The months of November and December are the toughest in the real estate world. They record the lowest home sales and generally, the whole of winter is a dull period for sellers. But, slowly, things are changing.
Traditionally, because sales are low in winter, sellers set lower prices for their homes. Some home buyers now prefer looking for homes in November to take advantage of those low prices.
This is especially true during the holidays. However, the trend is just picking up and though more people are hunting for a home in November, the overall numbers are still quite low.
The reason hasn’t changed all that much over the years. November is cold and unpleasant in most states and people would rather stay at home and be warm.
So, How to Sell Homes for a Great Price in November?
As a seller, you need to understand your target market and give the clients a reason to buy your house even during the winter. From good photos to crystal clear descriptions of your home, there are specific things that you can do to attract buyers.
To help you do just that, we have listed five tested and proven tips to sell your home fast in November. What’s more, using these tips will ensure that your home gets top dollar too.
Hire an Experienced Real Estate Agent
To begin with, you need to hire an experienced local real estate agent. They sell homes for a living and they know exactly how to market a home.
Local real estate agents also have an existing client pool in need of homes and they can quickly get you a buyer. Take your time and hire the best real estate agent in your area.
The fact is that there are a lot of people don’t buy homes in November. So, you need to make the most of a small market and for that, you need to reach as many potential customers as possible. Real estate agents help you do just that.
Also, every neighborhood or city has local trends or real estate characteristics. Some things matter more in one city than in the other.
Because they spot these trends, real estate agents can help you with making impactful renovations that will help you sell your home quicker. They will also help you get better deals since they are the ones negotiating with the client.
All in all, an experienced real estate agent is an invaluable asset when you’re selling your home, especially in the winter.
Target Motivated Home Buyers
Typically, anybody looking for a house in November or during the holiday has a very good reason for doing that. They might have a new job in your city or their kids might be moving to a school in your neighborhood. It could be anything.
These are the buyers who will buy your home fast and they’ll pay good money too. So, make sure that you are targeting them with your listings. Or, you can talk to your real estate agent about this.
So, how do you target these buyers?
Make sure that you mention all the important businesses around your home. If there’s a huge office nearby that employs a lot of people, make sure that you put it in your listing. People like staying close to offices and schools. Mentioning those details will help your cause.
Depending on the exact location of your home, prices can drop by about 3-8% during holidays. With the help of your real estate agent or through proper research, decide on a competitive price.
Many sellers have offers and discounts around November and this has a considerable impact on the prices. Therefore, if you set your price too high, you might not attract enough buyers.
Some real estate agents or your friends will advise you to slash the prices. Don’t overdo it. Never ever — and this holds true for all months — undercut the value of your home by a huge margin.
Not only will you get a lower price, but buyers will also be apprehensive about buying your home. Prices are low only when something is wrong and if there’s nothing wrong with your home, there’s no need to undervalue it.
Take High-Resolution Pictures and Videos
These days, most people begin their hunt for a home online.
Record high-resolution video clips and pictures to show potential buyers what you are selling. Also, make good use of various social media platforms to market your home.
One other thing that you have to do is describe your home in detail. You can also attach some pictures of your home that were taken in spring or summer. This way, buyers can see what your home looks like throughout the year.
Remember, it’s almost a buyer’s market in November. For a sale that brings in a good price, you need to stand apart from the crowd.
Now, ideally, your real estate agent will do all these things for you. But it’s always good to know what needs to be done.
Provide Home Buyers With A Place To Escape The Cold
Many potential buyers don’t visit homes in November because of the cold. Make your house more accommodating by setting up some heat and some hot coffee.
Yes, it’s not the most normal of things to do, but leaving a good impression always helps.
Also, give buyers enough time to look at your home. Rushing them won’t help anyone.
Finally, one important point to understand is that just because it’s winter, there’s no need to be desperate. As mentioned earlier, your home is valuable, both in winter and summer. So, just relax and wait for the right prices to be offered.
Only after you feel that you’ve got a good deal should you go ahead and accept an offer.
Hiring an Expert Real Estate Agent
If you’re trying to sell your home in November, the fact is that it’s not easy to get top dollar. Yes, you’ll be able to sell fairly easily, but it’s important to get good money too.
This is where hiring an expert local real estate agent becomes crucial. If you have someone who knows the ins and outs of the market by your side, you have a much better chance of getting good value for your home.
Real estate agents have buyers online and offline. They know how to market a house and they know whom to market it too.
One way to hire experienced local real estate agents is to get in touch with a Clever Partner Agent. They are full-service agents who will take care of everything for you. If you’re hesitant or have any doubts, Partner Agents also offer a free consultation.
Clever only partners with the very best agents in any given area and because you go through Clever, these agents charge a flat fee of $3,000 or 1% if your home sells for more than $350,000. With a Partner Agent’s help, your home will not just sell fast, it’ll sell for top dollar.