Open houses are one of the most important activities a listing agent will engage in. It’s often the first opportunity buyers will have to tour the home and imagine themselves living there. A lot of preparation goes into open houses, and for good reason. But sometimes, the simplest changes can create the biggest impacts — and it’s often the little things that go overlooked.
If you’re looking to make an impact with your next open house, here are seven tips you should use to ensure you have the best shot of attracting buyers and selling the home.
Don’t Overlook the Lighting
Lighting is incredibly important when it comes to selling a home. Poor lighting makes it difficult for potential buyers to assess the true condition of the house and makes the home look less inviting.
While certain mood lighting, such as a fireplace in a den or candles in the kitchen, can add some atmosphere, there’s a big difference between intentionally dim lighting and just having bad lights.
Bright daylight bulbs show the home’s interior the best, so be sure to use the best lighting you have available.
Curb Appeal Is Essential
If you want buyers to come inside, you’ll have to attract them from the outside. That’s why everyone makes such a big deal about curb appeal. It’s really important. Make sure the lawn is manicured, fresh flowers are planted, dead trees and bulbs are pruned, and the exterior of the home is freshly painted and inviting.
Cracked or peeling paint, obvious damage and decay, and other unsightly aspects of a home’s exterior can put potential buyers off before they ever step inside. Encourage the homeowner to make small, but impactful repairs before the open house.
Invest in Staging
While staging can be an investment, it’s usually one that the buyers will take care of if advised to do so. Advising your clients to invest in staging and adding a decorative touch yourself can not only increase the speed at which the home sells but it tends to increase the price, as well.
Remove Personal Items
Potential buyers don’t want to walk through the homeowner’s house, they want to walk through theirs. In other words, remove any personal items or distracting elements that take away from buyers’ experience of imagining themselves living in the home.
Mind the Pets
If your client has pets, remove them from the home during the open house. While you’re at it, remove their odor, too. Nothing is more off-putting to buyers without pets than having dogs or cats running around during an open house or having to put up with the smell of pets.
Painting doesn’t take that long, and it’s not expensive. A fresh coat of paint throughout the home can go a long way to improving its appearance and that new paint smell that lingers tells buyers that you’ve put effort into the place. Advising your clients to repaint with neutral colors is a great tip for making an open house run smoothly.
Paperwork, Pavement, Pictures, and Posts
Don’t overlook marketing, but don’t overthink it, either. Remember paperwork, pavement, pictures, and posts. In other words, make flyers and marketing materials, hit the pavement to put signage out, take excellent pictures, and post on social media and listing sites. Those four actions can do a world of good for your marketing efforts.
As a listing agent, you work hard to ensure your clients get the best service and that their home sells for top dollar in a reasonable time frame. Focusing on the open house can help you achieve those goals and better serve your clients.
Saving time in other areas of your business, like lead generation, can free up time to focus on client-facing points of your job, such as preparing homes for open houses and marketing the listings on your books.
That’s why Clever created the Clever Partner Agent Network. Clever provides Partner Agents with high-quality buyer and seller leads with no upfront costs, saving you time and energy on client acquisition. Our leads are highly vetted, so they’re far more likely to end in a closed deal, and you’ll never pay a dime unless that happens.
If you’re looking for high-quality real estate leads with no upfront costs, get in touch to learn more about joining the Clever Partner Agent Network today.