes 4.9 transactions per year.
- Company has sold $110 million of property since 2019.
Based on the eight agents who listed their experience on Zillow, they average more than five years of experience. That’s slightly lower than the industry median of eight years.
Since 2019, Allure has finished 129 transactions. With 26 agents on staff, that comes out to around 4.9 transactions per agent. While that’s lower than the industry average (12 transactions, roughly one per month), it’s not bad when you consider that the company deals mostly with luxury homes, which take longer to sell.
All told, that’s roughly $32.25 million per year, or $1.24 million per agent annually, which is high for a company of this size.
Still, you’ll want to evaluate individual agents and ask for their sales numbers, number of years in the business, and references from past clients.
Brand reach and visibility
📊 Our rating: 4.0/5
Allure Realty has an exceptionally strong brand reach when compared with other brokerages. Few brokerages can say they’ve been featured on Netflix — even if it was for only one season.
That said, the company’s online traffic isn’t too impressive — not bad, but still lower than other real estate brokerages. Each month, around 14,000 people search “Allure Realty” and related branded terms on Google, while the company’s website gets over 12,000 visits.
Its local networks are mildly strong, with agents concentrated in three major cities, all presided by founder, Sharelle Rosado:
- Tampa (15 agents)
- Miami (8 agents)
- Charlotte (2 agents)
📊 Our rating: 4.5/5
Allure Realty has a good value. You get all the traditional services of a full-service brokerage — assistance with listing and marketing your home, property valuations, mortgage calculator for buyers, and property showings — plus a few extras.
One of Allure’s distinguishing features is the attention it gives to military families, which makes sense given that its founder is a former paratrooper. Customers have applauded the company's ability to sell homes for top price, even while working within a tight deadline.
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As a luxury services provider, most of Allure’s listed properties sell above $1 million. If you’re buying or selling in a lower value range, you might be better served at another brokerage.
It’s unlikely that you’ll negotiate a lower commission rate with an Allure listing agent, no matter what competitive rates are. For reference, here are the state averages for the three markets Allure operates in:
Avg. listing fee
Avg. total commission
* Based on each state's median home price from Zillow
Additional info about Allure Realty
General contact info (corporate office)
Other Allure Realty services
This review is focused on Allure Realty's core real estate agent service. We’ve listed its other services (mortgage, title, insurance, etc.) and links to their respective websites below.
Make sure you shop around to get the best fit and value. Don’t go with an Allure service just because of the convenience!
Keep in mind that Allure Realty is a luxury brand that charges full commission for its services. Unless you’re selling a luxury home, it’s wise to show around among other brokerages to find the right combination of quality and price.
Next steps: Start interviewing agents!
Interview multiple agents (ideally two to three) to ensure you get the best fit and value. Remember: always hire the agent, not the brand. When you’re ready to start searching, check out our guide on how to choose the right real estate agent. Clever’s free agent-matching service makes agent shopping fast and easy, and it can save you money.
We evaluate brokerages based on four core criteria we think will help readers make informed decisions. We broke those criteria down into discrete metrics so we could make the score as objective as possible. Here’s a quick breakdown of that criteria and methodology:
Do most people who work with this brokerage have a generally positive experience? Are there any red flags?
What we looked at:
Average customer ratings across various third-party review sites, like Zillow, Realtor.com, and Google
The content of those reviews, via sentiment analysis tools and manual reading, to pull out key positive and negative themes and summarize key risks and benefits
The Better Business Bureau profile for formal complaints
How strong is the agent team? What are the chances of ending up with a solid realtor that will meet different needs, preferences, and availability?
What we looked at:
Total number of agents vs. offices to gauge how wide the selection is
Average experience of the entire team, based on public agent data on sites like Realtor.com and Zillow
Average annual transactions per agent, sourced from RealTrends or brokerage-provided data, compared with the industry average
How much "brand power" does this brokerage have? Does it increase awareness and get more eyes on your listings, more showings, or quicker offers?
What we looked at:
Social media presence across all major consumer-facing social platforms (Facebook, Twitter, and Instagram)
Online audience size through web traffic volume and monthly Google searches for the brand name
Marketing reach, like listings on all major MLSs and populator listing sites like Zillow and Realtor.com
How does the brokerage compare with other conventional brokerages? How does it compare with the market rates for commission (~3% listing fees)? Are you getting too little, the right amount, or more service for the tentative fee?
What we looked at:
Services provided to see if the brokerage is standard full service
Quality of active and past listings (photos, listing descriptions, etc.) according to established best practices
What we consider "full service" for a real estate brokerage:
Professional home valuation
Advice on how to stage your home
High-quality professional photography
Listing on a multiple listing service (MLS) and home-buying websites
Open house management
Assistance with paperwork