Real estate advertising is essential when selling your home because it puts your home in front of prospective buyers. The more people see your property advertised for sale, the greater the chance of connecting with the right buyer at the right time.
When you work with a full-service agent, advertising and marketing your home is part of the deal. A local expert will know how to attract motivated buyers in your area.
Get connected with a top agent for a free, no-obligation consultation.
In addition to having an agent in your corner, there are ways to promote your home without spending a cent. Consider these five highly effective ways to advertise your home for free:
1. Open Houses
Open houses are still effective in the age of online listings, especially since you don't need a real estate agent to attend one. Consider hosting an open house to meet with multiple prospects in a short period of time. Invite people you know, create an event on Facebook and ask your friends to share it, make posters to get the attention of passersby, and go door to door to ask your neighbors to swing by.
The more people that attend, the more attention your event earns, which could encourage more people to stop. You may not find a buyer right away, but it will get people talking, and you'll appreciate all the publicity you can get.
2. Facebook Live
If you want to expand your open house event, consider doing a Facebook Live video and sharing it with your connections. You can ask them to share the event as well to extend your reach.
Facebook Live videos are free and easy to do with a smartphone, no fancy equipment required. Plus, you can use the video in future marketing to promote your home.
3. Real Estate Websites
Popular real estate websites like Zillow and Trulia have turned the real estate industry on its head. Nowadays, buyers don't have to connect with an agent to start browsing homes in their area. They can simply go to a website like Zillow, do a search according to their needs, and take an online tour.
In fact, real estate data shows that half of all home buyers in 2018 found their home on the internet. It's free to add your listing to Zillow, Trulia, and a number of other similar websites, so there's no reason why you shouldn't take advantage of it.
When selling your home, your personal network can be powerful in boosting your exposure. Once your home is listed, ask your friends and family to share it with their personal and professional networks to increase your reach. They'll usually be more than happy to help, and it only takes a second to share.
5. Your Real Estate Agent
One of the biggest advantages of working with a good real estate agent is the time they put into marketing your property for you. If you're selling your home with an agent, you're going to be paying a percentage of the sale in commission anyway, so why not choose an agent who's willing and able to help you advertise your home?
Real estate agents typically have access to other methods of advertising that you don't. For example, they might list your home on the broker's website so their website visitors will see it. They could also use their email list to promote your home or add your listing to a direct mail marketing campaign.
When you partner with an agent, make sure one of the things you ask them is how they can help you promote your home. You're paying them to sell your home, so see what they include in advertising as part of their service.
The right real estate agent can be invaluable when marketing your home for sale, not only in terms of cost but also with developing and executing a strategy. If you want to sell your home without spending a fortune, consider the benefits of working with Clever.
Clever Partner Agents are experienced, top-rated real estate agents in their local markets who provide all the same services as a traditional agent, including help with marketing and advertising. The only difference is that our Partner Agents work for a reduced commission instead of the typical 3%, saving you up to 50% on commission fees.
Reach out to Clever today for a no-obligation consultation and get your home sold for less!