Technology has advanced home sales like no other recent invention. Buyers can look up all the details on your home online, and find it in searches on many popular websites. Data on recent home sales helps price your home for the best value and a quick sale.
The open house or home showing is still an incredibly important aspect of selling a house, however. At an open house potential buyers can tour your home and picture themselves living in its spaces. The presence of other buyers could create a sense of urgency that leads to an offer.
But, since most experts advise that the current owner not be present at a showing, you won’t be able to answer questions in real-time or listen in on buyer’s feedback. That’s where open house apps can come in. Many of these apps function as a more efficient way to collect visitor information, replacing the old pen and paper sign-in sheet, but also store data about your house that answers many common buyer questions.
Here are some of the best apps that your agent could use to help make showing your home a breeze.
Open House Wizard
This app functions like a sign-in sheet with extra bells and whistles. When no one is signed into the app, it can be set up to play a video or slideshow of your home. The sign-in page can be branded by your agent with your home’s details and information.
Once a visitor enters their email address, it’s verified by the app and immediately uploaded into your agent’s customer relationship management tool. Once uploaded, the app sends an instant welcome email with pictures and information about your house. This is great because the buyer can look up room dimensions and features on the app while walking around.
The app is free for basic features, and $10 a month for the CRM and email tools.
Open Home Pro
Another sign-in app, Open Home Pro offers more customization options. Your agent can set up custom questions to ask buyers when they sign-in; such as their price range or what they’re looking for in a home. Pages can also be branded to display the best pictures of your home.
While walking potential buyers through the house an agent can record real-time feedback in the app. Having this insight into a potential home buyer’s thoughts on your house can be invaluable. If three visitors comment that they hate the color of the bathroom walls, maybe you should repaint before the next showing.
Open Home Pro goes beyond Open House Wizard by offering one-touch sharing with social networks. Your agent can send a tweet or post about your open house on Facebook as it’s happening.
While some features are free, to get access to everything it offers it costs $20 a month if you prepay for the year or $25 a month for monthly billing.
My House Has
This app is designed to help buyers as they tour your home. You and your agent can fill out all of your home’s information, with room by room detail. Indicate whether or not your home has a study, for example, and input details such as the age of the flooring or any updates made while you owned the home.
Your agent can generate a PDF from the app and you can review it for accuracy before it’s added to the listing. Buyers who tour your home can access this information while they’re standing in the room, hopefully getting all their questions answered.
It doesn’t have a sign-in sheet or email functions, and you can’t upload photos. It’s best for compiling all of your home’s information in one place. The app is completely free.
Facebook Live and Instagram Stories
While these aren’t real estate specific apps they can be applied to selling real estate to great effect. Both are free, too, though your agent can pay to sponsor posts to reach a wider audience. Much of selling a home is visual presentation, while is well-suited to Instagram’s scrolling pictures and stories.
Just before a showing, your agent can go live on Facebook and walk people through your home. They can highlight its features in real-time, inviting people to come and visit, and then pin it to their Facebook page. People interact with Facebook Live video interactions six times more than regular video posts, making it an extremely effective marketing tool.
Live videos are shareable, so you can share with your network and ask friends and family to do the same, thus expanding your audience to people who likely live in your area.
Agents can also go live on Instagram stories and then pin the story to their profile. When they post a picture to their story they can write captions or details over it, such as “Newly-remodeled bathroom!” or “Great playroom!” These stories and pictures put your home’s profile in front of the agent’s network and to a wider group of people through the use of hashtags and geo-tagging.
Clever Partner Agents know how to prepare sellers to have a successful open house, and how to optimize their use of technology to help. Their experienced but dispassionate eye can point out where you might need to put effort into staging or tidy up before showing your house to the public. Fill out our online form to get connected to a Clever Partner Agent today.