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5 Signs of the Best Real Estate Leads

Marketing can be a draining process for real estate agents, but it’s an essential part of finding leads. Unfortunately, not all leads are the same. While some may be high quality, others might just be considering finding an agent. Stop wasting your time and learn how to vet high quality leads fast.
Marketing can be a draining process for real estate agents, but it’s an essential part of finding leads. Unfortunately, not all leads are the same. While some may be high quality, others might just be considering finding an agent. Stop wasting your time and learn how to vet high quality leads fast.

Quality leads are crucial to the overall success of a real estate agent. Since agents work on commission, you’ll need to vet your leads to ensure you’re spending your time developing relationships with clients serious about buying or selling a property.

Deciding how to find leads will vary depending on the type of clients you’re searching for, but many agents place ads on local portal sites, post on social media, create SEO content, or hold open houses to drum up business.

But how do you determine a good lead from a bad one? While determining the best leads could vary depending on the market you’re servicing, there are a few signs to look for when evaluating leads.

1. Pay Attention to Organic Leads

There are many lead generation tools that exist to help real estate agents find more leads, more quickly. While these tools can help you reach out to more potential clients, if you’re looking for buyers or sellers ready to act now, these tools might not produce the most high-quality leads.

Organic leads are leads that find you online by searching for the service you offer. For instance, a buyer looking for a local agent might search for “top agent in Chicago” and come across your website. These leads are generally considered high quality leads because the client has already made a commitment to the real estate process and are less likely to back out.

2. Follow Up Wisely

Reaching out to real estate leads is always important, but understanding which leads to spend your time on is key. It’s important to understand where your leads are at in the sales process and to find out when they’re looking to buy or sell. This can help you better determine when to follow up with them and how interested they are in working with you.

Reaching out multiple times may help increase chances of a lead responding back, but you don’t want to waste your time chasing leads that aren’t communicating back to you. Since following up can be such a time-consuming process, you’ll want to make quick notes on each lead to help you keep track of the most relevant leads.

3. Get to Know Your Leads

Learning who your leads are, what they’re looking for in an agent, and specific details about the property they’re selling or looking for can help you gain a competitive advantage. Sending emails or texts to a lead that contain these details or show that they were important enough for you to recall these specifics will keep a lead interested in you.

For instance, if you find a couple who are expecting a baby and looking to buy a three-bedroom home in the suburbs, sending them new listings that match their criteria and pointing out why each home is ideal for a new baby will help you stand out from other agents who may contact them.

This method will help you quickly find out which leads are actually interested in buying or selling and which are just considering making a move.

4. Post on Home Listing Sites

Once buyers or sellers are ready to take the next steps in the real estate process, they tend to visit listing sites like Zillow or realtor.com. Paying to advertise on these sites can help interested clients find you. Buyers might also send you listings they’re interested in viewing, which will help you quickly realize that these leads are serious about moving forward.

Most leads reaching out via portal sites are already invested in buying or selling a home, so you can place more weight on these leads than others who simply reach out to learn more information.

5. Work with a Trusted Partner

Finding high-quality leads can be hard — but it doesn’t have to be. By partnering with Clever, we’ll connect you with local buyers and sellers.

Clever helps connect potential buyers and sellers with qualified real estate agents, just like you. In fact, Clever will send you local leads for no upfront costs. Teaming up with Clever can help you save thousands on marketing efforts and start getting connected to real leads, right now.

Let Clever do the heavy lifting so you can better promote your brand. Learn more by finding out if you’re qualified to become a Clever Partner Agent.

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Luke Babich

Luke Babich is the co-founder and Chief Strategy Officer of Clever Real Estate, the free online service that connects you with top agents to save money on commission. He's an active real estate investor and licensed agent in St. Louis, with 22 units currently. Luke graduated from Stanford University and subsequently ran a historic data-driven campaign for University City City Council. Luke's writing has been featured in Homeland Security Today, Mashvisor, Payments Journal, and Bigger Pockets.

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