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5 Tricks the Best Bay Area Real Estate Agents Use Sell Homes

If you’re gearing up to put your Bay Area home on the market, several factors can lead to a speedy sale. Home price hikes during certain seasons, job booms in the tech and startup fields, new construction, and a new generation of home buyers all impact the home selling process. Here are some tricks your realtor should know about guaranteeing a profitable sale.
If you’re gearing up to put your Bay Area home on the market, several factors can lead to a speedy sale. Home price hikes during certain seasons, job booms in the tech and startup fields, new construction, and a new generation of home buyers all impact the home selling process. Here are some tricks your realtor should know about guaranteeing a profitable sale.

The tech boom has brought in millions of jobs and an exorbitant amount of wealth to the Bay Area, all thanks to iconic companies like Apple, Google, Facebook and more growing into enormous companies. And Buyers in the area are looking to purchase a home as quickly as sellers are looking to get their listings off the market.

With a few of these helpful tricks up their sleeves, a trusted realtor can help sell your home fast for a deal that will leave you in awe.

1. Know When to List

A major factor for selling your Bay Area home quickly is the number of days your home stays on the market. Houses that have been sitting on the market too long lose its appeal to prospective home buyers. If you list your house too soon, it will get pushed down in the list as more homes become available at the right time.

To boost your potential of selling quickly, realtors should prepare your perfect home listing far in advance. This way, you’ll be ready to strike at the right time and boost your potential of selling quickly.

2. Highlight Locational Perks

When writing up your home listing, realtors should bring light to not only your home’s strongest assets but also locational perks. Since homes in the Bay Area are often on the smaller side, access to community amenities like parks, gyms, pools, and communal event spaces available for rent, will be huge selling points for potential home buyers. Keep these neighborhood features in mind when selling your home and be sure to include them in the listing to attract home buyers looking for these types of great additions.

Parking availability is scarce in metro areas, so homes with a designated parking spot are sought after throughout the Bay Area. This can be one of your best marketing tools to attract a high volume of Bay Area buyers.

3. Set the Right Price

As one might expect, pricing is a major consideration for Bay Area buyers. When setting the right price, It’s important for realtors to advise home sellers to price and be patient.

To attract the most amount of buyer interest, realtors should know how to set the ideal asking price for your listing.

Over the past few years, the Bay Area saw a steady increase in population. As more buyers look for homes in the area, property demand rises. Bay Area realtors are urged to make even better offers to outpace competing buyers.

Realtors should consider the current state of the market, and the list price should be set to stand out against the competition. This will also help reduce the possibility of needing to take a price reduction in response to buyer feedback. A good realtor will also know to compare similar home listings to yours, to better gauge the competition and get a feel for how much other comparable properties are going for.

4. Make the Home Appealing Inside and Out

A knowledgeable realtor will make sure you prep your home for prospective buyers, both inside and out. Homes that have curb appeal in the form of bright, pastel shades and perfectly manicured front yards have a better chance of their listing being taken off the market quickly. Many homes in the Bay Area sport a more traditional style, and you can bet that home buyers in the area are looking for that trend in their next home.

One of the most obvious reasons homes sell better during the spring is that they look better. Whether buyers are standing outside looking at leafy trees and blooming front gardens, or standing inside looking out to a well maintained backyard, they see every room and area at its best.

How your home is decorated on the inside matters just as much as the outdoor appearance of your property. Buyers in the Bay Area are often driven by style and are up-to-date on the latest home design trends. How you stage your house to sell has potential to attract buyers immediately, and your realtor can advise you on how to go about this.

5. Target the Younger Generation

With the recent tech boom and rapid growth of startup companies in the area, appealing to a younger generation is so important in the Bay Area — and realtors should take note of this. Growth in these industries bring a new generation of buyers to the table as Gen X and millennial buyers are becoming financially prepared to be first-time home buyers.

Modern spaces close to metro areas with great nearby entertainment will be in high demand for buyers in this age range looking to snag a home off the market before someone else beats them to it. The Bay Area offers great dining and entertainment choices, from local coffee shops and museums, to annual events and home inspiration — just what the younger generation is looking to have close by their next home.

A wise real estate agent should make potential buyers aware of the area’s local happenings, as a bonus of the home’s neighborhood. During the spring and summer months, areas like San Francisco celebrate with frequent events, covering everything from neighborhood parties like Sunday Streets and the Glen Park Festival, to huge, annual festivals like San Francisco International Beer Festival and the San Francisco International Arts Festival.

If you’re looking to sell your Bay Area property, using a local Clever Partner Agent who has experience will help simplify the entire process and get you a great deal for your home. They’ll know how to best market your home to Bay Area buyers, ensuring a speedy and hassle-free home sale experience for you.

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Andrew Schmeerbauch

Andrew Schmeerbauch is the Director of Marketing at Clever Real Estate, the free online service that connects you top agents to save on commission. His focus is educating home buyers and sellers on navigating the complex world of real estate with confidence and ease. Andrew has worked on projects for the United Nations and USC and has a particular passion for investing and finance. Andrew's writing has been featured in Mashvisor, L&T, Ideal REI, and Rentometer.

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