As a realtor, it's important to maintain a healthy pipeline of leads. When interest rates are low and temperatures are warm, you get flooded with new clients, but there is typically a lull during winter or market fluctuation that can hinder your momentum.
Getting started as a new agent can be difficult, but there are many inexpensive ways to gather leads. Before spending a few hundred dollars on advertising, try these methods first.
Create a Website
According to the National Association of Realtors, 51% of buyers found the home they purchased from the internet. As a realtor, you want to have a place on the internet where current and future clients can access everything they need from you. A website makes it easy for people to share your information with each other. There are many free website builders like Wix, Weebly, and Squarespace.
For your website, you want to have a domain name that represents you and your brand. You should have an "about me" page, contact information, links to MLS sites for buyers to look at listings, and any reviews you have. Having a website that isn't affiliated with your broker will set you apart and make you more approachable.
Start a Blog
Buyers and sellers love working with knowledgeable real estate agents. By having a recognizable blog, you can show off your expertise to those who are buying or selling a home. You can link your blog to your website, making it more accessible to clients.
Research blog content strategies and write about information that readers will find valuable. Read about news and events in your community and try to post at least once per week. Once you've written a blog post, share it to all your social media channels to maximize exposure. By keeping this up, blogging can become a true free lead generation machine for your real estate business.
Keep in mind that the free website building resources above also have blog features. By taking advantage, you won't have to spend hundreds of dollars on hosting fees and a premium blog theme.
As an up-and-coming real estate agent, you don't want to pass up the opportunity to meet new people. While some agents see open houses as a waste of time, they are a great way to get your name out there.
Start by advertising the open house using signage. Mitch Ribak conducted a survey on open houses and found that out of nine open house attendees, eight of them showed up because they saw signs. You can also advertise open houses on social media, community Facebook pages, and Craigslist, so that interested clients can share and keep track of the information online.
While you might not have many referrals to start, having at least one can go a long way. In a study performed by Nielsen, 84% of people trust word-of-mouth advertising over other forms. Word of mouth extends beyond what your family and friends think. 66% of global respondents said they trust online consumer opinions, making online reviews the third most-trusted advertising format.
Many agents create platforms for clients, friends, and family to leave reviews. A few popular options are having a Facebook page, Yelp profile, or having a "reviews" tab on your website or blog. If you want to further extend your reach, you can create business cards to make it easy for clients to share your information after a job well-done.
It's no secret that social media reaches a larger audience than ever before. The National Association of Realtors conducted a study that showed social media produces the highest number of quality leads. Not only can social media give you a way to promote houses you've listed or sold, but it can give clients an idea of who you are.
Your best bet is to research the various social media platforms and how to make the most of them. You'll also want to dedicate time to consistently posting on those selected channels and interacting with people. However, avoid posting so much that you push potential clients and followers away. The best way to use social media to your advantage is to stay consistent but genuine.
Work With Clever
Besides the great methods above, an invaluable resource is working with a network that provides you with a reliable stream of clients. By partnering with Clever, you can avoid spending thousands of dollars on advertising. As a Partner Agent, you receive a steady stream of motivated buyers and sellers, without paying a dime until the deal closes. This process leaves you with an increased sales volume and a higher return on investment.